SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Develop, implement and evaluate a marketing strategy for a new venture 
SAQA US ID UNIT STANDARD TITLE
114583  Develop, implement and evaluate a marketing strategy for a new venture 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is for those learners who need to develop and implement a marketing strategy for a new venture idea/opportunity. The marketing strategy will include the understanding of the marketing components product, promotion, place and price. The learner will be competent in compiling basic market research and interpreting the findings of relevant business research.

The qualifying learner will be able to:
  • Demonstrate knowledge of marketing concepts applicable to a new venture.
  • Analyse the product/service requirements of the target market of a new venture.
  • Demonstrate an understanding of the market research process and interpretation of research findings relevant to the new venture.
  • Develop a marketing plan for a new venture. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this Unit Standard should be competent in Computer Literacy, Mathematical Literacy and Communications at NQF Level 3 or equivalent. 

    UNIT STANDARD RANGE 
  • An all rounded understanding of the marketing mix and resources available and their uses.
  • A broad understanding of marketing research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate knowledge of marketing concepts applicable to a new venture operation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The concepts product, price, place and promotion are defined in terms of the marketing mix. 

    ASSESSMENT CRITERION 2 
    Key marketing concepts are explained in terms of their implication for own venture. 

    ASSESSMENT CRITERION 3 
    Marketing media are compared in terms of their advantages and disadvantages for effective marketing of products and/or services of own venture. 

    ASSESSMENT CRITERION 4 
    The target market and positioning of own venture is identified and described accurately. 

    SPECIFIC OUTCOME 2 
    Analyse the product/service requirements of the target market of a new venture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Sources of market information about similar products and/or services are identified with a view to identifying the needs of a specific target market. 

    ASSESSMENT CRITERION 2 
    Competition for the provision of products and/or services is identified in terms of the services, prices and promotions offered by the business venture. 

    ASSESSMENT CRITERION 3 
    External and environmental factors impacting on consumer or customer behaviour are assessed for impact on marketing decisions. 

    ASSESSMENT CRITERION 4 
    The competitive advantages and disadvantages of the product/service are assessed using a marketing analysis approach. 

    ASSESSMENT CRITERION 5 
    Changes to the product and/or service delivery are identified which would enhance the marketing of the new venture. 

    SPECIFIC OUTCOME 3 
    Demonstrate an understanding of the market research process. 
    OUTCOME NOTES 
    Demonstrate an understanding of the market research process and interpret the findings relevant to the new venture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The different techniques and methodology used for market research are evaluated and one selected for a own business research. 

    ASSESSMENT CRITERION 2 
    A planned market research for own venture is designed to include all aspects of the marketing of products/services offered by the business venture. 

    ASSESSMENT CRITERION 3 
    Other studies and published data on the market are analysed in terms of own business. 

    ASSESSMENT CRITERION 4 
    Factual information is gathered and interpreted in terms of own business. 

    ASSESSMENT CRITERION 5 
    Recommendations for own venture are formulated using the factual information. 

    SPECIFIC OUTCOME 4 
    Develop and implement a marketing plan for a new venture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A marketing plan is developed to reflect research findings and recommendations for own venture. 

    ASSESSMENT CRITERION 2 
    The marketing plan is aligned to the business plan of own venture. 

    ASSESSMENT CRITERION 3 
    A cost effective mix of marketing methods are reflected in the plan. 

    ASSESSMENT CRITERION 4 
    The marketing plan, based on research, is implemented for own venture. 

    ASSESSMENT CRITERION 5 
    A process to monitor the marketing plan is designed to evaluate if the desired outcomes have been achieved. 

    SPECIFIC OUTCOME 5 
    Evaluate and modify the marketing plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The marketing plan is monitored for achieving the desired outcomes. 

    ASSESSMENT CRITERION 2 
    The positive, negative and interesting facts of the implementation of the plan are recognized and listed with a view to making the necessary amendments to the plan. 

    ASSESSMENT CRITERION 3 
    Possible modifications to the original plans are considered and tested. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • This Unit Standard will be assessed by an assessor and moderated by a moderator, registered with the relevant accredited ETQA responsible for the quality assurance of this Unit Standard.
  • Any institution offering learning that will enable achievement of this Unit Standard must be accredited as a provider through the appropriate quality assuring ETQA, or Learning Programme approval with an ETQA that has a Memorandum of Understanding with the quality assuring ETQA.
  • Verification (external moderation) of assessment and moderation by the provider, will be conducted by the relevant quality assuring ETQA according to the moderation guidelines in the relevant Qualification and the agreed ETQA policy and procedures.
  • An individual wishing to be assessed through RPL against this Unit Standard, may apply to an assessment agency or provider institution accredited by the relevant quality assuring ETQA, or by an ETQA that has a formal agreement/accreditation with the relevant quality assuring ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Marketing objectives includes selling products and/or services, attracting customers, developing and maintaining customer loyalty, maintaining image, providing information.
  • Marketing concepts include needs, demands, market, marketing mix, promotion, public relations, service and advertising.
  • Marketing media include radio, television, print media advertisements, print media editorials, brochures, telemarketing and public relations.
  • Research processes, methods and techniques, i.e. surveys, interviews, questionnaires.
  • External and environmental factors include cultural, social, economic, regulatory, technological, demographic and competitive.
  • Marketing recourses include people, time, capital and space.
  • Marketing includes marketing communications with sponsors and public relations. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to marketing a new venture. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others utilising skills and abilities to ensure the best marketing strategy for the new venture. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information pertaining to marketing. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively so that correct processes are followed and correct channels are utilised in marketing the new venture. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to communicate with customers in the marketing and research processes. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems and how it would impact on the marketing of the new venture. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  23953   Further Education and Training Certificate: New Venture Creation (SMME)  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2009-05-13  Was SERVICES until Last Date for Achievement 
    Core  20884   National Certificate: New Venture Creation (SMME)  Level 4  NQF Level 04  Passed the End Date -
    Status was "Registered" 
    2005-04-10   
    Elective  58761   Further Education and Training Certificate: Early Childhood Development  Level 4  NQF Level 04  Reregistered  2023-06-30  ETDP SETA 
    Elective  59097   Further Education and Training Certificate: Real Estate  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  58394   National Certificate: Film and Television Production  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  65050   National Certificate: Music  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. 3 At Work Recruitment Agency 
    2. Access Employment Skills & Development Agency 
    3. Adelaine Training Solutions Pty Ltd 
    4. Amogelang Marketing and Training 
    5. Assessment & RPL College (Pty) Ltd 
    6. Avax Training & Development 
    7. Bangwaketse Trading and Projects 
    8. Barcor Learn to Earn cc 
    9. Berry Rose Project Consultants & Service Providers 
    10. Big Fish School of Digital Filmmaking (Pty) Ltd 
    11. Boikgantsho Consulting & Events cc 
    12. Boitjhorisong Resource Centre 
    13. Bopaditshaba Community Project 
    14. Brain Boosters Business Education (PTY) LTD 
    15. Brainwave Projects 1997 CC 
    16. Browers Entertainment 
    17. Centre for Creative Education/Iziko Labantu be Afrika 
    18. Chartall Business College 
    19. Comfortable Tech 
    20. Compass Academy of Learning 
    21. Custoda Trust 
    22. D M Management and Consulting 
    23. DEVELO CC 
    24. Dintshang Trading 
    25. Directflo 
    26. Early Inspiration 
    27. Early Learning Foundation Montessori Teacher Training 
    28. Early Learning Resource Unit (ELRU) 
    29. EASTCAPE MIDLANDS COLLEGE BUSINESS UNIT (Uitenhage) (WA) 
    30. EBENEZER TRAINING HOUSE FOR EARLY LEARNING 
    31. Edu Experts SA 
    32. Edu P Earl Education For Practitioners in Early Childhood Development (Pty) Ltd 
    33. EDU-Bless College 
    34. Edu-Build Development 
    35. EDUTAK PRE-SCHOOL TRAINING AND DEVELOPMENT 
    36. Elective Training Institute Enterprise CC 
    37. eMedia Investment 
    38. Enjo Consultants 
    39. Environment and Language Education Trust 
    40. Esigangeni General Trading 
    41. Falcon Business Institute (Pty) Ltd 
    42. FALSE BAY TECHNICAL VOCATIONAL EDUCATION & TRAINING COLLEGE 
    43. FILM Mentorship & Training 
    44. Footprint Media academy Pty ltd 
    45. Future Performance Training and Development 
    46. Future-Teacher (Pty) Ltd 
    47. Gauteng Baobab Early Learning Training Programme 
    48. Golang Kulani ELC 
    49. Goldfields FET College 
    50. Grassroots Adult Education and Training Trust 
    51. GWALA TRAINING SERVICES 
    52. Happy Day Training and Development Services 
    53. HOPE ACADEMIC AND SKILL CENTRE 
    54. HUGENOTE COLLEGE 
    55. ICM t/a Institute for Career Management 
    56. Igugu Training and Investments 
    57. Ikusasa Lothisha t/a ECD Training Provider 
    58. Institute of Professional Studies and Services 
    59. Isamon Integrated 
    60. Isamon Vocational College of Excellence Pty Ltd 
    61. Isibani Skills Academy 
    62. Isibani Soluntu Development Trust 
    63. Itireleng Bokamoso Trading Development Services and Associates 
    64. Itireleng Bokamoso Training and Development 
    65. Jabulani Training & Development 
    66. Josmap Training Institute 
    67. Keletsong Community Training & Resource Centre 
    68. Kgang-Kgolo Consulting 
    69. KHANIMAMBA TRAINING AND RESOURCE CENTRE 
    70. Khululeka Community Education Centre 
    71. Kids Academy 
    72. Kitso Bokamoso Training Solution 
    73. KITSO TRAINING AND DEVELOPMENT 
    74. Klein Karoo Resource Centre 
    75. KWAZULU NATAL EXPERIMENTAL COLLEGE 
    76. Leratham Supply Distribution and Enterprise 
    77. Leronsa Trading Enterprise 
    78. LESEDI EDUCARE ASSOCIATION 
    79. Li Lichule Trading cc 
    80. Little Elephant Training Centre For Early Educationt/a LETCEE 
    81. Loago Business Consulting 
    82. Lynne Hobbs cc 
    83. Majahd Educational Services Multi-Purpose Primary Co-operative Limited 
    84. Mapheto Business Enterprises t/a MBE 
    85. MASAKANE TRUST 
    86. MASIKHULE EARLY CHILDHOOD DEVELOPMENT CENTRE 
    87. Mass Computer Training And Printers 
    88. MATHS CENTRE INCORPORATING SCIENCES 
    89. Media Village Communication 
    90. MENTORNET (PTY) LTD 
    91. MIDLANDS COMMUNITY COLLEGE 
    92. Mochochonono Training Solutions cc 
    93. Motheo Training Institute Trust 
    94. NATAL EARLY LEARNING RESOURCE UNIT TRUST 
    95. Ndoma Mathodi Trading Enterprise 
    96. Netgrow Training Solutions 
    97. Networx for Career Development 
    98. New Beginnings Training and Development Organisation 
    99. Nkqubela Community Developers 
    100. Noni Community Development 
    101. Northern Cape Urban College: Kimberley Campus 
    102. NORTHLINK COLLEGE 
    103. Northshore Trading 19CC t/a Makakhaunye Training and Development Agency 
    104. Ntataise Lowveld Trust 
    105. NTATAISE TRUST 
    106. Ntevho-Ketso Training and Recruitement Consultancy cc 
    107. Ntsangalala Business Enterprise 
    108. Orbit FET College - Rustenburg Campus 
    109. Peddie Development Centre 
    110. Peddie Development Culture 
    111. Petra institute of Development (PTY) Ltd 
    112. PHAKAMANI AGENCY CC 
    113. PMA Holding (Pty) Ltd 
    114. PND Academy of Learning cc 
    115. POPUP UPLIFTMENT 
    116. Pro-Ed Training 
    117. PROFESSIONAL CHILD CARE COLLEGE PTY LTD 
    118. Professional Development and Training Institute (Pty) Ltd 
    119. Rampadise Education Training & Development Centre 
    120. Realeboga Development Services 
    121. Realeboga-Bakubung Training and Development Agency 
    122. REGIONAL EDUCARE COUNCIL 
    123. Retshetse Training Project 
    124. Rhodes University 
    125. Right 4 u College 
    126. Safe and Sound Learning Association 
    127. SANTS College 
    128. Siragelaphambili Abet Skills Development 
    129. Sisazi Consulting 
    130. SITHUTHUKILE TRUST 
    131. Siyahluma Education Institute 
    132. SIYATHELA EARLY LEARNING ASSOCIATION 
    133. Siyathuthuka Nursery School 
    134. South African Congress For Early Childhood Development 
    135. South African Film Institute 
    136. South Cape Public FET College - George Campus 
    137. Southern African Youth Movement 
    138. Spotru Training Centre 
    139. SPS Consulting (Pty) Ltd 
    140. Step Up Training and Skills Development (Pty) Ltd 
    141. Sustainability Institute Trust 
    142. T Mabuya & Associates (Pty) Ltd 
    143. Takatso Educare Training and Development Services 
    144. Teachers Learning Centre PTY LTD 
    145. Tembe Service Providers 
    146. Tendazwau Trading 8 
    147. Thabelanang t/a Thabelanang Trading Enterprise 
    148. The Iscariota Group (Pty) Ltd 
    149. THE MATTHEW GONIWE SCHOOL OF LEADERSHIP AND GOVERNANCE 
    150. The Media Workshop cc 
    151. The Port Elizabeth Early Learning Centre 
    152. Thembekile training consulting 
    153. THUKAKGALADI INTEGRATED DEVELOPMENT PROJECT 
    154. THUSANANG TRUST 
    155. Thuto Botshabelo Training Academy 
    156. Thuto Ya Setshaba Training Services (Pty) Ltd 
    157. Thuto-Botshabelo Training and Projects (Pty) Ltd 
    158. Tiakeni Training Centre 
    159. TLHOAFALO TRAINING CENTRE 
    160. Training and Resources in Early Education (TREE) 
    161. TSHEPANG EDUCARE TRUST 
    162. Ubuntu Care and Development 
    163. UNIVERSAL COLLEGE OUTCOMES SA 
    164. Vuselela FET College - Potchefstroom Campus 
    165. West Coast Public FET College - Central Office 
    166. Winston Academy 
    167. WonderKids Academy 
    168. Wonderkids Montessori Training Centre 
    169. World Wide Education Providers(Pty)Ltd 
    170. Woz'obona Early Childhood Community Service Group 
    171. Wozabona Early Childhood Community Service Group 
    172. Yellow Media Learning Institute (Pty) Ltd 
    173. Yellow Media Publishers (Pty) Ltd 
    174. Zuzulwazi Development 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.