SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Manage marketing and selling processes of a new venture 
SAQA US ID UNIT STANDARD TITLE
119672  Manage marketing and selling processes of a new venture 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 2  NQF Level 02 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners working towards this standard will be learning towards the full qualification, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes.

The qualifying learner is capable of:
  • Implementing marketing plan
  • Negotiating a deal with a customer
  • Outlining processes and principles for completing basic quotes
  • Outlining processes and principles for completing tender documents 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    All learners accessing this qualification must be in possession of a GETC or equivalent qualification. The learner must be competent in mathematical and communications literacy at NQF level 1. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Implement marketing plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Marketing concepts outlined in business plan are integrated into business activities and tasks and activities drawn up accordingly. 

    ASSESSMENT CRITERION 2 
    Suitable ways in which to promote product/service of new venture are determined and implemented according to marketing plan. 
    ASSESSMENT CRITERION RANGE 
    Promotion of a product/service includes but is not limited to advertising, launches, informal selling, formal selling, and the various activities undertaken to make customers aware of a product/service.
     

    ASSESSMENT CRITERION 3 
    Selling techniques are utilised to promote product/service. 
    ASSESSMENT CRITERION RANGE 
    Selling techniques include but are not limited to establishing selling networks, the AIDA principle (Attention, Interest, Desire, Acceptance), direct selling, cold calling, principles of negotiation.
     

    ASSESSMENT CRITERION 4 
    Customer relations practices are implemented to ensure customer satisfaction. 
    ASSESSMENT CRITERION RANGE 
    Customer relations practices include but are not limited to after-sales service, customer surveys to determine levels of customer satisfaction.
     

    SPECIFIC OUTCOME 2 
    Negotiate a deal with a customer. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Basic principles of negotiation that are utilised to secure new business are outlined and explained with examples. 

    ASSESSMENT CRITERION 2 
    The principles of planning for negotiations are explained and implemented according to own business context and market research. 

    ASSESSMENT CRITERION 3 
    Appropriate negotiation techniques are applied to own venture and business contexts. 

    SPECIFIC OUTCOME 3 
    Outline processes and principles for completing basic quotes. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The different types of offers are explained in relation to securing business transactions. 

    ASSESSMENT CRITERION 2 
    Principles and procedures for compiling quotes are identified and explained in relation to own business context. 
    ASSESSMENT CRITERION RANGE 
    Principles and procedures for compiling quotes include but are not limited to costing and pricing calculations, terms and conditions (including payment terms), legal implications of quotes, an outline of a typical quotation, basic marketing and financial principles incorporated into quotes.
     

    ASSESSMENT CRITERION 3 
    Support in compiling quotes is sought where necessary in order to ensure full understanding of the criteria that apply. 

    ASSESSMENT CRITERION 4 
    The common pitfalls in quoting and order taking are explained with examples in relation to own business venture. 

    SPECIFIC OUTCOME 4 
    Outline processes and principles for completing tender documents. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Tendering principles pertaining to commercial and public tenders are explained with examples. 

    ASSESSMENT CRITERION 2 
    The risks associated with tendering are identified and basic risk management procedures are implemented according to own business context. 
    ASSESSMENT CRITERION RANGE 
    Risks pertaining to tendering include but are not limited to cash flow, funding requirements, compliance requirements, performance requirements, technical requirements.
     

    ASSESSMENT CRITERION 3 
    The financial advantages and disadvantages of a tender are analysed to determine if it would make business sense to submit the tender. 

    ASSESSMENT CRITERION 4 
    Support is sought to complete tender documents where relevant in order to ensure full understanding of tendering conditions and criteria. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • Basic techniques for implementing a marketing plan
  • Basic selling skills
  • Basic principles of customer care and after-sales service
  • Basic negotiating techniques
  • Basic principles and procedures for compiling quotes
  • Basic principles and procedures for interpreting and completing tender documents
  • Basic risk management principles pertaining to quotes and tenders for new venture
  • Interpersonal and communication skills within marketing and selling context 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to determine best approaches for marketing and selling business products/services 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community to implement marketing action plan 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively to that sufficient time is set aside for marketing and selling activities 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate financial and related information in order to prepare for negotiations, quotations, and tenders 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to compile quotes, tenders, marketing and selling plans 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others to gather necessary data to for input to negotiations, quotations and tenders 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that factors influencing the marketing and sales of a new venture business operations do not exist in isolation and that wider economic issues, supplier and community issues can affect operations 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participating as responsible citizens in the life of local, national and global communities by ensuring that sales and marketing practices are proactively approached within the context of economic, socio-political and community trends and developments to ensure greater sales success 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49648   National Certificate: New Venture Creation (SMME)  Level 2  NQF Level 02  Reregistered  2023-06-30  SERVICES 
    Elective  50584   General Education and Training Certificate: Clothing Manufacturing Processes  Level 1  NQF Level 01  Reregistered  2023-06-30  FPMSETA 
    Elective  58955   National Certificate: Chemical Manufacturing  Level 2  NQF Level 02  Reregistered  2023-06-30  CHIETA 
    Elective  59015   National Certificate: Gas Installations  Level 2  NQF Level 02  Reregistered  2023-06-30  CHIETA 
    Elective  96402   National Certificate: Hot Water System Installation  Level 2  NQF Level 02  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  65929   National Certificate: Waterproofing  Level 2  NQF Level 02  Reregistered  2023-06-30  CETA 
    Elective  58950   National Certificate: Gas Installations  Level 3  NQF Level 03  Reregistered  2023-06-30  CHIETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. 1 CLASSIE AFRICA 
    2. A Z Community Services 
    3. Advanced Assessments and Training (pty) ltd 
    4. Africa International Training Facilities T/A AITF (BREDELL) (TP) 
    5. AGB MATHE BUSINESS SERVICES 
    6. AL Development Services cc 
    7. Aldabri 106 (Pty) Ltd 
    8. ALMEL TRAINING 
    9. Amagema Development Consultants cc 
    10. Aranda Learnership College (Pty) Ltd 
    11. Aranda Textile Mills Pty Ltd 
    12. Assured Vocational Skills Institute (Pty) Ltd 
    13. Avad Projects (Pty) Ltd 
    14. Ayasaphe Trading cc 
    15. Babina Tlou Trading and Projects 001 
    16. Bakgoni Empowerment Centre (Pty) Ltd 
    17. Becoz Empire Multi-Choice and Trading Primary Co-operative Limited 
    18. BELCOMEC TRAINING 
    19. Better beginning trading and projects pty ltd 
    20. Better Best Agri Development 
    21. BHP BILLITON ACADEMY 
    22. Big Tree Group (Pty) Ltd 
    23. Bokamoso Competence (Pty) Ltd 
    24. Bonenhle Investments 
    25. Bosasa Youth Development Centres (Pty) Ltd 
    26. BRIGHT IDEA PROJECTS 447 PTY LTD T/A MIND -THE- GAP 
    27. Broadway Sky Trading 
    28. Btech 
    29. Bullet Proofing Technology Pty Ltd 
    30. Camblish Training Institute (Pty) Ltd 
    31. CANDYS UNLIMITED COLLECTION Pty Ltd 
    32. Cape Town Workbased Learning Academy 
    33. Capricorn TVET College 
    34. CAROLINE'S FASHION ENTERPRISE 
    35. Chamonix Consulting (Pty) Ltd 
    36. Changing Women 
    37. CHIPPA TRAINING ACADEMY 
    38. Chippa Training Academy (Pty) Ltd 
    39. Circleway College 
    40. CKWEI Clothing (Pty) Ltd 
    41. CLEAN HEAT ENERGY SAVING SOLUTIONS (PTY) LTD 
    42. Cre8tion Projects 6 PTY LTD 
    43. D&D Lwazi Development Institute 
    44. Dieketseng Training Centre 
    45. Dinaka Business Management & Consulting 
    46. Dlabane Investment Holdings (Pty) Ltd 
    47. Dr M Investments 
    48. Duzi-Corp 56 
    49. EARTH CHILD CONSULTING (PTY) LTD 
    50. Eastcape Midlands Public FET College - Uitenhage (High Street)Campus 
    51. Ebotse Development and Training Centre 
    52. Eddels Shoes Pty Ltd 
    53. Ekurhuleni Artisans & Skills Training Centre (Pty) Ltd 
    54. Elimofo Trading& Projects 
    55. Emfundisweni Skills Development & Resource Centre (Pty) Ltd 
    56. Ergonomic Construction and Managed Disability Projects 
    57. ES Training Services (Pty) Ltd 
    58. Esethu Manufacturing, Packaging, Printing & Design (Pty) Ltd 
    59. Eshet Chayil Concepts (Pty) Ltd 
    60. Eskilz College (Pty) Ltd 
    61. ETHEKWININ MUNICIPALITY- SEACOW LAKE 
    62. Ethicae Juridico Consulting (Pty) Ltd 
    63. Ezandleni-Ezethu Trading (Pty) Ltd 
    64. Flavious Mareka TVET College 
    65. Forthwawe Business Centre 
    66. Fundakahle Multi-Purpose Co-operative Limited 
    67. Furniture World Training Centre 
    68. Future Discovery Training Academy CC 
    69. Future Dynamics Learning 
    70. Futuretech Campus (Pty) Ltd 
    71. Gauteng City College 
    72. Gia Development Trades 
    73. GLERE SKILLS CONSULTANT 
    74. Glicam Trading Enterprise 
    75. GNBR Solutions (Pty) Ltd 
    76. Goodwill Institute of Technology 
    77. Grandstar Projects 
    78. Green Earth Training & Development (Pty) Ltd 
    79. Green Enviro & Projects (Pty)Ltd 
    80. Greenrim Training 
    81. Guest Resource Services (Pty) Ltd 
    82. Gufferty Consulting 
    83. HHO Enterprise 
    84. Hoseah Training and Manufacturing NPC 
    85. Hybrid Dynamics 
    86. I Care Resource Centre 
    87. IALE School of Advance Learning and Education (Pty) Ltd 
    88. Ikamvelihle Youth Development (Pty) Ltd 
    89. Imbeleko Community Development Projects 
    90. Imbewu Development Institute (Pty) Ltd 
    91. Impela Trading cc 
    92. In Time Industrial (Pty) Ltd 
    93. INDUSTRIES EDUCATION & TRAINING INSTITUTE 
    94. Injiya Trading and Projects 
    95. Inkwenkwezi Private Community College & Skills Development 
    96. INTERMASIKO CC 
    97. Intuthuko Yesizwe Community Organisation 
    98. Ithemba Lomphakathi Community Organisation 
    99. Ithuteng Learning Academy & Projects (Pty) Ltd 
    100. Ivulandlela (Pty) Ltd 
    101. Izintombizekhethelo (Pty) Ltd 
    102. JCE Industries (Pty) Ltd 
    103. Jeppe College of Commerce and Computer Studies 
    104. Jumpstart Training Institute (Pty) Ltd 
    105. kagisho Business Concepts (Pty) Ltd 
    106. Kelmik Training Centre (Pty) Ltd 
    107. KHANYISA GAVU TRADING 
    108. Khosi JS Designs (Pty) Ltd 
    109. KHOSITHI TRAINING 
    110. Kingdom Varsity College (Pty) Ltd 
    111. Knoop Academy NPC 
    112. Kotton Wear (Pty) Ltd 
    113. Kusabelele Investments 
    114. KWEM Management Solutions 
    115. La Gratitude Academy 
    116. Lembede Investment Holdings (Pty) Ltd 
    117. Letaba TVET College 
    118. LFS DESIGNS 
    119. Lira Electrical Training Services cc 
    120. Lisakhanya Skills Development Consultants (Pty) Ltd 
    121. LLSM (Pty) Ltd 
    122. Longata Consultant 
    123. Lucky Neo (Pty) Ltd 
    124. Lungile Mchunu Consultancy (Pty) Ltd 
    125. Lwaziphezinhle (Pty) Ltd 
    126. Maab Training Management ( Pty) Ltd 
    127. Maboko Skill Development & Projects 
    128. Majuba TVET College 
    129. Malkai Devrani Holding (PTY) Ltd 
    130. Maluti TVET College 
    131. Master Patterns by Rona 
    132. Matatiele Fashion Design Academy (Pty) Ltd 
    133. Mavco Engineering (Pty) Ltd 
    134. Maxlen Holdings (Pty) Ltd 
    135. Mberwana Trading Enterprise 
    136. Mbova Multi Services cc 
    137. Media Works 
    138. Melenial Media (Pty) Ltd 
    139. Mgadaveni Training Projects (Pty) Ltd 
    140. MICROMATICA 384 (PTY) LTD 
    141. Microzone Trading 747 
    142. MILNEX - BALFOUR 
    143. Mlasimbi Catering Primary Co-operative Limited 
    144. MLINDELA STEEL MANUFACTURING 
    145. MMBG Trading & Consulting 
    146. Mnambithi TVET College 
    147. MORENTHO INSTITUTE SA 
    148. Motheo FET College - Central Office 
    149. Mphahle Consultancy (Pty) Ltd 
    150. Mugazi Consultancy cc 
    151. MUNICIPAL TRAINING & DEVELOPMENT INSTITUTE 
    152. NDIMASE TRADING 
    153. Ndwamato Training Solutions (Pty) Ltd 
    154. NELLY-SGUEEJE TRADING 
    155. New Business Initiative Management Consultancy 
    156. Ngaphakathi Investments 
    157. Ngcebo Consulting (Pty) Ltd 
    158. NokushoM Consultancy & Trading (Pty) Ltd 
    159. Nolwazi Dev Centre (Pty) Ltd 
    160. Nomzumbe Trading & Projects (Pty) Ltd 
    161. Nosino Projects (Pty) Ltd 
    162. Nqothu Projects (PTY) LTD 
    163. NSJ Agricultural Farming And Multipurpose 
    164. Nteko Investments 
    165. Ntuthuko Projects & Services 
    166. Nurtured Minds Trading (Pty) Ltd 
    167. OTP 
    168. Oyama Kulwazi Training & Consulting (Pty) Ltd 
    169. Pectosource (Pty) Ltd 
    170. Penny Lane Fashion School (Pty) Ltd 
    171. Phala Projects cc 
    172. PHATHUTSHEDZO CONNSULTING TRAINING PROVIDER 
    173. Phetho Concepts (Pty) Ltd 
    174. Phumazeth Training Academy (Pty) Ltd 
    175. Pinus Tech Technologies Trading and Projects 
    176. PMV Destiny Skills Training and Development (Pty) Ltd 
    177. Positive Thinking Consultants CC 
    178. Practice Makes Perfect Training Centre 
    179. Prempie Business Solutions (Pty) Ltd 
    180. Primeserv Corporate Solutions (Pty) LTD 
    181. Prispiri (Pty) Ltd 
    182. Professional Training Institute (Pty) Ltd 
    183. Qualfurn Training & Projects 
    184. Rally Business Consulting PTY LTD 
    185. Re Tshepeng Holdings 
    186. Redefined Skills Training & Development (Pty) Ltd 
    187. RENKALEC TRAINING CENTRE 
    188. Safe Heavens Properties (Pty) Ltd 
    189. Sarva Dharma Ashram 
    190. Schoolboy Training Centre 
    191. Seacrest Investments 156 (Pty) Ltd 
    192. Sedibeng TVET College 
    193. Sefudi Business Solutions 
    194. Sekhukhune FET College - Central Office 
    195. Sew Africa Training Centre 
    196. SHEET PLASTIC MARKETING CC 
    197. Sheet Plastic Pty Ltd 
    198. Sibonguthando Projects And Services Cc 
    199. Silungokuhle (Pty) Ltd 
    200. Sisiziwe Training Centre Co-operative 
    201. Siyahumelela Training Academy 
    202. SKILL TECH SOLUTIONS PTY LTD 
    203. Snyawunywu Poultry Farming (Pty) Ltd 
    204. Souls 4 Life Trading (Pty) Ltd 
    205. South Africa Advanced Skills Institute (Pty) Ltd 
    206. South African Advanced Skills Institute 
    207. SPLS Consultants (Pty) Ltd 
    208. SW Skills Wise (Pty) Ltd 
    209. T Mdlatu Trading Enterprise cc 
    210. Talent for Sewing 
    211. TBL Empowerment Hub 
    212. Tebkhan Investments (Pty) Ltd 
    213. THANDEKA VOCATIONAL EDUCATION TRUST (PTY) LTD 
    214. The Finishing College (Pty) Ltd 
    215. The Institute of Fashion and Garment Technology (Pty) Ltd 
    216. The New Look 
    217. THE SKILLS DEVELOPMENT CORPORATION PRIVATE PTY LTD 
    218. The Tailor Shop School of Tailoring and Dress Design Training Centre (Pty) Ltd 
    219. Thitha Training and Development Services 
    220. TIBZA Consulting (Pty) Ltd 
    221. Tlhole Foundation (PTY) LTD 
    222. TOURISM & BUSINESS INSTITUTE OF SOUTHERN AFRICA 
    223. Trade Call Investments Apparel (Pty) LTD 
    224. Trade Call Investments Apparel (Pty) Ltd (Mobeni) 
    225. Training Force (Pty) Ltd (Durban) (TP) 
    226. True Reflections Training and Development (Pty) Ltd 
    227. True Ruby Trading 1021 cc 
    228. TRY EASY ELECTRICAL SOLUTIONS 
    229. TSEBO KITSO TRAININGS 
    230. TSHIKAMOTHA TRADING AND TRAINING 
    231. TSHIKAMOTHO TRADING & TRAINING 
    232. TSHWANE LEADERSHIP AND MANAGEMENT ACADEMY (PREMOS) 
    233. Tshwane North College 
    234. Ubucubu Home Industries 
    235. Ubuhle Bengcebo 
    236. Udumo Services & Projects 
    237. Umbuso Training Services 
    238. Umfolozi FET College 
    239. Umfolozi TVET College (Richards Bay) 
    240. Umlozi Skills Centre (Pty) Ltd 
    241. Umnotho We Afrika Foundation NPC 
    242. Umtha Developments 
    243. Umunotho Wealth Management Pty Ltd 
    244. Valotech 274 (Pty) Ltd 
    245. Value Added Reward (Pty) Ltd 
    246. Value at Hand (Pty) Ltd 
    247. VCK Training and Technical Services Pty Ltd 
    248. VEB CELE & Associates (Pty) Ltd 
    249. Verge (Pty) Ltd 
    250. Vhembe TVET College 
    251. Vijay Bhagwan Consultancy and Solutions cc 
    252. VMMK Capital Investment (Pty) Ltd 
    253. VPK BUSINESS VENTURE C C 
    254. Vuliqgondo Research & Manufacturing Centre 
    255. Vuthlari Marketing Consulting (Pty) Ltd 
    256. Warona Owethu Projects (Pty) Ltd 
    257. Waterberg FET College - Central Office 
    258. Wattville Community Learning College 
    259. Womens Leadership & Empowerment Initiative 
    260. World Pace Development & Training Institute (Pty) Ltd 
    261. Xhamela Development Services 
    262. Yahweh Shammah Socio-Economic Development 
    263. Youth for Survival NPO 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.