SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Conduct international market research 
SAQA US ID UNIT STANDARD TITLE
242872  Conduct international market research 
ORIGINATOR
SGB Transport and Logistics Operations 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Transport, Operations and Logistics 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is for persons working in the International trade environment especially within exports. The learner is able to conduct international market research.

A person credited with this unit standard is able to:
  • Identify the factors that influence market potential in international trade.
  • Differentiate between the regional marketing environments of the world.
  • Identify areas of risk and opportunity pertaining to particular markets.
  • Assess the impact of the international environment on the operations of an organisation.

    This unit standard will contribute to the full development of any learner to increasing levels of efficiency and effectiveness in the International trade environment by providing recognition, further mobility and transportability within the field as well as within other fields. The knowledge, skills and understanding demonstrated in this unit standard are essential for social and economic transformation and upliftment within the International Trade environment. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in:
  • Communication at NQF Level 3.
  • Mathematical Literacy NQF Level 3.
  • Computer literacy NQF Level 2. 

  • UNIT STANDARD RANGE 
    This unit standard is intended for learners who are employed, or wish to be employed in a foreign trade promotion and marketing environment and must participate in conducting a planned export trade development drive to secure new business to achieve the company's strategic objectives and revenue budgets. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify the factors that influence market potential in international trade. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The challenges associated with trading in the international market are identified and explained as it relates to International Trade. 
    ASSESSMENT CRITERION RANGE 
    Distances/time zones; climate; culture and language; business practices; legal systems, regulations and barriers to trade; local-law content; political systems; currencies and payments; infrastructure and communications).
     

    ASSESSMENT CRITERION 2 
    The range of organisational structures for operating in foreign markets are identified and explained as it relates to International Trade. 
    ASSESSMENT CRITERION RANGE 
    Direct exporting, export merchants/agents; licensing arrangements; franchising; contract manufacturing; direct investment; company sales branches; wholly owned subsidiaries; joint ventures; and strategic alliances).
     

    ASSESSMENT CRITERION 3 
    The factors that influence market potential in international trade are identified and explained as it relates to International Trade. 
    ASSESSMENT CRITERION RANGE 
    Competitive pressure; saturation of domestic markets; expanding markets and potential demand; comparative advantage; technological advantage; growing market expectations; and costs associated with failure.
     

    ASSESSMENT CRITERION 4 
    Organisational strategy and objectives from a potential export perspective are interpreted as it relates to specific trade markets. 

    SPECIFIC OUTCOME 2 
    Differentiate between the regional marketing environments of the world. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The regional marketing environments of the world are identified as they relate to particular importing countries. 

    ASSESSMENT CRITERION 2 
    Trade agreements/blocs are identified and their benefits/drawbacks are explained as they relate to particular importing countries. 
    ASSESSMENT CRITERION RANGE 
    Trade agreements will include but is not limited to: WTO; EU; NAFTA; APEC; ASEAN; Mercursor; Andean pact; SAARC; SADC; AGOA.
     

    ASSESSMENT CRITERION 3 
    The regional marketing environments of the world are compared and the differences identified in relation to particular importing countries. 

    SPECIFIC OUTCOME 3 
    Identify areas of risk and opportunity pertaining to particular markets. 
    OUTCOME RANGE 
    SWOT analysis and PESTEL may be used. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The importance of doing systematic risk and opportunity analyses is explained given particular importing countries. 

    ASSESSMENT CRITERION 2 
    The PESTEL gap analysis methodology is explained as it relates to risk identification pertaining to particular importing countries. 
    ASSESSMENT CRITERION RANGE 
    Current and future government policy; economic and market trends; social issues; technological changes; environmental issues; legislative issues.
     

    ASSESSMENT CRITERION 3 
    The SWOT analysis methodology is explained as it relates to risk identification pertaining to particular importing countries. 

    ASSESSMENT CRITERION 4 
    Areas of risk and opportunity pertaining to particular markets are identified by using the PESTEL/SWOT analysis technique. 

    SPECIFIC OUTCOME 4 
    Assess the impact of the international environment on the operations of an organisation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The advantages and risks associated with trading in the international environment are identified in accordance with organisational policies, procedures and strategy. 

    ASSESSMENT CRITERION 2 
    The impact of the international environment on the operations of an organisation are assessed as it relates to particular international markets. 

    ASSESSMENT CRITERION 3 
    Policies, processes and procedures to improve the readiness of organisations to export products/services are explained and applied as it relates to particular international markets. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    The assessment will be governed by the policies and guidelines of the relevant Education and Training Quality Assuror (ETQA) that has jurisdiction over this field of learning.

    The assessor will be accredited and have a relevant qualification and/or be a subject matter expert in this learning area and have at least three (3) years experience in the skills specific area.

    The learner can be assessed against this unit standard to obtain credits or as part of an integrated assessment for a qualification.
  • Internal moderation.
  • External moderation.
  • An assessor, accredited by the relevant ETQA, will assess the learner's competency.
  • Assessment procedures will be supplied by the relevant ETQA.
  • All assessment activities must be fair, so that all candidates have equal opportunities. Activities must be free of gender, ethnic or other bias.
  • Assessment and moderation procedures, activities and tools must be transparent, affordable and support development within the field, sub-field and NQF.
  • Questions and answers to determine theoretical knowledge are expected.
  • Portfolio of evidence.
  • Direct observation in simulated, controlled and/or actual work conditions may be required. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The marketing process from an international perspective:
  • Marketing Management.
  • The challenges of the International Marketing Environment.

    The regional differences in international marketing:
  • The PESTEL gap analysis methodology.
  • SWOT analysis.

    The organisational prerequisites for exporting. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems related when conducting international market research. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that all requirements are met in achieving competence when conducting international market research. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information when conducting international market research. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when conducting international market research. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  57806   Further Education and Training Certificate: Exports  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2016-12-31  TETA 
    Elective  66249   Further Education and Training Certificate: New Venture Creation  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. 42020 VISION TRAINING AND CONSULTING 
    2. Abantu Sikhona Trading and Projects (Pvt) Ltd 
    3. ADAMOPIX PTY LTD 
    4. ADOM TECHNOLOGIES 
    5. AFFARI CONSULTANTS CC 
    6. Affinity People Development 
    7. AFRICAN ETD ACADEMY 
    8. ALIC GLOBAL PROJECT TRADE 
    9. Altec Training and consulting 
    10. ALWASANDE TRADING PTY LTD 
    11. APROPOS TRAINING AND CONSULTING PTY LTD 
    12. APTJ TRAINING & DEVELOPMENT 
    13. Aretsweleng-Pele Thru Skills 
    14. Art Versatile 
    15. Auxano Training Institute Pty 
    16. AUXESIS CONSULTING 
    17. Awakening Excellence 
    18. Azania Enterprise Development 
    19. B AND T SKILLS DEVELOPMENT TRAININGS 
    20. BAHF HOLDINGS 
    21. Bakho Skills Development 
    22. Bakone Itireleng Trading Enterprises 
    23. BBM Group Holdings 
    24. BEC Training Consultants 
    25. BESTGUARD SECURITY SERVICES PTY LTD 
    26. BLKK GENERAL TRADING PTY LTD 
    27. BOHLALE PELONG TRAINING COMPANY 
    28. Bokang Mmankwana Trading Enterprise 
    29. BONAFIDE GROUP PTY LTD 
    30. Bongu'muzi 
    31. Bontle Afrihair Dynamix 
    32. BONTLE VBA PROJECTS 
    33. BRAINTRUST BUSINESS TRAINING 
    34. BrandSky 
    35. BROODING TRADING CC 
    36. BRYCO CONSULTING CC 
    37. Busiswa Recruitment and Trading 
    38. CENTRE OF WISDOM 
    39. Chanrose Training and Development Projects 
    40. CHUMABATHO PTY LTD 
    41. Class Skills Development Consultancy 
    42. CM ACCOUNTING AND TRAINING SERVICES PTY LTD 
    43. Consultingbybongi 
    44. csg Investments 
    45. DEGO CONSULTANTS 
    46. Devine Glamour SPA 
    47. Drake Personnel SA 
    48. Duja Consulting 
    49. Dynamic Leadership Solutions and Investments 
    50. Edmen Solutions 
    51. Elangeni Consulting 
    52. ELLIES BEAUTY GROUP 
    53. Enter Wide Institute Of Enterpreneurship Excellence 
    54. EPITOME VILLA 
    55. EXECUPRIME BUSINESS COLLEGE 
    56. Exousia Skills Academy 
    57. farmers hope cooperative 
    58. Genesis Investment Advisors 
    59. GERERE PROJECTS AND SUPPLIES 
    60. Global Skills Solutions 
    61. Global Star Trading 
    62. GODMILL CITY 
    63. Growth Point Learning Solutions 
    64. GTEN BUSINESS SOLUTIONS 
    65. Haggai Academy of Learning 
    66. Hand In Hand Southern Africa 
    67. Harvest Outreach Centre 
    68. Healthy Living Consulting 
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    70. IdleAds 
    71. IM Transformation 
    72. Imisebe Skills Development 
    73. IMTHUBI TRADING AND PROJECTS 
    74. INDALO TRADINGS PTY LTD 
    75. INDOSAKUSA AFROSUN TRADING 
    76. Ingqumbo Research and Special Projects 
    77. INSTITUTE FOR LEADERSHIP AND RESEARCH 
    78. INTERIM CONSULTING 
    79. INTSHIVA CONSULTING PTY LTD 
    80. ISISEKELO TRAINING SOLUTIONS PTY LTD 
    81. ITUMELENG WELLNESS SOLUTIONS 
    82. Joseph Business School NPC 
    83. JUBILEE SKILLS ACADEMY 
    84. Jwatlala Investments 
    85. k2015174402(South Africa) 
    86. K2016464843 SOUTH AFRICA PTY LTD 
    87. KannDevelop NPC 
    88. KANYA CSI 
    89. Kayise IT 
    90. KENO CONSULTING 
    91. KEY WELLNESS GROUP OF COMPANIES PTY LTD 
    92. Kgalagadi IT Solutions 
    93. KHANYA TEMBU TRADING ENTERPRISE PTY LTD 
    94. Kismet Business and Labour Law Solutions 
    95. Kitchersaulos Trading and Projects 
    96. KITSO TRAINING PTY LTD 
    97. KOFTECH INSTITUTE OF TECHNOLOGY 
    98. LAKEVIEW BUILDING 
    99. LAUMEL BUSINESS SOLUTION 
    100. LDC GLOBAL 
    101. Le Signore Consultants and Development Centre 
    102. LEANO HUMAN CAPITAL SOLUTIONS 
    103. Lentswe La Motheo Trading Enterprise 
    104. LIFOSCAN PTY LTD 
    105. LM Training Development 
    106. Logika Academy 
    107. LOLIPOP PROJECTS PTY LTD 
    108. LSC Staffing Solutions 
    109. LUGYN TRAINING AND PROJECTS CC 
    110. Lulwandle Training Consultants 
    111. LWANTINGA TRADING ENTERPRISE 
    112. M AND J EVOLUTION PTY LTD 
    113. MADYONZI TRADING AND PROJECTS 
    114. MAITE BUSINESS CONSULTING AND TRAINING AGENCY 
    115. Makana Empire 
    116. MAKHENSA GLOBAL ICT SERVICES 
    117. Maleke Consulting 
    118. MANAGING MINDS BETTER PTY LTD 
    119. Mannyeo Trading and Projects 
    120. MANTOMBI INVESTMENT 
    121. MARU PLATINUM INVETSMENTS 987 PTY LTD 
    122. Masutane Consulting 
    123. MATHAMANE TRADING ENTERPRISE 
    124. Matholwane Consuting 
    125. MAZONET PTY LTD 
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    127. mcebo technologies 
    128. Meleric Holdings 
    129. Meyiswa Training Academy 
    130. Mila Cleaning Services 
    131. Milzet Holdings 
    132. Mindful Impact 
    133. Mitronic Training and freight solutions 
    134. Mortarboard Solutions 
    135. MUMA INVESTMENTS PTY LTD 
    136. MUZIOKHANYAYO 
    137. Namik Consulting 
    138. NATIVE BIRD HOLDINGS PTY LTD 
    139. NEMBA CAPITAL CC 
    140. NESTAB ICT CO-OPERATIVE LTD 
    141. New Life Education Foundation 
    142. NEWBRIDGE INSTITUTE PTY LTD 
    143. NHLANTO PROJECTS 
    144. Nkhululeko Project Management and Construction 
    145. NS Zonke Management Consultants 
    146. NT Geomatics 
    147. NTETHE CONSULTING SERVICES PTY LTD 
    148. OBOIBON INVESTMENTS 
    149. On Grid Training and Development 
    150. ONE VOICE SOUTH AFRICA 
    151. Paul Tsolo Leadership & training Org 
    152. Pax Projects 
    153. PCA TRADING AND PROJECTS PTY LTD 
    154. Peakford Management Consulting 
    155. PELONTLE MAREKWA CONTRACTORS CC 
    156. Perez Development & Training 
    157. PPL TRADING ENTERPRISE 
    158. Praxis Training and Consultancy 
    159. Probus Holdings 
    160. PRODIGY BUSINESS SERVICES (PTY) LTD 
    161. PROFFECTO CONSULTING 
    162. Propat 
    163. Prosam Consulting & Training Group 
    164. Prospect Plus 
    165. Puisanong Investment Enterprises 
    166. Pulse Network 
    167. QETO BUSINESS CONSULTING 
    168. Radah Skills Academy 
    169. RAND BEE PTY LTD 
    170. Reaitirela investments 
    171. REAL LIFE COMMIT 
    172. REDEFINE HUMAN CAPITAL PTY LTD 
    173. Resurgam Business Strategies 
    174. Reyakopele Trading 142 
    175. RISE AND SHINE CONSULTING GROUP 
    176. Rock Lilly Connections 
    177. Roquette Holdings 
    178. ROSHEC 
    179. S A TAYOB TRAINING ACADEMY PTY LTD 
    180. S S D 
    181. SA Skills Emancipation 
    182. SADHANA GOVENDER PROJECT CONSULTANTS 
    183. Safrica Training 
    184. SANCTUS CONSULTING PTY LTD 
    185. SANDTON BEAUTY CLINIC 
    186. ScienceCEO Academy 
    187. Senwelo Leadership Services 
    188. Seonyatseng Learning Institute 
    189. Seshni Consulting 
    190. SFM CONSULTANTS PTY LTD 
    191. SHERO ELEMENTS PTY LTD 
    192. Signature Support 
    193. SirSam EDU 
    194. SISKY N SOLUTIONS 
    195. Siyakha Learning 
    196. Siyaya Skills Institute Eastern Cape 
    197. Skills Factory 
    198. Skills Grow Solutions 
    199. Smart HR Solutions 
    200. Solid Rock Services 
    201. SOMANDLA ENTREPRENEURSHIP ACADEMY 
    202. SORT OUT INVESTMENTS 
    203. South Africa Foundation Of Entrepreneurship And Technology 
    204. St Bonaventure Holdings 
    205. STARS OF TOMORROW PROJECTS 
    206. Strategic Health Solutions 
    207. Studio 05 House of Fashion 
    208. STUDY WAYS 
    209. SUNSHINE FORTY ACADEMY 
    210. SW NOTO GENERAL TRADING CC 
    211. Takusani Group 
    212. Talent Stream 
    213. THE MOTIVATIONAL DRIVE PTY LTD 
    214. THEMBIFUNDO IKUSASA LAKHO SERVICES COOPERATIVE 
    215. THL HOLDINGS 
    216. Thutong Training Institution and Consulting 
    217. TNL Training and Development 
    218. TNM CORPORATE SOLUTIONS 
    219. Totzwa Training and Projects 
    220. Trainers without Borders 
    221. TRAINING YOUNG MINDS 
    222. TREND SETTERS CONSULTANT 
    223. TRUE REAL ESTATE COLLEGE 
    224. TSELACHUEU CONSULTING 
    225. Tshamutengu General Trading 
    226. Tsoga O Phakgame Projects 
    227. Twilight Lehlabile Construction 
    228. UFANISI TRADE AND INVESTMENT CC 
    229. Ukhiye Consulting 
    230. Umtha Developments 
    231. UNIVERSITY OF JOHANNESBURG 
    232. Unlock the Potential 
    233. VRV SINGH ENTERPRISES LTD 
    234. VUCA INSTITUTE OF LEADERSHIP DEVELOPMENT 
    235. White Biznis Solutions 
    236. Y2K College 
    237. Yiedi 
    238. YOLANDE TOOHEY CONSULTANTS PTY LTD 
    239. ZALLOO LEARNING SOLUTION 
    240. Ziyana Business Consulting and Training 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.