SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
SAQA US ID UNIT STANDARD TITLE
110506  Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
ORIGINATOR
SGB Economics 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Finance, Economics and Accounting 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for people who are, or seek to be, employed in an area where communication with others as individuals and in groups is vital to effective functioning.

People credited with this Unit Standard are able to:
  • Identify and explain the key factors used to understand the target audience of the communication.
  • Discuss the core components of effective verbal communication.
  • Illustrate the effective elements of effective written communication.
  • Communicate with a range of stakeholders. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner is competent in Communication at NQF Level 3. 

    UNIT STANDARD RANGE 
  • Communication concepts include: sender; receiver; message; noise.
  • Audience factors include: literacy and/or numeracy levels; language preference; size; accessibility.
  • Communication methods include: verbal - one-on-one; radio; TV; small or large groups and written - e mail; newspapers; letters; posters; reports; presentations. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and explain the key factors used to understand the target audience of the communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Key audience factors are identified that affect communication with a specified audience in own work context. 

    ASSESSMENT CRITERION 2 
    2. Audience factors and communication methods are linked for a specified audience in own work context. 

    ASSESSMENT CRITERION 3 
    3. Audience factors and message content are linked for a specified audience in own work context. 

    SPECIFIC OUTCOME 2 
    Discuss the core components of effective verbal communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. A range of verbal communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective verbal communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of verbal communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 3 
    Illustrate the essential elements of effective written communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. A range of written communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective written communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of written communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 4 
    Communicate with a range of stakeholders. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Stakeholders are communicated with in writing using the correct register, and protocols. 

    ASSESSMENT CRITERION 2 
    2. Stakeholders are communicated with orally so that they know that their needs and queries are understood and they receive the correct information. 

    ASSESSMENT CRITERION 3 
    3. Oral presentations are made to groups using available, applicable technology. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or will assess this Unit Standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures.
  • Therefore, anyone wishing to be assessed against this Unit Standard may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the relevant ETQA. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Social conventions of communication in different cultures.
  • Styles of verbal and written communication.
  • Audience analysis.
  • Technical vocabulary and language of local economic development.
  • The communication process including giving and receiving feedback on verbal communication (e.g. body language) and written communication (e.g. a response form with a self-addressed envelope). 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for Specific Outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organization and community by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one`s activities responsibly and effectively by, e.g.
  • Comparing and judging the effectiveness of verbal communication according to assessment criterion "Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not."
  • Comparing and judging the effectiveness of written communication according to assessment criterion "Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not." 
    		•

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 
    		•

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/ or language skills in the modes of oral and/ or written presentation by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 
    		•

    UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally and aesthetically sensitive across a range of social contexts by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  65989   Further Education and Training Certificate: Human Settlements Development  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CETA 
    Core  36436   National Certificate: Local Economic Development  Level 4  Level TBA: Pre-2009 was L4  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  LG SETA 
    Elective  50332   Further Education and Training Certificate: Occupationally-Directed Education Training and Development Practices  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  ETDP SETA 
    Elective  50334   National Certificate: Occupationally Directed Education Training and Development Practices  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  ETDP SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. A and N Training Institute Pty LTd 
    2. A.S.A.P Training and Consulting 
    3. A4 Consultancy CC 
    4. ABCR HRD Consultants Pty Ltd 
    5. Abinet Training and Development 
    6. Academy Training Group 
    7. Accreditation Training Services 
    8. AFRICA COMPETENCY DEVELOPMENT PTY LTD 
    9. Africa Institute For Public Administration 
    10. African Divas 
    11. Aldabri 106 Institute for Quality Pty Ltd 
    12. Alpharide 
    13. Amabamba Recruitment 
    14. Amangile Academy (Pty) Ltd 
    15. Amyoli Consulting 
    16. Aquarius Skills Solution 
    17. ASORIP NPC 
    18. AVAX SA 481 CC. T/A Mandisa Development Services 
    19. AVC Corporate Advisory Services (PTY) LTD. 
    20. Avenida (Pty) Ltd 
    21. Bakgatla Municipal Solutions 
    22. Bantubanye Skills 
    23. Bavelile Consultants and Training 
    24. Belgravia Institute of Mangement (PTY) LTD 
    25. Bettes - Types Trading and Projects 
    26. Black Thari Trading Enterprise 
    27. BMST Consulting 
    28. Bohlali Provider Support 
    29. Boikgalaletso Skills Development 
    30. Boikgantsho Consulting & Events 
    31. Boni Africa Events & Development 
    32. BPK Trading and Project 
    33. Brainwave Projects 1997 PTY Ltd 
    34. Bright Storm Projects 
    35. Brilliant Affairs 
    36. C Madumo Projects cc 
    37. Cale Developments 
    38. Camblish Training Institute Pty Ltd 
    39. Central Bridge Trading 109 
    40. Chuene Bosa Bosele Trading & Enterprise (PTY) LTD. 
    41. Colleen Osorio Skills Development Consultancy cc 
    42. Compass Academy of Learning 
    43. Continuing Education Programme 
    44. Corporate Safety Training Academy PTY Ltd 
    45. Cresco Consultants CC 
    46. D and D Lwazi Renaissance Research and Development Institute 
    47. D T M CONSULTING CC 
    48. Daily Double Traiding 281 
    49. Danearl (PTY) LTD 
    50. Dee s Training PTY LTD 
    51. Development Bank of Southern Africa (DBSA) 
    52. DialNx Consultants 
    53. Ditirelo Skills Development Services 
    54. Ditlou Solutions 
    55. Eastern Rose Enterprise 
    56. Edutel Skills Development Pty Ltd 
    57. Edutraining Business College 
    58. Elective Training Institute Enterprise CC 
    59. Empire Conferencing and Training 
    60. Empirical Training Agency (PTY) Ltd 
    61. Enjo Consultants Pty Ltd 
    62. Envirogreen 
    63. Environment and Language Education Trust 
    64. Esehlula Bashuki 
    65. Ethembeni Multi Service Enterprise (Pty) Ltd 
    66. Express Model 405 
    67. Faith First Trading 
    68. Gauteng Association Of Local Authorities 
    69. Giamanje TVET College 
    70. Giggs Creations 
    71. Glentech Innovative Design Concepts 
    72. Glere Skills and Consultants 
    73. Global Care Trading 100 CC 
    74. Gogone S Trading & Projects 
    75. Gotsec Skills Training 
    76. Great Debaters International Association 
    77. Gugulethu Management & Training Consultancy 
    78. Hadima Training Academy 
    79. Hanyeleni Business Enterprise 
    80. Heart Solutions 
    81. Hercuscope 
    82. Hlombe and Associates 
    83. Ikamva Lisezandleni Zethu 
    84. Ikwanda Customs Consultants CC 
    85. Iliso Investment holdings (Pty) Ltd 
    86. Imithombo Institute 
    87. Inkcubeko YakwaNtu Trading 
    88. Innova8 Solutions 
    89. Institute of Cooperatives and Community Economic Development 
    90. INTERMASIKO CC 
    91. IQ Skills Academy (PTY) LTD. 
    92. Isibani Skills Academy 
    93. Isibani Soluntu 
    94. IYAM Investments Pty Ltd 
    95. Iziko Capacity Building CC. 
    96. Jabukile Consultancy 
    97. JIT Projects 
    98. Jobafrik Consulting 
    99. Johsie Enertprise 
    100. Josmap Training Institute 
    101. Jucamo Shelf 4 CC. 
    102. Kapoko Trading Enterprise 5 
    103. Kay Madume Business Enterprise 
    104. Kele Thabo Holdings 
    105. Kernel Management and Consulting (PTY) LTD. 
    106. Keydimensions Risk Solutions 
    107. Kgaka Kgolo Institute Pty Ltd 
    108. Kgotla Trading Enterprise 
    109. Khumo Project Management Services 
    110. Kia Chuma 
    111. KITSO TRAINING AND DEVELOPMENT 
    112. KPH Enterprises 
    113. KPK Training Solutions 
    114. KZN Tourism Training 
    115. LearnAbility 
    116. Learnership Support Systems PTY Ltd 
    117. Learning Performance Link 
    118. Lelethu Training (Pty) Ltd 
    119. Leronsa Trading Enterprise 
    120. Lesias Educational Services 
    121. Letsete Behub 
    122. Levi Training Centre and Projects 
    123. Lewerb Holdings (PTY) Ltd 
    124. Life Long ABET Consulting 
    125. Life Projects 
    126. Lilihle Trading and Projects 
    127. Lilithalethu Holdings 
    128. Limpopo LED Resource Centre 
    129. Livhus Consulting Service 
    130. Loago Institute Pty Ltd 
    131. Local Government Management Academy 
    132. Londimvelo Consultants 
    133. Lunga 99 Trading Enterprise 
    134. Lwazi Community Facilitator 
    135. M.I.C. Training and Development 
    136. M28 Consulting and Trading 
    137. Mabuya Amahle Trading 
    138. Maccauvlei Learning Academy Pty Ltd 
    139. Madingoane and Family Construction 
    140. Mafo and Mank Skills Development Pty Ltd 
    141. Mafusega Projects 
    142. Mahayi HRD Services cc 
    143. Makhuba Development Projects CC 
    144. Makoti Skills Development Solutions 
    145. Makwenzeke Grass and Cleaners CC. 
    146. Malaikas Nursing Academy 
    147. Maluke Training Consultants 
    148. Mancosa (PTY) LTD T/A Management College of Southern Africa 
    149. MANCOSA Pty (Ltd) 
    150. Marematlou Training Institute 
    151. Mathye and Ditlou Dynasty Corporate 
    152. Matsila Holdings 
    153. MBAT PTY LTD 
    154. Mbokazi & Mkhize 
    155. Mc Intosh Xaba and Associates (MXA) 
    156. Mgwezane Training and Events Management CC. 
    157. MI Learning Development Consultancy 
    158. Miczo's Enterprise 
    159. Mimoisa Business Solutions CC 
    160. Misol Projects cc 
    161. MJ Mafunisa Consulting (PTY) LTD 
    162. Mmanape Management Solutions 
    163. MML Consulting CC. 
    164. Mod-Mosh Projects and Consulting (PTY) LTD 
    165. Mohlaje Solutions (Pty) Ltd 
    166. Morena Empire Investment 
    167. Mortarboard Training Solutions 
    168. Mosako Wa Kitso 
    169. MUHANGWENE DEVELOPMENT ENTERPRISE 
    170. Multi-Skills Training & Development Institute (Pty) Ltd 
    171. Multiple Productive Management Solutions 
    172. National Peace Accord Trust 
    173. National Versatile Training Institute 
    174. Ndivuka Skills Development 
    175. Ndrendre Building & General Services 
    176. Ndzalama Training 
    177. NEBSA MANAGEMENT SERVICES CC 
    178. NEDTEX73 
    179. Nemalale Eagles Consultancy CC 
    180. Neopeo Trading & Projects 
    181. Netgrow Training Solutions 
    182. Networx for Career Development 
    183. New Generation Skills 
    184. Next Step Academy Pty Ltd 
    185. Nhlahle Development Agency 
    186. Nomagwanishe Investments CC 
    187. NTI College 
    188. Ntsu Trading 559 CC. 
    189. Omithombo Management Academy 
    190. Omni HR Consulting Pty Ltd 
    191. Opehst Consulting and Training 
    192. Outeniqua Leadership Institute 
    193. Pachedu Skills Solutions 
    194. Pandelani Investment Holdings (PTY) LTD. 
    195. Paradise Skills Development 
    196. PAUL ALLEN DEVELOPMENT PTY LTD 
    197. Peak Skills Pty Ltd 
    198. Pebetse Training and Consulting 
    199. People Centered Institution 
    200. Petra institute of Development PTY Ltd 
    201. PFIM Trading (Pty) Ltd 
    202. Philani Solutions 
    203. Phoebelle (Pty) LTD 
    204. Pioneer Business Consulting 
    205. PM Skills House 
    206. PMA Holdings (PTY ) LTD. 
    207. PND Academy of Learning cc 
    208. Power Rush Trading 170 CC. 
    209. Powergate Trading 1040 
    210. Powernexus 
    211. Princetop Corporative Training (Pty) Ltd 
    212. PRO ACTIVE PUBLIC SERVICES COLLEGE PTY LTD 
    213. Progressive School of Business and Engineering (Pty) 
    214. PTDEV (Pty) Ltd 
    215. Qeto Business Consulting 
    216. Reflections Development Institute 
    217. Regent Business School (Pty) Ltd t/a Regent Business School 
    218. Resonance Institute of Learning 
    219. Retshetse Training Project 
    220. RME Projects 
    221. Sabela Trading and Projects CC. 
    222. Saint Colonel Graduate Institute PTY Ltd 
    223. Samukela Injabulo 
    224. Sebenzisanane Human Capital 
    225. Sebobatho Project Management 
    226. Senelo Trading CC 
    227. Shandu Technical Services 
    228. Shemeshe TM 
    229. Silalele Consulting CC. 
    230. Sisezwa Business Enterprise 
    231. Sisodwa Investment Enterprise 
    232. Siyakhula Trust ETD Institute Pty Ltd 
    233. Siza Nesu Training and Consultants 
    234. Skills Junction Pty Ltd 
    235. Social Capital Group 
    236. Soni Investment 
    237. South African Institute of Learning (SAIL) 
    238. South African ABET Development Agency SAADA 
    239. South African Governance and Business College 
    240. STARPLEX LEARNING FOUNDATION INSTITUTE 
    241. SWARANANG MANAGEMENT CONSULTING CC 
    242. Tachfin Holdings 
    243. Talent Centre Training 
    244. Tasc Business Consulting and Training 
    245. Tau and Tau Training Enterprises Pty Ltd 
    246. Tavo Investment 
    247. TCNS Resources (PTY) Ltd 
    248. TEAM CONSULTANTS CC 
    249. TEE ZET Group 
    250. Tembe Service Providers 
    251. TGH Traders 
    252. The Chosen Consulting Services 
    253. The Iscariota Group Pty Ltd 
    254. THE SKILLS COLLEGE FOR DEVELOPMENT AND TRAINING PTY LTD 
    255. The Supreme Training Academy 
    256. Thebu Financial & Management Services 
    257. Thekwini College 
    258. Thepa Trading 511 
    259. Thinking Mind Trading 
    260. Thuba Segole Bed and Breakfast and Enterprise 
    261. Thubelihle Graduate Institute 
    262. Tlaletso Consultants 
    263. Tlotlangthuto Training & Consulting 
    264. Tloumogale Business Development & Consulting 
    265. Trade Avail 172 CC. 
    266. Tradesman Consulting and Training Solutions 
    267. Train 2 Teach Pty Ltd 
    268. Training Answers 
    269. Training at Work (Pty) Ltd 
    270. Trainyoucan Pty Ltd 
    271. Transafric Consulting Pty Ltd 
    272. Tru-ThoughtsTrading and Projects 
    273. Tshamutengo General Dealers CC. 
    274. Tsheko ke Mokwena Transport and Projects PTY Ltd 
    275. Tshelopele Development Institution 
    276. Tshepo Hope Consulting 
    277. Tshianzi Development 
    278. Tswelopele Rural Development Network 
    279. Tummo Development Enterprise 
    280. Twin Peak Technologies 
    281. TWS Business Development Solutions 
    282. Tytons (Pty) LTD 
    283. Umlando Projects Pty LTD 
    284. Umqondo Consultancy 
    285. UNIVERSITY OF BUSINESS EXCELLENCE(PTY)LTD 
    286. University of Venda 
    287. Vantage Training 
    288. VERYCOOLIDEAS 
    289. Victorompie Enterprises CC. 
    290. Vumilia Africa Group 
    291. Vuyelwa SL Trading and Projects (Pty) LTD 
    292. Wag Consulting 
    293. World Pace Development and Training Institute 
    294. Ya Hina Management Consulting and projects 
    295. Your Human Resource Solutions Pty Ltd 
    296. Zamsiba Development Consultants 
    297. Zerben Management Solutions 
    298. Zisukumele Training Academy Pty Ltd 
    299. ZMG CONSULTING 
    300. ZwelixolileTrading Enterprise 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.