SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Develop and produce information products for government

SAQA US ID	UNIT STANDARD TITLE
12157	Develop and produce information products for government
ORIGINATOR
SGB Government Communication and Information Stms
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 04 - Communication Studies and Language			Communication Studies
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 6	Level TBA: Pre-2009 was L6	4
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2024-06-30		2027-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This unit standard is for people who have or seek responsibility for identifying and producing information products for government such that a positive image of government is enhanced.

Persons credited with this unit standard are able to:

Identify requirements, provide a solution and implement the solution and follow up.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

The credit calculation is based on the assumption that learners are already competent in the following areas of learning when starting to learn towards this unit standard:

Communications, language or journalism at a minimum of NQF Level 5

Basic computer skills

Introduction to desktop publishing,

Introduction to the usage of audiovisual techniques

UNIT STANDARD RANGE

The following scope and context applies to the whole unit standard:

The term "information products" in this unit standard applies to print, electronic and digital information products such as brochures and pamphlets, posters, radio programmes, videos and digital information products such as websites.

Specific range statements are provided in the body of the unit standard where they apply to particular specific outcomes or assessment criteria.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Identify government information requirements.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Information to be communicated is identified in terms of current government communication and/or information needs.

ASSESSMENT CRITERION 2

2. Potential methods of conveying the information are analysed in terms of communication content and target audience.

ASSESSMENT CRITERION RANGE

Methods include brochures, posters, radio programmes, videos, websites

ASSESSMENT CRITERION 3

3. Target audiences are identified in terms of application and relevance of the information.

ASSESSMENT CRITERION 4

4. Required release dates of the information are identified in terms of time frames for distribution and application.

ASSESSMENT CRITERION 5

5. Information identified is relevant to government in terms of content and applicability to specific departments and target audiences.

ASSESSMENT CRITERION 6

6. Requirements identified are realistic in terms of timing, resources and departmental activities.

ASSESSMENT CRITERION 7

7. Requirements identified are in line with the objectives of government and within its constitutional and legislative framework.

ASSESSMENT CRITERION 8

8. Requirements are identified through liaison with key stakeholders and role players. Sufficient opportunities are provided for affected parties to contribute to and comment on the requirements.

ASSESSMENT CRITERION RANGE

Opportunities for comment include internal and external processes

ASSESSMENT CRITERION 9

9. Requirements are identified through an analysis of current situations of government communication as adopted by cabinet.

SPECIFIC OUTCOME 2

Provide government information solutions.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Solutions are analysed in terms of their effectiveness, fitness-for-purpose, strengths and weaknesses.

ASSESSMENT CRITERION 2

2. The solution is realistic and appropriate in terms of implementation, content, media and target audience.

ASSESSMENT CRITERION 3

3. The solution is in line with the objectives of government and within the stipulated legislative framework.

ASSESSMENT CRITERION 4

4. The solution has the potential to promote a positive image of government within the targeted audience.

ASSESSMENT CRITERION 5

5. Solutions are in line with and enhance government's national strategic communication objectives and policies.

ASSESSMENT CRITERION 6

6. The information products are developed through liaison with key stakeholders and role players. Sufficient opportunities are provided for affected parties to contribute to and comment on the internal and external processes.

SPECIFIC OUTCOME 3

Implement and follow up solutions.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Solutions are selected in terms of their effectiveness, fitness-for-purpose and strengths.

ASSESSMENT CRITERION 2

2. Solutions are implemented within agreed time frames.

ASSESSMENT CRITERION 3

3. Solutions implemented are ensured to be understood and applied by target audiences. Corrective action is taken as necessary.

ASSESSMENT CRITERION RANGE

Corrective action includes providing additional communication and reporting shortfalls

ASSESSMENT CRITERION 4

4. Solutions are in line with and enhance government's national strategic communication objectives and policies.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Accreditation Options:
Providers of learning towards this unit standard will need to meet the accreditation requirements of the Public Sector ETQA.

Moderation Option:
The moderation requirements of the Public Sector ETQA must be met in order to award credit to learners for this unit standard.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

Essential embedded knowledge will be assessed through the specific outcomes in terms of the stipulated assessment criteria. This includes the direct assessment of knowledge.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems:

Planning for contingencies, taking corrective action when communication has yielded negative results, anticipating issues and communicating them to spokespeople during counselling.

Understand the world as a set of inter-related parts of a system:

Understanding the impact of information on a variety of audiences; Understanding of relationship dynamics between the people, the private sector and government.

UNIT STANDARD CCFO WORKING

Work effectively with others and in team:

Interacting with the service providers; negotiating reduction in costs; maintaining good working relations with government departments; involving all the relevant stakeholders.

UNIT STANDARD CCFO ORGANISING

Organise and manage oneself and one`s activities responsibly and effectively:

Planning to interact with service providers who are the producers of products; ensuring contact list is kept up to date; responding timeously to negative result produced by the information produced

UNIT STANDARD CCFO COLLECTING

Collect, analyse, organise and critically evaluate information:

Identifying and analyse the information products that have been produced; evaluating impact and effects of information produced.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively using visual, mathematical and/or language skills:

Interacting with the producers with regards to the product; issuing communiques; interacting, briefing and counselling of government communicators and stakeholders.

UNIT STANDARD ASSESSOR CRITERIA

Assessors should keep the following general principles in mind when designing and conducting assessments against this unit standard:

Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, then focus assessment around each specific outcome, or groups of specific outcomes.

Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the candidate is able to perform in the real situation.

Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.

The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.

The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the candidate can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.

All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	50585	National Certificate: Public Service Communication	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2023-06-30	PSETA
Elective	67460	National Diploma: Public Administration	Level 6	NQF Level 06	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual
Elective	49316	National Certificate: Text Editing and Document Design	Level 7	NQF Level 07	Passed the End Date - Status was "Reregistered"	2018-12-31	CHE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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