SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Describe features, advantages and benefits of a range of products or services 
SAQA US ID UNIT STANDARD TITLE
10324  Describe features, advantages and benefits of a range of products or services 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard forms part of the qualification, National Certificate in Contact Centre Operations NQF Level 4. Learners working towards this unit standard will be learning towards the full qualification, or will be working within a Contact Centre environment, where the acquisition of competence against this standard will add value to learner`s job. This unit standard is intended to enhance the provision of intermediate level service within the Contact Centre industry.


The qualifying learner is capable of:
  • Determining and communicating product features, advantages and benefits.
  • Describing physical specifications, features, advantages and benefits. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
  • Learners accessing this unit standard or qualification will have demonstrated competency against unit standards in Contact Centres at NQF Level 2 or equivalent.
  • Learners are expected to have demonstrated competency in language, numeracy, literacy and communication at NQF Level 4 or equivalent. 

  • UNIT STANDARD RANGE 
  • This standard applies to Contact Centres that are in-bound and/or out-bound within a commercial or emergency context and will include appropriate subject matter in the area in which the learner chooses to operate. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Determine and communicate product features, advantages and benefits. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Product/service features, advantages and benefits are identified and clarified to facilitate the communication of product information to sales clients. 

    ASSESSMENT CRITERION 2 
    2. Product/service features, advantages and benefits are recorded and documented for future use. 

    ASSESSMENT CRITERION 3 
    3. Suppliers are contacted to assist in the clarification of features, advantages and benefits. 

    ASSESSMENT CRITERION 4 
    4. Communication processes are established with existing and potential sales clients that are consistent with identified buyer information. 

    SPECIFIC OUTCOME 2 
    Describe physical specifications of features, advantages and benefits. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Information relating to product/service features, advantages and benefits is communicated to sales clients. 

    ASSESSMENT CRITERION 2 
    2. Communication to sales clients meets their needs and requirements. 

    ASSESSMENT CRITERION 3 
    3. Features, advantages and benefits are detailed in accordance with supplier information. 

    ASSESSMENT CRITERION 4 
    4. Features, advantages and benefits are linked together and are made to fit. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    The relevant Educational Training Quality Assurance Body (ETQA) will accredit providers offering learning towards this standard. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • A broad understanding of sources for obtaining product/service features, advantages and benefits.
  • A comprehensive understanding of methods and techniques for describing features, advantages and benefits.
  • A broad understanding of communication processes for existing and potential sales clients. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
  • Identify and solve problems pertaining to the communication of products, features, advantages and benefits. 

  • UNIT STANDARD CCFO COLLECTING 
  • Collect, evaluate, organise and critically evaluate information to enable the determination and identification of features, advantages and benefits. 

  • UNIT STANDARD CCFO COMMUNICATING 
  • Communicate effectively when presenting features, advantages and benefits so that sales clients needs are met. 

  • UNIT STANDARD CCFO SCIENCE 
  • Use science and technology when sourcing, describing and presenting product features, advantages and benefits. 

  • UNIT STANDARD CCFO CONTRIBUTING 
  • Contribute to the full personal development of each learner and the social economic development of society at large, by making it the underlying intention of any learning programme to make the individual aware of the importance of knowing the features, advantages and benefits of a range of products. 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 
    Core  93996   Further Education and Training Certificate: Contact Centre Operations  Level 4  NQF Level 04  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Core  59057   Further Education and Training Certificate: Telecommunication Network Operations  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 
    Core  21791   National Certificate: Contact Centre Operations  Level 4  Level TBA: Pre-2009 was L4  Passed the End Date -
    Status was "Reregistered" 
    2009-05-05  Was SERVICES until Last Date for Achievement 
    Elective  65409   National Certificate: Building and Civil Construction  Level 3  NQF Level 03  Reregistered  2023-06-30  CETA 
    Elective  49129   Further Education and Training Certificate (FETC): Management and Administration  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  61595   Further Education and Training Certificate: Business Administration Services  Level 4  NQF Level 04  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  60652   Professional Qualification: Management and Administration  Level 4  Level TBA: Pre-2009 was L4  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Abakholwe Community Developers (Pty) Ltd 
    2. Academy of York Pty Ltd 
    3. ADAMS ADAMS ATTORNEYS 
    4. AFRICA SKILLS TRAINING SOLUTIONS PTY LTD 
    5. Artisan Development Academy 
    6. Artshub Institute (Pty) Ltd 
    7. BELCOMEC TRAINING 
    8. BH Training and Consulting (Pty) Ltd 
    9. BIZ TECH TRAINING PTY LTD 
    10. Blacken Security Services 
    11. Bokgoni Training And Development 
    12. BRIGHT IDEA PROJECTS 447 PTY LTD T/A MIND -THE- GAP 
    13. Business Management Training College (Pty) Ltd 
    14. CHERE CONSULTING PTY LTD 
    15. Coega Development Corporation (Pty) Ltd 
    16. College of Cape Town (City Campus) 
    17. Edzani Community Development and Consultancy 
    18. Ekurhuleni Artisans and Skills Training Pty Ltd 
    19. EXECU PRIME TRAINING 
    20. F& O Deliveries 
    21. Footprint Media academy Pty ltd 
    22. GADJENI TRADING ENTERPRISE 
    23. GEM VIEW TRADING 25 
    24. Godisang Development 
    25. Goitsebasadi Construction Project 
    26. IKHWEZI MANAGEMENT AND TRAINING INSTITUTE CC 
    27. IMBAWULA CIVIL ENGINEERING ACADEMY 
    28. In Touch Community Development & Project Managers 
    29. INDUSTRIES EDUCATION & TRAINING INSTITUTE 
    30. INFINITUS TRAINING SOLUTION PTY LTD 
    31. INNOVATIVE KNOWLEGE WORX TRADING AND PROJECTS PTY LTD 
    32. Jeppe College of Commerce and Computer Studies 
    33. Leps Training Consultants 
    34. LIGHTON SOCIAL CHANGE PTY LTD 
    35. Macsen Construction & Projects 
    36. Maesela Phaladi Investment and Construction PTY LTD 
    37. Majoncor Projects and Training Academy (Pty) Ltd 
    38. Marung T 
    39. MGWENA AND ZINJHIVA HOLDINGS 
    40. MOROBI CHARTERED ACCOUNTANTS CC 
    41. Motheo TVET College 
    42. Mothusi Management Consultants 
    43. MPUMALANGA REGIONAL TRAINING TRUST 
    44. NEMISA 
    45. New Hope Revival Organisation NPC 
    46. NEWBRIDGE INSTITUTE PTY LTD 
    47. Ngakatse Trading 
    48. NHLANZI INVESTMENTS 
    49. Nkomaba Trading and Projects 
    50. Northern Cape Urban TVET College 
    51. Novi General Services 
    52. OBOIBON INVESTMENTS 
    53. PRIMESERV CORPORATE SOLUTIONS PTY LTD T/A PRIMESERV HR SOLUTIONS 
    54. PRODUCTION MANAGEMENT INSTITUTE OF SOUTHERN AFRICA PTY LTD 
    55. Protech Training (Pty) Ltd 
    56. Richfield Graduate Institute of Technology Pty Ltd 
    57. Sakhisizwe Development Training 
    58. Sekhukhune District Municipality EMS Training Academy 
    59. Sivile Housing Association RSA 
    60. SJM Squared Construction CC 
    61. Sonani Training and Communications 
    62. TELKOM SA SOC LTD 
    63. Tira Telecoms 
    64. Tjeka Training Matters Pty Ltd 
    65. Tlhogi''s Consulting and Projects 
    66. Tovani Traiding 299 
    67. Triple Play Fibre Optic Solutions 
    68. Umfolozi FET College 
    69. UMTHOMBO WO LWAZI PTY LTD 
    70. VIVAMARK CC 
    71. WAL TRAINING 
    72. West Coast TVET College 
    73. Zwide Development 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.