SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Apply communication principles, strategies and processes in a leadership role 
SAQA US ID UNIT STANDARD TITLE
120394  Apply communication principles, strategies and processes in a leadership role 
ORIGINATOR
SGB Administration 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Administration 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 4  NQF Level 04  6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is useful to learners who will be working within a Public Sector, Local Government, commercial or community environment, and will fulfill a leadership role as part of their job. This Unit Standard will also add value to public officials who are seeking to develop a career pathway towards an accomplished integrated development planner or public sector management and administration specialist.

The qualifying learner is capable of:
  • Explaining communication processes and the role of the leader in this process.
  • Identifying and utilizing communication tools and strategies.
  • Utilising information technology to enhance communications.
  • Developing strategies to overcome barriers to communication.
  • Applying the theories, principles and models of communication to a leadership role within a specific context.
  • Applying the principles of effective communications in media relations. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in Communication at NQF Level 3, or the equivalent thereof. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain communication processes and the role of the leader in this process. 
    OUTCOME RANGE 
    Sectors include the public sector; local and other institutions. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    A model of communication is described and explained in a specific context or organisation. 

    ASSESSMENT CRITERION 2 
    The model is applied to a specific communication programme within a specitic context or organization. 

    ASSESSMENT CRITERION 3 
    The efficacy of the communications model is determined and any gaps in communications process identified with examples. 

    ASSESSMENT CRITERION 4 
    Proactive communications solutions are identified in relation to any gaps. 

    ASSESSMENT CRITERION 5 
    Feedback mechanisms within an organizational structure are identified and discussed in relation to establishing effective communications to inform all roleplayers. 

    ASSESSMENT CRITERION 6 
    Evaluation tools for measuring communications outcomes are identified and explained in relation to a leadership communications context. 

    SPECIFIC OUTCOME 2 
    Identify and utilise appropriate communication tools and strategies. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Communication methodologies and tools are identified in order to convey messages according to specific communication requirements. 
    ASSESSMENT CRITERION RANGE 
    Communication methodologies extend to verbal, written and computerised methodologies, and the tools can include but are not limited to telephonic, email, intranet, internal memorandums and reports, external correspondence, slide presentations, visual aids, external reports, contracts and agreements, meetings.
     

    ASSESSMENT CRITERION 2 
    The audience is considered in respect of the message to be conveyed and communication tools are appropriate to the type of audience. 
    ASSESSMENT CRITERION RANGE 
    The audience includes but is not limited to internal stakeholders, colleagues and managers, external stakeholders, customers, literate, illiterate and semi-literate persons, national and internationally diverse cultures, language type.
     

    ASSESSMENT CRITERION 3 
    The focus of the message is considered in determining most appropriate communications tools and strategies. 

    ASSESSMENT CRITERION 4 
    Oral and written communication skills are effectively used in interpersonal and organisational communication. 

    ASSESSMENT CRITERION 5 
    The role of body language and non-verbal communications are discussed in relation to the leadership role. 

    ASSESSMENT CRITERION 6 
    A communications strategy is clearly defined and implemented according to public sector policies and procedure. 

    ASSESSMENT CRITERION 7 
    Presentation and public speaking skills are applied for prepared and unprepared communications interventions in a leadership context. 

    SPECIFIC OUTCOME 3 
    Utilise information technology to enhance communications. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Computer programmes are identified and utilised to enhance communications. 
    ASSESSMENT CRITERION RANGE 
    Computer programmes include but are not limited to word processing packages, spreadsheets, accounting and financial packages, presentation packages, internal systems and programmes, databases, internet programmes, email programmes and intranet programmes.
     

    ASSESSMENT CRITERION 2 
    The impact of information technology on the interpersonal relations and other organisational activities is identified and explained with examples. 

    ASSESSMENT CRITERION 3 
    Workplace data is analysed and communicated using information technology. 

    ASSESSMENT CRITERION 4 
    Problem areas pertaining to technology are identified with examples. 

    ASSESSMENT CRITERION 5 
    Possible solutions to improve technology in own work context are outlined with examples. 

    SPECIFIC OUTCOME 4 
    Develop strategies overcome barriers to communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Strategies to deal with barriers to interpersonal communication are explained outlining ways to deal with them. 

    ASSESSMENT CRITERION 2 
    Strategies for managing conflict in interpersonal communication are explained outlining constructive ways to deal with them. 

    ASSESSMENT CRITERION 3 
    Typical communications barriers within a specific context are identified outlining methodologies to address these. 

    ASSESSMENT CRITERION 4 
    Cultural diversity and protocol is considered in all communications strategies and any barriers related thereto are appropriately and professionally addressed. 

    ASSESSMENT CRITERION 5 
    Ways of enhancing communications with different personalities are identified and applied in a given context. 

    SPECIFIC OUTCOME 5 
    Apply the theories, principles and models of communication to a leadership role within a specific context. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The inner circle of communication is applied to leadership situations. 
    ASSESSMENT CRITERION RANGE 
    The inner circle includes listening, analysing and responding and the 'inside-out' principle of taking cognisance of communications with others.
     

    ASSESSMENT CRITERION 2 
    Levels of trust and goodwill are established in order to enhance communication. 

    ASSESSMENT CRITERION 3 
    Communication outcomes and objectives are clearly planned and implemented in various leadership scenarios. 

    ASSESSMENT CRITERION 4 
    Methodologies for promoting vision with different types of roleplayers are identified and implemented from a leadership perspective. 

    ASSESSMENT CRITERION 5 
    The principles of democracy underly all leadership communications are integrated into communications strategy. 

    ASSESSMENT CRITERION 6 
    The principles of Batho Pele are applied to all leadership communications. 
    ASSESSMENT CRITERION RANGE 
    The principles of Batho Pele include but are not limited to consultation, sustaining quality service standards, access, courtesy, information, openness and transparency, redress, value for money.
     

    SPECIFIC OUTCOME 6 
    Apply the principles of effective communications in media relations. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The role of the media in communications is discussed with examples relating to leadership and local government contexts. 

    ASSESSMENT CRITERION 2 
    Communication strategies and techniques in media relations are identified and discussed with examples. 

    ASSESSMENT CRITERION 3 
    The importance of tact and diplomacy are discussed in media relations. 

    ASSESSMENT CRITERION 4 
    Presentation and public speaking skills are applied in media relations. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • Organisational communications policies and procedures.
  • Public Sector communications policies and procedures.
  • Principles of Batho Pele.
  • Information technology and related programmes and systems.
  • Advanced business writing skills.
  • Advanced strategies for conflict management and overcoming barriers to effective communication. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to enhance communications and solve communications problems. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organization or community to convey messages of communication and define and utilise appropriate communication strategies. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively in order to ensure expedience and efficacy of communications. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information in order to overcome communications barriers, analyse audience and convey messages effectively in all communications. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to interpret and convey messages. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others in conveying communications messages and utilizing communications technology. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that problem-solving contexts do not exist in isolation and that communications strategies must be considered in a wider context according to the various audiences, cultures, protocols. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participating as responsible citizens in the life of local, national and global communities by being conscious of the nature and method of communications undertaken. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Additional

    Articulation Possibilities:

    This Unit Standard will enable a learner to articulate to other qualifications in Financial Management, Financial Services, Business Administration, Public Finance Management and Administration, Municipal Finance and Administration, Generic management, Human Resources. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  58578   National Certificate: Local Government Councillor Practices  Level 3  NQF Level 03  Reregistered  2023-06-30  LG SETA 
    Core  50081   Further Education and Training Certificate: Leadership Development  Level 4  NQF Level 04  Reregistered  2023-06-30  LG SETA 
    Core  66809   Further Education and Training Certificate: Sport Technical Officiating  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 
    Core  64129   National Certificate: Warship Operations  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  SAS SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. A.S.A.P Training and Consulting 
    2. Afriwealth Consulting 
    3. Akadon Trading (Pty) Ltd 
    4. All Access Holdings 
    5. Alpha Business Consultants 
    6. Amadube Investments CC 
    7. ARMS - Audit & Risk Management Solutions 
    8. Asiphokuhle Training and Research Institute 
    9. Avenida (Pty) Ltd 
    10. Bright Day Consultancy 
    11. Bright Ideas Projects 2905 cc 
    12. Brilliant Affairs 
    13. Bull's Business and Skills Training Institute 
    14. CB Willemse Training 
    15. Change Strategies Consulting Services CC 
    16. Coceka Consulting 
    17. Concepts of Sustainable Management (CSM) 
    18. Cradle Stars Trading Enterprise 
    19. Danearl (PTY) LTD 
    20. Dee's Training (PTY) LTD 
    21. Development Bank of Southern Africa (DBSA) 
    22. Ditlou Sons and Daughters 
    23. DM Training Consultants 
    24. Eagle Greek Inverstment T/A Mollo consulting 
    25. Eastern Rose Enterprise 
    26. Elective Training Institute Enterprise CC 
    27. Escaderode Training Enterprise 
    28. Eskilz College (Pty) Ltd 
    29. Ethembeni Multi Service Enterprise (Pty) Ltd 
    30. Excellent Minds Institute (Pty) Ltd 
    31. Falcon Business Institute (PTY 
    32. Faranang Marketing 
    33. Frugatrax Consultants 
    34. GATYANA TRAINING ACADEMY 
    35. Giant Alive Services 
    36. GOBELA CONSULTING 
    37. HDPSA 
    38. Hlombe and Associates 
    39. IALE School of Advanced Learning Education 
    40. IGKM Management Services (Pty) Ltd 
    41. Ikhaya Training and Consulting 
    42. Inafrica General Trading Pty LTD 
    43. Itumeleng Wellness Solutions 
    44. Izwelethu Black Diamond 
    45. Jabukile Consultancy 
    46. Jerisi Development Propeller NPC 
    47. Johsie Enertprise 
    48. Josmap Training Institute 
    49. K Shabangu FET College 
    50. Kuyakhula Development Initiatives 
    51. Leap Projects 
    52. LETZAA Group 
    53. LMMM Training and Development 
    54. LO Tantsi Fire Consultants CC. 
    55. Londimvelo Consultants 
    56. Magumzane Traiding cc 
    57. Makaota Training Consultants 
    58. Makavila Suppliers CC. 
    59. Makgoka Development Facilitation (PTY) Ltd. 
    60. Makhuba Development Projects CC 
    61. Mamuhle Academy 
    62. Management College of Southern Africa (MANCOSA) 
    63. MARS Business Consulting 
    64. Matsila Holdings 
    65. Memello Trust 
    66. Menliserve 
    67. Mimosa Business Consultants 
    68. Mission Point Consulting 
    69. MJ Mafunisa Consulting (PTY) LTD 
    70. MML Consulting CC. 
    71. Mohlaje Solutions (Pty) Ltd 
    72. MTK Corporate Solutions 
    73. MUHANGWENE DEVELOPMENT ENTERPRISE 
    74. Nalengmokoni Investors (Pty) Ltd 
    75. Ndotha General Trading 
    76. NEDTEX73 
    77. Nkqubela Community Developers 
    78. Nokusho M Consulting and Trading 
    79. Onyx Training Support 
    80. Opelong Business Institute 
    81. Outeniqua Leadership Institute 
    82. Pioneer Business Consulting 
    83. PMA Holdings (PTY ) LTD. 
    84. Princetop Corporative Training (Pty) Ltd 
    85. Rally Business Consulting 
    86. RCG Markets 
    87. Regent Business School (Pty) Ltd t/a Regent Business School 
    88. Resonance Institue of Learning 
    89. Salt Lake Residence Action Group (SARAG) 
    90. Sebenzisanane Human Capital 
    91. Silalele Consulting CC. 
    92. SIZA NESU TRAINING AND DEVELOPMENT 
    93. South African ABET Development Agency SAADA 
    94. South African Corporate Training Association 
    95. South African Governance and Business College 
    96. South West Gauteng College - Molapo Campus 
    97. STARPLEX 408 CC 
    98. Tachfin Holdings 
    99. Talent Centre Training 
    100. Talent Emporium Academy (PTY) Ltd 
    101. Tasc Business Consulting and Training 
    102. TCNS Resources (PTY) Ltd 
    103. The Crimson CO CC. 
    104. Thinking Mind Trading 
    105. Thubelihle Graduate Institute 
    106. Thuto-Boswa Education and Training Solution 
    107. Tloumogale Business Development & Consulting 
    108. Tovani Traiding 299 
    109. Tradesman Consulting and Training Solutions 
    110. Transafric Consulting Pty Ltd 
    111. Tshepang Consulting & Project 
    112. Tshwane Training Institute (PTY) LTD. 
    113. Tummo Development Enterprise 
    114. Tumpu Trading and Projects 
    115. Ubuqhawe Consulting (Pty) Ltd 
    116. Umbuso Training Services 
    117. Umfolozi FET College 
    118. UNIVERSITY OF BUSINESS EXCELLENCE(PTY)LTD 
    119. Vibra Skills CC. 
    120. Vicmat Consultants 
    121. Vision Africa Training Institute 
    122. VISIONARY SKILLS ACADEMY 
    123. Vumilia Africa Group 
    124. WEINVEST INVESTMENT CC 
    125. World Pace Development and Training Institute 
    126. Zag Consultants 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.