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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Determine price and fee structure for visual arts practice 
SAQA US ID UNIT STANDARD TITLE
376340  Determine price and fee structure for visual arts practice 
ORIGINATOR
Task Team - Visual Arts 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Visual Arts 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The purpose of the learning captured in this unit standard is for learners to be able to determine prices for artworks and a fee structure based on a consideration of their own financial objectives and priorities and the realities of the market for the products and services they offer. The ability for particularly freelance artists to be able to arrive at an informed and considered approach to pricing their services and artworks based on a consideration of internal and external factors is a vital one for the development of a financially viable practice in the visual arts field.

Through establishing a standard of rigour in the determination of a fee structure and approach to pricing artworks, the standard promotes the development of more professional and organised working practices within the visual arts field. The achievement of the standard will promote the sale of artwork and services based on the charging of realistic, market-related prices and fees, thus increasing the contribution of the visual arts industry to the economy.

Credited learners are capable of:
  • Determining financial objectives.
  • Project optimal earnings as basis for fees and pricing.
  • Determining optimal fees.
  • Determining optimal pricing for artworks based on input costs and optimal fees.
  • Determining market-related fee structure and pricing.
  • Reviewing fee structure and pricing. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
  • It is assumed that learners are competent in Communication and Mathematical Literacy at NQF Level 4. 
    		•

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Determine financial objectives. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Current financial circumstances are accurately detailed, with reference to types and quantities of income and expenditure organised into logical categories. 

    ASSESSMENT CRITERION 2 
    Processes and key considerations in determining financial objectives are correctly described, with reference to the relationship between needs, desires and priorities. 

    ASSESSMENT CRITERION 3 
    Personal insights are brought to bear on the determination of financial objectives, with reference to self concept and personal and professional ambitions. 

    ASSESSMENT CRITERION 4 
    Financial objectives are accurately and realistically detailed across different time-scales, with meaningful and credible reference to present financial circumstances as benchmark. 
    ASSESSMENT CRITERION RANGE 
    Different time-scales includes short, medium and long term.
     

    SPECIFIC OUTCOME 2 
    Project optimal earnings as basis for fees and pricing. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Optimal earnings are informed by consideration of financial objectives and priorities. 

    ASSESSMENT CRITERION 2 
    Optimal earnings are determined based on accurate and detailed projection of personal expenditure. 

    ASSESSMENT CRITERION 3 
    Optimal earnings are accurately translated into base rate for optimal fees. 
    ASSESSMENT CRITERION RANGE 
    Optimal fees include daily and hourly rates.
     

    ASSESSMENT CRITERION 4 
    Calculations used to perform optimal earnings are accurate. 

    SPECIFIC OUTCOME 3 
    Determine optimal fees. 
    OUTCOME RANGE 
    Optimal fees include daily and hourly rates. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Optimal fees over specified time period are determined based on consideration of optimal earnings against projection of overhead costs related to professional practice. 
    ASSESSMENT CRITERION RANGE 
    Overhead costs include workspace rent, workspace rates, utilities, security, materials, depreciation on capital equipment, postage, stationery, telephone, insurances, repairs and maintenance and transport.
     

    ASSESSMENT CRITERION 2 
    Optimal fees over specified time period are determined based on realistic assessment of proportion of overall time devoted to work. 
    ASSESSMENT CRITERION RANGE 
    Optimal fees include daily and hourly rates.
     

    ASSESSMENT CRITERION 3 
    Optimal fees are calculated accurately based on consideration of overhead costs and optimal rates. 

    ASSESSMENT CRITERION 4 
    Procedures used to perform calculations are logical and consistent. 

    SPECIFIC OUTCOME 4 
    Determine optimal pricing for artworks based on input costs and optimal fees. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Material and equipment costs for artworks are listed and accurately calculated. 

    ASSESSMENT CRITERION 2 
    Marketing and distribution costs are accurately estimated. 

    ASSESSMENT CRITERION 3 
    Time invested in conceptualising and production of artwork is accurately estimated. 

    ASSESSMENT CRITERION 4 
    Optimal price is determined based on calculation of all input costs. 

    ASSESSMENT CRITERION 5 
    All calculations are correctly performed and clearly presented. 

    SPECIFIC OUTCOME 5 
    Determine market-related fee structure and pricing. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Factors influencing fees and artwork prices are identified. 
    ASSESSMENT CRITERION RANGE 
    Factors influencing fees and pricing include trends, taste, demand and supply, local context and economy, profile of current and projected clients and buyers.
     

    ASSESSMENT CRITERION 2 
    Relevant sources of market related information are identified and information gathered and collated. 
    ASSESSMENT CRITERION RANGE 
    Sources of information include art galleries, dealers, online galleries, other arts practitioners from the visual arts and adjacent disciplines, jobs listings in media.
     

    ASSESSMENT CRITERION 3 
    Own market position is realistically assessed based on market information. 

    ASSESSMENT CRITERION 4 
    Optimal fees and artwork prices are appropriately moderated/adjusted based on assessment. 

    SPECIFIC OUTCOME 6 
    Review fee structure and pricing. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Records are kept of actual fees and prices charged for sale of artwork and services over specified period of time. 

    ASSESSMENT CRITERION 2 
    Actual earnings are correctly calculated. 

    ASSESSMENT CRITERION 3 
    Actual earnings are compared with optimal earnings forecast. 

    ASSESSMENT CRITERION 4 
    Strategies are generated to achieve or maintain congruence between actual and projected earnings. 

    ASSESSMENT CRITERION 5 
    Proposed strategies are credible and informed by consideration of market-related factors and own circumstances. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Assessment of learner achievements takes place at providers accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with a relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider with a relevant ETQA.
  • The relevant ETQA according to the moderation guidelines and the agreed ETQA procedures will oversee moderation of assessment and is responsible for moderation of learner achievements of learners who meet the requirements of this unit standard. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Procedures for determining own financial objectives.
  • The concepts of overhead, marketing and distribution costs.
  • External market-related factors that impact on fees and pricing. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems through relating own financial priorities and objectives to a fee and pricing structure for artwork and services. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community through acquiring market-related information from a range of sources. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage process of determining a fee structure and pricing for artworks. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information related to financial priorities and objectives, markets, overhead and input costs for artworks and services. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematic and/or language skills in the modes of oral and/or written presentation in presenting and explaining calculations related to the determination of personal expenditure, optimal earnings, optimal fees and prices, and actual fees and prices. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility towards the environment and health of others. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation, through the exploring and analysing the relationship between own financial objectives and their implications for determining fees and pricing, and the realities of the market for own products and services, and the implications thereof for determining fees and pricing. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  78003   Further Education and Training Certificate: Visual Arts  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.