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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Develop products for heritage tourism purposes 
SAQA US ID UNIT STANDARD TITLE
114526  Develop products for heritage tourism purposes 
ORIGINATOR
SGB Heritage Management Studies 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Cultural Studies 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  16 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The learner achieving this unit standard as a chosen elective within the Heritage Practice certificate will have the competency to develop a tourism product/service that is environmentally sustainable, sensitive to local community heritage needs and optimally viable in the context.

This unit standard also imparts the skills and knowledge required to manage this product as a strategic development within tourism and hospitality enterprises.

The term, product development, as utilised within this unit, refers both to the monitoring and development of existing facilities/services/products as well as to the creation of new facilities/services/products for heritage tourism purposes. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
It is assumed that the learner attempting this unit standard will show competence in communication and numeracy equivalent to NQF level3. In addition, learners must also have successfully completed the unit standards:
  • Instil in myself a personal marketing culture.
  • Analyse and synthesise a variety of texts related to heritage production and consumption.
  • Provide research assistance.
  • Develop a business plan for a small business. 

  • UNIT STANDARD RANGE 
    Product development refers both to the monitoring and development of existing facilities/services/ products and to the creation of new facilities/services/products. This unit standard is applicable across a range of tourism and hospitality industry sectors. As a result, this unit standard may be applied in different workplaces, sectors and circumstances.
    Product development may include:
  • Exhibitions and displays
  • Events
  • service features
  • Proposals towards the building of new facilities
  • Special interest and education programs
  • Guest activities and shows
  • Tourism developments
  • New technology.

    Key stakeholders and communities may include:
  • Local tourism bodies
  • Local governance structures
  • Local land management authorities
  • Heritage or related institutions and organisations
  • Licensing or regulatory authorities
  • Local communities and cultural groups 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Select a product/service for heritage tourism. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Product development is contextualised within the overall context of the business plan and marketing focus of the enterprise. 

    ASSESSMENT CRITERION 2 
    Opportunities for product development are identified based on a review of the identified market place and its customer needs. 

    ASSESSMENT CRITERION 3 
    Input from both internal colleagues as well as external stakeholders is evaluated and incorporated in to the product identification process. 

    ASSESSMENT CRITERION 4 
    The requirements for different customers with special needs are evaluated in the identification process. 

    ASSESSMENT CRITERION 5 
    The significance and value of the identified product is clearly communicated to all relevant stakeholders. 

    SPECIFIC OUTCOME 2 
    Prepare the heritage product development plans. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The action/s and information required to develop the product are identified and selected to enable product development. 

    ASSESSMENT CRITERION 2 
    A budget is drawn up containing all relevant information. 

    ASSESSMENT CRITERION 3 
    The cost effectiveness and profitability of the product development plans are assessed as part of the planning process. 

    ASSESSMENT CRITERION 4 
    External issues with possible impact on the success of the product are identified to determine the necessary measures needed to be put in place. 

    ASSESSMENT CRITERION 5 
    Key stakeholders and communities are consulted in the planning process. 

    ASSESSMENT CRITERION 6 
    Clear courses of action and evaluation criteria are drawn up within the plan. 

    SPECIFIC OUTCOME 3 
    Implement heritage product development plans. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The objectives and content of the product development plans are communicated to all appropriate stakeholders and customers. 

    ASSESSMENT CRITERION 2 
    Actions to develop the product are implemented according to agreed timeframes. 

    ASSESSMENT CRITERION 3 
    Where appropriate, new products and services are tested in the marketplace. 

    ASSESSMENT CRITERION 4 
    Implementation is reflected on and adjusted when required. 

    SPECIFIC OUTCOME 4 
    Evaluate the heritage product development. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Product development initiatives are assessed in terms of:
  • Progress against agreed objectives, schedule and evaluation criteria.
  • Response in the marketplace.
  • Feedback from stakeholders.
  • Changes in the internal or external environment which may impact on plans.
  • Cost effectiveness and profitability. 

  • ASSESSMENT CRITERION 2 
    Changes required are identified and implemented in a timely manner. 

    ASSESSMENT CRITERION 3 
    Changes implemented are communicated to all relevant colleagues and customers in a timely manner. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Assessment of learner achievements takes place at providers accredited by a relevant ETQA (RSA, 1998b) for the provision of programs that result in the outcomes specified for this unit standard.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with a relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider with a relevant ETQA.
  • The relevant ETQA according to the moderation guidelines and the agreed ETQA procedures will oversee moderation of assessment and is responsible for moderation of learner achievements of learners who meet the requirements of this unit standard. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    Credited learners understand and can explain:
  • The processes required to plan, implement and evaluate a tourism or hospitality product development initiative.
  • The range of issues to be considered in the product development process including market feasibility, community participation.
  • Processes required to hold a briefing session on a new product.
  • Procedures required to develop an action plan.
  • Consultative procedures for development initiatives.
  • Legal issues affecting product development including copyright and ownership, insurance issues, environmental regulations.
  • Financial issues impacting on product development including profitability, financial sustainability.
  • Project management issues. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems when preparing heritage product development plans. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others when implementing heritage product development. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage themselves when implementing heritage product development. 

    UNIT STANDARD CCFO COLLECTING 
    Evaluate information when evaluating heritage product development. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when implementing heritage product development. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology when preparing product development plans. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems when developing products for heritage tourism in general. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  48812   Further Education and Training Certificate: Heritage Practice  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 
    Elective  57428   Further Education and Training Certificate: Youth Development  Level 4  NQF Level 04  Reregistered  2023-06-30  ETDP SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Amaqamu Project Management and Consulting 
    2. Boikgantsho Consulting & Events cc 
    3. Breakeven 59(PTY) Ltd 
    4. Commisioned Training cc 
    5. Dintshang Trading 
    6. EDUTEL SKILLS DEVELOPMENT PTY LTD 
    7. Kitso Bokamoso Training Solution 
    8. Leratham Supply Distribution and Enterprise 
    9. Leronsa Trading Enterprise 
    10. MENTORNET (PTY) LTD 
    11. Ntevho-Ketso Training and Recruitement Consultancy cc 
    12. NTI College 
    13. Ntsangalala Business Enterprise 
    14. Professional Development and Training Institute (Pty) Ltd 
    15. Resonance Institute of Learning 
    16. Retshetse Training Project 
    17. Southern African Youth Movement 
    18. Thabelanang t/a Thabelanang Trading Enterprise 
    19. THE GMC GROUP PTY LTD 
    20. Thuto-Botshabelo Training and Projects (Pty) Ltd 
    21. Ulwazi Training & Development 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.