SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
SAQA US ID UNIT STANDARD TITLE
110506  Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
ORIGINATOR
SGB Economics 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Finance, Economics and Accounting 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for people who are, or seek to be, employed in an area where communication with others as individuals and in groups is vital to effective functioning.

People credited with this Unit Standard are able to:
  • Identify and explain the key factors used to understand the target audience of the communication.
  • Discuss the core components of effective verbal communication.
  • Illustrate the effective elements of effective written communication.
  • Communicate with a range of stakeholders. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner is competent in Communication at NQF Level 3. 

    UNIT STANDARD RANGE 
  • Communication concepts include: sender; receiver; message; noise.
  • Audience factors include: literacy and/or numeracy levels; language preference; size; accessibility.
  • Communication methods include: verbal - one-on-one; radio; TV; small or large groups and written - e mail; newspapers; letters; posters; reports; presentations. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and explain the key factors used to understand the target audience of the communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Key audience factors are identified that affect communication with a specified audience in own work context. 

    ASSESSMENT CRITERION 2 
    2. Audience factors and communication methods are linked for a specified audience in own work context. 

    ASSESSMENT CRITERION 3 
    3. Audience factors and message content are linked for a specified audience in own work context. 

    SPECIFIC OUTCOME 2 
    Discuss the core components of effective verbal communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. A range of verbal communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective verbal communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of verbal communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 3 
    Illustrate the essential elements of effective written communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. A range of written communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective written communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of written communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 4 
    Communicate with a range of stakeholders. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Stakeholders are communicated with in writing using the correct register, and protocols. 

    ASSESSMENT CRITERION 2 
    2. Stakeholders are communicated with orally so that they know that their needs and queries are understood and they receive the correct information. 

    ASSESSMENT CRITERION 3 
    3. Oral presentations are made to groups using available, applicable technology. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or will assess this Unit Standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures.
  • Therefore, anyone wishing to be assessed against this Unit Standard may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the relevant ETQA. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Social conventions of communication in different cultures.
  • Styles of verbal and written communication.
  • Audience analysis.
  • Technical vocabulary and language of local economic development.
  • The communication process including giving and receiving feedback on verbal communication (e.g. body language) and written communication (e.g. a response form with a self-addressed envelope). 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for Specific Outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organization and community by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one`s activities responsibly and effectively by, e.g.
  • Comparing and judging the effectiveness of verbal communication according to assessment criterion "Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not."
  • Comparing and judging the effectiveness of written communication according to assessment criterion "Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not." 
    		•

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 
    		•

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/ or language skills in the modes of oral and/ or written presentation by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 
    		•

    UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally and aesthetically sensitive across a range of social contexts by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  65989   Further Education and Training Certificate: Human Settlements Development  Level 4  NQF Level 04  Reregistered  2023-06-30  CETA 
    Core  36436   National Certificate: Local Economic Development  Level 4  Level TBA: Pre-2009 was L4  Reregistered  2023-06-30  LG SETA 
    Elective  50332   Further Education and Training Certificate: Occupationally-Directed Education Training and Development Practices  Level 4  NQF Level 04  Reregistered  2023-06-30  ETDP SETA 
    Elective  50334   National Certificate: Occupationally Directed Education Training and Development Practices  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  ETDP SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. A and N Training Institute (Pty) LTd 
    2. A4 Consultancy CC 
    3. A5 Competence Evolution 
    4. ABCR HRD Consultants (Pty) Ltd 
    5. Abinet Training and Development 
    6. Academy Training Group 
    7. Accreditation & Training Services 
    8. Advantage Training Services cc 
    9. AFRIC POLICING INSTITUTE 
    10. AFRICA COMPETENCY DEVELOPMENT (PTY) LTD 
    11. Aldabri 106 Institute for Quality (Pty) Ltd 
    12. All Access Holdings 
    13. Alpharide 
    14. Amabamba Recruitment 
    15. Amaqamu Project Management and Consulting 
    16. Amyoli Consulting 
    17. AQUARIUS SKILLS SOLUTION 
    18. ASORIP NPC 
    19. Attractive Softcare Application Projects cc t/a ASAP Events and Consulting 
    20. AVAX SA 481 CC. T/A Mandisa Development Services 
    21. Avenida (Pty) Ltd 
    22. AZFEMA CONSULTING AND SKILLS DEVELOPMENT CENTRE 
    23. Bantubanye Skills 
    24. Bavelile Consultants and Training 
    25. Bohlali Provider Support 
    26. BPK Trading and Project 
    27. Brainwave Projects 1997 CC 
    28. Brilliant Affairs 
    29. Bull's Business and Skills Training Institute 
    30. BUSINESS CIRCLE CONSULTATION 
    31. Business Intelligence Trading 48 (PTY) LTD 
    32. Cale Developments 
    33. Camblish Training Institute (Pty) Ltd 
    34. Cedars Academy for Technical 
    35. Change Agility (Pty) LTD 
    36. Chartall Business College 
    37. Colleen Osorio Skills Development Consultancy cc 
    38. College of Cape Town - Athlone Campus 
    39. Compass Academy of Learning 
    40. Cradle Stars Trading Enterprise 
    41. Cresco Consultants CC 
    42. CTC College(PTY) LTD. 
    43. D and D Lwazi Renaissance Research and Development Institute 
    44. D M Management and Consulting 
    45. Development Bank of Southern Africa (DBSA) 
    46. DialNx Consultants 
    47. Ditirelo Skills Development Services 
    48. Dru-A Professional Training Consultancy 
    49. EDUTEL SKILLS DEVELOPMENT PTY LTD 
    50. Edzani Community Development and Consultancy 
    51. Elangeni Consulting 
    52. Emergence Learning Academy (Pty) Ltd 
    53. Empire Conferencing and Training 
    54. Empirical Training Agency (PTY) Ltd 
    55. Enjo Consultants 
    56. Environment and Language Education Trust 
    57. Esehlula Bashuki 
    58. Ethembeni Multi Service Enterprise (Pty) Ltd 
    59. FromMetoWe Global Institute of Leadership (Pty) Ltd 
    60. GATYANA TRAINING ACADEMY 
    61. Giggs Creations 
    62. Global Care Trading 100 CC 
    63. Goldfields TVET College 
    64. Gotsec Skills Training 
    65. Great Debaters International Association 
    66. Green Horizon Consulting (Pty) Ltd 
    67. Hadima Training Academy 
    68. HEART Solutions 
    69. HEIRS TRAINING AND DEVELOPMENT PTY LTD 
    70. Hlombe and Associates 
    71. Ibambeni Consulting Management 
    72. IGKM Management Services (Pty) Ltd 
    73. Ikamva Lisezandleni Zethu 
    74. Iklwa Contractors 
    75. Ikwanda Customs Consultants CC 
    76. Iliso Investment holdings (Pty) Ltd 
    77. IMVULA SKILLS DEVELOPMENT ACADEMY 
    78. Inafrica General Trading Pty LTD 
    79. Inkwazi Learning Network 
    80. Innova8 Solutions 
    81. Institute of Cooperatives and Community Economic Development 
    82. IQ Skills Academy (PTY) LTD. 
    83. Isibani Skills Academy 
    84. Isibani Soluntu Development Trust 
    85. IYAM Investments (Pty) Ltd 
    86. Iziko Capacity Building CC. 
    87. Jabukile Consultancy 
    88. Josmap Training Institute 
    89. KALIDEEN MANAGEMENT SERVICES 
    90. Kapoko Trading Enterprise 5 
    91. Karabo Info Centre and Trading 
    92. Kay-Madume Business Enterprise 
    93. Kellery Projects 
    94. Kernel Management and Consulting (PTY) LTD. 
    95. Kgaka Kgolo Institute (Pty) Ltd 
    96. Kgolo Institute 
    97. KHULISANE ACADEMY 
    98. KITSO TRAINING AND DEVELOPMENT 
    99. KPH Enterprises 
    100. Learn Ability and Training Development t/a LearnAbility 
    101. Learnership Support Systems (Pty) Ltd 
    102. Learning Performance Link 
    103. Leronsa Trading Enterprise 
    104. LETZAA Group 
    105. Levi Training Centre and Projects 
    106. Lewerb Holdings (PTY) Ltd 
    107. Life Projects 
    108. Lilithalethu Holdings 
    109. Loago Institute (Pty) Ltd 
    110. Londimvelo Consultants 
    111. Lunga 99 Trading Enterprise 
    112. M3i Skills Development 
    113. Mabuya Amahle Trading 
    114. MACCAUVLEI LEARNING ACADEMY (PTY) LTD 
    115. Mafo and Mank Skills Development (Pty) Ltd 
    116. Magumzane Traiding cc 
    117. Mahayi HRD Services cc 
    118. Makaota Training Consultants 
    119. Malaikas Nursing Academy 
    120. Maluke Training Consultants 
    121. Mamuhle Academy 
    122. Management College of Southern Africa (MANCOSA) 
    123. Marematlou Training Institute 
    124. Mass Computer Training And Printers 
    125. Matsila Holdings 
    126. MBAT (PTY) LTD 
    127. Meals on Wheels Community Services - South Africa 
    128. MI Learning & Development Consultancy 
    129. MIET Africa 
    130. MML Consulting CC. 
    131. Morena Empire Investment 
    132. MORIPE BUSINESS TRAINING AND CONSULTANTS PTY LTD MORIPE BUSINESS ACADEMY 
    133. Mortarboard Training Solutions 
    134. Mosadikago Trading Cc 
    135. MUHANGWENE DEVELOPMENT ENTERPRISE 
    136. Myeza Trading Enterprise 
    137. National Peace Accord Trust 
    138. National Versatile Training Institute 
    139. Ndivuka Skills Development 
    140. Ndzalama Training 
    141. Nelson Mandela University 
    142. Nero Training Consultants cc 
    143. Netgrow Training Solutions 
    144. Networx for Career Development 
    145. Next Step Academy (Pty) Ltd 
    146. Nhlahle Development Agency 
    147. NJ & L Trading Enterprise CC. 
    148. Nkqubela Community Developers 
    149. Nomagwanishe Investments cc 
    150. Northern Cape Rural TVET College 
    151. NTI College 
    152. Ntsu Trading 559 CC. 
    153. OMNI HR CONSULTING PTY LTD 
    154. Opehst Trading 
    155. Pachi Global Foundation 
    156. Paradise Skills Development 
    157. PAX PROJECTS 
    158. Peak Skills (Pty) Ltd 
    159. Pebetse Training and Consulting 
    160. People Centered Institution 
    161. Petra institute of Development (PTY) Ltd 
    162. Philani Solutions 
    163. Phoebelle (Pty) LTD 
    164. Pioneer Business Consulting 
    165. Pitt Institute T/A Imithombo Institute 
    166. PMA Holdings (PTY ) LTD. 
    167. PND Academy of Learning cc 
    168. PRIMESERV CORPORATE SOLUTIONS PTY LTD T/A PRIMESERV HR SOLUTIONS 
    169. Princetop Corporative Training (Pty) Ltd 
    170. PRO-ACTIVE PUBLIC SERVICES COLLEGE/PTY/LTD 
    171. Professional Development and Training Institute (Pty) Ltd 
    172. Progressive School of Business and Engineering (Pty) 
    173. PROSPEN AFRICA 
    174. PTDEV (Pty) Ltd 
    175. Pulakgadi Training Consulting CC 
    176. QPD CONSULTANTS 
    177. Regent Business School (Pty) Ltd t/a Regent Business School 
    178. Resonance Institue of Learning 
    179. Resonance Institute of Learning 
    180. Retshetse Training Project 
    181. S A Skills Solutions (Pty) Ltd 
    182. Saint Colonel Graduate Institute (PTY) Ltd 
    183. Salt Lake Residence Action Group (SARAG) 
    184. Sebenzisanane Human Capital 
    185. Senelo Trading CC 
    186. Shemeshe TM 
    187. Silalele Consulting CC. 
    188. SIZA NESU TRAINING AND DEVELOPMENT 
    189. Social Capital Group 
    190. Soni Investment 
    191. South African ABET Development Agency SAADA 
    192. South African Corporate Training Association 
    193. South African Governance and Business College 
    194. South West Gauteng College - Molapo Campus 
    195. SPS Consulting (Pty) Ltd 
    196. Starplex 489 cc 
    197. T Mabuya & Associates CC 
    198. Tachfin Holdings 
    199. Talent Centre Training 
    200. Talent Emporium Academy (PTY) Ltd 
    201. Tasc Business Consulting and Training 
    202. TEAM CONSULTANTS CC 
    203. Tembe Service Providers 
    204. TGH Traders 
    205. The Iscariota Group (Pty) Ltd 
    206. THE SKILLS COLLEGE FOR DEVELOPMENT AND TRAINING(PTY) LTD 
    207. The Supreme Training Academy 
    208. Thebu Financial & Management Services 
    209. Thinking Mind Trading 
    210. Thuba Segole Bed and Breakfast and Enterprise 
    211. Thubelihle Graduate Institute 
    212. Thuto-Boswa Education and Training Solution 
    213. Tloumogale Business Development & Consulting 
    214. Tradesman Consulting and Training Solutions 
    215. Train 2 Teach (PTY) Ltd 
    216. Trainers Without Borders 
    217. Training Answers 
    218. Trainyoucan (Pty) Ltd 
    219. Transafric Consulting Pty Ltd 
    220. TRI-ANAGRAM PTY LTD 
    221. Tsheko-ke-Mokwena Transport and Projects (PTY) Ltd 
    222. Tshianzi Development 
    223. Tshireletso Multi-skills and Training 
    224. Tshwane Training Institute (PTY) LTD. 
    225. Tsoelopele Leadership Consulting (Pty) Ltd 
    226. Umfolozi FET College 
    227. Umqondo Consultancy 
    228. UNIVERSITY OF BUSINESS EXCELLENCE(PTY)LTD 
    229. University of Johannesburg 
    230. University of Venda 
    231. Vala Nge Bhetshu Human Capital Development (Pty) Ltd 
    232. VEB CELE & Associates (Pty) Ltd 
    233. VERYCOOLIDEAS 
    234. Vicmat Consultants 
    235. WEINVEST INVESTMENT CC 
    236. Ya Hina Management Consulting and projects 
    237. Zamsiba Development Consultants 
    238. Zerben Management Solutions 
    239. Zisukumele Training Academy (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.