SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Apply principles of marketing to sport 
SAQA US ID UNIT STANDARD TITLE
252175  Apply principles of marketing to sport 
ORIGINATOR
SGB Sport, Recreation & Fitness 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Sport 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The qualifying learner achieving this unit standard will be able to fulfil the roles and responsibilities of marketing sport or a sport organisation. Competent qualifying learners will be able to meet the demands associated with the role of marketing thus improving the marketing of sport in general.

In particular, on completion of this unit standard, the learner is able to:
  • Explain the concept of marketing.
  • Conduct basic market research.
  • Develop and execute a marketing plan.
  • Plan a promotional campaign.
  • Prepare and present a sponsorship proposal.

    In addition the learner will be well positioned to extend his or her learning and practice to other areas where responsibilities for marketing are required, or to strive toward unit standards and practice at higher levels of marketing. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in:
  • Language and Communication skills at NQF Level 4 or equivalent. 
    		•

    UNIT STANDARD RANGE 
    Range statements are either explicitly reflected or implied in the specific outcomes and assessment criteria of this unit standard. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain the concept of marketing. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Marketing and promotion principles are explained within the sport context. 
    ASSESSMENT CRITERION RANGE 
    Principles:
  • Product, price, place, promotion, segmentation, distribution.
     
    		•

    ASSESSMENT CRITERION 2 
    The evolution of marketing is described using sport examples. 

    ASSESSMENT CRITERION 3 
    The marketing environment is explained ad methods are identified to benefit the sport product or service. 

    ASSESSMENT CRITERION 4 
    The concept of niche marketing is described with examples that are relevant to sport. 

    ASSESSMENT CRITERION 5 
    Branding and brand building is described with examples of methods utilised to build brands. 

    SPECIFIC OUTCOME 2 
    Conduct basic market research. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Target groups are identified and logged for promotion purposes. 

    ASSESSMENT CRITERION 2 
    An appropriate questionnaire is developed for distribution to identified target group/s. 

    ASSESSMENT CRITERION 3 
    An analysis of the outcomes of the questionnaire is conducted and reported. 

    SPECIFIC OUTCOME 3 
    Develop and execute a marketing plan for a sport or fitness organisation. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    A strategic plan is evaluated and the components of the marketing plan listed and described. 

    ASSESSMENT CRITERION 2 
    A marketing plan is written with measurable goals and objectives. 

    ASSESSMENT CRITERION 3 
    Appropriate marketing tools are identified for the organisation. 

    ASSESSMENT CRITERION 4 
    The marketing plan is utilised in accordance with a relevant performance management system or tool. 

    SPECIFIC OUTCOME 4 
    Plan a promotional campaign for the organisation. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Organisations are identified as the target groups for a promotional campaign. 

    ASSESSMENT CRITERION 2 
    A campaign is drawn up and tasks allocated to the responsible role players. 

    ASSESSMENT CRITERION 3 
    Press releases are written for applicable media channels. 

    SPECIFIC OUTCOME 5 
    Prepare and present a sponsorship proposal for the organisation. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The benefits of sponsorships are explained in relation to the sponsor and the recipient of sponsorship. 

    ASSESSMENT CRITERION 2 
    Examples are provided of sponsors that have been matched to projects or organisations. 

    ASSESSMENT CRITERION 3 
    Ways in which the organisation can deliver on behalf of sponsors are explained with relevant examples. 

    ASSESSMENT CRITERION 4 
    A sponsorship proposal is drawn up for presentation to sponsors and relevant stakeholders. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed against this unit standard (including through RPL) may apply to an assessment agency, assessor or provider institution accredited by the relevant Education and Training Quality Assurance body (ETQA), or one with an appropriate memorandum of understanding (MOU) with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or one with an appropriate MOU with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard, or assessing this unit standard, must be accredited as a provider with the relevant ETQA, or one with an appropriate MOU with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA, or one with an appropriate MOU with the relevant ETQA. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The qualifying learner is able to demonstrate knowledge and understanding of:
  • The concepts of marketing.
  • The factors that make up the macro and micro environs of an organisation.
  • The importance of marketing for both private and public enterprise.
  • Levels of participation and spectating.
  • The requirements of each of the above (4).
  • How products are developed.
  • Brands and branding.
  • The setting and influence of price and costs. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Problem solving is required when the marketing environment is understood and methods devised to exploit opportunities. 

    UNIT STANDARD CCFO WORKING 
    Team work is evidenced when the marketing plan is written and discussed with the Executive Committee of the organisation. 

    UNIT STANDARD CCFO COLLECTING 
    Information evaluation is used when an appropriate questionnaire is developed and distributed to the identified target groups. 

    UNIT STANDARD CCFO COMMUNICATING 
    Additionally, communication is established as an area of development in its own right. Also, aspects of personal development feature throughout the achievement of this unit standard. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Values:

    Demonstration of the knowledge and skills outlined in this unit standard must be consistent with the principles of:
  • Respecting the natural and cultural environment.
  • Accepting and maintaining a non-discriminatory attitude towards diversity including, for example: Differences in gender, race, religion, physical ability and culture. 
    		•

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  60309   National Certificate: Sport Management  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CATHSSETA 
    Elective  59201   National Certificate: Generic Management  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.