SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Describe the music business in South Africa 
SAQA US ID UNIT STANDARD TITLE
253114  Describe the music business in South Africa 
ORIGINATOR
SGB Music 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Music 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The learner studying this unit standard will gain an overview of the music business in relation to the interaction with the media, public and other music industry role players.

This unit standard will further develop the learner within the music field by providing recognition, mobility and portability within the various sub-fields of economic activity in the music industry. The skills, knowledge and attitudes embedded within this unit standard are essential for developing competencies to practice in the field of music.

Learners accredited with this Unit Standard will be capable of:
  • Explaining and comparing music-related contracts.
  • Explaining the principles of copyright law.
  • Describing the structure of the music industry.
  • Describing essential aspects of marketing in music. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that a learner will be competent in:
  • Communication at NQF Level 4 or equivalent.
  • Mathematical literacy at NQF Level 4 or equivalent. 

  • UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain and compare music-related contracts. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Types of music related contracts are identified and described according to standard music industry practice. 
    ASSESSMENT CRITERION RANGE 
    Contracts include, but are not limited to:
  • Performance, song writing, publishing, commissions, recording and management.
     

  • ASSESSMENT CRITERION 2 
    The terminology of contracts is explained according to standard music industry practice. 

    ASSESSMENT CRITERION 3 
    The legal implications of contracts are explained in relation to the contractual parties. 

    ASSESSMENT CRITERION 4 
    Standard contracts are evaluated using examples from the music industry. 

    ASSESSMENT CRITERION 5 
    Licensing is explained in relation to its purpose in the Music Industry. 

    SPECIFIC OUTCOME 2 
    Explain the principles and implications of copyright. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The principles of copyright law are explained within a South African context. 

    ASSESSMENT CRITERION 2 
    The limitations of copyright are explained according to standard music industry practice. 

    ASSESSMENT CRITERION 3 
    Implications of infringement of copyright are explained according to standard music industry practice. 

    ASSESSMENT CRITERION 4 
    Access to, and application of, works in copyright is explained according to standard music industry practice. 

    SPECIFIC OUTCOME 3 
    Describe the structure of the music industry. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The functions of various organisations are described in the context of the music industry. 
    ASSESSMENT CRITERION RANGE 
    Organisations includes, but is not limited to:
  • SA Music Rights Organisation [SAMRO], Recording Industry of SA [RISA], Musicians Union of SA [MUSA], [SARRAL] and [NORM].
     

  • ASSESSMENT CRITERION 2 
    The functions of various individual role-players are described in the context of the music industry. 
    ASSESSMENT CRITERION RANGE 
    Role-players includes, but is not limited to:
  • Agents, managers, entertainment lawyers, Artist and Repertoire (A&R), producers and promoters.
     

  • ASSESSMENT CRITERION 3 
    The scope and range of fees structure are described according to standard music industry practice. 

    SPECIFIC OUTCOME 4 
    Understand the essential aspects of marketing and distribution in the music industry. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The necessity of market research to the learner's success as an artist is described according to standard music industry practice. 

    ASSESSMENT CRITERION 2 
    Product development, branding and packaging are described according to standard music industry practice. 

    ASSESSMENT CRITERION 3 
    Modes of advertising and promotion are described according to standard music industry practice. 

    ASSESSMENT CRITERION 4 
    The distribution chain is described in the context of the music industry. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any institution offering learning that will enable achievement of this Unit Standard and the related Exit Level Outcomes of the Qualification must be accredited by the relevant ETQA.
  • External Moderation of assessment will be overseen by the relevant ETQA at its discretion.
  • The accredited Training Provider will oversee internal moderation of assessment.
  • Internal and external moderation should encompass achievement of competence described in the Specific Outcomes as well as the integrated competence described in this Unit Standard. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Provisions of music industry contracts.
  • Copyright Act 98 of 1978 and amendment 9 of 2002.
  • Music industry structure and role-players.
  • Marketing tools.
  • Distribution chain. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in a responsible manner using critical and creative thinking in making decisions relating to explaining music-related contracts. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of the team in understanding the copyright law. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly while applying basic music business knowledge. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively by using language skills in the modes of oral and/or written communication in applying basic music business knowledge and skills. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility towards the environment and health of others by correctly using music related equipment. 

    UNIT STANDARD ASSESSOR CRITERIA 
  • Assessors must be registered as assessors with a relevant ETQA or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Assessors must be in possession of a Qualification in the field of Culture and Arts or the sub-field of Music at a minimum of NQF Level 6. 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  65050   National Certificate: Music  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  CATHSSETA 
    Core  59589   National Diploma: Music  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.