SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Design and send letters of appeal 
SAQA US ID UNIT STANDARD TITLE
115211  Design and send letters of appeal 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is for learners involved in fundraising. In particular, this Unit Standard will enable the learner to:
  • Design promotional material for organizations and/or fundraising ventures
  • Draw up letters of appeal
  • Analyse responses to letters of appeal to determine their effectiveness
  • Maintain an updated record of letters of appeal and responses 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in Communication at NQF level 3. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Design promotional material for organizations and/or fundraising ventures. 
    OUTCOME RANGE 
    Includes but is not limited to, fliers, posters, information sheets, notices, envelopes for letters, video cassettes, audio cassettes, advertisements, but excludes letters of appeal 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Information that can be used to promote an organization/project is gathered from as wide a source as possible and a summary made for use in promotional material 

    ASSESSMENT CRITERION 2 
    The types of promotional material that can be used for an organization and/or a fundraising venture are identified and an indication given of the type of organization/fundraising venture each is most suited to. 

    ASSESSMENT CRITERION 3 
    Three different types of promotional material are designed and produced for fundraising ventures. 

    SPECIFIC OUTCOME 2 
    Draw up letters of appeal. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Letters of appeal for donations from three different fundraising organizations are analysed to determine the types of information they contain and a summary made. 

    ASSESSMENT CRITERION 2 
    The letters of appeal are analysed for style, wording, tone and content and a decision made as to their suitability for their target audience and the fundraising venture. 

    ASSESSMENT CRITERION 3 
    A letter of appeal is drawn up for a particular fundraising venture, which includes the required information and using the correct, style, wording and tone for the target audience. 

    SPECIFIC OUTCOME 3 
    Analyse responses to letters of appeal to determine their effectiveness. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    All responses to a letter of appeal are grouped into categories to be analysed to determine the effectiveness of the letter. 

    ASSESSMENT CRITERION 2 
    The responses that were successful are analysed to determine why they might have been successful. 

    ASSESSMENT CRITERION 3 
    The non-responses and negative responses are anaysed to determine why no responses were received and if there are any trends evident in the non-responses 

    ASSESSMENT CRITERION 4 
    A report is written in which the response to an appeal is analysed with an indication given of what might have been successful and what caused non-responses. 

    SPECIFIC OUTCOME 4 
    Maintain an updated record of letters of appeal and responses. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A database/filing system to store letters of appeal and responses is designed using the systems already in place in an organisation. 

    ASSESSMENT CRITERION 2 
    Letters and responses are filed so that they can be easily retrieved when required. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Assessment of this Unit Standard should be contextual and practical.
  • Assessors must be registered as an assessor with the relevant ETQA, or an ETQA that represents the sector in which the learner is employed and which has a Memorandum of Understanding with the relevant ETQA.
  • Moderators must be registered as assessors with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • The mechanisms and requirements for moderation should be applied in accordance with the requirements of the relevant ETQA.
  • Assessment should include both formative and summative assessment.
  • Training providers must be accredited by the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Categories of individuals used for fundraising
  • Types of promotional material
  • Letter writing skills
  • Filing systems 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Learners can work effectively with others as a member of a team when designing promotional material for fundraising and discussing reasons for the success or failure of particular activities 

    UNIT STANDARD CCFO ORGANISING 
    Learners can organise and manage their own activities responsibly and effectively when designing promotional materials and letters of appeal to a deadline and when filing documents and writing reports 

    UNIT STANDARD CCFO COLLECTING 
    Learners can collect, organise and critically evaluate information when analyzing letters of appeal to determine the reasons for their success or failure and when identifying promotional material that can be used in fundraising 

    UNIT STANDARD CCFO COMMUNICATING 
    Learners are able to communicate effectively when designing letters of appeal and other promotional material, as well as when they write reports on the success of fundraising appeals 

    UNIT STANDARD CCFO DEMONSTRATING 
    Learners can demonstrate an understanding of the world as a set of related systems by understanding that poorly written letters of appeal, or inappropriate promotional material or the wrong target group can negatively affect the success of a fundraising venture. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48854   Further Education and Training Certificate: Fundraising  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  80946   National Certificate: Community Development  Level 5  NQF Level 05  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.