SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Manage the marketing, selling and leasing of residential properties 
SAQA US ID UNIT STANDARD TITLE
15054  Manage the marketing, selling and leasing of residential properties 
ORIGINATOR
SGB Real Estate 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Cleaning, Domestic, Hiring, Property and Rescue Services 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  12 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2007-07-17  2008-10-22  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-10-22   2012-10-22  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
258124  Manage the marketing, selling and leasing of properties  Level 5  Level TBA: Pre-2009 was L5  12   

PURPOSE OF THE UNIT STANDARD 
This unit standard forms part of the qualification - National Certificate in Real Estate, registered at Level 5 on the National Qualifications Framework. Learners working towards this standard will be learning towards the full qualification, or will be working within a Property Environment, specialising in Estate Agency Sales or Rental, where the acquisition of competence against this standard will add value to the understanding of the sector and functioning in the workplace. This standard will also add value to learners who are starting or working in their own Property and/or Real Estate business.

The purpose of this standard is for learners to develop a practical understanding of the context and strategies relevant to the management of marketing, sales and leasing, particularly as these pertain to residential property.

The qualifying learner is capable of :
  • Analysing products in order to ensure competitive mandates from buyers, sellers, lessors and lessees.
  • Developing marketing, sales and leasing plans for residential property
  • Implementing plans to ensure sales and marketing activities take place.
  • Managing plans to ensure sales and marketing activities are. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in the standards of the National Certificate in Property Practice at NQF Level 4 or equivalent, in particular, they must have achieved the outcomes of the level 4 standard `Market, sell and lease residential properties`. In addition, they must also be able to communicate in English and apply financial and accounting practices to the equivalent of NQF Level 5. 

    UNIT STANDARD RANGE 
  • Legislation including Alienation of Land Act, Matrimonial Property Act, Sectional Title Act, Share Block Act, Estate Agents Act, Rent Control Act, Share Blocks Control Act, Upgrading of Land Tenure Rights Act, Housing Development Schemes for Retired Persons Act.
  • Statutory requirements including Estate Agents Affairs Board and the South African Council for Valuers.
  • Voluntary associations will include South African Property Owners Association, Institute of Property Practitioners of SA, Institute of Estate Agents of SA, Time Share Institute of SA and the SA Council of Auctioneers.
  • Products will include all types of residential properties. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Analyse products in order to ensure competitive mandates from buyers, sellers, lessors and lessees. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Market values are determined taking into account all factors that will facilitate effective marketing strategies. 

    ASSESSMENT CRITERION 2 
    2. Property portfolio composition is assessed. 

    ASSESSMENT CRITERION 3 
    3. New products are sourced and existing products are modified in order to satisfy changing needs of all stakeholders. 

    ASSESSMENT CRITERION 4 
    4. Management plans for specific products, services or agents are designed. 

    SPECIFIC OUTCOME 2 
    Develop marketing, sales and leasing plans for residential property. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Property marketing, sales and lease activities are planned. 

    ASSESSMENT CRITERION 2 
    2. Plan is in the required format and completed within agreed time frames. 

    ASSESSMENT CRITERION 3 
    3. Policy documents for letting services is developed. 

    ASSESSMENT CRITERION 4 
    4. A marketing and sales plan is developed for residential property. 

    ASSESSMENT CRITERION 5 
    5. Information about marketing, sales and leasing trends impacting on the business is gathered. 

    ASSESSMENT CRITERION 6 
    6. Marketing, sales and lease plans are contextualised to meet business plan objectives. 

    ASSESSMENT CRITERION 7 
    7. Marketing, sales and lease plans comply with all legal and statutory requirements. 

    SPECIFIC OUTCOME 3 
    Implement plans to ensure sales and marketing activities take place. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. An appropriate information system is assessed and commissioned to manage the implementation of the plans. 

    ASSESSMENT CRITERION 2 
    2. A communications strategy is established and coordinated. 

    ASSESSMENT CRITERION 3 
    3. The implementation process is prioritised and actioned. 

    ASSESSMENT CRITERION 4 
    4. Interventions to meet planned requirements are identified and applied. 

    ASSESSMENT CRITERION 5 
    5. The implementation process is completed within agreed time frames. 

    SPECIFIC OUTCOME 4 
    Manage plans to ensure sales and marketing activities are effective. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Sales and marketing logistics to monitor implementation are set up. 

    ASSESSMENT CRITERION 2 
    2. Individual performance is monitored to ensure compliance with plans. 

    ASSESSMENT CRITERION 3 
    3. Individuals are assisted whenever necessary to remain within the parameters of the plans and activities. 

    ASSESSMENT CRITERION 4 
    4. Motivational and training interventions are developed to ensure growth. 

    ASSESSMENT CRITERION 5 
    5. Specialist areas in sales and marketing are identified and monitored. 

    ASSESSMENT CRITERION 6 
    6. Legal and statutory activities are managed and complied with. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers will be accredited against this unit standard and assessors registered by the relevant Education Quality Assurance Body (ETQA). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • A general understanding of techniques and principles of strategic planning, objective setting and marketing.
  • A comprehensive understanding of rules and regulations applicable to selling or leasing.
  • A broad understanding of how to analyse statistical information related to marketing, sales and leasing. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems related to below performance by individuals or the organisation as a whole. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others to ensure that all individuals and groups work together as a team and reward outstanding performance. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one`s activities in such a way that targets and budgets are met. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information, in order to draw up accurate and effective marketing, sales and lease plans. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with sales force in order to direct their activities whilst providing leadership. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively showing responsibility towards the environment and others. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems where successful marketing and sales are determined by a variety of factors. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 258124, which is "Manage the marketing, selling and leasing of properties", Level 5, 12 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  20185   Further Education and Training Certificate: Banking  Level 4  NQF Level 04  Reregistered  2023-06-30  BANKSETA 
    Elective  20188   National Certificate: Real Estate  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
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    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.