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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Retailing for Hairdressers 
SAQA US ID UNIT STANDARD TITLE
11862  Retailing for Hairdressers 
ORIGINATOR
SGB Hairdressing Cosmetology and Beauty 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Personal Care 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Registered" 		 2001-06-13  2004-06-13  SAQA 0936/01 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2005-06-13   2008-06-13  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Qualifying learners credited with this unit standard are able to create and seize opportunities to market services and products to clients as well as demonstrate the appropriate techniques used in marketing. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Literacy, numeracy, communication and language skills equal to a NQF Level 1 Certificate.
Unit Standard 4PCH - Receiving and Consulting with Hairdressing Clients. 

Specific Outcomes and Assessment Criteria: 

SPECIFIC OUTCOME 1 
Discuss, describe and demonstrate the correct techniques for marketing 
OUTCOME NOTES 
Discuss, describe and demonstrate the correct techniques for marketing within the context of the hairdressing industry. 
OUTCOME RANGE 
  • Directive, open, closed, re-formulation, reshaped questions.
  • Posters, display stand, counter display, methods to display. 
    		•

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Opportunities whereby additional services could be offered to clients are identified and described. 

    ASSESSMENT CRITERION 2 
    2. The benefits of retail goods sold in the salon are explained. 

    ASSESSMENT CRITERION 3 
    3. Different ways of questioning the client to obtain information are demonstrated. 

    ASSESSMENT CRITERION 4 
    4. Different display techniques are demonstrated. 

    SPECIFIC OUTCOME 2 
    Hairdressing products and services are marketed successfully 
    OUTCOME NOTES 
    Hairdressing products and services are marketed successfully through the use of various marketing techniques and knowledge of the marketing of products and services are demonstrated through discussion and explanation. 
    OUTCOME RANGE 
    1. All clients at any stage before and after salon services.
    2. Advantages, disadvantages, use and action of products, ingredients, all hairdressing services, costs.
    3. Personality types, appearances, lifestyle, characteristics, age. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. A confident and positive manner is demonstrated while marketing. 

    ASSESSMENT CRITERION 2 
    2. Clear, simple language is used during marketing. 

    ASSESSMENT CRITERION 3 
    3. Observation and oral questioning are used to establish the needs of clients. 

    ASSESSMENT CRITERION 4 
    4. The client's attention and interest are aroused in various products and services. 

    ASSESSMENT CRITERION 5 
    5. A desire is created in the client to own the products. 

    ASSESSMENT CRITERION 6 
    6. In depth knowledge of products and services is demonstrated and explained. 

    ASSESSMENT CRITERION 7 
    7. Further services to the client are recommended and where applicable, appointments are recorded in the appointment book. 

    ASSESSMENT CRITERION 8 
    8. The correct procedure in the use of the product is explained and demonstrated. 

    ASSESSMENT CRITERION 9 
    9. The handling and presentation of products are done in a professional manner so that the client's interest in the products is retained. 

    ASSESSMENT CRITERION 10 
    10. The benefits of the products to be sold are explained and highlighted. 

    ASSESSMENT CRITERION 11 
    11. Products within a given range are recommended. 

    ASSESSMENT CRITERION 12 
    12. Different types of clients with different needs are identified and explained. 

    ASSESSMENT CRITERION 13 
    13. Different marketing approaches are demonstrated. 

    ASSESSMENT CRITERION 14 
    14. After the transaction is completed, purchases are handled in the appropriate manner. 

    ASSESSMENT CRITERION 15 
    15. Cash and non-cash sales are processed in the appropriate manner. 

    ASSESSMENT CRITERION 16 
    16. Sales are recorded in the appropriate manner. 


    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    Explain, discuss and demonstrate:
  • Factors that negatively impact on marketing hairdressing products and services;
  • The importance of a positive attitude;
  • The importance of retail sales to a salon;
  • Marketing techniques;
  • Display techniques;
  • Questioning techniques to obtain information;
  • Why people are motivated to buy;
  • Reasons why clients do not buy;
  • Reasons why clients leave a salon;
  • Reasons why clients stay in a salon;
  • Reasons for recording sales;
  • Reasons for product knowledge;
  • Knowledge of all hairdressing services including their cost;
  • Different types of clients and how to approach them;
  • Importance of why professional products should be used by professional hairdressers in the working environment. 
    		•


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made.

    In order to master different selling techniques the learner must be able to identify and solve problems in which responses display that responsibly decisions using critical and creative thinking have been made.

    Continuous assessment of learner's ability to master marketing. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively.

    In order to market successfully to clients, a learner must be able to organise and manage him/ her self as well as the activities around marketing products and services, responsible and effectively.

    Continuous assessment of learner's ability to effectively prepare for successful merchandising and marketing. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written presentation.

    In order to establish the client's needs, select the best hairdressing products and services for the client and record these sales demands from the learner the ability to communicate effectively using visual, mathematical and language skills in the modes of oral and written presentation.

    Continuous assessment of the learner's ability to analyse and complete analysis card and select correct products. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility towards the environment and health of others.

    To select and recommend the best hairdressing products and services to the client demand from the learner knowledge of the chemistry of products, their effect on the scalp and hair, the safety precautions to be observed with regards to allergies and contra-indications to the application of products and chemical services.

    Continuous assessment of learner's ability to responsibly select and recommend the correct products and services. 

    UNIT STANDARD NOTES 
    This unit standard will be continuously assessed by means of formative assessment.

    Formative assessment tools:
  • Written tests
  • Observation in the work place
  • Logbook
  • Sale slips
  • Assignment

    Summative assessment tool:
  • Written test
  • Demonstration

    Integrated assessment
  • This unit standard will be assessed as part of the Integrated Assessment for Proficiency in all Salon Services.

    Professional manner is assessed according to aspects such as ethical standards, commitment to service, personal and interpersonal skills, body language, tone of voice, posture and personal appearance. 
    		•

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  20152   National Certificate: Ladies Hairdressing  Level 4  NQF Level 04  Passed the End Date -
    Status was "Registered"     		 2004-06-13  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.