SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Identify innovation opportunities

SAQA US ID	UNIT STANDARD TITLE
10075	Identify innovation opportunities
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 6	Level TBA: Pre-2009 was L6	15
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2005-09-13	2008-09-13	SAQA 0160/05
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2009-09-13		2012-09-13

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:

Identifying and examining processes and methods to facilitate innovation within an organisation

Leading and managing innovation processes within an organisation

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence against the standards in the National Diploma in Marketing Communication or Marketing Management or Marketing Research or equivalent at NQF Level 5, or equivalent or Customer Management.

UNIT STANDARD RANGE

Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Standard applies to marketing management, customer management, marketing communications and marketing research.

Innovation techniques including innovation sponsors, innovation time, innovation teams, innovation forums and specific innovation objectives.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Identify and examine processes and methods to facilitate innovation within an organisation

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Conceptual differences between creativity and innovation are interpreted and their implications discussed.

ASSESSMENT CRITERION 2

2. Effects, which stimulate or frustrate creativity and innovation within an organisation is identified, recognised and implemented.

ASSESSMENT CRITERION 3

3. Opportunities to facilitate innovation are examined and identified.

ASSESSMENT CRITERION 4

4. Processes for stimulating innovation are identified and described.

SPECIFIC OUTCOME 2

Lead and manage innovation processes within an organisation

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Innovation structure is established, which clarifies goals and expectations.

ASSESSMENT CRITERION 2

2. Innovation management roles are clarified and assigned to specific people as a means of using, developing and enhancing skills.

ASSESSMENT CRITERION 3

3. Innovation project participants are protected and supported, to enable them to function creatively in conditions of uncertainty and risk including the freedom to fail.

ASSESSMENT CRITERION 4

4. Advice and assistance are provided only when and where necessary to allow progress to be maintained.

ASSESSMENT CRITERION 5

5. Individuals or work teams are encouraged to work autonomously.

ASSESSMENT CRITERION 6

6. Joint commitment to innovation is supported and provided.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

A broad and general understanding of methods and techniques for identifying and examining processes, which facilitate innovation.

An all rounded understanding of methods and techniques to allow innovation to take place within an organisation.

An all rounded understanding of methods and techniques, which allow for idea generation are identified.

A general understanding of methods and techniques to lead people in a creative.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems, which hinder or halt the innovation or creativity within an organisation.

UNIT STANDARD CCFO ORGANISING

Organise oneself and one's activities so that time is available to assist those who wish to be used in innovation and creative practices.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information in the development and application of innovation in an organisation.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively so that people will see and feel the freedom to operate within a creative and innovative business.

UNIT STANDARD CCFO SCIENCE

Understand the world as a set of related systems in that innovation and creativity lead to people who are self managed and act autonomously.

UNIT STANDARD CCFO CONTRIBUTING

Be culturally sensitive across a range of social contexts so that people feel comfortable at all levels and with varying cultural backgrounds in using innovation in a marketing practice.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	20909	National First Degree: Customer Management	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30
Core	20905	National First Degree: Marketing Communication	Level 6	NQF Level 07	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual
Core	20901	National First Degree: Marketing Management	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30
Core	20897	National First Degree: Marketing Research	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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