SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Instil in myself a personal marketing culture

SAQA US ID	UNIT STANDARD TITLE
10021	Instil in myself a personal marketing culture
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 4	NQF Level 04	4
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2004-12-02	2007-12-02	SAQA 1657/04
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2008-12-02		2011-12-02

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard is replaced by:

US ID	Unit Standard Title	Pre-2009 NQF Level	NQF Level	Credits	Replacement Status
252209	Instil in oneself a personal marketing culture	Level 4	NQF Level 04	4

PURPOSE OF THE UNIT STANDARD

This unit standard is a core standard and forms part of the qualification, National Certificate and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:

Identifying and defining what marketing is.

Identifying marketing principles and concepts.

Identifying the benefits of instilling in self a marketing culture.

Persuading others of the benefits of a marketing culture.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent.

UNIT STANDARD RANGE

Stakeholders will include customers, suppliers, the public, employees, management, consumer councils, local government, shareholders, trade unions and financial institutions.

Marketing including all forms of marketing communications direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Media will include all electronic, print, outdoor, digital media, e-media and direct media.

Marketing principles including marketing definition, marketing concepts, marketing planning, macro marketing, micro marketing, economic development, marketing mix, marketing promotion, selling, storing and buying.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Identify and define what marketing is.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Marketing is verbally explained.

ASSESSMENT CRITERION 2

2. All elements of marketing are identified.

ASSESSMENT CRITERION 3

3. Marketing is put into context with other functions.

SPECIFIC OUTCOME 2

Identify marketing principles and concepts.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Marketing principals are verbally defined.

ASSESSMENT CRITERION 2

2. The components of a marketing concept are defined.

ASSESSMENT CRITERION 3

3. A commitment to marketing principles is demonstrated.

SPECIFIC OUTCOME 3

Identify the benefits of instilling in self a Marketing Culture.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. People are influenced towards marketing culture.

ASSESSMENT CRITERION 2

2. Company competitiveness is ensured.

ASSESSMENT CRITERION 3

3. Job satisfaction levels are ensured.

ASSESSMENT CRITERION 4

4. Overall business process runs more smoothly.

ASSESSMENT CRITERION 5

5. Customer needs are met.

SPECIFIC OUTCOME 4

Persuade others of the benefits of a marketing culture.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Computer orientation is identified and explained.

ASSESSMENT CRITERION 2

2. Customer service orientation is identified and explained.

ASSESSMENT CRITERION 3

3. Interdepartmental objectives are met.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

A basic understanding of written, verbal and visual presentation skills.

A basic understanding of communication principles and techniques.

A broad understanding of marketing principals, methods and techniques.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO WORKING

Work effectively with others as a member of a marketing team to improve output.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively when persuading others of the benefits of a marketing culture.

UNIT STANDARD CCFO SCIENCE

Use science and technology in the orientation and persuasion of computers in a marketing culture.

UNIT STANDARD CCFO DEMONSTRATING

Being culturally sensitive across a range of social contexts so that all actions and decisions made pertaining to a marketing culture are acceptable to all stakeholders with broad cultural backgrounds.

UNIT STANDARD CCFO CONTRIBUTING

Contribute to the full personal development of each learner and the social economic development of society at large, by making it the underlying intention of any learning programme to make the individual aware of the importance of knowing that self improvement plays a key role in an individuals success.

UNIT STANDARD NOTES

This unit standard has been replaced by unit standard 252209, which is "Instil in myself a personal marketing culture", Level 4, 4 credits.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	48812	Further Education and Training Certificate: Heritage Practice	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	CATHSSETA
Core	48666	Further Education and Training Certificate: Postal Frontline Service	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Core	20907	National Certificate: Customer Management	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	21728	National Certificate: Labour Recruitment Consultancy	Level 4	NQF Level 04	Passed the End Date - Status was "Registered"	2004-06-12	SERVICES
Core	23976	National Certificate: Local Employment and Skills Development Practices	Level 4	NQF Level 04	Passed the End Date - Status was "Registered"	2006-08-13	PSETA
Core	20903	National Certificate: Marketing Communications	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	20899	National Certificate: Marketing Management	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	20894	National Certificate: Marketing Research	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Elective	49236	National Certificate: Rail Transport Passenger Services	Level 3	NQF Level 03	Passed the End Date - Status was "Reregistered"	2012-06-30	TETA
Elective	48818	Further Education and Training Certificate: Arts and Culture Administration	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	CATHSSETA
Elective	20185	Further Education and Training Certificate: Banking	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	BANKSETA
Elective	58063	Further Education and Training Certificate: Labour Recruitment Services	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Elective	20893	National Certificate: Human Resources Management and Practices Support	Level 4	NQF Level 04	Passed the End Date - Status was "Registered"	2005-02-13	Was SABPP until Last Date for Achievement

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	AAR Trading and Projects (Pty) Ltd
2.	Advanced Assessments and Training (Pty) Ltd
3.	Africa Glory Empowerment Services
4.	Assured Vocational Skills Institute (Pty) Ltd
5.	Brainwave Project 707 Pty Ltd
6.	Brainwave Projects 707
7.	Compuscan Academy
8.	DC Academy
9.	Delmas Development Centre
10.	Fachs Business Consulting and Training
11.	Gigimo Tourism Academy
12.	MAT 007 (PTY) LTD
13.	Matibidi Raphela Investments (Pty) LTD
14.	Octomate Education Pty Ltd
15.	Octopus Training Solutions
16.	Production Management Institute of Southern Africa (Pty) Ltd
17.	RIAPHATHUTSHEDZA
18.	SIGNA ACADEMY (PTY) LTD
19.	Sinovuyolethu Trading (Pty) Ltd
20.	THE SHERQ CENTRE OF EXCELLENCE PTY LTD