SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Apply sound communication principles in the coordination of selected public sector communications programmes 
SAQA US ID UNIT STANDARD TITLE
119346  Apply sound communication principles in the coordination of selected public sector communications programmes 
ORIGINATOR
SGB Public Administration and Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Administration 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners working towards this standard will be working within a Public Sector environment, specialising in Public Finance Management and Administration, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to public officials who are seeking to develop a career pathway towards becoming an accomplished public finance management and administration specialist.

The qualifying learner is capable of:
  • Demonstrating an understanding of a communication process used to coordinate selected communications programmes in the public sector
  • Identifying appropriate communication tools
  • Utilising information technology to enhance communications
  • Overcoming barriers to communication 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this Unit Standard must be in possession of a Further Education and Training Certificate or equivalent qualification 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate an understanding of a communication process used to coordinate selected communications programmes in the public sector. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    A model of communication is described and explained in the context of the public sector 

    ASSESSMENT CRITERION 2 
    The model is applied to a specific communication programme within the public sector 

    ASSESSMENT CRITERION 3 
    The efficacy of the communications model is determined and any gaps in communications process identified 

    ASSESSMENT CRITERION 4 
    Proactive communications solutions are proposed in relation to any gaps identified 

    SPECIFIC OUTCOME 2 
    Identify and utilise appropriate communication tools and strategies. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Appropriate communication methodologies are identified and tools are sourced according to specific communication requirements and the message to be conveyed 
    ASSESSMENT CRITERION RANGE 
    Communication methodologies extend to verbal, written and computerized methodologies, and the tools can include but are not limited to telephonic, email, intranet, internal memorandums and reports, external correspondence, slide presentations, visual aids, external reports, contracts and agreements, meetings
     

    ASSESSMENT CRITERION 2 
    The audience is considered in respect of the message to be conveyed and communication tools are appropriate to the type of audience 
    ASSESSMENT CRITERION RANGE 
    The audience includes but is not limited to internal stakeholders, colleagues and managers, external stakeholders, customers, literate, illiterate and semi-literate persons, national and internationally diverse cultures
     

    ASSESSMENT CRITERION 3 
    Oral and written communication skills are effectively used in interpersonal and organizational communication 

    ASSESSMENT CRITERION 4 
    Reading skills are effectively used to understand and act upon different communication strategies 

    ASSESSMENT CRITERION 5 
    Writing skills are effectively used to generate reports, official memorandums, notices etc. 

    ASSESSMENT CRITERION 6 
    A communications strategy is clearly defined and implemented according to public sector policies and procedures 

    SPECIFIC OUTCOME 3 
    Overcome barriers to communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Barriers to interpersonal communication are explained and the ways of overcoming such barriers are proposed 

    ASSESSMENT CRITERION 2 
    Strategies for managing conflict in interpersonal communication are explained and ways for ensuring constructive conflict are identified 

    ASSESSMENT CRITERION 3 
    Typical communications barriers within the public sector context are identified and sound methodologies for addressing these are proposed 

    ASSESSMENT CRITERION 4 
    Cultural diversity and protocol is considered in all communications strategies and any barriers related thereto are appropriately and professionally addressed 

    SPECIFIC OUTCOME 4 
    Utilise information technology to enhance communications. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Appropriate computer programmes are identified and utilized to enhance communications 
    ASSESSMENT CRITERION RANGE 
    Computer programmes include but are not limited to word processing packages, spreadsheets, accounting and financial packages, presentation packages, internal systems and programmes, databases, internet programmes, email programmes and intranet programmes
     

    ASSESSMENT CRITERION 2 
    The impact of advanced information technology on the interpersonal relations and other organisational activities is identified and explained 

    ASSESSMENT CRITERION 3 
    Workplace data is analysed and communicated via the appropriate information technology 

    ASSESSMENT CRITERION 4 
    Problem areas pertaining to technology are identified and reported to appropriate division 

    ASSESSMENT CRITERION 5 
    Possible solutions to improve technology are proposed where relevant 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    1. Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
    2. Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
    3. Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
    4. Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • Organisational communications policies and procedures
  • Public Sector communications policies and procedures
  • Information technology and related programmes and systems
  • Advanced business writing skills
  • Advanced strategies for conflict management and overcoming barriers to effective communication
  • Change management 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to enhance communications and solve communications problems 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organization or community to convey messages of communication and define and utilise appropriate communication strategies 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively in order to ensure expedience and efficacy of communications 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and crtically evaluate information in order to overcome communications barriers, analyse audience and convey messages effectively in all communications 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to interpret and convey messages 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others in conveying communications messages and utilizing communications technology 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that problem-solving contexts do not exist in isolation and that communications strategies must be considered in a wider context according to the various audiences, cultures, protocols 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participating as responsible citizens in the life of local, national and global communities by being conscious of the nature and method of communications undertaken 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  66089   National Certificate: Human Settlements Development  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  CETA 
    Core  64670   National Certificate: Public Financial Oversight and Accountability  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  PSETA 
    Fundamental  50205   National Certificate: Municipal Integrated Development Planning  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  LG SETA 
    Fundamental  49554   National Diploma: Public Finance Management and Administration  Level 5  NQF Level 05  Reregistered  2023-06-30  LG SETA 
    Elective  57712   Further Education and Training Certificate: Generic Management  Level 4  NQF Level 04  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  57824   Further Education and Training Certificate: Public Administration  Level 4  NQF Level 04  Reregistered  2023-06-30  PSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. A4 Consultancy CC 
    2. ABA Sebenzi 
    3. Afriwealth Consulting 
    4. Akadon Trading (Pty) Ltd 
    5. All Access Holdings 
    6. Altimax (Pty) Ltd 
    7. Amabamba Recruitment 
    8. Asiphokuhle Training and Research Institute 
    9. AVAX SA 481 CC. T/A Mandisa Development Services 
    10. Bantubanye Skills 
    11. Bikologix Projects 
    12. Black Expression Consulting 
    13. Bokatoka Construction and Projects 
    14. Break The Chains Development Services 
    15. Brilliant Affairs 
    16. Buena Vista Learning Academy 
    17. Business Consulting 
    18. Centre for Public Participation 
    19. Change Strategies Consulting Services CC 
    20. Chuma Development Consultants 
    21. Classic Human Capital Solutions 
    22. Cradle Stars Trading Enterprise 
    23. CTC College(PTY) LTD. 
    24. Development Bank of Southern Africa (DBSA) 
    25. DGK Advisory 
    26. DITEBOGO CONSULTANCY CC 
    27. Ditirelo Skills Development Services 
    28. Edequette Training Institute 
    29. Elangeni Consulting 
    30. Eskilz College (Pty) Ltd 
    31. ETAMIC PTY LTD 
    32. Ethembeni Multi Service Enterprise (Pty) Ltd 
    33. Excellent Minds Institute (Pty) Ltd 
    34. Faranang Marketing 
    35. FRN Holdings 
    36. GATYANA TRAINING ACADEMY 
    37. Global Care Trading 100 CC 
    38. GOBELA CONSULTING 
    39. Growth Management Consulting 
    40. Hadima Training Academy 
    41. Hamonate Consulting 
    42. HDPSA 
    43. Hlombe and Associates 
    44. IALE School of Advanced Learning Education 
    45. ICM t/a Institute for Career Management 
    46. IGKM Management Services (Pty) Ltd 
    47. Ikhaya Training and Consulting 
    48. Iklwa Contractors 
    49. Iliso Investment holdings (Pty) Ltd 
    50. Inafrica General Trading Pty LTD 
    51. Indub Trading c.c. 
    52. IQ Skills Academy (PTY) LTD. 
    53. Isiphephelo Consultants 
    54. Isipho Equiping (Pty) Ltd 
    55. Josmap Training Institute 
    56. July GM Holdings 
    57. KAGISHO BUSINESS CONCEPTS (Pty) LTD 
    58. Kamanga Skills Projects 
    59. Kelsey Events and Business Consulting 
    60. Kgolo Institute 
    61. Khabolwazi Pty LTD 
    62. KN Business Solutions 
    63. KOKANO PROJECTS PTY LTD 
    64. KYM MANAGEMENT CONSULTING 
    65. Lavinda Trade and Invest 
    66. Lemao Enterprise 
    67. Lewerb Holdings (PTY) Ltd 
    68. Lip Holding (pty) LTD 
    69. LMMM Training and Development 
    70. Mabuya Amahle Trading 
    71. Mafamawethu Consultants 
    72. Makaota Training Consultants 
    73. Mamuhle Academy 
    74. Management College of Southern Africa (MANCOSA) 
    75. Mangalani Business Enterprises 
    76. MARS Business Consulting 
    77. Mass Computer Training And Printers 
    78. MATEPE INVESTMENTS (PTY) LTD 
    79. Mbhinelwa Trading 
    80. Midenrie 
    81. Mimosa Business Consultants 
    82. Mission Point Consulting 
    83. Mmalethabo Consulting 
    84. MML Consulting CC. 
    85. Mologadi and Associates 
    86. Morena Empire Investment 
    87. Mortarboard Training Solutions 
    88. Motheo Skills Entity 
    89. MTK Corporate Solutions 
    90. MUHANGWENE DEVELOPMENT ENTERPRISE 
    91. Nalengmokoni Investors (Pty) Ltd 
    92. Nhlahle Development Agency 
    93. NJ & L Trading Enterprise CC. 
    94. Nkqubela Community Developers 
    95. NORKEM LEADERSHIP DEVELOPMENT INSTITUTE (PTY) LTD 
    96. Nvsion Consulting 
    97. Okhulumini Financial Solutions 
    98. Omogolo Itumeleng Trading 
    99. Onyx Training Support 
    100. Pachi Global Foundation 
    101. Paseka Business Enterprise 
    102. Pebetse Training and Consulting 
    103. Philani Solutions 
    104. Pioneer Business Consulting 
    105. PMA Holdings (PTY ) LTD. 
    106. Princetop Corporative Training (Pty) Ltd 
    107. Progressive School of Business and Engineering (Pty) 
    108. PTDEV (Pty) Ltd 
    109. Pulakgadi Training Consulting CC 
    110. RCG Markets 
    111. Regent Business School (Pty) Ltd t/a Regent Business School 
    112. Resonance Institue of Learning 
    113. RMK Industries (Pty) Ltd 
    114. Salt Lake Residence Action Group (SARAG) 
    115. Silalele Consulting CC. 
    116. SIZA NESU TRAINING AND DEVELOPMENT 
    117. South African ABET Development Agency SAADA 
    118. South African Corporate Training Association 
    119. South African Governance and Business College 
    120. Tachfin Holdings 
    121. Talent Centre Training 
    122. Talent Emporium Academy (PTY) Ltd 
    123. Tasc Business Consulting and Training 
    124. Tembe Service Providers 
    125. The Crimson CO CC. 
    126. Thinking Mind Trading 
    127. Thubelihle Graduate Institute 
    128. Thuto-Boswa Education and Training Solution 
    129. Tloumogale Business Development & Consulting 
    130. Transafric Consulting Pty Ltd 
    131. Tshepang Consulting & Project 
    132. TWINMARK STRATEGY AND MANAGEMENT CONSULTANTS 
    133. Ubuholi Bendabuko Capacity Building (PTY) Ltd 
    134. Umqondo Consultancy 
    135. UNIVERSITY OF BUSINESS EXCELLENCE(PTY)LTD 
    136. University of Fort Hare 
    137. University of Pretoria 
    138. University of Venda 
    139. Vibra Skills CC. 
    140. Vicmat Consultants 
    141. WEINVEST INVESTMENT CC 
    142. Wits University 
    143. Ya Hina Management Consulting and projects 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.