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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Evaluate advertising production quotations 
SAQA US ID UNIT STANDARD TITLE
244576  Evaluate advertising production quotations 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  12 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The purpose of the learning is to evaluate supplier value in terms of factors such as pricing, creativity, quality, uniqueness of execution, standout, etc., to decide which quotations are successful. Credited learners have developed confidence in recommending and presenting quotations from an informed position. They can become a key person in, for example, an advertising agency due to the potential impact (i.e. on finances and creative product delivery) of their decisions, and are influential in raising the creative profile of advertising.

Competent evaluation of quotations ensures that an advertising organisation gets value for money. It also contributes to the control of potential wastage and other risks, and to the growth of new talent. If the talent pool grows, the sector can contribute to the creation of a vibrant audio-visual media production industry.

Credited learners are capable of:
  • Describing advertising production processes.
  • Comparing quotations from different suppliers.
  • Recommending suppliers based on quotation comparisons.
  • Presenting recommendations to obtain approval. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The credits and level assigned to this unit standard is based on the assumption that learners have already attained the following competencies:
  • Communication and language (NQF Level 4).
  • Mathematic literacy (NQF Level 4).
  • Demonstrate an understanding of advertising production (NQF Level 5). 

  • UNIT STANDARD RANGE 
    Learners are required to achieve competence in at least one of the areas of production, that is, film/television, radio or (electronic or paper) print production.

    Additional range statements are provided with specific outcomes and assessment criteria where relevant. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Describe advertising production processes. 
    OUTCOME RANGE 
    Production processes include film/television, radio or (electronic or paper) print productions. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Pre-production, production and post production processes are identified and described accurately for specific productions and all relevant aspects of the process of producing advertisements are identified and described in terms of their impact on outputs. 
    ASSESSMENT CRITERION RANGE 
    Pre production relate to scripts/ideas/notions; crews; requirements (technical and equipment; creative; artists; locations; placement and context; and production requirements); and resources; production processes refer to the use of resources; post production refers to editing; and producing against delivery requirements.
     

    ASSESSMENT CRITERION 2 
    Roles and responsibilities are identified and described relevant for specific contexts. 

    ASSESSMENT CRITERION 3 
    Relevant equipment, materials and tools used during the production of advertisements are identified correctly and described in terms of their uses, purpose, characteristics, and differences. 
    ASSESSMENT CRITERION RANGE 
    Equipment, materials and tools includes technical, communication, and support equipment, materials and tools.
     

    ASSESSMENT CRITERION 4 
    Reasons for selecting specific equipment, materials and tools over other are relevant for specified contexts. 

    ASSESSMENT CRITERION 5 
    Specified safety, health and environment requirements are described for all equipment, materials and tools. 

    ASSESSMENT CRITERION 6 
    All requirements for delivery of production goals are identified, and efficiency is ensured in terms of all specified requirements. 
    ASSESSMENT CRITERION RANGE 
    Requirements should include schedules, resources, production content, procedures, systems, etc.
     

    ASSESSMENT CRITERION 7 
    Agreed codes of conduct, ethics, and production industry standards are adhered to. 

    SPECIFIC OUTCOME 2 
    Compare quotations from different suppliers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The different types of costs are identified and described, and costs and value ratios are calculated accurately from all submissions. 
    ASSESSMENT CRITERION RANGE 
    Costs include supplier costs (e.g. tariffs) as well as (internal) costs to the organisation (e.g. time).
     

    ASSESSMENT CRITERION 2 
    The determinants of each of the costs or value ratios are included when comparing quotations. 

    ASSESSMENT CRITERION 3 
    Organisation procedures regarding profit margins are adhered to. 

    ASSESSMENT CRITERION 4 
    Comparisons are summarised and recorded according to organisation policies and procedures clearly setting out content, benefits, terms and responsibilities of all parties. 

    SPECIFIC OUTCOME 3 
    Recommend suppliers based on quotation comparisons. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Agreed ethical requirements are adhered to at all times during adjudication. 

    ASSESSMENT CRITERION 2 
    Supplier quotations are evaluated against agreed selection and evaluation criteria. 

    ASSESSMENT CRITERION 3 
    Selection of contractors adheres to all relevant organisational policies and procedures. 

    ASSESSMENT CRITERION 4 
    Recommendations are motivated in terms of value for the organisation and clients/stakeholders. 

    ASSESSMENT CRITERION 5 
    Recommendations are prepared for authorisation according to organisational polices and procedures. 

    SPECIFIC OUTCOME 4 
    Present recommendations to obtain approval. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Recommendations are presented for authorisation according to organisational polices and procedures. 

    ASSESSMENT CRITERION 2 
    The value contained within recommended supplier quotations are explained to organisation clients/stakeholders (i.e. external, third parties). 

    ASSESSMENT CRITERION 3 
    All relevant authorisations are obtained prior to informing suppliers. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Assessment of learner achievements takes place at providers accredited by a relevant ETQA (RSA, 1998b) for the provision of programs that result in the outcomes specified for this unit standard.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with a relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider with a relevant ETQA.
  • The relevant ETQA according to the moderation guidelines and the agreed ETQA procedures will oversee moderation of assessment and is responsible for moderation of learner achievements of learners who meet the requirements of this unit standard. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    Credited learners understand and can explain:
  • Pre-production, production and post production advertising production processes (film/television, radio or electronic or paper print).
  • Roles and responsibilities in advertising production.
  • Equipment, materials and tools used during the production of advertisements, their uses, purpose, characteristics, and differences.
  • Reasons for selecting specific equipment, materials and tools.
  • Safety, health and environment requirements.
  • Codes of conduct, ethics, and production industry standards.
  • Different types of costs, determinants of each of the costs and value ratios, and profit margins.
  • Organisational polices and procedures for authorisation, acquisitions and procurement. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems where responses to problems show that such critical and creative thinking has been used to make responsible decisions when reasons for selecting specific equipment, materials and tools over other are relevant for specified contexts. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community when all relevant authorisations are obtained prior to informing suppliers. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively when agreed codes of conduct, ethics, and production industry standards are adhered to, organisation procedures regarding profit margins are adhered to and agreed ethical requirements are adhered to at all times during adjudication. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information to compare quotations from different suppliers, and recommend suppliers based on quotation comparisons. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematic and/or language skills in the modes of oral and/or written presentation to present recommendations to obtain approval. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility towards the environment and health of others when safety, health and environment requirements are described for all equipment, materials and tools. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation when all relevant aspects of the process of producing advertisements are identified and described in terms of their impact on outputs, and recommendations are motivated in terms of value for the organisation and clients/stakeholders. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Notes to Assessors:

    Assessors should keep the following principles in mind when designing and conducting assessments against this unit standard:
  • Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, focus assessment around each specific outcome, or groups of specific outcomes.
  • Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the learner is able to perform in the real situation.
  • Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.
  • The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be
    assessment criteria to specify the standard required.
  • The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the learner can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.
  • All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent. 

  • QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  58820   National Certificate: Advertising  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.