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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Integrate marketing plans with business process 
SAQA US ID UNIT STANDARD TITLE
10050  Integrate marketing plans with business process 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Diploma, and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.

This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Monitoring the marketing environment and determining variables for marketing activities
  • Distinguishing the role of marketing research and marketing information systems in investigating and understanding the operations of the market place
  • Distinguishing characteristics of major markets
  • Identifying influences on consumer behaviour in relation to marketing activities 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing Management or Customer Management or equivalent at NQF Level 4. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research
  • Broad factors influencing consumer behaviour including psychological factors (needs, perception, learning, attitudes and personalities) and social factors (family, social class, reference groups, opinion leaders and culture). 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Monitor the marketing environment and determine variables for marketing activities 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. External marketing environmental factors are analysed for the impact upon marketing activities. 

    ASSESSMENT CRITERION 2 
    2. Internal influences on the marketing organisation are identified and analysed. 

    ASSESSMENT CRITERION 3 
    3. The marketing orientation of the enterprise is assessed. 

    SPECIFIC OUTCOME 2 
    Distinguish the role of marketing research and marketing information systems 
    OUTCOME NOTES 
    Distinguish the role of marketing research and marketing information systems in investigating and understanding the operations of the market place 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Information systems used for collating, processing, analysing and producing marketing information are identified. 

    ASSESSMENT CRITERION 2 
    2. The need for quality information in making marketing decisions and developing marketing plans, is recognised. 

    ASSESSMENT CRITERION 3 
    3. Research functions for establishing and maintaining markets are identified and are sensitive to cultural and ethnic differences. 

    SPECIFIC OUTCOME 3 
    Distinguish characteristics of major markets 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Features of consumer, non-consumer, products, services, non-profit markets are differentiated. 

    ASSESSMENT CRITERION 2 
    2. Dimensions of international and domestic markets are differentiated. 

    ASSESSMENT CRITERION 3 
    3. Market focussed on ethnic and indigenous consumers, societies and end users are differentiated. 

    SPECIFIC OUTCOME 4 
    Identify influences on consumer behaviour in relation to marketing activities 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. The two broad factors which influence consumer decisions are explained. 

    ASSESSMENT CRITERION 2 
    2. Factors that affect consumer behaviour, including cultural, social, psychological and individual family values and group norms are identified. 

    ASSESSMENT CRITERION 3 
    3. The impact of consumer behaviour on the marketing strategy is assessed and includes influences on buyer decisions. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A general overview of the organisation`s overall business strategies.
  • A basic understanding of the organisations marketing and communications strategies and plans.
  • A general and broad understanding of the elements of the marketing mix and marketing mix components. 
    		•


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
  • Identify and solve problems pertaining to the integration of marketing plans and business processes. 
    		•

    UNIT STANDARD CCFO COLLECTING 
  • Collect, evaluate, organise and critically evaluate information so that the application of marketing plans tie up with business processes. 
    		•

    UNIT STANDARD CCFO SCIENCE 
  • Use science and technology in the integration of marketing plans with business processes and the recording there of. 
    		•

    UNIT STANDARD CCFO DEMONSTRATING 
  • Be culturally sensitive across a range of social contexts in that marketing plans and business processes need to deal with cultural diversity in the market place. 
    		•

    UNIT STANDARD CCFO CONTRIBUTING 
  • Understand the world as a set of related systems in that marketing plans and business processes are in effect very similar in that they both contribute to the success of the organisation. 
    		•

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  20188   National Certificate: Real Estate  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 
    Core  49011   National Diploma: Animal Production  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  AgriSETA 
    Core  62610   National Diploma: Copywriting  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  As per Learning Programmes recorded against this Qual 
    Core  20908   National Diploma: Customer Management  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 
    Core  20904   National Diploma: Marketing Communications  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 
    Core  61593   National Diploma: Marketing Management  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  As per Learning Programmes recorded against this Qual 
    Core  20896   National Diploma: Marketing Research  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 
    Core  49010   National Diploma: Plant Production  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  AgriSETA 
    Elective  23433   Further Education and Training Certificate: Micro Finance  Level 4  Level TBA: Pre-2009 was L4  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  BANKSETA 
    Elective  49086   National Certificate: Auctioneering Management  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered"     		 2011-02-16  Was SERVICES until Last Date for Achievement 
    Elective  49794   National Diploma: Productivity  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SABPP 
    Elective  49198   National Certificate: Social Housing Property Management  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  PSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. AAR Trading and Projects (Pty) Ltd 
    2. Amandla Obunye Training Academy 
    3. Assured Vocational Skills Institute (Pty) Ltd 
    4. DC Academy 
    5. Digital School of Marketing (Pty) Ltd 
    6. Get Ready information Services 
    7. Gigimo Tourism Academy 
    8. Jumpstart Training Institute 
    9. K2011145379(South Africa) (Pty) Ltd 
    10. MAKHENSA GLOBAL ICT SERVICES 
    11. MAT 007 (PTY) LTD 
    12. Matibidi Raphela Investments (Pty) LTD 
    13. Octomate Education Pty Ltd 
    14. RIAPHATHUTSHEDZA 
    15. RUDO CONSULTING cc 
    16. Sinovuyolethu Trading (Pty) Ltd 
    17. Suidwes Beleggings Eiendoms Beperk 
    18. The Skills Development Hub (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.