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All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
REGISTERED UNIT STANDARD: |
Develop, implement and evaluate a marketing strategy for a new venture |
SAQA US ID | UNIT STANDARD TITLE | |||
114583 | Develop, implement and evaluate a marketing strategy for a new venture | |||
ORIGINATOR | ||||
SGB Generic Management | ||||
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | ||||
- | ||||
FIELD | SUBFIELD | |||
Field 03 - Business, Commerce and Management Studies | Generic Management | |||
ABET BAND | UNIT STANDARD TYPE | PRE-2009 NQF LEVEL | NQF LEVEL | CREDITS |
Undefined | Regular-Fundamental | Level 4 | NQF Level 04 | 8 |
REGISTRATION STATUS | REGISTRATION START DATE | REGISTRATION END DATE | SAQA DECISION NUMBER | |
Reregistered | 2018-07-01 | 2023-06-30 | SAQA 06120/18 | |
LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
2024-06-30 | 2027-06-30 |
In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
This unit standard does not replace any other unit standard and is not replaced by any other unit standard. |
PURPOSE OF THE UNIT STANDARD |
This Unit Standard is for those learners who need to develop and implement a marketing strategy for a new venture idea/opportunity. The marketing strategy will include the understanding of the marketing components product, promotion, place and price. The learner will be competent in compiling basic market research and interpreting the findings of relevant business research.
The qualifying learner will be able to: |
LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
Learners accessing this Unit Standard should be competent in Computer Literacy, Mathematical Literacy and Communications at NQF Level 3 or equivalent. |
UNIT STANDARD RANGE |
Specific Outcomes and Assessment Criteria: |
SPECIFIC OUTCOME 1 |
Demonstrate knowledge of marketing concepts applicable to a new venture operation. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
The concepts product, price, place and promotion are defined in terms of the marketing mix. |
ASSESSMENT CRITERION 2 |
Key marketing concepts are explained in terms of their implication for own venture. |
ASSESSMENT CRITERION 3 |
Marketing media are compared in terms of their advantages and disadvantages for effective marketing of products and/or services of own venture. |
ASSESSMENT CRITERION 4 |
The target market and positioning of own venture is identified and described accurately. |
SPECIFIC OUTCOME 2 |
Analyse the product/service requirements of the target market of a new venture. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
Sources of market information about similar products and/or services are identified with a view to identifying the needs of a specific target market. |
ASSESSMENT CRITERION 2 |
Competition for the provision of products and/or services is identified in terms of the services, prices and promotions offered by the business venture. |
ASSESSMENT CRITERION 3 |
External and environmental factors impacting on consumer or customer behaviour are assessed for impact on marketing decisions. |
ASSESSMENT CRITERION 4 |
The competitive advantages and disadvantages of the product/service are assessed using a marketing analysis approach. |
ASSESSMENT CRITERION 5 |
Changes to the product and/or service delivery are identified which would enhance the marketing of the new venture. |
SPECIFIC OUTCOME 3 |
Demonstrate an understanding of the market research process. |
OUTCOME NOTES |
Demonstrate an understanding of the market research process and interpret the findings relevant to the new venture. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
The different techniques and methodology used for market research are evaluated and one selected for a own business research. |
ASSESSMENT CRITERION 2 |
A planned market research for own venture is designed to include all aspects of the marketing of products/services offered by the business venture. |
ASSESSMENT CRITERION 3 |
Other studies and published data on the market are analysed in terms of own business. |
ASSESSMENT CRITERION 4 |
Factual information is gathered and interpreted in terms of own business. |
ASSESSMENT CRITERION 5 |
Recommendations for own venture are formulated using the factual information. |
SPECIFIC OUTCOME 4 |
Develop and implement a marketing plan for a new venture. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
A marketing plan is developed to reflect research findings and recommendations for own venture. |
ASSESSMENT CRITERION 2 |
The marketing plan is aligned to the business plan of own venture. |
ASSESSMENT CRITERION 3 |
A cost effective mix of marketing methods are reflected in the plan. |
ASSESSMENT CRITERION 4 |
The marketing plan, based on research, is implemented for own venture. |
ASSESSMENT CRITERION 5 |
A process to monitor the marketing plan is designed to evaluate if the desired outcomes have been achieved. |
SPECIFIC OUTCOME 5 |
Evaluate and modify the marketing plan. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
The marketing plan is monitored for achieving the desired outcomes. |
ASSESSMENT CRITERION 2 |
The positive, negative and interesting facts of the implementation of the plan are recognized and listed with a view to making the necessary amendments to the plan. |
ASSESSMENT CRITERION 3 |
Possible modifications to the original plans are considered and tested. |
UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS |
UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE |
UNIT STANDARD DEVELOPMENTAL OUTCOME |
N/A |
UNIT STANDARD LINKAGES |
N/A |
Critical Cross-field Outcomes (CCFO): |
UNIT STANDARD CCFO IDENTIFYING |
Identify and solve problems pertaining to marketing a new venture. |
UNIT STANDARD CCFO WORKING |
Work effectively with others utilising skills and abilities to ensure the best marketing strategy for the new venture. |
UNIT STANDARD CCFO COLLECTING |
Collect, evaluate, organise and critically evaluate information pertaining to marketing. |
UNIT STANDARD CCFO COMMUNICATING |
Communicate effectively so that correct processes are followed and correct channels are utilised in marketing the new venture. |
UNIT STANDARD CCFO SCIENCE |
Use science and technology to communicate with customers in the marketing and research processes. |
UNIT STANDARD CCFO DEMONSTRATING |
Demonstrate an understanding of the world as a set of related systems and how it would impact on the marketing of the new venture. |
UNIT STANDARD ASSESSOR CRITERIA |
N/A |
REREGISTRATION HISTORY |
As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. |
UNIT STANDARD NOTES |
N/A |
QUALIFICATIONS UTILISING THIS UNIT STANDARD: |
ID | QUALIFICATION TITLE | PRE-2009 NQF LEVEL | NQF LEVEL | STATUS | END DATE | PRIMARY OR DELEGATED QA FUNCTIONARY | |
Core | 23953 | Further Education and Training Certificate: New Venture Creation (SMME) | Level 4 | NQF Level 04 | Passed the End Date - Status was "Reregistered" |
2009-05-13 | Was SERVICES until Last Date for Achievement |
Core | 20884 | National Certificate: New Venture Creation (SMME) | Level 4 | NQF Level 04 | Passed the End Date - Status was "Registered" |
2005-04-10 | |
Elective | 58761 | Further Education and Training Certificate: Early Childhood Development | Level 4 | NQF Level 04 | Reregistered | 2023-06-30 | ETDP SETA |
Elective | 59097 | Further Education and Training Certificate: Real Estate | Level 4 | NQF Level 04 | Reregistered | 2023-06-30 | SERVICES |
Elective | 58394 | National Certificate: Film and Television Production | Level 5 | Level TBA: Pre-2009 was L5 | Reregistered | 2023-06-30 | MICTS |
Elective | 65050 | National Certificate: Music | Level 5 | Level TBA: Pre-2009 was L5 | Reregistered | 2023-06-30 | CATHSSETA |
PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: |
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
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7. | Amogelang Marketing and Training |
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12. | B T Group of Companies Pty Ltd |
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14. | BATLAGAE ETD CONSULTANCY |
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16. | BDCE (Pty) Ltd |
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26. | Business and Auction Academy |
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32. | Custoda Trust |
33. | D M Management and Consulting |
34. | Dee s Training PTY LTD |
35. | DEVELO CC |
36. | Dintshang Trading |
37. | Directflo |
38. | Dishome Consulting |
39. | DONALD INVESTMENTS AND PROJECTS PTY LTD |
40. | Dru A Professional Further Education and Training College DAPFETC PT |
41. | Early Inspiration |
42. | Early Learning Resource Unit (ELRU) |
43. | EASTCAPE MIDLANDS COLLEGE BUSINESS UNIT (Uitenhage) (WA) |
44. | EBENEZER TRAINING HOUSE FOR EARLY LEARNING |
45. | Edu Experts SA |
46. | Edu P Earl Education For Practitioners in Early Childhood Development (Pty) Ltd |
47. | EDU-Bless College |
48. | Edu-Build Institute |
49. | EDUTAK PRE-SCHOOL TRAINING AND DEVELOPMENT |
50. | Elgin Community College |
51. | Encore Real Estate |
52. | Enjo Consultants (Pty) Ltd |
53. | Environment and Language Education Trust |
54. | Epitome Villa (Pty)Ltd |
55. | Euro Blitz |
56. | Evers Xcellence Management Consulting |
57. | EYETHU NATIONAL COMPUTER COLLEGE PTY LTD |
58. | EZA Ekhaya ZA Pt y Ltd |
59. | Falcon Business Institute (Pty) Ltd |
60. | FALSE BAY TECHNICAL VOCATIONAL EDUCATION & TRAINING COLLEGE |
61. | FILM Mentorship & Training SA |
62. | FLAVIUS MAREKA FET COLLEGE |
63. | Footprint Media academy Pty ltd |
64. | Frayintermedia Cc |
65. | FURNITURE WORLD TRAINING CENTRE |
66. | Future Performance Training and Development |
67. | Future-Teacher (Pty) Ltd |
68. | Gauteng Baobab Early Learning Training Programme |
69. | Global Star Trading |
70. | Gold Class Group |
71. | Goldfields TVET College |
72. | Grassroots Adult Education and Training Trust |
73. | GWALA TRAINING SERVICES |
74. | Heirs Training and Development |
75. | Highrise Business Academy |
76. | HOPE ACADEMIC AND SKILL CENTRE |
77. | HUGENOTE COLLEGE |
78. | HYDE PARK BUSINESS SCHOOL HPBS |
79. | I CARE RESOURCE CENTRE |
80. | ICM t/a Institute for Career Management |
81. | Igugu Training and Investments |
82. | Ikhwezi Management and Training Institute |
83. | Ikusasa Lothisha t/a ECD Training Provider |
84. | Institute of Professional Studies and Services |
85. | Isamon Vocational College of Excellence Pty Ltd |
86. | Isibani Skills Academy |
87. | Isibani Soluntu Development Trust |
88. | ISIKOLO School of Learning |
89. | IT Labs Consulting |
90. | Itireleng Bokamoso Trading Development Services and Associates |
91. | Jabulani Training & Development |
92. | Johnson'S Promotions |
93. | JOSHILA DESAI INSTITUTE |
94. | Josmap Training Institute |
95. | JUBILEE SKILLS ACADEMY |
96. | Katehong Early Learning Resourse Unit (KELRU ) |
97. | Kefen Property Group |
98. | Keletsong Community Training & Resource Centre |
99. | Kgang-Kgolo Consulting |
100. | KHANIMAMBA TRAINING AND RESOURCE CENTRE |
101. | Khanyisa Technical Institute |
102. | Khululeka Community Education Centre |
103. | Kids Academy |
104. | Kitso Bokamoso Training Solution |
105. | KITSO TRAINING AND DEVELOPMENT |
106. | Klein Karoo Resource Centre |
107. | Kululeko Consulting |
108. | Legacy Leap Skills Developmemt Institute (Pty) Ltd |
109. | Leronsa Trading Enterprise |
110. | LESEDI EDUCARE ASSOCIATION |
111. | Lesias Educational Services |
112. | LETHATSI |
113. | Li Lichule Trading cc |
114. | Lindobile Consulting and Trading |
115. | Loago Business Consulting |
116. | Lynne Hobbs cc |
117. | M28 Consulting and Training |
118. | MAITE BUSINESS CONSULTING AND TRAINING AGENCY |
119. | MASIKHULE EARLY CHILDHOOD DEVELOPMENT CENTRE |
120. | Mass Computer Training and Printers |
121. | MATHS CENTRE INCORPORATING SCIENCES |
122. | MBOWA COLLEGE PTY LTD |
123. | Mcanyi Group |
124. | Media Village Training |
125. | MENCHO BUSINESS DEV PTY LTD |
126. | MENTORNET (PTY) LTD |
127. | Meraki Property Solutions |
128. | Mochochonono Training Solutions cc |
129. | Motheo Training Institute Trust |
130. | Movietech Film and Television College |
131. | MTL Training and Projects |
132. | MUMA INVESTMENTS PTY LTD |
133. | N and C Civils |
134. | NATAL EARLY LEARNING RESOURCE UNIT TRUST |
135. | Ndoma Mathodi Trading Enterprise |
136. | Netgrow Training Solutions |
137. | Networx for Career Development |
138. | New Beginnings Training and Development Organisation |
139. | Next Step Academy (Pty) Ltd |
140. | Nkqubela Community Developers |
141. | Noni Community Development |
142. | Northern Cape Rural TVET College |
143. | Northern Cape Urban College: Kimberley Campus |
144. | Northlink College |
145. | Northshore Trading 19CC t/a Makakhaunye Training and Development Agency |
146. | NTATAISE TRUST |
147. | Ntevho-Ketso Training and Recruitement Consultancy cc |
148. | Ntsangalala Business Enterprise |
149. | NUEMANN VAN ROOYEN INC |
150. | Ogni Cosa Trading Enterprise |
151. | OL Afrika Media |
152. | ONKABETSE AND SIKO GROUP |
153. | OPELONG BUSINESS INSTITUTE (PT |
154. | Orbit FET College - Central Office |
155. | Orchards Graduate School Pty Ltd |
156. | Peddie Development Centre |
157. | Peo Entle HIV Wellness Management and Youth Skills Development NPO |
158. | People Upliftments t/a POPUP Upliftment |
159. | Petra institute of Development (PTY) Ltd |
160. | PMA Holding (Pty) Ltd |
161. | PND Academy of Learning cc |
162. | Pracical Audio Solution |
163. | Pro-Ed Training |
164. | Prodigy Business Services |
165. | PROFESSIONAL CHILD CARE COLLEGE PTY LTD |
166. | Professional Development and Training Institute (Pty) Ltd |
167. | PropDirect |
168. | Prospect Plus |
169. | PRX SCHOOL TEST |
170. | Rampadise Education Training & Development Centre |
171. | Read Educational Trust |
172. | Realeboga Development Services |
173. | Regen Institute of Leadership and Management Education |
174. | REGIONAL EDUCARE COUNCIL |
175. | Retshetse Training Project |
176. | Rhodes University |
177. | Richfield Graduate Institute of Technology Pty Ltd |
178. | Right 4 u College |
179. | ROYAL HOMES REAL ESTATE ACADEMY PTY LTD |
180. | RRK Training |
181. | SA College of Technology (PTY) |
182. | Safe and Sound Learning Association |
183. | SANTS College |
184. | SARDONIX PROPERTIES AND INVESTMENTS |
185. | Seshni Consulting |
186. | SFM CONSULTANTS PTY LTD |
187. | Shirs Vision Compleadev |
188. | Sisazi Consulting |
189. | SITHUTHUKILE TRUST |
190. | Siyahluma Education Institute |
191. | Skills Development Professionals Pty Ltd |
192. | Sonani Training and Communications |
193. | South African Congress For Early Childhood Development |
194. | SOUTH AFRICAN CORPORATE TRAINI |
195. | South Cape Public FET College - George Campus |
196. | Southern African Youth Movement |
197. | Spotru Training Centre |
198. | SPS Consulting (Pty) Ltd |
199. | Star Choice Trading 407 (Pty) Ltd |
200. | Sustainability Institute Trust |
201. | T A M AGRIDIV |
202. | T Mabuya & Associates (Pty) Ltd |
203. | Takatso Educare Training and Development Services |
204. | Takusani Group |
205. | Teachers Learning Centre (Pty) Ltd |
206. | Tembe Service Providers |
207. | Tendazwau Trading 8 (PTY) LTD |
208. | THABANGOFE LE JOY TRADING ENTERPRISE |
209. | Thabelanang t/a Thabelanang Trading Enterprise |
210. | The Camera Academy |
211. | The Iscariota Group (Pty) Ltd |
212. | THE MATTHEW GONIWE SCHOOL OF LEADERSHIP AND GOVERNANCE |
213. | The Port Elizabeth Early Learning Centre |
214. | Thembekile training consulting |
215. | Threshold Advance Training |
216. | Thubelihle Graduate Institute |
217. | THUKAKGALADI INTEGRATED DEVELOPMENT PROJECT |
218. | THUSANANG TRUST |
219. | Thuto Ya Setshaba Training Services (Pty) Ltd |
220. | Thuto-Botshabelo Training and Projects (Pty) Ltd |
221. | Tiakeni Training Centre |
222. | Timothy Lloyd Global Transformation Concepts |
223. | Tin Business Solutions |
224. | TMT Training Institute |
225. | TPN Training and Recruitment cc |
226. | Trainers without Borders |
227. | Training and Progression House |
228. | Training and Resources in Early Education (TREE) |
229. | TRAINING AT WORK PTY LTD |
230. | TSHEPANG EDUCARE TRUST |
231. | Ukwakhile Training |
232. | Umgungundlovu FET College |
233. | Uniko Development and Training Projects |
234. | UNIVERSAL COLLEGE OUTCOMES SA |
235. | URBANITE ENTERPRISES PTY LTD |
236. | Vala Nge Bhetshu Human Capital Development (Pty) Ltd |
237. | VRV SINGH ENTERPRISES LTD |
238. | Vuselela TVET College |
239. | VUTHLARI MARKETING CONSULTING |
240. | Water berg FET College |
241. | Waterberg TVET College |
242. | WESTERN COLLEGE FOR FURTHER EDUCATION AND TRAINING |
243. | Winston Academy |
244. | World Wide Education Providers(Pty)Ltd |
245. | Woz'obona Early Childhood Community Service Group |
246. | Xoliswa Tini Training Academy |
247. | Yellow Media Learning Institute (Pty) Ltd |
248. | Youth Media Movement |
249. | ZA WIT (PTY) LTD |
All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |