SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
SAQA US ID UNIT STANDARD TITLE
110506  Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
ORIGINATOR
SGB Economics 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Finance, Economics and Accounting 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for people who are, or seek to be, employed in an area where communication with others as individuals and in groups is vital to effective functioning.

People credited with this Unit Standard are able to:
  • Identify and explain the key factors used to understand the target audience of the communication.
  • Discuss the core components of effective verbal communication.
  • Illustrate the effective elements of effective written communication.
  • Communicate with a range of stakeholders. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner is competent in Communication at NQF Level 3. 

    UNIT STANDARD RANGE 
  • Communication concepts include: sender; receiver; message; noise.
  • Audience factors include: literacy and/or numeracy levels; language preference; size; accessibility.
  • Communication methods include: verbal - one-on-one; radio; TV; small or large groups and written - e mail; newspapers; letters; posters; reports; presentations. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and explain the key factors used to understand the target audience of the communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Key audience factors are identified that affect communication with a specified audience in own work context. 

    ASSESSMENT CRITERION 2 
    2. Audience factors and communication methods are linked for a specified audience in own work context. 

    ASSESSMENT CRITERION 3 
    3. Audience factors and message content are linked for a specified audience in own work context. 

    SPECIFIC OUTCOME 2 
    Discuss the core components of effective verbal communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. A range of verbal communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective verbal communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of verbal communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 3 
    Illustrate the essential elements of effective written communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. A range of written communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective written communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of written communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 4 
    Communicate with a range of stakeholders. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Stakeholders are communicated with in writing using the correct register, and protocols. 

    ASSESSMENT CRITERION 2 
    2. Stakeholders are communicated with orally so that they know that their needs and queries are understood and they receive the correct information. 

    ASSESSMENT CRITERION 3 
    3. Oral presentations are made to groups using available, applicable technology. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or will assess this Unit Standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures.
  • Therefore, anyone wishing to be assessed against this Unit Standard may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the relevant ETQA. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Social conventions of communication in different cultures.
  • Styles of verbal and written communication.
  • Audience analysis.
  • Technical vocabulary and language of local economic development.
  • The communication process including giving and receiving feedback on verbal communication (e.g. body language) and written communication (e.g. a response form with a self-addressed envelope). 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for Specific Outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organization and community by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one`s activities responsibly and effectively by, e.g.
  • Comparing and judging the effectiveness of verbal communication according to assessment criterion "Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not."
  • Comparing and judging the effectiveness of written communication according to assessment criterion "Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not." 
    		•

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 
    		•

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/ or language skills in the modes of oral and/ or written presentation by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 
    		•

    UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally and aesthetically sensitive across a range of social contexts by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  65989   Further Education and Training Certificate: Human Settlements Development  Level 4  NQF Level 04  Reregistered  2023-06-30  CETA 
    Core  36436   National Certificate: Local Economic Development  Level 4  Level TBA: Pre-2009 was L4  Reregistered  2023-06-30  LG SETA 
    Elective  50332   Further Education and Training Certificate: Occupationally-Directed Education Training and Development Practices  Level 4  NQF Level 04  Reregistered  2023-06-30  ETDP SETA 
    Elective  50334   National Certificate: Occupationally Directed Education Training and Development Practices  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  ETDP SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. A and N Training Institute (Pty) LTd 
    2. A.S.A.P Training and Consulting 
    3. A5 Competence Evolution 
    4. Abinet Training and Development 
    5. Academy Training Group 
    6. Accreditation & Training Services 
    7. Advantage Training Services cc 
    8. AFRIC POLICING INSTITUTE 
    9. AFRICA COMPETENCY DEVELOPMENT (PTY) LTD 
    10. Aldabri 106 Institute for Quality (Pty) Ltd 
    11. All Access Holdings 
    12. Amaqamu Project Management and Consulting 
    13. Amyoli Consulting 
    14. AQUARIUS SKILLS SOLUTION 
    15. ASORIP NPC 
    16. Avenida (Pty) Ltd 
    17. AZFEMA CONSULTING AND SKILLS DEVELOPMENT CENTRE 
    18. Bantubanye Skills 
    19. Bavelile Consultants and Training 
    20. Bohlali Provider Support 
    21. Brainwave Projects 1997 CC 
    22. Brilliant Affairs 
    23. Bull's Business and Skills Training Institute 
    24. Business Circle Consultation 
    25. Business Intelligence Trading 48 (PTY) LTD 
    26. Cale Developments 
    27. Camblish Training Institute (Pty) Ltd 
    28. Cedars Academy for Technical 
    29. Chartall Business College 
    30. Colleen Osorio Skills Development Consultancy cc 
    31. College of Cape Town - Athlone Campus 
    32. Compass Academy of Learning 
    33. Cradle Stars Trading Enterprise 
    34. D and D Lwazi Renaissance Research and Development Institute 
    35. D M Management and Consulting 
    36. D T M CONSULTING CC 
    37. Development Bank of Southern Africa (DBSA) 
    38. Ditlou Solutions 
    39. Dru-A Professional Training Consultancy 
    40. Eastern Rose Enterprise 
    41. EDUTEL SKILLS DEVELOPMENT PTY LTD 
    42. Edzani Community Development and Consultancy 
    43. Elective Training Institute Enterprise CC 
    44. Emergence Learning Academy (Pty) Ltd 
    45. Empirical Training Agency (PTY) Ltd 
    46. Enjo Consultants (Pty) Ltd 
    47. Environment and Language Education Trust 
    48. Ethembeni Multi Service Enterprise (Pty) Ltd 
    49. Falcon Business Institute (PTY 
    50. FromMetoWe Global Institute of Leadership (Pty) Ltd 
    51. Frugatrax Consultants 
    52. GATYANA TRAINING ACADEMY 
    53. Gauteng Association Of Local Authorities 
    54. Glere Skills and Consultants 
    55. Goldfields TVET College 
    56. Gotsec Skills Training 
    57. Hadima Training Academy 
    58. HEART Solutions 
    59. Heirs Training and Development 
    60. Hlombe and Associates 
    61. IGKM Management Services (Pty) Ltd 
    62. IMVULA SKILLS DEVELOPMENT ACADEMY 
    63. Inafrica General Trading Pty LTD 
    64. Inkwazi Learning Network 
    65. Isibani Skills Academy 
    66. Isibani Soluntu Development Trust 
    67. IYAM Investments (Pty) Ltd 
    68. Jabukile Consultancy 
    69. JIT Projects 
    70. Johsie Enertprise 
    71. Josmap Training Institute 
    72. Karabo Info Centre and Trading 
    73. Kgaka Kgolo Institute (Pty) Ltd 
    74. KHULISANE ACADEMY 
    75. KITSO TRAINING AND DEVELOPMENT 
    76. Learn Ability and Training Development t/a LearnAbility 
    77. Learnership Support Systems (Pty) Ltd 
    78. Learning Performance Link 
    79. Leronsa Trading Enterprise 
    80. LETZAA Group 
    81. Life Long ABET Consulting 
    82. Londimvelo Consultants 
    83. M3i Skills Development 
    84. MACCAUVLEI LEARNING ACADEMY (PTY) LTD 
    85. Magumzane Traiding cc 
    86. Mahayi HRD Services cc 
    87. Makaota Training Consultants 
    88. Makhuba Development Projects CC 
    89. Mamuhle Academy 
    90. Management College of Southern Africa (MANCOSA) 
    91. Marematlou Training Institute 
    92. Matsila Holdings 
    93. Meals on Wheels Community Services - South Africa 
    94. Meyiswa Training Academy 
    95. MI Learning & Development Consultancy 
    96. MIET Africa 
    97. MJ Mafunisa Consulting (PTY) LTD 
    98. Mmanape Management Solutions 
    99. MML Consulting CC. 
    100. Mohlaje Solutions (Pty) Ltd 
    101. MORIPE BUSINESS TRAINING AND CONSULTANTS PTY LTD MORIPE BUSINESS ACADEMY 
    102. MUHANGWENE DEVELOPMENT ENTERPRISE 
    103. Myeza Trading Enterprise 
    104. Ndivuka Skills Development 
    105. Ndzalama Training 
    106. NEDTEX73 
    107. Nelson Mandela University 
    108. Nero Training Consultants cc 
    109. Netgrow Training Solutions 
    110. Networx for Career Development 
    111. Next Step Academy (Pty) Ltd 
    112. Nkqubela Community Developers 
    113. Nomagwanishe Investments cc 
    114. Northern Cape Rural TVET College 
    115. NTI College 
    116. OMNI HR CONSULTING PTY LTD 
    117. Opehst Trading 
    118. Outeniqua Leadership Institute 
    119. Pachi Global Foundation 
    120. Paradise Skills Development 
    121. Peak Skills (Pty) Ltd 
    122. Pebetse Training and Consulting 
    123. Petra institute of Development (PTY) Ltd 
    124. Pioneer Business Consulting 
    125. Pitt Institute T/A Imithombo Institute 
    126. PM Skills House 
    127. PMA Holdings (PTY ) LTD. 
    128. PND Academy of Learning cc 
    129. Primeserv Corporate Solutions 
    130. Princetop Corporative Training (Pty) Ltd 
    131. PRO-ACTIVE PUBLIC SERVICES COLLEGE/PTY/LTD 
    132. Professional Development and Training Institute (Pty) Ltd 
    133. Progressive School of Business and Engineering (Pty) 
    134. Prospen Group 
    135. PTDEV (Pty) Ltd 
    136. Pulakgadi Training Consulting CC 
    137. QPD CONSULTANTS 
    138. Reflections Development Institute 
    139. Regent Business School (Pty) Ltd t/a Regent Business School 
    140. Resonance Institue of Learning 
    141. Resonance Institute of Learning 
    142. Retshetse Training Project 
    143. S A Skills Solutions (Pty) Ltd 
    144. Saint Colonel Graduate Institute (PTY) Ltd 
    145. Salt Lake Residence Action Group (SARAG) 
    146. Sebenzisanane Human Capital 
    147. Silalele Consulting CC. 
    148. SIZA NESU TRAINING AND DEVELOPMENT 
    149. Sizanesu Consulting 
    150. South African ABET Development Agency SAADA 
    151. South African Corporate Training Association 
    152. South African Governance and Business College 
    153. South West Gauteng College - Molapo Campus 
    154. SPS Consulting (Pty) Ltd 
    155. T Mabuya & Associates CC 
    156. Tachfin Holdings 
    157. Talent Centre Training 
    158. Talent Emporium Academy (PTY) Ltd 
    159. Tasc Business Consulting and Training 
    160. TCNS Resources (PTY) Ltd 
    161. TEAM CONSULTANTS CC 
    162. Tembe Service Providers 
    163. The Iscariota Group (Pty) Ltd 
    164. THE SKILLS COLLEGE FOR DEVELOPMENT AND TRAINING(PTY) LTD 
    165. Thinking Mind Trading 
    166. Thubelihle Graduate Institute 
    167. Thuto-Boswa Education and Training Solution 
    168. Tloumogale Business Development & Consulting 
    169. Tradesman Consulting and Training Solutions 
    170. Train 2 Teach (PTY) Ltd 
    171. Trainers Without Borders 
    172. Training Answers 
    173. Trainyoucan (Pty) Ltd 
    174. Transafric Consulting Pty Ltd 
    175. Tri-Anagram 
    176. Tru-ThoughtsTrading and Projects 
    177. Tshamutengo General Dealers CC. 
    178. Tshepo Hope Consulting 
    179. Tshireletso Multi-skills and Training 
    180. Tshwane Training Institute (PTY) LTD. 
    181. Tsoelopele Leadership Consulting (Pty) Ltd 
    182. Tummo Development Enterprise 
    183. Umfolozi FET College 
    184. UNIVERSITY OF BUSINESS EXCELLENCE(PTY)LTD 
    185. University of Johannesburg 
    186. Vala Nge Bhetshu Human Capital Development (Pty) Ltd 
    187. VEB CELE & Associates (Pty) Ltd 
    188. VERYCOOLIDEAS 
    189. Vicmat Consultants 
    190. Vumilia Africa Group 
    191. WEINVEST INVESTMENT CC 
    192. World Pace Development and Training Institute 
    193. Your Human Resource Solutions (Pty) Ltd 
    194. Zerben Management Solutions 
    195. Zisukumele Training Academy (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.