SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Explain and implement the direct mail production process 
SAQA US ID UNIT STANDARD TITLE
252199  Explain and implement the direct mail production process 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to explain and put into action the direct mail production process and then to provide solutions to problems encountered. They will also be able to provide a report on the process.

The qualifying learner is capable of:
  • Identifying and describing the direct mail production processes.
  • Explaining the production processes and techniques.
  • Implementing the production process.
  • Reporting back on the production process. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 

  • UNIT STANDARD RANGE 
  • Direct mail includes business-to-consumer and business-to-business mail sent to inform customers or prospects, to sell goods or services, or to generate store traffic.
  • Production processes include: printing, reproduction activities, mail house activities, lasering processes, envelope manufacturing, postal activities, and fulfilment. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and describe the direct mail production processes. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The specific role of direct mail is identified and described within the organisation's communications mix. 

    ASSESSMENT CRITERION 2 
    The importance of creative execution that conforms to the limitations of the production processes available is identified and explained. 

    ASSESSMENT CRITERION 3 
    Production processes are identified that are relevant to the given campaign. 

    ASSESSMENT CRITERION 4 
    Each production process is identified with examples. 

    ASSESSMENT CRITERION 5 
    The basic components of each production process are described with examples. 

    SPECIFIC OUTCOME 2 
    Explain the production processes and techniques. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Production terminology is correctly used in briefing documents to suppliers. 

    ASSESSMENT CRITERION 2 
    The advantages and disadvantages of specific production processes and applications are explained in terms of the requirements of the brief. 

    ASSESSMENT CRITERION 3 
    Production techniques and applications selected are relevant to the campaign objectives. 

    ASSESSMENT CRITERION 4 
    Production techniques and applications selected meet the campaign budget. 

    ASSESSMENT CRITERION 5 
    Production requirements are documented in a written brief. 

    SPECIFIC OUTCOME 3 
    Implement the production process. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Production techniques are implemented according to the instructions of the written brief. 

    ASSESSMENT CRITERION 2 
    Production techniques are implemented within the approved budget. 

    ASSESSMENT CRITERION 3 
    Production techniques are implemented within the timeframe specified in the written brief. 

    ASSESSMENT CRITERION 4 
    Quality checks are implemented during the production process that meet the requirements of the organisation's quality management system. 

    SPECIFIC OUTCOME 4 
    Report back on the production process. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Problems identified in the production process by role players are documented according to the organisation's quality management requirements. 

    ASSESSMENT CRITERION 2 
    Problems identified are reported to relevant supervisors as stipulated in the organisation's quality management system. 

    ASSESSMENT CRITERION 3 
    Solutions to problems recommended by relevant role players are documented. 

    ASSESSMENT CRITERION 4 
    Recommendations on remedial action are disseminated to relevant role players. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Range of production processes.
  • Industry terminology. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others ensuring positive team work within the production process. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information pertaining to the processes involved in direct mail. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when implementing the direct mail production process. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in relation to direct mail production processes. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems and understand the relationship between the various direct mail production processes and role players. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of being culturally and aesthetically sensitive across a range of social contexts. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Reregistered  2023-07-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. RAND INTERNATIONAL MANAGEMENT AND TRAINING CONSULTANTS PTY LTD 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.