SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Design research projects that meet the requirements of the brief

SAQA US ID	UNIT STANDARD TITLE
10084	Design research projects that meet the requirements of the brief
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 6	Level TBA: Pre-2009 was L6	32
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2005-09-13	2008-09-13	SAQA 0160/05
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2009-09-13		2012-09-13

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:

Identifying information needs

Designing appropriate sample

Designing appropriate data collection tool

Identifying available sources of information

Drawing up project plan proposal

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification, will have demonstrated competency against the standards in the qualification, National Diploma in Customer Management or equivalent at NQF Level 5.

UNIT STANDARD RANGE

Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Marketing including direct marketing and relationship marketing.

Marketing research including quantitative and qualitative research.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Identify information needs

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Information requirements are extracted from the end user

ASSESSMENT CRITERION 2

2. Marketing, business and research objectives are clearly identified

SPECIFIC OUTCOME 2

Design appropriate sample

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Sampling procedures are designed

ASSESSMENT CRITERION 2

2. Optimum sample size is designed

ASSESSMENT CRITERION 3

3. Sample structure is designed

SPECIFIC OUTCOME 3

Design appropriate data collection tool

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Data collection tool meets research objectives

ASSESSMENT CRITERION 2

2. Guidelines for questionnaire/discussion guide are provided

ASSESSMENT CRITERION 3

3. These guidelines are complementary to the identified objectives

SPECIFIC OUTCOME 4

Identify available sources of information

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Relevant sources are identified

ASSESSMENT CRITERION 2

2. Relevant sources are obtained

SPECIFIC OUTCOME 5

Draw up project plan / proposal

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Identified objectives encompass user requirements

ASSESSMENT CRITERION 2

2. Time frames meet end user requirements

ASSESSMENT CRITERION 3

3. Budgets are within end user parameters

ASSESSMENT CRITERION 4

4. Plan/proposal is in the required format

ASSESSMENT CRITERION 5

5. Plan/proposals completed within agreed time frames

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this standard will be accredited by the Educational & Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

A comprehensive understanding of techniques and methods for identifying information needs.

A broad and generic understanding of techniques for researching and analysing local and international market trends.

A basic understanding of corporate and organisational business and marketing strategies.

An all rounded understanding of techniques for designing research project interventions.

A broad understanding of techniques and methods for verbal, written and visual presentations.

An all rounded and generic understanding of the industry, the product and the industry role players

Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body (ETQA) and the services ETQA.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems pertaining to requirements in an organisation.

UNIT STANDARD CCFO WORKING

Work effectively with others in order to ensure that all project plans and proposals are accurate and contain relevant information research project.

UNIT STANDARD CCFO ORGANISING

Organise oneself and one's activities so that alternative research projects are in place in the event of current projects being rejected or failing or there are insufficient resources available to implement the projects.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically and constructively evaluate information so decision of research project is inline with organisational requirements.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively when designing, research related projects so that all stakeholders correctly apply research methodology.

UNIT STANDARD CCFO DEMONSTRATING

Be culturally sensitive across a range of social contexts when designing and developing research projects, so that these are appropriate and acceptable.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Elective	20897	National First Degree: Marketing Research	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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