SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Develop, implement and evaluate a marketing strategy for a new venture 
SAQA US ID UNIT STANDARD TITLE
114583  Develop, implement and evaluate a marketing strategy for a new venture 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is for those learners who need to develop and implement a marketing strategy for a new venture idea/opportunity. The marketing strategy will include the understanding of the marketing components product, promotion, place and price. The learner will be competent in compiling basic market research and interpreting the findings of relevant business research.

The qualifying learner will be able to:
  • Demonstrate knowledge of marketing concepts applicable to a new venture.
  • Analyse the product/service requirements of the target market of a new venture.
  • Demonstrate an understanding of the market research process and interpretation of research findings relevant to the new venture.
  • Develop a marketing plan for a new venture. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this Unit Standard should be competent in Computer Literacy, Mathematical Literacy and Communications at NQF Level 3 or equivalent. 

    UNIT STANDARD RANGE 
  • An all rounded understanding of the marketing mix and resources available and their uses.
  • A broad understanding of marketing research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate knowledge of marketing concepts applicable to a new venture operation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The concepts product, price, place and promotion are defined in terms of the marketing mix. 

    ASSESSMENT CRITERION 2 
    Key marketing concepts are explained in terms of their implication for own venture. 

    ASSESSMENT CRITERION 3 
    Marketing media are compared in terms of their advantages and disadvantages for effective marketing of products and/or services of own venture. 

    ASSESSMENT CRITERION 4 
    The target market and positioning of own venture is identified and described accurately. 

    SPECIFIC OUTCOME 2 
    Analyse the product/service requirements of the target market of a new venture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Sources of market information about similar products and/or services are identified with a view to identifying the needs of a specific target market. 

    ASSESSMENT CRITERION 2 
    Competition for the provision of products and/or services is identified in terms of the services, prices and promotions offered by the business venture. 

    ASSESSMENT CRITERION 3 
    External and environmental factors impacting on consumer or customer behaviour are assessed for impact on marketing decisions. 

    ASSESSMENT CRITERION 4 
    The competitive advantages and disadvantages of the product/service are assessed using a marketing analysis approach. 

    ASSESSMENT CRITERION 5 
    Changes to the product and/or service delivery are identified which would enhance the marketing of the new venture. 

    SPECIFIC OUTCOME 3 
    Demonstrate an understanding of the market research process. 
    OUTCOME NOTES 
    Demonstrate an understanding of the market research process and interpret the findings relevant to the new venture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The different techniques and methodology used for market research are evaluated and one selected for a own business research. 

    ASSESSMENT CRITERION 2 
    A planned market research for own venture is designed to include all aspects of the marketing of products/services offered by the business venture. 

    ASSESSMENT CRITERION 3 
    Other studies and published data on the market are analysed in terms of own business. 

    ASSESSMENT CRITERION 4 
    Factual information is gathered and interpreted in terms of own business. 

    ASSESSMENT CRITERION 5 
    Recommendations for own venture are formulated using the factual information. 

    SPECIFIC OUTCOME 4 
    Develop and implement a marketing plan for a new venture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A marketing plan is developed to reflect research findings and recommendations for own venture. 

    ASSESSMENT CRITERION 2 
    The marketing plan is aligned to the business plan of own venture. 

    ASSESSMENT CRITERION 3 
    A cost effective mix of marketing methods are reflected in the plan. 

    ASSESSMENT CRITERION 4 
    The marketing plan, based on research, is implemented for own venture. 

    ASSESSMENT CRITERION 5 
    A process to monitor the marketing plan is designed to evaluate if the desired outcomes have been achieved. 

    SPECIFIC OUTCOME 5 
    Evaluate and modify the marketing plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The marketing plan is monitored for achieving the desired outcomes. 

    ASSESSMENT CRITERION 2 
    The positive, negative and interesting facts of the implementation of the plan are recognized and listed with a view to making the necessary amendments to the plan. 

    ASSESSMENT CRITERION 3 
    Possible modifications to the original plans are considered and tested. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • This Unit Standard will be assessed by an assessor and moderated by a moderator, registered with the relevant accredited ETQA responsible for the quality assurance of this Unit Standard.
  • Any institution offering learning that will enable achievement of this Unit Standard must be accredited as a provider through the appropriate quality assuring ETQA, or Learning Programme approval with an ETQA that has a Memorandum of Understanding with the quality assuring ETQA.
  • Verification (external moderation) of assessment and moderation by the provider, will be conducted by the relevant quality assuring ETQA according to the moderation guidelines in the relevant Qualification and the agreed ETQA policy and procedures.
  • An individual wishing to be assessed through RPL against this Unit Standard, may apply to an assessment agency or provider institution accredited by the relevant quality assuring ETQA, or by an ETQA that has a formal agreement/accreditation with the relevant quality assuring ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Marketing objectives includes selling products and/or services, attracting customers, developing and maintaining customer loyalty, maintaining image, providing information.
  • Marketing concepts include needs, demands, market, marketing mix, promotion, public relations, service and advertising.
  • Marketing media include radio, television, print media advertisements, print media editorials, brochures, telemarketing and public relations.
  • Research processes, methods and techniques, i.e. surveys, interviews, questionnaires.
  • External and environmental factors include cultural, social, economic, regulatory, technological, demographic and competitive.
  • Marketing recourses include people, time, capital and space.
  • Marketing includes marketing communications with sponsors and public relations. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to marketing a new venture. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others utilising skills and abilities to ensure the best marketing strategy for the new venture. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information pertaining to marketing. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively so that correct processes are followed and correct channels are utilised in marketing the new venture. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to communicate with customers in the marketing and research processes. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems and how it would impact on the marketing of the new venture. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  23953   Further Education and Training Certificate: New Venture Creation (SMME)  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2009-05-13  Was SERVICES until Last Date for Achievement 
    Core  20884   National Certificate: New Venture Creation (SMME)  Level 4  NQF Level 04  Passed the End Date -
    Status was "Registered" 
    2005-04-10   
    Elective  58761   Further Education and Training Certificate: Early Childhood Development  Level 4  NQF Level 04  Reregistered  2023-06-30  ETDP SETA 
    Elective  59097   Further Education and Training Certificate: Real Estate  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  58394   National Certificate: Film and Television Production  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  65050   National Certificate: Music  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. 3 At Work Recruitment Agency 
    2. Abantu Sikhona Trading and Projects (Pvt) Ltd 
    3. ABM Real Estate and Auctioneers 
    4. ACADEMY FOR MASTER AGENTS 
    5. AFS Workshop 
    6. Aldes Training Academy 
    7. Amogelang Marketing and Training 
    8. APROPOS TRAINING AND CONSULTING PTY LTD 
    9. Aubrey Nyiko Business Enterprise cc 
    10. Avax Training & Development 
    11. Aviwe Business Development and 
    12. B T Group of Companies Pty Ltd 
    13. Bakone Itireleng Trading Enterprises 
    14. BATLAGAE ETD CONSULTANCY 
    15. BDCE 
    16. BDCE (Pty) Ltd 
    17. Beritam Projects and Training Solutions 
    18. BetterLife Training Academy 
    19. Big Fish 
    20. BLC Entertainment 
    21. Boitjhorisong Resource Centre 
    22. BOLAND COLLEGE 
    23. Brain Boosters Business Education (PTY) LTD 
    24. Brainwave Projects 1997 CC 
    25. BSSA 
    26. Business and Auction Academy 
    27. Centre for Creative Education/Iziko La Bantu Be Afrika NPC 
    28. College of Cape Town - Athlone Campus 
    29. Comfortable Tech 
    30. Compass Academy of Learning 
    31. CREATIVE ARTS COLLEGE 
    32. Custoda Trust 
    33. D M Management and Consulting 
    34. Dee s Training PTY LTD 
    35. DEVELO CC 
    36. Dintshang Trading 
    37. Directflo 
    38. Dishome Consulting 
    39. DONALD INVESTMENTS AND PROJECTS PTY LTD 
    40. Dru A Professional Further Education and Training College DAPFETC PT 
    41. Early Inspiration 
    42. Early Learning Resource Unit (ELRU) 
    43. EASTCAPE MIDLANDS COLLEGE BUSINESS UNIT (Uitenhage) (WA) 
    44. EBENEZER TRAINING HOUSE FOR EARLY LEARNING 
    45. Edu Experts SA 
    46. Edu P Earl Education For Practitioners in Early Childhood Development (Pty) Ltd 
    47. EDU-Bless College 
    48. Edu-Build Institute 
    49. EDUTAK PRE-SCHOOL TRAINING AND DEVELOPMENT 
    50. Elgin Community College 
    51. Encore Real Estate 
    52. Enjo Consultants (Pty) Ltd 
    53. Environment and Language Education Trust 
    54. Epitome Villa (Pty)Ltd 
    55. Euro Blitz 
    56. Evers Xcellence Management Consulting 
    57. EYETHU NATIONAL COMPUTER COLLEGE PTY LTD 
    58. EZA Ekhaya ZA Pt y Ltd 
    59. Falcon Business Institute (Pty) Ltd 
    60. FALSE BAY TECHNICAL VOCATIONAL EDUCATION & TRAINING COLLEGE 
    61. FILM Mentorship & Training SA 
    62. FLAVIUS MAREKA FET COLLEGE 
    63. Footprint Media academy Pty ltd 
    64. Frayintermedia Cc 
    65. FURNITURE WORLD TRAINING CENTRE 
    66. Future Performance Training and Development 
    67. Future-Teacher (Pty) Ltd 
    68. Gauteng Baobab Early Learning Training Programme 
    69. Global Star Trading 
    70. Gold Class Group 
    71. Goldfields TVET College 
    72. Grassroots Adult Education and Training Trust 
    73. GWALA TRAINING SERVICES 
    74. Heirs Training and Development 
    75. Highrise Business Academy 
    76. HOPE ACADEMIC AND SKILL CENTRE 
    77. HUGENOTE COLLEGE 
    78. HYDE PARK BUSINESS SCHOOL HPBS 
    79. I CARE RESOURCE CENTRE 
    80. ICM t/a Institute for Career Management 
    81. Igugu Training and Investments 
    82. Ikhwezi Management and Training Institute 
    83. Ikusasa Lothisha t/a ECD Training Provider 
    84. Institute of Professional Studies and Services 
    85. Isamon Vocational College of Excellence Pty Ltd 
    86. Isibani Skills Academy 
    87. Isibani Soluntu Development Trust 
    88. ISIKOLO School of Learning 
    89. IT Labs Consulting 
    90. Itireleng Bokamoso Trading Development Services and Associates 
    91. Jabulani Training & Development 
    92. Johnson'S Promotions 
    93. JOSHILA DESAI INSTITUTE 
    94. Josmap Training Institute 
    95. JUBILEE SKILLS ACADEMY 
    96. Katehong Early Learning Resourse Unit (KELRU ) 
    97. Kefen Property Group 
    98. Keletsong Community Training & Resource Centre 
    99. Kgang-Kgolo Consulting 
    100. KHANIMAMBA TRAINING AND RESOURCE CENTRE 
    101. Khanyisa Technical Institute 
    102. Khululeka Community Education Centre 
    103. Kids Academy 
    104. Kitso Bokamoso Training Solution 
    105. KITSO TRAINING AND DEVELOPMENT 
    106. Klein Karoo Resource Centre 
    107. Kululeko Consulting 
    108. Legacy Leap Skills Developmemt Institute (Pty) Ltd 
    109. Leronsa Trading Enterprise 
    110. LESEDI EDUCARE ASSOCIATION 
    111. Lesias Educational Services 
    112. LETHATSI 
    113. Li Lichule Trading cc 
    114. Lindobile Consulting and Trading 
    115. Loago Business Consulting 
    116. Lynne Hobbs cc 
    117. M28 Consulting and Training 
    118. MAITE BUSINESS CONSULTING AND TRAINING AGENCY 
    119. MASIKHULE EARLY CHILDHOOD DEVELOPMENT CENTRE 
    120. Mass Computer Training and Printers 
    121. MATHS CENTRE INCORPORATING SCIENCES 
    122. MBOWA COLLEGE PTY LTD 
    123. Mcanyi Group 
    124. Media Village Training 
    125. MENCHO BUSINESS DEV PTY LTD 
    126. MENTORNET (PTY) LTD 
    127. Meraki Property Solutions 
    128. Mochochonono Training Solutions cc 
    129. Motheo Training Institute Trust 
    130. Movietech Film and Television College 
    131. MTL Training and Projects 
    132. MUMA INVESTMENTS PTY LTD 
    133. N and C Civils 
    134. NATAL EARLY LEARNING RESOURCE UNIT TRUST 
    135. Ndoma Mathodi Trading Enterprise 
    136. Netgrow Training Solutions 
    137. Networx for Career Development 
    138. New Beginnings Training and Development Organisation 
    139. Next Step Academy (Pty) Ltd 
    140. Nkqubela Community Developers 
    141. Noni Community Development 
    142. Northern Cape Rural TVET College 
    143. Northern Cape Urban College: Kimberley Campus 
    144. Northlink College 
    145. Northshore Trading 19CC t/a Makakhaunye Training and Development Agency 
    146. NTATAISE TRUST 
    147. Ntevho-Ketso Training and Recruitement Consultancy cc 
    148. Ntsangalala Business Enterprise 
    149. NUEMANN VAN ROOYEN INC 
    150. Ogni Cosa Trading Enterprise 
    151. OL Afrika Media 
    152. ONKABETSE AND SIKO GROUP 
    153. OPELONG BUSINESS INSTITUTE (PT 
    154. Orbit FET College - Central Office 
    155. Orchards Graduate School Pty Ltd 
    156. Peddie Development Centre 
    157. Peo Entle HIV Wellness Management and Youth Skills Development NPO 
    158. People Upliftments t/a POPUP Upliftment 
    159. Petra institute of Development (PTY) Ltd 
    160. PMA Holding (Pty) Ltd 
    161. PND Academy of Learning cc 
    162. Pracical Audio Solution 
    163. Pro-Ed Training 
    164. Prodigy Business Services 
    165. PROFESSIONAL CHILD CARE COLLEGE PTY LTD 
    166. Professional Development and Training Institute (Pty) Ltd 
    167. PropDirect 
    168. Prospect Plus 
    169. PRX SCHOOL TEST 
    170. Rampadise Education Training & Development Centre 
    171. Read Educational Trust 
    172. Realeboga Development Services 
    173. Regen Institute of Leadership and Management Education 
    174. REGIONAL EDUCARE COUNCIL 
    175. Retshetse Training Project 
    176. Rhodes University 
    177. Richfield Graduate Institute of Technology Pty Ltd 
    178. Right 4 u College 
    179. ROYAL HOMES REAL ESTATE ACADEMY PTY LTD 
    180. RRK Training 
    181. SA College of Technology (PTY) 
    182. Safe and Sound Learning Association 
    183. SANTS College 
    184. SARDONIX PROPERTIES AND INVESTMENTS 
    185. Seshni Consulting 
    186. SFM CONSULTANTS PTY LTD 
    187. Shirs Vision Compleadev 
    188. Sisazi Consulting 
    189. SITHUTHUKILE TRUST 
    190. Siyahluma Education Institute 
    191. Skills Development Professionals Pty Ltd 
    192. Sonani Training and Communications 
    193. South African Congress For Early Childhood Development 
    194. SOUTH AFRICAN CORPORATE TRAINI 
    195. South Cape Public FET College - George Campus 
    196. Southern African Youth Movement 
    197. Spotru Training Centre 
    198. SPS Consulting (Pty) Ltd 
    199. Star Choice Trading 407 (Pty) Ltd 
    200. Sustainability Institute Trust 
    201. T A M AGRIDIV 
    202. T Mabuya & Associates (Pty) Ltd 
    203. Takatso Educare Training and Development Services 
    204. Takusani Group 
    205. Teachers Learning Centre (Pty) Ltd 
    206. Tembe Service Providers 
    207. Tendazwau Trading 8 (PTY) LTD 
    208. THABANGOFE LE JOY TRADING ENTERPRISE 
    209. Thabelanang t/a Thabelanang Trading Enterprise 
    210. The Camera Academy 
    211. The Iscariota Group (Pty) Ltd 
    212. THE MATTHEW GONIWE SCHOOL OF LEADERSHIP AND GOVERNANCE 
    213. The Port Elizabeth Early Learning Centre 
    214. Thembekile training consulting 
    215. Threshold Advance Training 
    216. Thubelihle Graduate Institute 
    217. THUKAKGALADI INTEGRATED DEVELOPMENT PROJECT 
    218. THUSANANG TRUST 
    219. Thuto Ya Setshaba Training Services (Pty) Ltd 
    220. Thuto-Botshabelo Training and Projects (Pty) Ltd 
    221. Tiakeni Training Centre 
    222. Timothy Lloyd Global Transformation Concepts 
    223. Tin Business Solutions 
    224. TMT Training Institute 
    225. TPN Training and Recruitment cc 
    226. Trainers without Borders 
    227. Training and Progression House 
    228. Training and Resources in Early Education (TREE) 
    229. TRAINING AT WORK PTY LTD 
    230. TSHEPANG EDUCARE TRUST 
    231. Ukwakhile Training 
    232. Umgungundlovu FET College 
    233. Uniko Development and Training Projects 
    234. UNIVERSAL COLLEGE OUTCOMES SA 
    235. URBANITE ENTERPRISES PTY LTD 
    236. Vala Nge Bhetshu Human Capital Development (Pty) Ltd 
    237. VRV SINGH ENTERPRISES LTD 
    238. Vuselela TVET College 
    239. VUTHLARI MARKETING CONSULTING 
    240. Water berg FET College 
    241. Waterberg TVET College 
    242. WESTERN COLLEGE FOR FURTHER EDUCATION AND TRAINING 
    243. Winston Academy 
    244. World Wide Education Providers(Pty)Ltd 
    245. Woz'obona Early Childhood Community Service Group 
    246. Xoliswa Tini Training Academy 
    247. Yellow Media Learning Institute (Pty) Ltd 
    248. Youth Media Movement 
    249. ZA WIT (PTY) LTD 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.