SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Demonstrate a working knowledge of and advise on marketing

SAQA US ID	UNIT STANDARD TITLE
13095	Demonstrate a working knowledge of and advise on marketing
ORIGINATOR
SGB HET Accountancy and Financial Management
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
FASSET - Financial and Accounting Services SETA
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Finance, Economics and Accounting
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 6	Level TBA: Pre-2009 was L6	6
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2024-06-30		2027-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

People credited with this unit standard are able to explain and advise on product, price, place and promotion as integral parts of the marketing function.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Unit standards in marketing at NQF level 5.

UNIT STANDARD RANGE

N/A

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Describe different types of marketing and the marketing function.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. The marketing function is described in broad terms.

ASSESSMENT CRITERION 2

2. The different approaches for the purposes of consumer and industrial marketing are discussed.

SPECIFIC OUTCOME 2

Explain the definition of a product, the concept of price and distribution systems.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. The broad definition of a product, including the development and life cycle management thereof, is explained.

ASSESSMENT CRITERION 2

2. The objectives of a pricing policy are discussed.

ASSESSMENT CRITERION 3

3. The characteristics of an appropriate pricing policy are discussed.

ASSESSMENT CRITERION 4

4. The appropriate distribution systems are discussed.

ASSESSMENT CRITERION RANGE

Including the channels, wholesale and retail

SPECIFIC OUTCOME 3

Explain the concept of promotion.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. The concept of push vs pull is discussed.

ASSESSMENT CRITERION 2

2. Personal selling as a promotional approach is discussed.

ASSESSMENT CRITERION 3

3. The role of advertising on the promotion process is discussed.

ASSESSMENT CRITERION 4

4. The role of public relations in the promotion process is discussed.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Accreditation for this unit standard shall be obtained from the relevant Education and Training Quality Assurance Body, through summative assessment by a registered assessor

Moderation activity comments by SGB's, organisations and individuals may be forwarded to NSB03

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

Marketing: policies, distribution systems, advertising

UNIT STANDARD DEVELOPMENTAL OUTCOME

N/A

UNIT STANDARD LINKAGES

N/A

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Solve problems

UNIT STANDARD CCFO WORKING

Work effectively with others a member of a team/group

UNIT STANDARD CCFO ORGANISING

Organise and manage oneself and one's activities responsibly and effectively

UNIT STANDARD CCFO COLLECTING

Collect, organise and critically evaluate information

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively using visual, mathematics and language skills in the modes of oral and written presentations

UNIT STANDARD CCFO SCIENCE

Use science and technology effectively and critically

UNIT STANDARD ASSESSOR CRITERIA

N/A

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

UNIT STANDARD NOTES

N/A

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Fundamental	20909	National First Degree: Customer Management	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30
Fundamental	20905	National First Degree: Marketing Communication	Level 6	NQF Level 07	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual
Fundamental	20901	National First Degree: Marketing Management	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30
Fundamental	20897	National First Degree: Marketing Research	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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