SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Analyse and interpret research in line with research requirements and communicate results 
SAQA US ID UNIT STANDARD TITLE
10083  Analyse and interpret research in line with research requirements and communicate results 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  32 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2005-09-13  2008-09-13  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-09-13   2012-09-13  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Conducting relevant analyses
  • Collating pertinent information from data
  • Transforming information into knowledge
  • Drawing conclusion from research results
  • Communicating data, information and conclusions to end user 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification, will have demonstrated competency against the standards in the qualification, National Diploma in Customer Management or equivalent at NQF Level 5. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Analyses including customers' profiles, product consumer profiles, comparative analysis, competitive analysis, Strengths, Weaknesses, Opportunities, Threats, (SWOT) analysis, value chain analysis, life-cycle analysis.
  • Marketing research including quantitative and qualitative research. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Conduct relevant analyses 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Statistical tests are applied to the data 

    ASSESSMENT CRITERION 2 
    2. Outcomes are recorded 

    SPECIFIC OUTCOME 2 
    Collate pertinent information from data 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Results are analysed against the research objectives 

    ASSESSMENT CRITERION 2 
    2. Findings are summarised 

    ASSESSMENT CRITERION 3 
    3. The information are structured and sequenced 

    SPECIFIC OUTCOME 3 
    Transform information into knowledge 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. The analysis is evaluated 

    ASSESSMENT CRITERION 2 
    2. Findings are interpreted accurately 

    ASSESSMENT CRITERION 3 
    3. Information is usable 

    SPECIFIC OUTCOME 4 
    Draw conclusion from research results 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Conclusions are drawn against the research objectives 

    ASSESSMENT CRITERION 2 
    2. Conclusions are applied to market objectives 

    SPECIFIC OUTCOME 5 
    Communicate data, information and conclusions to end-user 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. A report is compiled 

    ASSESSMENT CRITERION 2 
    2. A presentation is compiled 

    ASSESSMENT CRITERION 3 
    3. Findings are presented 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational &Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A comprehensive understanding of techniques and methods for conducting analyses.
  • A broad understanding of techniques for analysing data for research requirements.
  • A basic understanding of corporate and organisational business and marketing strategies.
  • A broad understanding of techniques and methods for verbal, written and visual presentations.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body (ETQA) and the services ETQA. 
    		•


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to data interpretation requirements in an organisation. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure that all data researched and retention strategies analysed and are accurate and relevant. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically and constructively evaluate information so that analyses conducted are accurate and inline with organisational requirements. 

    UNIT STANDARD CCFO SCIENCE 
    Understand the world as a set of related systems where data analysis information leads to overall success of the organisation. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  20897   National First Degree: Marketing Research  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered"     		 2018-06-30   


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.