SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
SAQA US ID UNIT STANDARD TITLE
110506  Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
ORIGINATOR
SGB Economics 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Finance, Economics and Accounting 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for people who are, or seek to be, employed in an area where communication with others as individuals and in groups is vital to effective functioning.

People credited with this Unit Standard are able to:
  • Identify and explain the key factors used to understand the target audience of the communication.
  • Discuss the core components of effective verbal communication.
  • Illustrate the effective elements of effective written communication.
  • Communicate with a range of stakeholders. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner is competent in Communication at NQF Level 3. 

    UNIT STANDARD RANGE 
  • Communication concepts include: sender; receiver; message; noise.
  • Audience factors include: literacy and/or numeracy levels; language preference; size; accessibility.
  • Communication methods include: verbal - one-on-one; radio; TV; small or large groups and written - e mail; newspapers; letters; posters; reports; presentations. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and explain the key factors used to understand the target audience of the communication. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Key audience factors are identified that affect communication with a specified audience in own work context. 

    ASSESSMENT CRITERION 2 
    2. Audience factors and communication methods are linked for a specified audience in own work context. 

    ASSESSMENT CRITERION 3 
    3. Audience factors and message content are linked for a specified audience in own work context. 

    SPECIFIC OUTCOME 2 
    Discuss the core components of effective verbal communication. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. A range of verbal communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective verbal communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of verbal communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 3 
    Illustrate the essential elements of effective written communication. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. A range of written communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective written communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of written communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 4 
    Communicate with a range of stakeholders. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Stakeholders are communicated with in writing using the correct register, and protocols. 

    ASSESSMENT CRITERION 2 
    2. Stakeholders are communicated with orally so that they know that their needs and queries are understood and they receive the correct information. 

    ASSESSMENT CRITERION 3 
    3. Oral presentations are made to groups using available, applicable technology. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or will assess this Unit Standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures.
  • Therefore, anyone wishing to be assessed against this Unit Standard may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the relevant ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Social conventions of communication in different cultures.
  • Styles of verbal and written communication.
  • Audience analysis.
  • Technical vocabulary and language of local economic development.
  • The communication process including giving and receiving feedback on verbal communication (e.g. body language) and written communication (e.g. a response form with a self-addressed envelope). 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for Specific Outcome "Identify and explain the key factors used to understand the target audience of the communication." 

  • UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organization and community by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 

  • UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one`s activities responsibly and effectively by, e.g.
  • Comparing and judging the effectiveness of verbal communication according to assessment criterion "Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not."
  • Comparing and judging the effectiveness of written communication according to assessment criterion "Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not." 

  • UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/ or language skills in the modes of oral and/ or written presentation by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 

  • UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally and aesthetically sensitive across a range of social contexts by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  65989   Further Education and Training Certificate: Human Settlements Development  Level 4  NQF Level 04  Reregistered  2023-06-30  CETA 
    Core  36436   National Certificate: Local Economic Development  Level 4  Level TBA: Pre-2009 was L4  Reregistered  2023-06-30  LG SETA 
    Elective  50332   Further Education and Training Certificate: Occupationally-Directed Education Training and Development Practices  Level 4  NQF Level 04  Reregistered  2023-06-30  ETDP SETA 
    Elective  50334   National Certificate: Occupationally Directed Education Training and Development Practices  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  ETDP SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. A4 Consultancy CC 
    2. A5 Competence Evolution 
    3. Abinet Training and Development 
    4. Access Employment Skills & Development Agency 
    5. Accreditation & Training Services 
    6. Advantage Training Services cc 
    7. AFRICA COMPETENCY DEVELOPMENT (PTY)LTD 
    8. Africa Corporate Training Institute and HR Consulting 
    9. Africa Institute For Public Administration 
    10. Aldabri 106 Institute for Quality Pty Ltd 
    11. All Access Holdings 
    12. Amabamba Recruitment 
    13. Amaqamu Project Management and Consulting 
    14. AQUARIUS SKILLS SOLUTION 
    15. Aquila Summa Offensa Responsio Iugales Praestructio (ASORIP) (NPC) 
    16. Assessment & RPL College (Pty) Ltd 
    17. AVAX SA 481 CC. T/A Mandisa Development Services 
    18. AVC Corporate Advisory Services (PTY) LTD. 
    19. Bafedile M (PTY) LTD 
    20. Bantubanye Skills 
    21. Bogolo Ba Thuto Training Academy 
    22. Bohlali Provider Support 
    23. Boikgantsho Consulting & Events 
    24. Boni Africa Events & Development 
    25. BPK Trading and Project 
    26. Brainwave Projects 1997 CC 
    27. Bull's Business and Skills Training Institute 
    28. Business Intelligence Trading 48 (PTY) LTD 
    29. Chartall Business College 
    30. Classic Human Capital Solutions 
    31. Colleen Osorio Skills Development Consultancy cc 
    32. Compass Academy of Learning 
    33. Continuing Education Programme 
    34. Cool Ideas 1 (PTY) LTD. t/a VERYCOOLIDEAS 
    35. D and D Lwazi Renaissance Research and Development Institute 
    36. D M Management and Consulting 
    37. Daily Double Traiding 281 
    38. Development Bank of Southern Africa (DBSA) 
    39. DialNx Consultants 
    40. Ditirelo Skills Development Services 
    41. Ditlou Solutions 
    42. EDUTEL SKILLS DEVELOPMENT PTY LTD 
    43. Edutraining Business College 
    44. Elective Training Institute Enterprise CC 
    45. Emergence Learning Academy (Pty) Ltd 
    46. Enjo Consultants 
    47. Environment and Language Education Trust 
    48. Express Model 405 
    49. Glere Skills and Consultants 
    50. Gotsec Skills Training 
    51. Great Debaters International Association 
    52. Green Horizon Consulting (Pty) Ltd 
    53. Gudlhuza Development Solutions cc 
    54. Hadima Training Academy 
    55. Hlombe and Associates 
    56. IGKM Management Services (Pty) Ltd 
    57. IMPI TRAINING (PTY)LTD 
    58. Inkwazi Learning Network 
    59. Institute for Local Government and Housing 
    60. IQ Skills Academy (PTY) LTD. 
    61. Isibani Skills Academy 
    62. Isibani Soluntu Development Trust 
    63. ITO Focus Reagile 
    64. IYAM Investments (Pty) Ltd 
    65. Iziko Capacity Building CC. 
    66. JIT Projects 
    67. Jobafrik Consulting 
    68. Josmap Training Institute 
    69. Jucamo Shelf 4 CC. 
    70. Kalideen Management 
    71. Kapoko Trading Enterprise 5 
    72. Karabo Info Centre and Trading 
    73. Kernel Management and Consulting (PTY) LTD. 
    74. Keydimensions Risk Solutions 
    75. Kgaka Kgolo Institute 
    76. Kgolo Institute 
    77. Kgotla Trading Enterprise 
    78. Khosithi Training 
    79. Khula Nonke Training & Development 
    80. KHULISANE ACADEMY 
    81. Kia Chuma 
    82. KITSO TRAINING AND DEVELOPMENT 
    83. Learn Ability and Training Development t/a LearnAbility 
    84. Learnership Support Systems (Pty) Ltd 
    85. Learning Performance Link 
    86. Leronsa Trading Enterprise 
    87. Letlhabile Institute Of Management and Training 
    88. Letlhokoa Management Services CC 
    89. Lewerb Holdings (PTY) Ltd 
    90. Life Projects 
    91. M.I.C. Training and Development 
    92. M3i Skills Development 
    93. Maccauvlei Learning Academy 
    94. Madingoane and Family Construction 
    95. Magumzane Traiding cc 
    96. Mahayi HRD Services cc 
    97. Makhophila Business Enterprise 
    98. Management College of Southern Africa (MANCOSA) 
    99. Mathye and Ditlou Dynasty Corporate 
    100. Mbokazi & Mkhize 
    101. Mgwezane Training and Events Management CC. 
    102. Miczo's Enterprise 
    103. MIET 
    104. Mimoisa Business Solutions CC 
    105. Misol Projects cc 
    106. MJ Mafunisa Consulting (PTY) LTD 
    107. Mmanape Management Solutions 
    108. MML Consulting CC. 
    109. Mod-Mosh Projects and Consulting (PTY) LTD 
    110. Mortarboard Training Solutions 
    111. MOSAIC MARKETING 
    112. Mosako Wa Kitso 
    113. Multiple Productive Management Solutions 
    114. Ndrendre Building & General Services 
    115. Ndzalama Training 
    116. NEBSA MANAGEMENT SERVICES CC 
    117. Nemalale Eagles Consultancy CC 
    118. Neopeo Trading & Projects 
    119. Nero Training Consultants cc 
    120. Netgrow Training Solutions 
    121. Networx for Career Development 
    122. Nhlahle Development Agency 
    123. NJ & L Trading Enterprise CC. 
    124. Nkinane Training Institute and Consulting (Pty) Ltd 
    125. Nkqubela Community Developers 
    126. Nomagwanishe Investments cc 
    127. NS Global Academy 
    128. OMNI HR CONSULTING PTY LTD 
    129. Opehst Trading 
    130. Organisation Test 1 
    131. Outeniqua Leadership Institute 
    132. Pachi Global Foundation 
    133. Paradise Skills Development 
    134. PC Educational Holdings 
    135. Pebetse Training and Consulting 
    136. Petra institute of Development (PTY) Ltd 
    137. Phangwana Consulting and Training Services 
    138. Pioneer Business Consulting 
    139. Pitt Institute T/A Imithombo Institute 
    140. PMA Holdings (PTY ) LTD. 
    141. PND Academy of Learning cc 
    142. Power Rush Trading 170 CC. 
    143. Powergate Trading 1040 
    144. Powernexus 
    145. PRO-ACTIVE PUBLIC SERVICES COLLEGE/PTY/LTD 
    146. Professional Development and Training Institute (Pty) Ltd 
    147. Pulakgadi Training Consulting CC 
    148. QPD CONSULTANTS 
    149. Regent Business School (Pty) Ltd t/a Regent Business School 
    150. Resonance Institue of Learning 
    151. S A Skills Solutions (Pty) Ltd 
    152. Saint Colonel Graduate Institute (PTY) Ltd 
    153. Sebobatho Project Management 
    154. Senelo Trading CC 
    155. Sisodwa Investment Enterprise 
    156. Sogwa Business Enterprise 
    157. Solstice Networks CC. 
    158. South African ABET Development Agency SAADA 
    159. SPS Consulting (Pty) Ltd 
    160. Starplex 489 cc 
    161. SWARANANG MANAGEMENT CONSULTING CC 
    162. T Mabuya & Associates CC 
    163. Talent Centre Training 
    164. Talent Emporium Academy (PTY) Ltd 
    165. TEAM CONSULTANTS CC 
    166. Tembe Service Providers 
    167. The Iscariota Group (Pty) Ltd 
    168. THE SKILLS COLLEGE FOR DEVELOPMENT AND TRAINING(PTY) LTD 
    169. The Supreme Training Academy 
    170. Thuba Segole Bed and Breakfast and Enterprise 
    171. Thubelihle Graduate Institute 
    172. Thuto-Boswa Education and Training Solution 
    173. Tlaletso Consultants 
    174. Tradesman Consulting and Training Solutions 
    175. Train 2 Teach (PTY) Ltd 
    176. Training Answers 
    177. Trainyoucan 
    178. Tshamutengo General Dealers CC. 
    179. Tshelopele Development Institution 
    180. TSHIRELETSO COMMUNITY CARE CENTRE 
    181. Tshwane Training Institute (PTY) LTD. 
    182. TTTC 
    183. Tummo Development Enterprise 
    184. Twin Peak Technologies 
    185. Tytons (Pty) LTD 
    186. Umfolozi FET College 
    187. Umqondo Consultancy 
    188. Umsenge SDCS 
    189. University of Venda 
    190. Vantage Training 
    191. VELD COOPER & ASSOCIATES 
    192. Vicmat Consultants 
    193. Vuselela FET College - Klerksdorp Campus 
    194. World Pace Development and Training Institute 
    195. Ya Hina Management Consulting and projects 
    196. Zamsiba Development Consultants 
    197. ZMG CONSULTING 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.