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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Select information for advertising assignments 
SAQA US ID UNIT STANDARD TITLE
244613  Select information for advertising assignments 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The purpose of the learning is to be able to find information (e.g. information about subject areas in advertising, assignment specifications, resources, etc.), from various sources that are relevant for specific advertising assignments, and to synthesise the information in such as a way as to facilitate decision-making.

Selecting the right information to inform specific advertising assignments, contributes to the quality of work produced, thus empowering the learner. It prevents time wastage; it improves assignment and personal effectiveness; it ensures an improved understanding of needs of specific assignments; it creates the opportunity to discover 'unexpected', unique information relevant for assignments, and new or unique ways of approaching assignments.

The competence of information selection is transferable to any field, and has become very important in all areas of businesses, including especially entrepreneurship. Effective synthesis of information facilitates the management of the so-called 'information explosion' by ensuring that the focus is on the quality of information instead of large quantities of information. Effective information management leads to relevant, actionable insights - a valuable asset for the advertising industry.

Credited learners are capable of:
  • Defining information parameters required to address advertising requirements.
  • Accessing information sources relevant for defined information needs.
  • Evaluating information value against given specifications (briefs).
  • Synthesising information to address specifications. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The credits and level assigned to this unit standard is based on the assumption that learners have already attained the following competencies:
  • Communication and language at NQF Level 4.
  • Gather, record and interpret business related information at NQF Level 4.
  • Process data using information technology at NQF Level 4. 

  • UNIT STANDARD RANGE 
    Credited learners are required to access existing information from relevant sources, and to collate and synthesise this information to make recommendations to decision-makers. However, they are not required to make final decisions based on the information. For example, they may be required to recommend preferred suppliers based on information gathered about them, but would not be required decide which specific supplier/s is appointed.

    Additional range statements are provided with specific outcomes and assessment criteria where relevant. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Define information parameters required to address advertising requirements. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Scope of information required is defined in terms of required advertising output. 
    ASSESSMENT CRITERION RANGE 
    Scope includes amount and type of information.
     

    ASSESSMENT CRITERION 2 
    New ways of selecting information are identified in addition to previous methods applied. 

    ASSESSMENT CRITERION 3 
    All relevant information within the organisation is identified and additional information required is defined without duplication. 

    ASSESSMENT CRITERION 4 
    Priorities are assigned according to the importance and availability of information for given specifications (briefs). 

    ASSESSMENT CRITERION 5 
    Parameters are redefined where possible limitations could impact negatively on advertising output, and feedback regarding suggested parameter expansion is obtained from all relevant persons. 

    SPECIFIC OUTCOME 2 
    Access information sources relevant for defined information needs. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Information is identified within defined parameters. 

    ASSESSMENT CRITERION 2 
    Information sources are evaluated in terms of their reliability and quality of information offered. 

    ASSESSMENT CRITERION 3 
    Information is verified according to specified organisational procedures. 

    ASSESSMENT CRITERION 4 
    Type of information is specified based on defined information needs. 
    ASSESSMENT CRITERION RANGE 
    Type can include, for example, raw vs. processed data, confidential vs. public information, etc.
     

    ASSESSMENT CRITERION 5 
    Information sources are accessed within agreed time frames and within budget. 

    ASSESSMENT CRITERION 6 
    Information management adheres to agreed ethical requirements and security procedures. 

    SPECIFIC OUTCOME 3 
    Evaluate information value against given specifications (briefs). 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Evaluation criteria are developed that would determine if given specifications are adequately addressed. 

    ASSESSMENT CRITERION 2 
    Information is evaluated in terms of relevance for defined information needs and given specifications. 

    ASSESSMENT CRITERION 3 
    Information is evaluated in consultation with all relevant persons, taking into account all their requirements. 

    ASSESSMENT CRITERION 4 
    Information gaps are addressed to ensure that all specifications are met. 

    ASSESSMENT CRITERION 5 
    Redundant information is organised and stored according to organisational procedures and in specified structure. 

    SPECIFIC OUTCOME 4 
    Synthesise information to address specifications. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Information presentation formats and technology are selected that best represent and present content. 

    ASSESSMENT CRITERION 2 
    Information is grouped based on value, innovativeness and usefulness for solution development. 
    ASSESSMENT CRITERION RANGE 
    Grouping includes combining information to create value (e.g. connecting facts).
     

    ASSESSMENT CRITERION 3 
    Information is synthesised with deliberate emphasis. 

    ASSESSMENT CRITERION 4 
    Recommendations are made regarding the application of information for solution development against specifications. 
    ASSESSMENT CRITERION RANGE 
    Recommendations include who should be applying information.
     


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Assessment of learner achievements takes place at providers accredited by a relevant ETQA (RSA, 1998b) for the provision of programs that result in the outcomes specified for this unit standard.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with a relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider with a relevant ETQA.
  • The relevant ETQA according to the moderation guidelines and the agreed ETQA procedures will oversee moderation of assessment and is responsible for moderation of learner achievements of learners who meet the requirements of this unit standard.
  • Recommended ETQA: MAPPP-SETA ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    Credited learners understand and can explain:
  • Information sources.
  • Types of information.
  • Techniques for accessing information.
  • Information selection methods.
  • Source reliability, and quality of information.
  • Information verification procedures.
  • Information management requirements, structures and procedures.
  • Criteria for the evaluation of information.
  • Information presentation formats. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems where responses to problems show that such critical and creative thinking has been used to make responsible decisions to define information parameters required to address advertising requirements. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community when information is evaluated in consultation with all relevant persons, taking into account all their requirements. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively when all relevant information within the organisation is identified and additional information required is defined without duplication, priorities are assigned according to the importance and availability of information for given specifications, information sources are accessed within agreed time frames and within budget, and information management adheres to agreed ethical requirements and security procedures. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information to access information sources relevant for defined information needs, evaluate information value against given specifications and synthesise information to address specifications. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematic and/or language skills in the modes of oral and/or written presentation when information presentation formats are selected that best represent content. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility towards the environment and health of others when information presentation technology is selected that best present content. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation when the scope of information required is defined in terms of required advertising output, and parameters are redefined where possible limitations could impact negatively on advertising output. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Notes to Assessors:

    Assessors should keep the following principles in mind when designing and conducting assessments against this unit standard:
  • Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, focus assessment around each specific outcome, or groups of specific outcomes.
  • Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the learner is able to perform in the real situation.
  • Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.
  • The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.
  • The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the learner can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.
  • All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent. 

  • QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  58820   National Certificate: Advertising  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Jeppe College of Commerce and Computer Studies 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.