SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Describe the music business 
SAQA US ID UNIT STANDARD TITLE
261340  Describe the music business 
ORIGINATOR
SGB Music 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Music 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The learner studying this unit standard will gain an overview of the music business in relation to the interaction with the media, public and other music industry role-players. The skills, knowledge and attitudes embedded within this unit standard are essential for developing competencies to practice in the field of music.

Learners accredited with this Unit Standard will be able to:
  • Explain basic music related contracts.
  • Explain basic copyright.
  • Identify roles of artists for key music industry personnel.
  • Identify basics of marketing in music. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that a learner will be competent in:
  • Communication at NQF Level 3. 

  • UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain basic music related contracts. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The basic content and terminology of contract riders for personal appearances are explained. 

    ASSESSMENT CRITERION 2 
    Legal provisions of a rider are explained. 
    ASSESSMENT CRITERION RANGE 
    Legal aspects includes, but are not limited to:
  • Merchandising, interviews, promotion, technical, catering, free tickets.
     

  • ASSESSMENT CRITERION 3 
    Provisions of a standard song writing contract are explained. 
    ASSESSMENT CRITERION RANGE 
    Provisions includes, but is not limited to performance monies, advances, accounting.
     

    ASSESSMENT CRITERION 4 
    Provisions of a recording contract are explained. 
    ASSESSMENT CRITERION RANGE 
    Recording contract provisions includes, but is not limited to:
  • Free goods, promotional copies, return privilege, reserves.
     

  • SPECIFIC OUTCOME 2 
    Explain basic copyright. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The reasons for reversion of copyright are explained in terms of copyright legislation. 

    ASSESSMENT CRITERION 2 
    The copyright notice is explained in terms of copyright legislation. 

    ASSESSMENT CRITERION 3 
    Public performance royalties are explained in terms of copyright legislation. 

    ASSESSMENT CRITERION 4 
    Blanket licences (for television and radio) are explained in terms of copyright legislation. 

    SPECIFIC OUTCOME 3 
    Identify the roles of an agent. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The role of an agent is explained according to music industry requirements. 

    ASSESSMENT CRITERION 2 
    Fees payable to agents are described according to standard practice. 

    ASSESSMENT CRITERION 3 
    Terms of an agents deal explained according to agent contracting practice. 

    ASSESSMENT CRITERION 4 
    The scope and range for an agents deal are described. 

    SPECIFIC OUTCOME 4 
    Explain marketing strategies. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Customers and competitors are researched according to specified theory. 

    ASSESSMENT CRITERION 2 
    Product branding and packaging are described according to marketing practice. 

    ASSESSMENT CRITERION 3 
    Print advertising is described according to marketing strategies. 

    ASSESSMENT CRITERION 4 
    Radio advertising is described according to marketing strategies. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed, (including RPL) against this Unit Standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a memorandum of understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a memorandum of understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must hold a minimum of NQF Level 5 competency in the sub-field.
  • Any institution offering learning that will enable achievement of this Unit Standard or assessing this Unit Standard, must be accredited as a provider with the relevant ETQA, or an ETQA that has a memorandum of understanding with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and ETQA guidelines. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The embedded knowledge underpinning this unit standard is:
  • Basic provisions of music industry contract.
  • Basic provisions of copyright.
  • Music agent contract provisions.
  • Marketing tools and strategies. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in a responsible manner using critical and creative thinking in making decisions relating to explaining basic music related contracts. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as member of the team understanding basic copyright. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly while applying basic music business knowledge. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively by using language skills in the modes of oral and/or written communication in applying basic music business knowledge and skills. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility towards the environment and health of others by correctly using music related equipment. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  65029   Further Education and Training Certificate: Music  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 
    Elective  67354   Further Education and Training Certificate: Piano Technology  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.