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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Design graphics for multimedia 
SAQA US ID UNIT STANDARD TITLE
13807  Design graphics for multimedia 
ORIGINATOR
SGB Audio-visual Media Production 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 04 - Communication Studies and Language Communication Studies 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is for persons required to research, develop and evaluate design ideas to meet a brief.
People credited with this standard will be able to:
  • Identify the key requirements within a brief
  • Research and evaluate the information relevant to the design/project
  • Develop and agree design solutions
  • Evaluate the viability of the design ideas against the brief
  • Execute the design for presentation and approval prior to production 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The credit value is based on the assumption that people starting to learn towards this unit standard are already competent in:
    The following competencies or equivalent:
  • Numeracy and literacy levels at ABET 3 level.
  • Basic ability to draw with accurate representation.
  • Computer literacy.
  • Digital technology which drives Multimedia.
  • Basic knowledge of marketing, advertising and sales. 

  • UNIT STANDARD RANGE 
    Web design, CD-ROM, DVD, Intranet, interactive email, interactive hand-held devices and interactive television. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify the key requirements within a brief. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Key requirements within the brief accurately identified and prioritised. 

    ASSESSMENT CRITERION 2 
    2. Conflicting requirements are identified accurately and evaluated against the brief. 

    ASSESSMENT CRITERION 3 
    3. Report accurately and clearly any variations required to be made to those that need them, within a required time scale. 

    SPECIFIC OUTCOME 2 
    Research and evaluate the information relevant to the design/project. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Target users of the design are accurately identified. 

    ASSESSMENT CRITERION 2 
    2. Needs of the target users are identified accurately and evaluated. 

    ASSESSMENT CRITERION 3 
    3. Technical possibilities for realising the design are identified and explored within budget and time scale limitations. 

    ASSESSMENT CRITERION 4 
    4. Where appropriate, new techniques and advances in technology are explored and assessed for their potential to realise the design within budget and time scale. 

    ASSESSMENT CRITERION 5 
    5. Specialised technical expertise is identified and advice and assistance sought if required from an authoritative source. 

    SPECIFIC OUTCOME 3 
    Develop and agree design solutions. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Design possibilities are accurately identified and assessed in order to produce design ideas. 

    ASSESSMENT CRITERION 2 
    2. Research material for contribution to the development of ideas is accessed, analysed and evaluated. 

    ASSESSMENT CRITERION 3 
    3. Previous experience of work on similar design projects is analysed for possible contribution. 

    ASSESSMENT CRITERION 4 
    4. Ideas which are sympathetic to the design objectives, are sought, generated and explored. 

    ASSESSMENT CRITERION 5 
    5. Design ideas in development are discussed with team members and assessed with them for their effectiveness to meet design objectives. 

    ASSESSMENT CRITERION 6 
    6. Design ideas which have the greatest potential for success are developed. 

    SPECIFIC OUTCOME 4 
    Evaluate the viability of the design ideas against the brief. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Criteria are discussed and agreed for examining viability of design ideas 

    ASSESSMENT CRITERION 2 
    2. Assessments are clearly and accurately identified and any difference between the design ideas and agreed criteria is confirmed. 

    ASSESSMENT CRITERION 3 
    3. Amendments to meet the agreed criteria are accurately identified without compromising the potential of the design and are incorporated into the design. 

    ASSESSMENT CRITERION 4 
    4. Where design ideas do not meet agreed criteria, valid and reliable evidence in support of the design idea is identified. 

    SPECIFIC OUTCOME 5 
    Execute the design for presentation and approval prior to production. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. A representation of the design, of a suitable size, in a suitable media is made in order for it to be assessed against the brief by all relevant decision makers. 

    ASSESSMENT CRITERION 2 
    2. The design is presented to decision makers, feed-back is recorded, assessed and necessary alterations recorded and made. 

    ASSESSMENT CRITERION 3 
    3. Written agreement that the design meets the requirements of the brief is obtained from all relevant decision makers. 

    ASSESSMENT CRITERION 4 
    4. The brief and design drafts, alterations and final material is securely stored. 

    ASSESSMENT CRITERION 5 
    5. Final material suitable for production is prepared and delivered. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider through the MAPPP SETA ETQA.

    Moderation Option:
    Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    Essential embedded knowledge will be assessed through assessment of the specific outcomes in terms of the stipulated assessment criteria. Candidates are unlikely to achieve all the specific outcomes, to the standards described in the assessment criteria, without knowledge of the listed embedded knowledge. This means that for the most part, the possession or lack of the knowledge can be directly inferred from the quality of the candidate`s performance. Where direct assessment of knowledge is required, assessment criteria have been included in the body of the unit standard. 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems and make decisions using critical and creative thinking to develop and agree design solutions. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as members of a team, group, organisation or community to evaluate the viability of the design ideas against the brief. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage themselves and their activities responsibly and effectively to research and evaluate the information relevant to the design/project. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information to research and evaluate the information relevant to the design/project. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively, using visual, mathematical and / or language skills in the modes of oral and / or written presentations to execute the design for presentation and approval prior to production. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically showing responsibility towards the environment and health of others to execute the design for presentation and approval prior to production. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation to evaluate the viability of the design ideas against the brief. 

    UNIT STANDARD ASSESSOR CRITERIA 
    Assessors should keep the following principles in mind when designing and conducting assessments against this unit standard:
    1. Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, then focus assessment around each specific outcome, or groups of specific outcomes.
    2. Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the candidate is able to perform in the real situation.
    3. Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.
    4. The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.
    5. The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the candidate can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.
    6. All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    SPECIFIED REQUIREMENTS

    Specified requirements include legal and workplace specific requirements and are contained in one or more of the following documents:

    SITE SPECIFIC
  • User manuals supplied by equipment manufacturers
  • The employer`s work specifications, policies and procedures 

  • QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49121   National Certificate: Interactive Media  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Artshub Institute (Pty) Ltd 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.