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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Design and implement a communication strategy that supports gender equality and women's empowerment 
SAQA US ID UNIT STANDARD TITLE
254458  Design and implement a communication strategy that supports gender equality and women's empowerment 
ORIGINATOR
SGB Gender Equality and Women`s Empowerment 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 07 - Human and Social Studies General Social Science 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard has been designed to equip managers, communications officers, community workers and officials working at gender desks with the necessary competencies to develop and manage communication that is gender sensitive. It will also be useful for any learner who is interested in promoting communication in a gender sensitive way. Learners will be equipped with knowledge and skills to design and develop communication strategies that can ensure gender transformation in an organisation.

Learners accredited with this Unit Standard will be capable of:
  • Examining approaches for communicating in a gender sensitive manner.
  • Designing strategies to communicate and promote gender equality and women's empowerment in an organisation.
  • Implementing and managing a communication strategy that promotes gender equality and women's empowerment in an organisation.
  • Evaluating the impact of the communication strategy on internal and external clients in terms of improving gender awareness and sensitivity. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that a learner will be competent in Communication at NQF Level 5 or equivalent. It is also recommended that learners have a foundational knowledge of gender equality and women's empowerment issues. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Examine approaches for communicating in a gender sensitive manner. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Communication approaches are identified and discussed for specific purposes. 

    ASSESSMENT CRITERION 2 
    Communication approaches are analysed in order to determine strengths and weaknesses with regards to gender equality and women's empowerment issues and sensitivity. 

    ASSESSMENT CRITERION 3 
    A communication approach is analysed to ensure relevance to gender equality and women's empowerment and alignment with the South African National Gender Policy Framework. 

    SPECIFIC OUTCOME 2 
    Design strategies to communicate and promote gender equality and women's empowerment in an organisation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A communication strategy is identified and planned for a specific gender equality or women's empowerment issue within an organisation. 

    ASSESSMENT CRITERION 2 
    A communication strategy is designed to ensure participation of stakeholders in accordance with an operational plan and resources. 
    ASSESSMENT CRITERION RANGE 
    Resources include but not limited to financial, human and material.
     

    ASSESSMENT CRITERION 3 
    The relationship between a communication strategy and organisational policies and programmes is analysed in order to show how they are linked and operationalised. 

    SPECIFIC OUTCOME 3 
    Implement and manage a communication strategy that promotes gender equality and women's empowerment in an organisation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A plan of action is developed for a communication strategy to be implemented in an organisation. 

    ASSESSMENT CRITERION 2 
    Policies and procedures are developed in line with the communication strategy. 

    ASSESSMENT CRITERION 3 
    A communication strategy is implemented and managed in accordance with organisational policies and procedures. 

    ASSESSMENT CRITERION 4 
    Guidelines and tools to assess the communication strategy are developed in line with organisational policies and procedures. 

    ASSESSMENT CRITERION 5 
    The implementation of the communication strategy is assessed and revised where necessary in accordance with agreed objectives and organisational policies and procedures. 

    SPECIFIC OUTCOME 4 
    Evaluate the impact of the communication strategy on internal and external clients in terms of improving gender awareness and sensitivity. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Organisational policies and procedures are reviewed in line with the communication strategy to promote and include gender equality and women's empowerment. 
    ASSESSMENT CRITERION RANGE 
    Organisation policies and procedures include but are not limited to programmes, projects, activities, events and meetings.
     

    ASSESSMENT CRITERION 2 
    The impact of the communication strategy on internal and external clients is assessed from a gender perspective. 
    ASSESSMENT CRITERION RANGE 
  • Gender perspective includes but is not limited to access, participation, resources, etc.
  • External clients include communities, service providers, civil society, service beneficiaries, etc.
     

  • ASSESSMENT CRITERION 3 
    The organisational responsiveness to gender equality and women's empowerment issues, as a consequence of the communication strategy, is examined from a stakeholder perceptive. 

    ASSESSMENT CRITERION 4 
    The gaps within the communication strategy are identified and recommendations are made for improvement as part of an on-going strategy. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any institution offering learning that will enable achievement of this Unit Standard and the related Exit Level Outcomes of the Qualification must be accredited by the relevant ETQA.
  • External Moderation of assessment will be overseen by the relevant ETQA at its discretion.
  • The accredited Training Provider will oversee internal moderation of assessment.
  • Internal and external moderation should encompass achievement of competence described in this Unit Standard as well as the integrated competence described in the Exit Level Outcome of the related Qualification. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • The different models of communication and the communication process.
  • Group dynamics.
  • Conflict management.
  • Interpersonal relations. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in which responses show that responsible decisions using critical and creative thinking have been made when responding to and resolving client queries. 

    UNIT STANDARD CCFO WORKING 
    Use interpersonal skills to interact effectively with colleagues and teams at work or any environment to ensure teamwork and organisational culture. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage him/herself and his/her activities responsibly and effectively when planning and preparing to meet organisational requirements and adhere to deadlines. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, organise and critically evaluate information relating to the organisational communications strategy on an on-going basis in terms of how it promotes gender equality and women's empowerment. 

    UNIT STANDARD CCFO COMMUNICATING 
    Use visuals, mathematic and/or language skills in the modes of oral and/or written to communicate gender strategies and policies with internal clients as well as engage with external clients on gender issues. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems in understanding the relationship between communication policy, strategy and organisational values and productivity. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Registration of Assessors:
  • Assessors must be registered as assessors with a relevant ETQA or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Assessors must be in possession of a Qualification in GEWE or a related sub-field of Human and Social Studies at a minimum of NQF Level 7. 

  • QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  63369   National Diploma: Trade Union Practice  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  ETDP SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.