SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Understand music business 
SAQA US ID UNIT STANDARD TITLE
243601  Understand music business 
ORIGINATOR
SGB Music 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Music 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 3  NQF Level 03 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The learner studying this unit standard will gain an overview of the music business in its elementary (see supplementary information) interaction with the media, public and related role players.

Learners accredited with this Unit Standard will be capable of:
  • Explaining music related contracts.
  • Explaining basic copyright implications.
  • Identifying the roles of key music industry personnel associated with the artist.
  • Identifying marketing in the music industry. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that a learner will be competent in:
  • Language and Communication at NQF level 2 or equivalent.
  • Mathematical literacy at NQF level 2 or equivalent. 

  • UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain music related contracts. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Basic content and terminology of a music-related contract are identified and explained according to industry practice. 

    ASSESSMENT CRITERION 2 
    Terms of reference, obligations and consequences of breach of potential contracts between performers and music industry are explained. 
    ASSESSMENT CRITERION RANGE 
    Contract relate to, but is not limited to: Business manager, Personal manager, Live gig contract, Publicist, Publisher, Recording contract and merchandising contract.
     

    ASSESSMENT CRITERION 3 
    Issues pertaining to key members of a musical unit, its deficits and use of brand name are described in the music industry context. 

    ASSESSMENT CRITERION 4 
    Use of song writing credits and royalty division on songs, recording and live performance is explained in the music industry context. 

    SPECIFIC OUTCOME 2 
    Explain basic copyright implications. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Copyright is explained with regard to obligations and responsibilities of music role players. 

    ASSESSMENT CRITERION 2 
    Use of copyright is explained in terms of consequences for contract parties. 

    ASSESSMENT CRITERION 3 
    Copyright origin and development is described according to the music industry. 

    ASSESSMENT CRITERION 4 
    Copyright incomes are defined in the context of the music industry. 

    SPECIFIC OUTCOME 3 
    Identify the roles of key music industry personnel associated with the artist. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The role and income sources of a personnel manager are explained in the context of the music industry. 

    ASSESSMENT CRITERION 2 
    The role and income sources of a business manager are explained in the context of the music industry. 

    ASSESSMENT CRITERION 3 
    The role and income sources of an agent are explained in the context of the music industry. 

    ASSESSMENT CRITERION 4 
    The role and income sources of a publicity agent are explained in the context of the music industry. 

    SPECIFIC OUTCOME 4 
    Identify marketing in the music industry. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The fundamentals of marketing are described in relation to the music business. 

    ASSESSMENT CRITERION 2 
    Market research for a live gig/performance is conducted and noted according to provider specifications. 

    ASSESSMENT CRITERION 3 
    Basics of marketing for a gig is identified and packaged in accordance with music organisational processes. 
    ASSESSMENT CRITERION RANGE 
    Marketing components include, but are not limited to: product, price, placement, promotion and people.
     

    ASSESSMENT CRITERION 4 
    Simple promotional tools for a gig are explained and presented in accordance with organisational requirements. 
    ASSESSMENT CRITERION RANGE 
    Promotional tools include, but is not limited to three of the following: poster, flyer, newspaper advert, internet site and radio promotion.
     


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including RPL) against this Unit Standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a memorandum of understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a memorandum of understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must hold a minimum of level 4 qualification in the sub-field of music.
  • Any institution offering learning that will enable achievement of this Unit Standard or assessment of this Unit Standard, must be accredited as a provider with the relevant ETQA, or an ETQA that has a memorandum of understanding with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and ETQA guidelines. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The embedded knowledge underpinning this unit standard is:
  • Key music personnel roles.
  • Basic copyright requirements.
  • Implications of music related contracts.
  • Basic marketing tools. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made in marketing music performances. 

    UNIT STANDARD CCFO WORKING 
    Working effectively with others as member of the team in applying the marketing strategy of a band or artist. 

    UNIT STANDARD CCFO ORGANISING 
    Organising and managing oneself and one's activities responsibly while considering basic copyright implications. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicating effectively by using language skills in the modes of oral and/or written persuasion in marketing a band or artist. 

    UNIT STANDARD CCFO SCIENCE 
    Using science and technology effectively and critically, showing responsibility towards the environment and health of others by demonstrating an understanding of the handling and usage of musical instruments. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Being culturally and aesthetically sensitive across a range of musical contexts. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Supplementary Information:
  • "Basic" refers to NQF Level 2 music related competence.
  • "Intermediate" refers to NQF Level 3 music related competence as described in this unit standard.
  • "Advanced" relates to skills and knowledge related to NQF Level 4 music related competencies. 

  • QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  58143   National Certificate: Music Industry Practice  Level 3  NQF Level 03  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.