SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
SAQA US ID UNIT STANDARD TITLE
110506  Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
ORIGINATOR
SGB Economics 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Finance, Economics and Accounting 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for people who are, or seek to be, employed in an area where communication with others as individuals and in groups is vital to effective functioning.

People credited with this Unit Standard are able to:
  • Identify and explain the key factors used to understand the target audience of the communication.
  • Discuss the core components of effective verbal communication.
  • Illustrate the effective elements of effective written communication.
  • Communicate with a range of stakeholders. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner is competent in Communication at NQF Level 3. 

    UNIT STANDARD RANGE 
  • Communication concepts include: sender; receiver; message; noise.
  • Audience factors include: literacy and/or numeracy levels; language preference; size; accessibility.
  • Communication methods include: verbal - one-on-one; radio; TV; small or large groups and written - e mail; newspapers; letters; posters; reports; presentations. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and explain the key factors used to understand the target audience of the communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Key audience factors are identified that affect communication with a specified audience in own work context. 

    ASSESSMENT CRITERION 2 
    2. Audience factors and communication methods are linked for a specified audience in own work context. 

    ASSESSMENT CRITERION 3 
    3. Audience factors and message content are linked for a specified audience in own work context. 

    SPECIFIC OUTCOME 2 
    Discuss the core components of effective verbal communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. A range of verbal communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective verbal communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of verbal communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 3 
    Illustrate the essential elements of effective written communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. A range of written communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective written communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of written communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 4 
    Communicate with a range of stakeholders. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Stakeholders are communicated with in writing using the correct register, and protocols. 

    ASSESSMENT CRITERION 2 
    2. Stakeholders are communicated with orally so that they know that their needs and queries are understood and they receive the correct information. 

    ASSESSMENT CRITERION 3 
    3. Oral presentations are made to groups using available, applicable technology. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or will assess this Unit Standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures.
  • Therefore, anyone wishing to be assessed against this Unit Standard may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the relevant ETQA. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Social conventions of communication in different cultures.
  • Styles of verbal and written communication.
  • Audience analysis.
  • Technical vocabulary and language of local economic development.
  • The communication process including giving and receiving feedback on verbal communication (e.g. body language) and written communication (e.g. a response form with a self-addressed envelope). 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for Specific Outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organization and community by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one`s activities responsibly and effectively by, e.g.
  • Comparing and judging the effectiveness of verbal communication according to assessment criterion "Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not."
  • Comparing and judging the effectiveness of written communication according to assessment criterion "Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not." 
    		•

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 
    		•

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/ or language skills in the modes of oral and/ or written presentation by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 
    		•

    UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally and aesthetically sensitive across a range of social contexts by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  65989   Further Education and Training Certificate: Human Settlements Development  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CETA 
    Core  36436   National Certificate: Local Economic Development  Level 4  Level TBA: Pre-2009 was L4  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  LG SETA 
    Elective  50332   Further Education and Training Certificate: Occupationally-Directed Education Training and Development Practices  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  ETDP SETA 
    Elective  50334   National Certificate: Occupationally Directed Education Training and Development Practices  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  ETDP SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. A5 Competence Evolution 
    2. Abinet Training and Development 
    3. Academy Training Group 
    4. Accreditation & Training Services 
    5. Advantage Training Services cc 
    6. AFRICA COMPETENCY DEVELOPMENT (PTY) LTD 
    7. Aldabri 106 Institute for Quality (Pty) Ltd 
    8. Amaqamu Project Management and Consulting 
    9. Amyoli Consulting 
    10. AQUARIUS SKILLS SOLUTION 
    11. ASORIP NPC 
    12. Bohlali Provider Support 
    13. Brainwave Projects 1997 CC 
    14. Bull's Business and Skills Training Institute 
    15. Business Intelligence Trading 48 (PTY) LTD 
    16. Cale Developments 
    17. Cedars Academy for Technical 
    18. Chartall Business College 
    19. Colleen Osorio Skills Development Consultancy cc 
    20. College of Cape Town - Athlone Campus 
    21. Compass Academy of Learning 
    22. Corporate Safety Training Academy PTY Ltd 
    23. D and D Lwazi Renaissance Research and Development Institute 
    24. D M Management and Consulting 
    25. Dee s Training PTY LTD 
    26. Dionysus Skills Development Initiative 
    27. Dru-A Professional Training Consultancy 
    28. EDUTEL SKILLS DEVELOPMENT PTY LTD 
    29. Edzani Community Development and Consultancy 
    30. Emergence Learning Academy (Pty) Ltd 
    31. Empirical Training Agency (PTY) Ltd 
    32. Enjo Consultants (Pty) Ltd 
    33. Environment and Language Education Trust 
    34. Falcon Business Institute (PTY 
    35. Goldfields TVET College 
    36. Gotsec Skills Training 
    37. HEART Solutions 
    38. Heirs Training and Development 
    39. Inkwazi Learning Network 
    40. Isibani Skills Academy 
    41. Isibani Soluntu Development Trust 
    42. IYAM Investments (Pty) Ltd 
    43. Kalideen Management Services 
    44. Karabo Info Centre and Trading 
    45. Kgaka Kgolo Institute (Pty) Ltd 
    46. KITSO TRAINING AND DEVELOPMENT 
    47. Learn Ability and Training Development t/a LearnAbility 
    48. Learnership Support Systems (Pty) Ltd 
    49. Learning Performance Link 
    50. LEDISA Academy 
    51. Leronsa Trading Enterprise 
    52. Life Long ABET Consulting 
    53. M3i Skills Development 
    54. MACCAUVLEI LEARNING ACADEMY (PTY) LTD 
    55. Mahayi HRD Services cc 
    56. Makhuba Development Projects CC 
    57. Mamuhle Academy 
    58. Marematlou Training Institute 
    59. Matsila Holdings 
    60. MI Learning & Development Consultancy 
    61. MIET Africa 
    62. MUHANGWENE DEVELOPMENT ENTERPRISE 
    63. Ndwamato Training Solutions PTY LTD 
    64. Ndzalama Training 
    65. Nelson Mandela University 
    66. Nero Training Consultants cc 
    67. Netgrow Training Solutions 
    68. Networx for Career Development 
    69. Next Step Academy (Pty) Ltd 
    70. Nomagwanishe Investments cc 
    71. NTI College 
    72. OMNI HR CONSULTING PTY LTD 
    73. Opehst Trading 
    74. Pachi Global Foundation 
    75. Paradise Skills Development 
    76. Petra institute of Development (PTY) Ltd 
    77. Pitt Institute T/A Imithombo Institute 
    78. PMA Holdings (PTY ) LTD. 
    79. PND Academy of Learning cc 
    80. Primeserv Corporate Solutions 
    81. PRO-ACTIVE PUBLIC SERVICES COLLEGE/PTY/LTD 
    82. Professional Development and Training Institute (Pty) Ltd 
    83. PTDEV (Pty) Ltd 
    84. QPD CONSULTANTS 
    85. Reflections Development Institute 
    86. Resonance Institue of Learning 
    87. Resonance Institute of Learning 
    88. Retshetse Training Project 
    89. S A Skills Solutions (Pty) Ltd 
    90. Saint Colonel Graduate Institute (PTY) Ltd 
    91. Sebenzisanane Human Capital 
    92. South African Corporate Training Association 
    93. SPS Consulting (Pty) Ltd 
    94. T Mabuya & Associates CC 
    95. Talent Centre Training 
    96. Tasc Business Consulting and Training 
    97. TEAM CONSULTANTS CC 
    98. Tembe Service Providers 
    99. The Iscariota Group (Pty) Ltd 
    100. THE SKILLS COLLEGE FOR DEVELOPMENT AND TRAINING(PTY) LTD 
    101. Train 2 Teach (PTY) Ltd 
    102. Trainers Without Borders 
    103. Training Answers 
    104. Trainyoucan (Pty) Ltd 
    105. Tshepo Hope Consulting 
    106. Tshireletso Multi-skills and Training 
    107. TSHIROLOGO DISABILITY TRAINING SERVICES PTY TLD 
    108. Tshwane Training Institute (PTY) LTD. 
    109. University of Johannesburg 
    110. VERYCOOLIDEAS 
    111. WEINVEST INVESTMENT CC 
    112. Your Human Resource Solutions (Pty) Ltd 
    113. Zerben Management Solutions 
    114. Zisukumele Training Academy (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.