SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Demonstrate an understanding of the graphic design process 
SAQA US ID UNIT STANDARD TITLE
117643  Demonstrate an understanding of the graphic design process 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Registered" 		 2005-10-12  2008-10-12  SAQA 0362/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-10-12   2012-10-12  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners credited with this unit standard will be able to describe the phases of the graphic design process and apply each of these phases. Learners are also able to describe the role players and the functions of each role player in the graphic design process.

The qualifying learners are capable of:
  • Identifying and explaining the graphic design process
  • Defining the essence and scope of graphic design
  • Explaining the principles of graphic design
  • Implementing the graphic design process
  • Explaining the functions of role players in graphic design 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competency against the unit standards in the qualification, National Diploma in Visual Communications at NQF Level 5 or equivalent. 

    UNIT STANDARD RANGE 
  • Creative services will include but are not limited to; design studios, photographic studios and illustrators
  • Production houses will include but are not limited to; print, animation, television, video and special effects
  • Production services will include but are not limited to; bureaus, printers and web programmers
  • Advertising agencies will include but are not limited to; full service, specialist and in-house advertising agencies and design houses

    Characteristics include:
  • Format/Layout: Size and shape, paper size, poster size, paper folds, balance between shapes
  • Line: Expressive use of line, line to create a mood, variety of lines, perspective
  • Colour: Physics of light, colour basics, pigment, saturation, hue and value:
  • Contrast: Positive and negative elements, contrasts, shapes texture and colour, typography
  • Unity: Achieving unity, breaking the mould, different mediums, focal points
  • Texture: Use of texture in design, communicate a mood, creating appropriate textures
  • Design: Basics of making a creatively executed design, psychology of design
  • Drawing: Technical drawing, still life, product drawing and or rendering (markers) 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and explain the graphic design process. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The process to create layouts and artwork are explained in line with company standards and practices. 

    ASSESSMENT CRITERION 2 
    Conceptualising, planning and realising final artwork is described in line with company policies and procedures. 

    ASSESSMENT CRITERION 3 
    The process for creating thumbnails, scamps, and comprehensives through to finished art is described in line with company process and practices. 

    SPECIFIC OUTCOME 2 
    Define the essence and scope of graphic design. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Essence and scope of identity graphics is defined using correct terminology and description. 

    ASSESSMENT CRITERION 2 
    Essence and scope of information design is defined using correct terminology and description. 

    ASSESSMENT CRITERION 3 
    Essence and scope of packaging is defined using correct terminology and description. 

    ASSESSMENT CRITERION 4 
    Essence and scope of print advertising is defined using correct terminology and description. 

    ASSESSMENT CRITERION 5 
    Essence and scope of event marketing is defined using correct terminology and description. 

    ASSESSMENT CRITERION 6 
    Essence and scope of web design is defined using correct terminology and description. 

    SPECIFIC OUTCOME 3 
    Explain the principles of graphic design. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The characteristics of the principles are listed and explained in line with industry practices and company practices. 

    ASSESSMENT CRITERION 2 
    Practical application of techniques are demonstrated following required format and procedures. 

    SPECIFIC OUTCOME 4 
    Implement the graphic design process. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Thumbnails, camps, comprehensives through to finished art are created in required format. 

    ASSESSMENT CRITERION 2 
    Various layouts and design formats to specifications are developed and created in required format and time frame. 

    ASSESSMENT CRITERION 3 
    Planning of graphic design process is implemented in required time frame and in line with brief objectives. 

    ASSESSMENT CRITERION 4 
    Computer skills to design and execute solutions are applied following system and programme requirements. 

    ASSESSMENT CRITERION 5 
    Finished art is prepared for production in required time frame and format. 

    SPECIFIC OUTCOME 5 
    Explain the functions of role players in graphic design. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Role players are identified for graphic design in line with own company organogram. 

    ASSESSMENT CRITERION 2 
    Functions of creative services are identified and explained in line with job descriptions for own company. 

    ASSESSMENT CRITERION 3 
    Functions of production houses are identified and explained in line with industry norms and practices. 

    ASSESSMENT CRITERION 4 
    Functions of production services are identified and explained in line with industry norms and practices. 

    ASSESSMENT CRITERION 5 
    Functions of advertising agencies are identified and explained using correct terminology. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    Knowledge of the graphic design process. 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the graphic design process. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in the group as part of the creative team. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities in order to develop a strong personal identity in one's work. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using interpersonal communication skills in order to implement a graphic design project to meet an objective. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the pursuit of graphic design objectives. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  49603   Bachelor of Visual Communications  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CHE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.