SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Plan and organise a media conference 
SAQA US ID UNIT STANDARD TITLE
336021  Plan and organise a media conference 
ORIGINATOR
Task Team - Public Relations 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Relations 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for learners across a multitude of sectors, but was specifically developed for the Public Relations sector. The learner credited with this Unit Standard is able to plan for a media conference taking into consideration the resources required. Learners will also be able to schedule the media conference and prepare the programme, media kits and support materials as well as set up a venue for the media conference.

Learners credited with this unit standard will be able to:
  • Plan a media conference.
  • Prepare media information material.
  • Organise the media conference. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner has the following knowledge and skills:
  • Communication at NQF Level 4.
  • Mathematical Literacy at NQF Level 4. 
    		•

    UNIT STANDARD RANGE 
    A media conference refers to an event that that facilitates communication, secure information sharing, interoperability and collaboration. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Plan a media conference. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The purpose of the media conference is determined so as the goals and objectives can be set. 

    ASSESSMENT CRITERION 2 
    The participants and media to the media conference are identified so that logistical arrangements can be determined. 

    ASSESSMENT CRITERION 3 
    The logistics for a media conference are determined according to the purpose, goals and objectives and expected attendees. 
    ASSESSMENT CRITERION RANGE 
    Logistics may include but are not limited to the venue, date, time, travel and accommodation.
     

    ASSESSMENT CRITERION 4 
    A budget is prepared which makes allowance for contingencies. 

    ASSESSMENT CRITERION 5 
    The media conference is scheduled to cater for media deadlines. 

    SPECIFIC OUTCOME 2 
    Prepare media information material. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    A programme is prepared to meet the objectives of the media conference. 

    ASSESSMENT CRITERION 2 
    The media kit is prepared according to the policies and procedures of the organisation. 
    ASSESSMENT CRITERION RANGE 
    Media kit may include but are not limited to media releases, speeches, CDs or DVDs with audio and/or visual material and promotional items.
     

    ASSESSMENT CRITERION 3 
    Support materials are prepared in line with the corporate identity of the organisation. 
    ASSESSMENT CRITERION RANGE 
    Support materials may include but are not limited to brochures, notes, name tags and registration cards.
     

    SPECIFIC OUTCOME 3 
    Organise the media conference. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The venue is set up in accordance with the media conference requirements and its objectives and goals. 
    ASSESSMENT CRITERION RANGE 
    Set up may include but is not limited to layout, furniture, audio-visual equipment, catering and stationery.
     

    ASSESSMENT CRITERION 2 
    Spokespersons at the media conference are prepared in terms of the purpose, goals and objectives of the media conference. 

    ASSESSMENT CRITERION 3 
    Attendees to the media conference are received with due regard to protocol. 
    ASSESSMENT CRITERION RANGE 
    Received includes but is not limited to the provision of media kits and the allocation of seating.
     


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this Unit Standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or assessing this Unit Standard must be accredited as a provider with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    N/A 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made when:
  • Planning a media conference.
  • Preparing media information material.
  • Organising the media conference. 
    		•

    UNIT STANDARD CCFO WORKING 
    Working effectively with others as a member of a team, group, organisation, and community during:
  • The planning of a media conference.
  • The preparation of media information material.
  • The organising of the media conference. 
    		•

    UNIT STANDARD CCFO ORGANISING 
    Organising and managing oneself and one's activities responsibly and effectively when:
  • Planning a media conference.
  • Preparing media information material.
  • Organising the media conference. 
    		•

    UNIT STANDARD CCFO COMMUNICATING 
    Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion when:
  • Planning a media conference.
  • Preparing media information material.
  • Organising the media conference. 
    		•

    UNIT STANDARD CCFO SCIENCE 
    Using science and technology effectively and critically, showing responsibility towards the environment and health of others when:
  • Planning a media conference.
  • Preparing media information material. 
    		•

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  73129   National Diploma: Public Relations Practice  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.