SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Design interactive media 
SAQA US ID UNIT STANDARD TITLE
117547  Design interactive media 
ORIGINATOR
SGB Audio-visual Media Production 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 04 - Communication Studies and Language Communication Studies 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The purpose of this unit standard is for learners to be able to design end-user features for interactive media in line with given specification. This includes the design of the interface and navigational structure. Learners generally work in the Interactive Media industry as digital designers either for companies or establishing their own business. Competence to design for Interactive Media is desired in the media field, thereby meeting the needs of industry whilst simultaneously empowering the learner. The Interactive Media industry is a growing field of the communication environment both locally as well as internationally. As a new industry, determining standards is important and will assist the industry in employing people with standardised qualifications.

Credited learners are capable of:
  • Assessing design requirements related to specifications.
  • Evaluating design ideas against specifications.
  • Creating interactive media interfaces and navigation.
  • Assessing functionality of interface and navigation infrastructure.
  • Executing the design for presentations and approval. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The credits and level assigned to this unit standard is based on the assumption that learners have already attained the following competencies:
  • Language and communication at NQF Level 4.
  • Mathematic literacy at NQF Level 4.
  • Scientific measurements and description of, colours, resolution, and light.
  • Producing a presentation using basic functions at NQF Level 2.
  • Produce computer spreadsheets using basic functions at NQF Level 2.
  • Produce word processing documents using basic functions at NQF Level 2.
  • Operate a personal computer system, at NQF Level 2.
  • Operate personal computer peripherals, at NQF Level 2.
  • Use personal computer operating system, at NQF Level 2. 

  • UNIT STANDARD RANGE 
    Components can be animated or static. The range of this Unit Standard is also evident from the Specific Outcomes and Assessment Criteria above. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Assess design requirements related to given specifications. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Key design requirements are identified within given specifications, accurately. 

    ASSESSMENT CRITERION 2 
    Key design requirements are prioritised within given specifications accurately. 

    ASSESSMENT CRITERION 3 
    Requirements conflicting with given specifications are accurately identified. 

    ASSESSMENT CRITERION 4 
    Variations to key design requirements are reported, accurately and clearly to those that need them, within a required time scale. 

    SPECIFIC OUTCOME 2 
    Evaluate design ideas against specifications. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Target users of the design are identified, accurately. 

    ASSESSMENT CRITERION 2 
    The needs of target users are identified accurately and evaluated against given specifications for relevance. 
    ASSESSMENT CRITERION RANGE 
    Includes end-user experience of interactive media products, intended use of the product, environments in which products will be used, levels of skill needed to use products.
     

    ASSESSMENT CRITERION 3 
    Technical possibilities for realising designs are identified and explored accurately within budget and time scale limitations. 
    ASSESSMENT CRITERION RANGE 
    Includes technology to be used: - keyboard, mouse, touch screen.
     

    ASSESSMENT CRITERION 4 
    New techniques and advances in technology are explored where appropriate and assess accurately for their potential to realise designs according to given specifications. 

    ASSESSMENT CRITERION 5 
    Advice and assistance is sought timeously from authoritative sources if specialised technical expertise is required in an appropriate manner. 

    SPECIFIC OUTCOME 3 
    Create interactive media interfaces and navigation infrastructure. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Design possibilities are accurately identified and assessed in order to produce appropriate end-user functionality. 

    ASSESSMENT CRITERION 2 
    Research material is assessed for contribution to the development of ideas accurately against given specifications. 

    ASSESSMENT CRITERION 3 
    Previous experience of work on similar end-user functionality is analysed for possible contribution and assessed accurately for usability against given specifications. 

    ASSESSMENT CRITERION 4 
    Ideas which are sympathetic to the design objectives are sought and explored and ideas are generated in accordance to given specifications. 

    ASSESSMENT CRITERION 5 
    Design ideas are discussed and developed with team members and assessed accurately with them for effectiveness to meet design objectives. 

    ASSESSMENT CRITERION 6 
    Design ideas are developed, which have the greatest potential for success, to given specifications. 

    SPECIFIC OUTCOME 4 
    Assess functionality of interface and navigation infrastructure components. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Criteria for examining viability of interface and end-user functionality design ideas are discussed and agreed with decision makers. 

    ASSESSMENT CRITERION 2 
    Differences, if any, are identified and confirmed between the interface and end-user functionality design ideas and criteria are agreed accurately. 

    ASSESSMENT CRITERION 3 
    Amendments to meet the agreed criteria are accurately identified without compromising the potential of the design. 

    ASSESSMENT CRITERION 4 
    Valid and reliable evidence is identified in support of the design idea where interface and end-user functionality design ideas do not meet agreed criteria. 

    SPECIFIC OUTCOME 5 
    Execute the design for presentations and approval. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Representations of designs, of suitable sizes, in suitable media are made accurately in order for them to be assessed against given specifications by all relevant decision makers. 

    ASSESSMENT CRITERION 2 
    Designs are presented accurately to decision makers, feed-back recorded, assessed and necessary alterations recorded. 

    ASSESSMENT CRITERION 3 
    Alternations are made to designs according to given specifications. 

    ASSESSMENT CRITERION 4 
    Written agreements are obtained stating designs meet requirements of given specifications accurately and in appropriate manner from all relevant decision makers. 

    ASSESSMENT CRITERION 5 
    Given specifications and design drafts, alterations and final material are securely stored to given specifications. 

    ASSESSMENT CRITERION 6 
    Final materials are suitably prepared for production and delivered to given specifications. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Assessment of learner achievements takes place at providers accredited by a relevant ETQA (RSA, 1998b) for the provision of programmes that result in the outcomes specified for this unit standard.

    Anyone assessing a learner against this unit standard must be registered as an assessor with a relevant ETQA.

    Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider with a relevant ETQA.

    The relevant ETQA according to the moderation guidelines and the agreed ETQA procedures will oversee moderation of assessment and is responsible for moderation of learner achievements of learners who meet the requirements of this unit standard. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    Credited learners understand and can explain:
  • Requirements of given specifications.
  • Effective communication techniques, including presentation skills, active listening, questioning and non-verbal communication.
  • Requirements for working in a team.
  • Planning processes, including mapping and sequencing of events, controlling required resources and planning for contingencies.
  • Quality control criteria.
  • Technical feasibility processes.
  • The computer industry and new available software and hardware.
  • Work related/industry specific trends and developments. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems and make decisions using critical and creative thinking to take remedial action to develop process plans for multiple media. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others (such as designers and colleagues) as a member of a team, group, organisation to achieve production requirements to evaluate the viability of process plans against the given specifications. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage themselves and their activities responsibly and effectively on productions to complete activities within given deadlines. 

    UNIT STANDARD CCFO COLLECTING 
    Collect and analyse production information and critically evaluate the effect of information on productions to research and evaluate information relevant to process planning. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with for instance designers and colleagues, using visual and / or language skills to present process plans for approval prior to production. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically showing responsibility towards the environment and health of others when compiling process plans for interactive media production. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the production world as a set of related systems and that problem-solving does not exist in isolation when evaluating the viability of process plans against given specifications. 

    UNIT STANDARD ASSESSOR CRITERIA 
    Assessors should keep the following principles in mind when designing and conducting assessments against this unit standard:
  • Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, then focus assessment around each specific outcome, or groups of specific outcomes.
  • Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the learner is able to perform in the real situation.
  • Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.
  • The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.
  • The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the learner can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.
  • All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent. 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49121   National Certificate: Interactive Media  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Artshub Institute (Pty) Ltd 
    2. Institute for the Advancement of Journalism 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.