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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Deal with brand, product and service promotions 
SAQA US ID UNIT STANDARD TITLE
10018  Deal with brand, product and service promotions 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2004-12-02  2007-12-02  SAQA 1657/04 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2008-12-02   2011-12-02  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
252202  Deal with brand, product and service promotions  Level 4  NQF Level 04  4   

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Certificate, and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Evaluating brand, product and service promotion opportunities
  • Co-ordinating brand, product and sales promotions
  • Evaluating the brand, product or service promotions 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research.
  • Product life cycles including development, introduction, growth, maturity, saturation and decline.
  • Positioning and repositioning including needs, wants, features, advantages, benefits, usage, users and competition.
  • Promotion tools, including consumer tools, trade promotion tools, industry promotion tools and production promotion tools.
  • Promotional methods including personal selling, mass selling, advertising, publicity, public relations and sales, product promotion. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Evaluate brand, product and service promotion opportunities. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Assessments of specific promotional proposals estimate the potential benefit to the client. 

    ASSESSMENT CRITERION 2 
    2. Assessments estimate the nature and level of resources and expertise required to implement the promotional opportunity. 

    ASSESSMENT CRITERION 3 
    3. Evaluation of promotional opportunities takes place within agreed time frames. 

    SPECIFIC OUTCOME 2 
    Co-ordinate brand, product and sales promotion. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Sales promotional budgets are adhered to in accordance with the overall budget for the promotional activities. 

    ASSESSMENT CRITERION 2 
    2. Promotional tools are evaluated and selected and are relevant to the type of promotion taking place. 

    ASSESSMENT CRITERION 3 
    3. Brand, product or service promotional programs are developed and conditions are set for participation in accordance with the promotional objectives. 

    ASSESSMENT CRITERION 4 
    4. The promotional program is communicated to all relevant stakeholders within the given time frame. 

    ASSESSMENT CRITERION 5 
    5. Promotional program procedures provide for adequate lead time to prepare for components of the promotion before its launch. 

    ASSESSMENT CRITERION 6 
    6. Processes to monitor the implementation and integration of the promotions are applied and used. 

    SPECIFIC OUTCOME 3 
    Evaluate the brand, product or service promotions. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Pre testing of promotional tools is implemented where feasible. 

    ASSESSMENT CRITERION 2 
    2. Promotion results are analysed and used to evaluate the promotion factors in terms of original objectives. 

    ASSESSMENT CRITERION 3 
    3. Evaluation processes assess the promotional outcomes against established objectives and identify implications for future promotional strategies and activities. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad understanding of methods and techniques for establishing promotions.
  • A broad understanding of methods and techniques for evaluating promotions and their effectivity.
  • A broad understanding of various types of promotional tools.
  • A basic understanding of the reading and interpretation of budgets. 
    		•


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to any type of promotional activity. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in the implementation of brand, product and service promotions. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information so that the establishment and development of sales programs, is accurate and understood by all. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all stakeholders regarding the promotion of brand, products or services. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Being culturally sensitive across a range of social contexts when planning and executing brand, sales and product promotions so that they are conducted in an appropriate and acceptable manner. 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 252202, which is "Deal with brand, product and service promotions", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48875   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2009-09-09  Was SERVICES until Last Date for Achievement 
    Core  20907   National Certificate: Customer Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20903   National Certificate: Marketing Communications  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20899   National Certificate: Marketing Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20894   National Certificate: Marketing Research  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  21789   National Diploma: Funeral Services Practice  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 
    Elective  20185   Further Education and Training Certificate: Banking  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  BANKSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. AAR Trading and Projects (Pty) Ltd 
    2. Advanced Assessments and Training (Pty) Ltd 
    3. Africa Glory Empowerment Services 
    4. Assured Vocational Skills Institute (Pty) Ltd 
    5. Brainwave Project 707 Pty Ltd 
    6. Brainwave Projects 707 
    7. Compuscan Academy 
    8. DC Academy 
    9. Delmas Development Centre 
    10. Fachs Business Consulting and Training 
    11. Gigimo Tourism Academy 
    12. MAT 007 (PTY) LTD 
    13. Matibidi Raphela Investments (Pty) LTD 
    14. Octomate Education Pty Ltd 
    15. Octopus Training Solutions 
    16. Production Management Institute of Southern Africa (Pty) Ltd 
    17. RIAPHATHUTSHEDZA 
    18. SIGNA ACADEMY (PTY) LTD 
    19. Sinovuyolethu Trading (Pty) Ltd 
    20. THE SHERQ CENTRE OF EXCELLENCE PTY LTD 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.