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All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: |
Plan a public relations programme |
SAQA US ID | UNIT STANDARD TITLE | |||
335996 | Plan a public relations programme | |||
ORIGINATOR | ||||
Task Team - Public Relations | ||||
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | ||||
- | ||||
FIELD | SUBFIELD | |||
Field 03 - Business, Commerce and Management Studies | Public Relations | |||
ABET BAND | UNIT STANDARD TYPE | PRE-2009 NQF LEVEL | NQF LEVEL | CREDITS |
Undefined | Regular | Level 5 | Level TBA: Pre-2009 was L5 | 12 |
REGISTRATION STATUS | REGISTRATION START DATE | REGISTRATION END DATE | SAQA DECISION NUMBER | |
Passed the End Date - Status was "Reregistered" |
2018-07-01 | 2023-06-30 | SAQA 06120/18 | |
LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
2026-06-30 | 2029-06-30 |
In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
This unit standard does not replace any other unit standard and is not replaced by any other unit standard. |
PURPOSE OF THE UNIT STANDARD |
This Unit Standard is intended for learners within the Public Relations sector. The learner credited with this Unit Standard is able to analyse a situation and plan a Public Relations programme for the organisation/client by setting realistic and measurable objectives within a set resources. The learners will also be able to develop and communicate the key message to the programme as well as select the medium and methods most suitable.
Learners credited with this unit standard will be able to: |
LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
It is assumed that the learner has the following knowledge and skills:
|
UNIT STANDARD RANGE |
The public relations programme may be implemented in any given industry. |
Specific Outcomes and Assessment Criteria: |
SPECIFIC OUTCOME 1 |
Analyse the situation. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
Research is conducted so as to gain insight into the situation. |
ASSESSMENT CRITERION 2 |
The nature of the situation is analysed to determine if it can be addressed through a public relations campaign. |
ASSESSMENT CRITERION 3 |
A description is given of how situations are referred which are not relevant to public relations. |
SPECIFIC OUTCOME 2 |
Set specific objectives for the public relations programme. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
Realistic and measurable objectives are formulated in line with organisational policies and procedures and to facilitate evaluation of the programme. |
ASSESSMENT CRITERION 2 |
Objectives for the programme are formulated to be compatible with the overall objectives of the organisation and which ensure uniformity and attainability. |
ASSESSMENT CRITERION 3 |
Objectives are formulated with specific time allocations and measurable goals. |
ASSESSMENT CRITERION 4 |
A budget for the programme is established to meet the specific objectives. |
ASSESSMENT CRITERION 5 |
Activities for the programme are planned against the set objectives. |
ASSESSMENT CRITERION RANGE |
Activities include but are not limited to check-lists, deadlines, responsibilities, activities and cost. |
SPECIFIC OUTCOME 3 |
Analyse the target audience. |
OUTCOME RANGE |
Target audience may include but is not limited to programme stakeholders. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
Surveys are conducted among potential target audiences to establish perceptions. |
ASSESSMENT CRITERION 2 |
The demographics of the target audiences are analysed in line with the objectives of the public relations programme. |
ASSESSMENT CRITERION 3 |
The target audiences are prioritised in terms of their relevance to the project. |
ASSESSMENT CRITERION 4 |
The target audiences are prioritised in terms of their relevance to the project. |
SPECIFIC OUTCOME 4 |
Develop the programme message. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
A key message is developed to communicate the objectives of the programme. |
ASSESSMENT CRITERION 2 |
Specific messages are developed to suit each target audience in terms of the objectives of the programme. |
ASSESSMENT CRITERION 3 |
An approach is adopted to deliver the message in a way that matches the nature of the topic and target audience. |
ASSESSMENT CRITERION 4 |
Mediums and methods are analysed for appropriateness in reaching the identified target audiences. |
SPECIFIC OUTCOME 5 |
Plan the evaluation of the programme. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
Evaluation tools are identified for use to establish the effectiveness of the programme during and after its implementation. |
ASSESSMENT CRITERION 2 |
An evaluation programme is drawn up which evaluates the effectiveness of the programme. |
ASSESSMENT CRITERION 3 |
Communication of the results is contained in the plan. |
UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS |
UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE |
UNIT STANDARD DEVELOPMENTAL OUTCOME |
N/A |
UNIT STANDARD LINKAGES |
N/A |
Critical Cross-field Outcomes (CCFO): |
UNIT STANDARD CCFO IDENTIFYING |
Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made when:
|
UNIT STANDARD CCFO WORKING |
Working effectively with others as a member of a team, group, organisation, and community during:
|
UNIT STANDARD CCFO ORGANISING |
Organising and managing oneself and one's activities responsibly and effectively when:
|
UNIT STANDARD CCFO COMMUNICATING |
Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion when:
|
UNIT STANDARD CCFO SCIENCE |
Using science and technology effectively and critically, showing responsibility towards the environment and health of others when:
|
UNIT STANDARD ASSESSOR CRITERIA |
N/A |
REREGISTRATION HISTORY |
As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. |
UNIT STANDARD NOTES |
N/A |
QUALIFICATIONS UTILISING THIS UNIT STANDARD: |
ID | QUALIFICATION TITLE | PRE-2009 NQF LEVEL | NQF LEVEL | STATUS | END DATE | PRIMARY OR DELEGATED QA FUNCTIONARY | |
Core | 73129 | National Diploma: Public Relations Practice | Level 5 | NQF Level 05 | Passed the End Date - Status was "Reregistered" |
2023-06-30 | SERVICES |
Elective | 79626 | Further Education and Training Certificate: Commercial Property and Facilities Management | Level 4 | NQF Level 04 | Passed the End Date - Status was "Reregistered" |
2023-06-30 | SERVICES |
PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: |
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
NONE |
All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |