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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Set marketing policy to meet business strategic plan 
SAQA US ID UNIT STANDARD TITLE
10115  Set marketing policy to meet business strategic plan 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7  40 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is an elective standard and forms part of the qualification, National Second Degree and is registered at Level 7 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing environment, specialising in Marketing Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting there own business and recognises that marketing forms an integral component of any business.

The qualifying learner will be capable of:
  • Designing and developing marketing policies
  • Implementing marketing policies
  • Monitoring and reviewing marketing policies 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Degree - Marketing Communications or equivalent at NQF 6. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing management, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Primary purpose of integrated marketing management including, promoting image, providing information, creating, increasing, and stabilising demand, differentiating product features and benefits, providing competitive differentiation, lead generation, customer retention, motivating staff. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Design and develop marketing policies. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Marketing policies are expressed in measurable terms and meet identified customer requirements. 

    ASSESSMENT CRITERION 2 
    2. Marketing policies are developed which include the seven P's. 

    ASSESSMENT CRITERION 3 
    3. Marketing policies are developed with agreed time frames and in consultation with all stakeholders. 

    ASSESSMENT CRITERION 4 
    4. Marketing policies comply with all legal and ethical requirements. 

    ASSESSMENT CRITERION 5 
    5. Marketing policies define resource requirements and optimise their use. 

    ASSESSMENT CRITERION 6 
    6. Marketing policies are documented and communicated according to the organisations procedures. 

    SPECIFIC OUTCOME 2 
    Implement marketing policies. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Marketing policies are implemented within given time and resource constraints. 

    ASSESSMENT CRITERION 2 
    2. Procedures followed for implementation conform to the organisations policies and plans. 

    ASSESSMENT CRITERION 3 
    3. Specified outputs and performance standards are identified and presented to those responsible for meeting them. 

    ASSESSMENT CRITERION 4 
    4. Existing and additional resources are optimised to achieve marketing requirements. 

    SPECIFIC OUTCOME 3 
    Monitor and review marketing policies. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Marketing policy performance is monitored and identifies deviations from policy. 

    ASSESSMENT CRITERION 2 
    2. Marketing policies are monitored to enable remedial actions to be implemented . 

    ASSESSMENT CRITERION 3 
    3. Marketing policies take account of changes in environmental circumstances and are adjusted accordingly. 

    ASSESSMENT CRITERION 4 
    4. Opportunities to improve marketing policies are identified and communicated to all stakeholders. 

    ASSESSMENT CRITERION 5 
    5. Marketing policy changes are initiated with individuals or groups who have authority for action. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad and integrated understanding of the organisational strategy and purpose.
  • A comprehensive overview and understanding of the strategic imperatives of the business.
  • A comprehensive understanding of the organisational and functional key performance indicators.
  • An all rounded understanding of the dynamics, demographics and potential of the given market.
  • A broad and general understanding of the cross-function relationships with the rest of the business and all stakeholders
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body (ETQA) and the services ETQA 
    		•


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems related to the setting of market policy. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in setting, monitoring and reviewing marketing policy. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information so that the development and setting of market policies is accurate and meets the business strategic plan. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when sourcing information, reviewing policies and while monitoring and providing feedback. 

    UNIT STANDARD CCFO SCIENCE 
    Understand the world as a set of related systems where the setting of marketing policy depends on the overall business plan and objectives. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  22872   National Diploma: Marketing Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.