SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Monitor marketing information flow and collect process marketing data 
SAQA US ID UNIT STANDARD TITLE
10027  Monitor marketing information flow and collect process marketing data 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2004-12-02  2007-12-02  SAQA 1657/04 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2008-12-02   2011-12-02  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
252204  Monitor marketing information flow and collect and process marketing data  Level 4  NQF Level 04   

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Certificate, and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Identifying marketing information flow needs
  • Monitoring and reviewing marketing information flow
  • Gathering data for researching and information purposes
  • Processing data for researching and information purposes 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research
  • Data gathering processes including questionnaires, lists, sales data, account data, returns, sale/marketing force input, telemarketing and customer data. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify marketing information flow needs. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Information flow needs are identified through internal and external consultation. 

    ASSESSMENT CRITERION 2 
    2. Form of information flow is identified and recorded in the required format. 

    ASSESSMENT CRITERION 3 
    3. Marketing information flow is in accordance with established information processing procedure. 

    ASSESSMENT CRITERION 4 
    4. The information flow is recorded with critical success factors identified. 

    ASSESSMENT CRITERION 5 
    5. Identified information flow systems meet the needs of individuals, groups and organisation. 

    SPECIFIC OUTCOME 2 
    Monitor and review marketing information flow. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Monitoring and review measures and criteria are cost effective and make optimum use of data resources and means of collection. 

    ASSESSMENT CRITERION 2 
    2. Information flow is timely and provides sufficient data to make decisions on its effectiveness. 

    ASSESSMENT CRITERION 3 
    3. Monitoring identifies data flow problems and allows for remedial action to be implemented. 

    ASSESSMENT CRITERION 4 
    4. Review processes ensure that opportunities to enhance information flow systems and procedures 

    ASSESSMENT CRITERION 5 
    5. Information flow system techniques and methods for improvement are identified and are compatible with greater marketing requirements. 

    SPECIFIC OUTCOME 3 
    Gather data for researching and information purposes. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The information is gathered timeously and within agreed budget. 

    ASSESSMENT CRITERION 2 
    2. The sample base used to gather data is statistically valid. 

    ASSESSMENT CRITERION 3 
    3. The consequences of not gathering accurate and relevant information are identified in line with decision-making processes. 

    ASSESSMENT CRITERION 4 
    4. The objective is clearly defined to ensure the relevant gathering of data. 

    ASSESSMENT CRITERION 5 
    5. The source of data is credible and relevant to the project. 

    ASSESSMENT CRITERION 6 
    6. The methodology being used is appropriate to the objectives. 

    SPECIFIC OUTCOME 4 
    Process data for researching information purposes. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The information processed is valid and relevant to the defined problem. 

    ASSESSMENT CRITERION 2 
    2. The user is able to commission and manage the research process. 

    ASSESSMENT CRITERION 3 
    3. The data processed is validated by using the appropriate equipment and tools. 

    ASSESSMENT CRITERION 4 
    4. The process that is used to evaluate the data ensures appropriate conclusions are reached. 

    ASSESSMENT CRITERION 5 
    5. The processing of data is completed within the agreed time frames and budget. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A general broad understanding of methods and techniques for gathering and processing data.
  • A broad understanding of methods and techniques for gathering and processing data. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to problems experienced with information flow and data processing within the organisation. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community in the gathering of information. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one`s activities responsibly and effectively in the gathering and processing of data. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information to make accurate decisions on the flow of marketing information and for the processing of marketing data. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the monitoring of information flow and the gathering and processing of marketing data. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Understand the world as a set of related systems in that information flow affects areas of business and its decision making process. 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 252204, which is "Monitor marketing information flow and collect and process marketing data", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48882   Further Education and Training Certificate: Auctioneering Practices  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2011-02-16  Was SERVICES until Last Date for Achievement 
    Core  24454   Further Education and Training Certificate: Real Estate  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2007-11-28  Was SERVICES until Last Date for Achievement 
    Core  20907   National Certificate: Customer Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20903   National Certificate: Marketing Communications  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20899   National Certificate: Marketing Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20894   National Certificate: Marketing Research  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Elective  49129   Further Education and Training Certificate (FETC): Management and Administration  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 
    Elective  20185   Further Education and Training Certificate: Banking  Level 4  NQF Level 04  Reregistered  2023-06-30  BANKSETA 
    Elective  48854   Further Education and Training Certificate: Fundraising  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  60652   Professional Qualification: Management and Administration  Level 4  Level TBA: Pre-2009 was L4  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
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    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.