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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Bachelor of Visual Communications 
SAQA QUAL ID QUALIFICATION TITLE
49603  Bachelor of Visual Communications 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National First Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  366  Level 6  Level TBA: Pre-2009 was L6  Regular-Unit Stds Based 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 091/21  2021-07-01  2023-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:

The purpose of this Qualification is to build the necessary knowledge, understanding, abilities, skills and attitudes required for learning towards becoming a competent person in art direction, graphic design and multimedia. It also serves as the entry qualification into the creative field of marketing. In the context of the advertising, marketing and communication industries, this qualification will enable creative, feasible, innovative and exciting individual and teamwork possibilities. This qualification will be registered at: NQF Level 6 and is designed to ensure portability across all other Marketing Qualifications registered with SAQA.

Whilst it is clearly evident that the learner should be competent in using modern information technology, most of the Unit Standards contained in this Qualification avoid reference to specific methods of processing data. The knowledge, skills, values and attitudes required by the learner are defined in terms of outcomes rather than processes or procedures.

This Qualification supports the objectives of the National Qualifications Framework (NQF) in that it provides learners with clear learning pathways, which provide access to, and mobility and progression within the marketing industry as a whole. Such improvements increase the learners' employment opportunities. The increased knowledge and skill base in this Qualification has a wider implication, namely the enhancement of the functional and intellectual capability of the nation at large.

Rationale:

This Qualification has been developed as a coherent set of generic competences in the field of visual communications that it applies to a wide range of careers in the areas of Art Direction, Graphic Design and Multimedia, in a variety of contexts. Transferable core competences for broadly defined areas of visual communications have been identified and included in the visual communications role in different contexts.

The Bachelor of Visual Communications at NQF Level 6 is designed to meet the needs of those learners who enter the field of Art Direction, Graphic Design and Multimedia. The Bachelor of Visual Communications NQF Level 6 will provide a broad knowledge and skills needed in the industry for learners who:
  • Have attained an FETC and who wish to proceed on a path of life-long learning, specialising in visual communications.
  • Have performed some function in visual communications in their organisation without a formal Qualification in this area.
  • Were previously disadvantaged and who were unable to engage in learning in the Higher Education band.
  • Wish to extend their range of skills and knowledge of the Marketing Communications profession so that they can become knowledgeable workers in the sector.
  • Have recently taken up position as a support staff member in a visual communications section of an organisation.
  • Could be contracted in a Learnership in the marketing and advertising sectors.

    The Bachelor of Visual Communications: Level 6 is a Qualification that rewards the learner for the knowledge, skills, attitudes, values and creativity that have been mastered through awarding them with a Nationally recognised Qualification that formally recognises those competencies. It aims to develop individuals who are informed and skilled in the Visual Communications areas of Art Direction, Graphic Design or Multimedia.

    Many different roles are linked to and affected by this qualification. They include but are not limited to:
  • Advertising.
  • Packaging.
  • Television Advertising Production.
  • Publications.
  • Film Making.
  • Corporate Identity.
  • Event Marketing.
  • Exhibitions.
  • Sponsorships.
  • Sales Promotions.

    The qualification is structured in a way that exposes individuals to a set of core competencies to give a broad understanding of marketing electives, which will allow for a reflexive competence in visual communications. It will also allow for maximum flexibility and mobility for the competence to the learner to adjust to the changing needs within this dynamic industry. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners wishing to enter a programme leading to this qualification will have demonstrated competence in Visual Communications equivalent to NQF Level 5 or in any related field.

    Recognition of prior learning:

    The structure of this Unit Standard - based Qualification makes the Recognition of Prior Learning possible, if the learner is able to demonstrate competence in the knowledge, skills, values and attitudes implicit in this qualification. This qualification may be achieved in part or whole through the recognition of prior learning.

    This Recognition of Prior Learning may allow:
  • For accelerated access to further learning.
  • Gaining of credits towards a unit standard.

    All recognition of Prior Learning is subject to quality assurance by the relevant accredited Education Training Quality Assurance (ETQA) Body and is conducted by a registered workplace assessor. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    The National Degree is made up of a combination of learning outcomes from Fundamental, Core and Elective components, totalling 366 credits (minimum).

    In this qualification the credits are allocated as follows:
  • Fundamental:
    > 32 Credits at Level 6
    > Total: 32 Credits - 8%
  • Core:
    > 176 Credits at Level 5
    > 54 Credits at Level 6
    > Total: 230 Credits - 64%
  • Elective:
    > Art Direction:
    > 14 Credits at Level 5
    > 90 Credits at Level 6
    > Total: 104 Credits - 28%
    OR
    > Graphic Design:
    > 104 Credits at Level 6
    > Total: 104 Credits - 28%
    OR
    > Multi - Media:
    > 31 Credits at Level 5
    > 73 Credits at Level 6
    > Total: 104 Credits - 28%
  • Total: 366 Credits (minimum) - 100%

    Motivation for number of credits assigned to core and elective:

    Core:

    230 credits have been allocated to the Core Unit Standards. This is to ensure that the qualification has a strong visual communications focus.

    The Core Unit Standards offer a broad contextual understanding and will enable the learners to gain a complete picture of visual communications within the marketing context.

    Elective:

    A minimum of 104 credits have been allocated to the Elective Component of the Qualification. This is to ensure that the qualification has a strong focus on the 'elective' component and to differentiate each Elective component from each other. 
    		•

    EXIT LEVEL OUTCOMES 
    On achieving this qualification, the learner will be able to:

    1. Explain and apply professional values and ethics.

    2. Communicate workplace data to stakeholders.

    3. Demonstrate an ability to work as a member of a creative team.

    4. Identify and explain target markets and product positioning within markets.

    5. Demonstrate the function of an advertising agency/design company.

    6. Apply conceptual and lateral thinking in the copy developmental and graphic design processes.

    7. Explain the production and application of marketing communications.

    8. Apply marketing and advertising creative processes.

    9. Develop campaign, media and creative strategies.

    10. Develop creative solutions in art direction for a variety of mediums.

    11. Develop creative solutions in graphic design for a variety of mediums.

    12. Demonstrate an understanding of computer systems and packages and apply skills and techniques to create systems based marketing. 

    ASSOCIATED ASSESSMENT CRITERIA 
    On achieving this qualification, the learner will be able to:

    1:
  • Values and ethics for company are determined.
  • Values and ethics are applied throughout business activities.

    2:
  • Workplace data is communicated in required timeframe and format.
  • Workplace data is communicated to all stakeholders.

    3:
  • Communication is clear and barriers to understanding are dealt with and feedback is given on all communications received.
  • Team progress is reported on to authorised individuals.
  • Contributions to team decisions, behavioural and ethical practices as well as roles and responsibilities of team members are outlined and described.
  • Conflict situations are identified and handled using collaborative facilitation methods.

    4:
  • Target markets are identified and explained for own industry.
  • Product positioning strategies are identified and explained.
  • Products are positioned within required market based on target market analysis findings.

    5:
  • Roles and responsibilities of an advertising agency/design company are listed and explained.
  • Workflow, structure and policies governing a advertising agency/design company are listed and explained.
  • Relationships between suppliers and customers are explained and confidentiality criteria listed and explained.

    6:
  • Conceptual and lateral thinking techniques are identified, analysed and applied.
  • Research practices to aid in lateral thinking are applied.
  • The difference between metaphor, concept and message is explained.
  • Creative solutions for graphic design in editorial graphics and documents are described and explained.

    7:
  • Printing processes and production categories and processes are listed and explained.
  • Marketing processes, principles and communication techniques are listed and explained.
  • Marketing communication campaign team is managed and objectives evaluated.

    8:
  • Marketing communications concepts are developed using: interpretation skills, evaluation or platform, art direction, design and pre-testing techniques.
  • Concept is implemented following a plan, production schedule, quality assurance of key elements during production and inspection and approval of final product.
  • Graphic design, typography and art direction principles are described and applied.
  • Rendering and illustration techniques are described and applied.

    9:
  • Marketing objectives and strategies are researched, developed and final media briefs prepared and implemented according to budget.
  • Marketing communications campaign is monitored against outcomes and variances or out of line areas addressed.
  • Desktop publishing principles, tools and processes are applied.

    10:
  • Art direction in television, world wide web, print, promotional; and point of sale material is described and techniques applied.
  • Art direction in special applications, campaigns and advocacy advertising is described and techniques applied.
  • Art direction in corporate and outdoor advertising is described and applied.

    11:
  • Graphic design in television, web design, information graphics and print advertising is described and techniques applied.
  • Graphic design in corporate identity, campaigns, packaging and events advertising is described and applied.
  • Graphic design in special applications is described and applied.

    12:
  • A web site and interactive media strategy is developed using creative techniques.
  • Sound, motion graphics and video techniques are applied to enhance the multimedia marketing strategy.
  • CD Rom based media is described and techniques applied for a strategy.
  • Computer games and animations are designed and built according to system skills and techniques.
  • Still photographs and films are edited using systems skills and techniques.

    Integrated Assessment:

    Integrated assessment at the level of qualification provides an opportunity for learners to show that they are able to integrate concepts, ideas and actions across unit standards to achieve competence that is grounded and coherent in relation to the purpose of the qualification. Integrated assessment should show how already demonstrated competence in individual areas can be linked and applied for the achievement of a holistic outcome.

    Integrated assessment must judge the quality of the observable performance, and also the quality of thinking that lies behind it. Assessment tools must encourage learners to explain the thinking and decision-making that underpin their demonstrated performance.

    The assessment criteria in the unit standards are performance-based (applied competence as opposed to required knowledge only). This means that workplace experience may be recognised when awarding credits towards this qualification. A broad range of task-orientated and theoretical assessment tools may be used, with the distinction between practical knowledge and disciplinary knowledge maintained so that each takes its rightful place. Unit standards in the qualification must be used to assess specific and critical cross-fields outcomes. During integrated assessment the assessor should make use of formative and summative assessment methods and should assess combinations of practical, applied, foundational and reflexive competencies. 
    		•

    INTERNATIONAL COMPARABILITY 
    Benchmarking was done by comparing this qualification to unit standards, outcomes of learning, levels, credits and performance criteria found in the:

    New Zealand Qualifications Authority:
  • National Certificate in Marketing. The credits awarded here are 52 compulsory and 68 electives.
  • National Diploma in Marketing: The credits awarded here are 240 in total.

    Australian Qualification Authority - no direct comparison could be made due to limited access to their Qualifications.

    International Advertising Association (USA):
  • Diploma in Marketing Communications - IAA Creative/Production Model with a minimum of 300 hours. The subjects included: Basic Marketing, Principles of Advertising/Promotion, Advertising/Marketing Research, Consumer Behaviour, Creative Fundamentals, Art and/or Design, Graphics/Print Production. Graphics/ Electronic Media, International marketing/Advertising, Integrated Marketing Communications - Campaign, Advanced International Advertising Creative Topic and Internship - Related to Advertising Creativity.

    American Marketing Association:
  • Programme in Marketing - The subjects include: Marketing Analysis and Planning/Segmenting, Targeting and Positioning/The 4 P's of Marketing: Product and Pricing/The 4 P's of Marketing: Consumer and Trade Promotion and Advertising/The 4 P's of Marketing: Distribution/Developing and Implementing a Market-Focused Strategy.

    Guildford College - United Kingdom - the following courses were considered:
  • Art and Design FNQ Foundation course - 1 year fulltime NVQ Level 1.
  • Art and Design FNUQ Foundation course - 1 year 4 days per week - NVQ Level 2.
  • Art and Design: Graphics A5 / A2 course - 2 years - NVQ level 3.
  • Art and Design: National Diploma - 2 years - NVQ Level 3.
  • Graphic design: National Diploma - 2 years - NVQ Level 3.
  • Media Communication and Production course - 1 year - NVQ Level 2.
  • Media Studies A5 / A2 course - 2 years - NQV Level 3.
  • Media Studies National Diploma - 2 years - NQV Level 3.
  • Printing and Graphic Communications (city and curds) 1 year - NQV Level 3.

    Qualifications and Curriculum Authority (QCA - Ireland) - the following courses were considered:
  • Professional Diploma in Marketing - NVQ Level 4.
  • Diploma in Market and Social Research - NVQ Level 7.
  • EDEXCEL - Artistic Programming - NVQ Level 4.
  • EDEXCEL - Visual and Applied Arts Practice - NVQ Level 4.
  • City & Guilds - Higher Professional Diploma in Creative Arts - NVQ Level 4.
  • TCL - National Diploma in Professional Production Skills - NVQ Level 4.
  • EDEXCEL - Higher National Certificate in Graphic Design - NVQ Level 4.
  • EDEXCEL - Higher National Diploma in Graphic Design - NVQ Level 4.

    In general this qualification and its related unit standards compared well with their international counterparts. The only major differences are in formatting, scope of coverage or focus. The differences identified in the level structures did, however, make direct equivalation difficult in some cases. 
    		•

    ARTICULATION OPTIONS 
    Horizontal articulation possibilities lie with other NQF level 6 Qualifications and Unit Standards in the Learning areas:
  • National First Degree: Marketing Communications - NQF Level 6 - NLRD 20905.
  • National First Degree: Marketing Research - NQF Level 6 - NLRD 20897.
  • Bachelor of Arts: Generic (Communication Studies) - NQF Level 6 - NLRD 23375.
  • Bachelor of Arts: Literature and Creative Writing - NQF Level 6 - NLRD 12121.
  • Bachelors Degree: Creative Brand Communications - NQF Level 6 - NLRD 24516.

    Vertical progression can be achieved by embarking on the study of related NQF Level 7 or higher Qualifications:
  • National Diploma: Marketing Communication - NQF Level 7 - NLRD 22873. 
    		•

    MODERATION OPTIONS 
    Moderation of assessment and accreditation of providers shall be at the discretion of relevant ETQA as long as it complies with the SAQA requirements. The ETQA is responsible of moderation of learner achievements of learners who meet the requirements of this qualification. Particular moderation and accreditation requirements are:
  • Any institution offering learning that will enable the achievement of this qualification must be accredited as a provider with the relevant ETQA. Providers offering learning towards achievement of any of the unit standards that make up this qualification must also be accredited through the relevant ETQA accredited by SAQA.
  • The ETQA will oversee assessment and moderation of assessment according to their policies and guidelines for assessment and moderation, or in terms of agreements reached around assessment and moderation between the relevant ETQA and other ETQA's and in terms of the moderation guideline details here.
  • Moderation must include both internal and external moderation of assessments for the qualification, unless the relevant ETQA policies specify otherwise. Moderation should also encompass achievement of the competence described in Unit Standards as well as the integrated competence described in the qualification.
  • Internal moderation of assessment must take place at the point of assessment with external moderation provided by a relevant ETQA according to the moderation guidelines and the agreed ETQA procedures.
  • Anyone wishing to be assessed against this qualification may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the relevant ETQA. 
    		•

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    Assessment of learner achievements takes place at providers accredited by the relevant ETQA (RSA, 1998b) for the provision of programmes that result in the outcomes specified for this qualification. Anyone assessing a learner or moderating the assessment of a learner against this qualification must be registered as an assessor with the ETQA. Assessors registered with the relevant ETQA must carry out the assessment of learners for the qualification and any of the Unit Standards that make up this qualification.

    Assessors should keep the following general principles in mind when designing and conducting assessments:
  • Focus the initial assessment activities on gathering evidence in terms of the main outcomes expressed in the titles of the Unit Standards to ensure assessment is integrated rather than fragmented. Remember that the learner needs to be declared competent in terms of the qualification purpose and exit levels outcomes.
  • Where assessment across Unit Standard titles or at Unit Standard title level is unmanageable, then focus assessment around each specific outcome, or groups of specific outcomes. Take special note of the need for integrated assessment.
  • Make sure evidence is gathered across the entire range, wherever it applies.

    In particular, assessors should assess that the learner demonstrates an ability to consider a range of options by:
  • Measuring the quality of the observed practical performance as well as the theory and underpinning knowledge.
  • Using methods that are varied to allow the learner to display thinking and decision making in the demonstration of practical performance.
  • Maintaining a balance between practical performance and theoretical assessment methods to ensure each is measured in accordance with the level of the qualification.
  • Taking into account that the relationship between practical and theoretical components is not fixed, but varies according to the type and level of qualification.

    All assessments should be conducted in line with the following well-documented principles:
  • Appropriate: The method of assessment is suited to the performance being assessed.
  • Fair: The method of assessment does not present any barriers to achievements, which are not related to the evidence.
  • Manage: The methods used make for easily arranged cost-effective assessments that do not unduly interfere with learning.
  • Integrate into work or learning: Evidence collection is integrated into the work or learning process where this is appropriate and feasible.
  • Valid: The assessment focuses on the requirements laid down in the standards; i.e. the assessment is fit for purpose.
  • Direct: The activities in the assessment mirror the conditions of actual performance as close as possible.
  • Authentic: The assessor is satisfied that the work being assessed is attributable to the learner being assessed.
  • Sufficient: The evidence collected establishes that all criteria have been met and that performance to the required Standard can be repeated consistently.
  • Systematic: Planning and recording is sufficiently rigorous to ensure that assessment is fair.
  • Open: Learners can contribute to the planning and accumulation of evidence. Learners for assessment understand the assessment process and the criteria that apply.
  • Consistent: The same assessor would make the same judgement again in similar circumstances. The judgement made is similar than the judgement that would be made by other assessors. 
    		•

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2012; 2015. 

    NOTES 
    The elective unit standards are categorized into specialization areas as follows:

    Art Direction:
  • 117690: Explain and utilize computer software applicable to art direction
  • 117653: Demonstrate an understanding of the art direction process
  • 117664: Explain and develop creative solutions for art direction in advocacy advertising
  • 117689: Explain and develop creative solutions for art direction in campaigns
  • 117681: Explain and develop creative solutions for art direction in corporate advertising
  • 117684: Explain and develop creative solutions for art direction in outdoor advertising
  • 117660: Explain and develop creative solutions for art direction in print
  • 117686: Explain and develop creative solutions for art direction in promotional and point-of-sale material
  • 117697: Explain and develop creative solutions for art direction in special applications
  • 117658: Explain and develop creative solutions for art direction in television
  • 117688: Explain and develop creative solutions for art direction in World Wide Web

    Graphic Design:
  • 117643: Demonstrate an understanding of the graphic design process
  • 117693: Explain and develop creative solutions for graphic design in campaigns
  • 117631: Explain and develop creative solutions for graphic design in corporate identity
  • 117639: Explain and develop creative solutions for graphic design in documents
  • 117636: Explain and develop creative solutions for graphic design in editorial graphics
  • 117642: Explain and develop creative solutions for graphic design in events
  • 117687: Explain and develop creative solutions for graphic design in information graphics
  • 117694: Explain and develop creative solutions for graphic design in packaging
  • 117629: Explain and develop creative solutions for graphic design in print advertising
  • 117646: Explain and develop creative solutions for graphic design in promotional and point-of-sale material
  • 117691: Explain and develop creative solutions for graphic design in special applications
  • 117647: Explain and develop creative solutions for graphic design in television
  • 117649: Explain and develop creative solutions for graphic design in web design

    Multi-media:
  • 117695: Demonstrate an understanding of computer software used in web sites
  • 119523: Develop a web site
  • 119528: Explain CD ROM based multimedia and develop a portfolio on a CD Rom
  • 117699: Create and mix sound to enhance the interactive multimedia experience
  • 117652: Create animation and edit stills and films
  • 117700: Create motion graphics and video for multimedia
  • 117692: Demonstrate an understanding of the Internet and elements of a web site
  • 117630: Design and build computer games
  • 117628: Design interactive media 
    		•

    UNIT STANDARDS: 
      ID UNIT STANDARD TITLE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
    Core  117665  Change and improve images  Level 5  Level TBA: Pre-2009 was L5  8 
    Core  10051  Coach others on principles of marketing in an organisation  Level 5  Level TBA: Pre-2009 was L5  5 
    Core  10041  Conduct a marketing situational analysis  Level 5  Level TBA: Pre-2009 was L5  5 
    Core  117663  Construct layouts to various formats  Level 5  Level TBA: Pre-2009 was L5  10 
    Core  117654  Demonstrate an understanding of advanced conceptual processes  Level 5  Level TBA: Pre-2009 was L5  8 
    Core  117661  Demonstrate an understanding of advertising production  Level 5  Level TBA: Pre-2009 was L5  8 
    Core  117581  Demonstrate an understanding of an advertising agency/design company  Level 5  Level TBA: Pre-2009 was L5  8 
    Core  117641  Demonstrate an understanding of and apply typography principles and techniques  Level 5  Level TBA: Pre-2009 was L5  10 
    Core  119522  Demonstrate an understanding of and define integrated marketing communications and its role  Level 5  Level TBA: Pre-2009 was L5  6 
    Core  117635  Demonstrate an understanding of graphic design principles  Level 5  Level TBA: Pre-2009 was L5  15 
    Core  117682  Demonstrate an understanding of illustration techniques and apply them  Level 5  Level TBA: Pre-2009 was L5  10 
    Core  10065  Demonstrate an understanding of marketing communications roles  Level 5  Level TBA: Pre-2009 was L5  12 
    Core  117680  Demonstrate an understanding of rendering techniques and apply them  Level 5  Level TBA: Pre-2009 was L5  10 
    Core  117637  Demonstrate an understanding of the composition and dynamics of a creative team.  Level 5  Level TBA: Pre-2009 was L5  5 
    Core  117627  Demonstrate an understanding of the history of art, design and advertising  Level 5  Level TBA: Pre-2009 was L5  3 
    Core  117644  Demonstrate an understanding of the principles of art direction  Level 5  Level TBA: Pre-2009 was L5  10 
    Core  117666  Demonstrate an understanding of the principles, tools and process of desktop publishing  Level 5  Level TBA: Pre-2009 was L5  4 
    Core  10043  Develop, implement and manage a project/activity plan  Level 5  Level TBA: Pre-2009 was L5  5 
    Core  10048  Identify brand mix elements  Level 5  Level TBA: Pre-2009 was L5  8 
    Core  10064  Investigate and explain marketing communications concepts  Level 5  Level TBA: Pre-2009 was L5  8 
    Core  117645  Lead a marketing communications campaign team  Level 5  Level TBA: Pre-2009 was L5  6 
    Core  117662  Prepare for DTP and print reproduction  Level 5  Level TBA: Pre-2009 was L5  4 
    Core  117633  Source and apply creative ideas in visual communications  Level 5  Level TBA: Pre-2009 was L5  8 
    Core  117634  Demonstrate an understanding of packaging design  Level 6  Level TBA: Pre-2009 was L6  8 
    Core  117601  Develop and implement the marketing and advertising creative process  Level 6  Level TBA: Pre-2009 was L6  14 
    Core  117640  Develop and present an Integrated Marketing Communication (IMC) campaign  Level 6  Level TBA: Pre-2009 was L6  8 
    Core  117648  Explain and apply the principles of conceptual thinking  Level 6  Level TBA: Pre-2009 was L6  10 
    Core  10078  Integrate ethics policy into marketing policy  Level 6  Level TBA: Pre-2009 was L6  6 
    Core  117651  Manage the advertising research process  Level 6  Level TBA: Pre-2009 was L6  8 
    Fundamental  14505  Apply the principles of ethics and professionalism to a business environment  Level 6  Level TBA: Pre-2009 was L6  6 
    Fundamental  8046  Communicate at an advanced level and maintaining interpersonal relations  Level 6  Level TBA: Pre-2009 was L6  20 
    Fundamental  14510  Demonstrate knowledge and insight into the impact of HIV/AIDS on financial products, markets and the workforce  Level 6  Level TBA: Pre-2009 was L6  6 
    Elective  117695  Demonstrate an understanding of computer software used in web sites  Level 5  Level TBA: Pre-2009 was L5  5 
    Elective  119523  Develop a web site  Level 5  Level TBA: Pre-2009 was L5  11 
    Elective  117690  Explain and utilize computer software applicable to art direction  Level 5  Level TBA: Pre-2009 was L5  14 
    Elective  119528  Explain CD ROM based multimedia and develop a portfolio on a CD Rom  Level 5  Level TBA: Pre-2009 was L5  15 
    Elective  117699  Create and mix sound to enhance the interactive multimedia experience  Level 6  Level TBA: Pre-2009 was L6  13 
    Elective  117652  Create animation and edit stills and films  Level 6  Level TBA: Pre-2009 was L6  13 
    Elective  117700  Create motion graphics and video for multimedia  Level 6  Level TBA: Pre-2009 was L6  15 
    Elective  117653  Demonstrate an understanding of the art direction process  Level 6  Level TBA: Pre-2009 was L6  10 
    Elective  117643  Demonstrate an understanding of the graphic design process  Level 6  Level TBA: Pre-2009 was L6  6 
    Elective  117692  Demonstrate an understanding of the Internet and elements of a web site  Level 6  Level TBA: Pre-2009 was L6  8 
    Elective  117630  Design and build computer games  Level 6  Level TBA: Pre-2009 was L6  13 
    Elective  117628  Design interactive media  Level 6  Level TBA: Pre-2009 was L6  11 
    Elective  117664  Explain and develop creative solutions for art direction in advocacy advertising  Level 6  Level TBA: Pre-2009 was L6  10 
    Elective  117689  Explain and develop creative solutions for art direction in campaigns  Level 6  Level TBA: Pre-2009 was L6  10 
    Elective  117681  Explain and develop creative solutions for art direction in corporate advertising  Level 6  Level TBA: Pre-2009 was L6  5 
    Elective  117684  Explain and develop creative solutions for art direction in outdoor advertising  Level 6  Level TBA: Pre-2009 was L6  5 
    Elective  117660  Explain and develop creative solutions for art direction in print  Level 6  Level TBA: Pre-2009 was L6  10 
    Elective  117686  Explain and develop creative solutions for art direction in promotional and point-of-sale material  Level 6  Level TBA: Pre-2009 was L6  10 
    Elective  117697  Explain and develop creative solutions for art direction in special applications  Level 6  Level TBA: Pre-2009 was L6  9 
    Elective  117658  Explain and develop creative solutions for art direction in television  Level 6  Level TBA: Pre-2009 was L6  11 
    Elective  117688  Explain and develop creative solutions for art direction in World Wide Web  Level 6  Level TBA: Pre-2009 was L6  10 
    Elective  117693  Explain and develop creative solutions for graphic design in campaigns  Level 6  Level TBA: Pre-2009 was L6  12 
    Elective  117631  Explain and develop creative solutions for graphic design in corporate identity  Level 6  Level TBA: Pre-2009 was L6  10 
    Elective  117639  Explain and develop creative solutions for graphic design in documents  Level 6  Level TBA: Pre-2009 was L6  5 
    Elective  117636  Explain and develop creative solutions for graphic design in editorial graphics  Level 6  Level TBA: Pre-2009 was L6  5 
    Elective  117642  Explain and develop creative solutions for graphic design in events  Level 6  Level TBA: Pre-2009 was L6  5 
    Elective  117687  Explain and develop creative solutions for graphic design in information graphics  Level 6  Level TBA: Pre-2009 was L6  10 
    Elective  117694  Explain and develop creative solutions for graphic design in packaging  Level 6  Level TBA: Pre-2009 was L6  10 
    Elective  117629  Explain and develop creative solutions for graphic design in print advertising  Level 6  Level TBA: Pre-2009 was L6  10 
    Elective  117646  Explain and develop creative solutions for graphic design in promotional and point-of-sale material  Level 6  Level TBA: Pre-2009 was L6  8 
    Elective  117691  Explain and develop creative solutions for graphic design in special applications  Level 6  Level TBA: Pre-2009 was L6  5 
    Elective  117647  Explain and develop creative solutions for graphic design in television  Level 6  Level TBA: Pre-2009 was L6  8 
    Elective  117649  Explain and develop creative solutions for graphic design in web design  Level 6  Level TBA: Pre-2009 was L6  10 


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