SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Design samples to represent the desired population

SAQA US ID	UNIT STANDARD TITLE
10057	Design samples to represent the desired population
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 5	Level TBA: Pre-2009 was L5	12
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2024-06-30		2027-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This standard is an Elective unit standard and forms part of the National Diploma and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a marketing environment, specialising in Market Research, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are involved as individuals and want to become involved in a range of marketing research activities.

The qualifying learner is capable of:

Selecting appropriate sampling methods

Designing the sample to meet budget and timing constraints

Designing the sample to meet analysis requirements

Designing sample size appropriate for the decisions being taken

Constructing sampling plan and instructions thereof

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate - Marketing Research or equivalent at NQF4.

UNIT STANDARD RANGE

Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Select appropriate sampling method.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Sampling method covers the desired population adequately

ASSESSMENT CRITERION 2

2. Sampling method is suitable for the gathering of the described information

ASSESSMENT CRITERION 3

3. Sampling method is usable for field staff

SPECIFIC OUTCOME 2

Design the sample to meet budget and timing constraints.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Client's requirements are assessed.

ASSESSMENT CRITERION 2

2. Quotas are in the correct format.

ASSESSMENT CRITERION 3

3. Sample size/method and cost linkage is explained.

ASSESSMENT CRITERION 4

4. Timing/operational limitations are understood.

ASSESSMENT CRITERION 5

5. Sample sizes, which are inadequate/inappropriate, are noted.

SPECIFIC OUTCOME 3

Design the sample to meet analysis requirements.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Required level of precision is achieved for the cross-tabulations proposed/analysis needed.

ASSESSMENT CRITERION 2

2. Required level of precision is achieved in the analysis needed.

ASSESSMENT CRITERION 3

3. Sample is designed in accordance with analysis requirements.

SPECIFIC OUTCOME 4

Design sample size appropriate for the decisions being taken.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Concept of precision and risk in different sample sizes is explained.

ASSESSMENT CRITERION 2

2. Concept of precision and risk in different sample method is explained.

ASSESSMENT CRITERION 3

3. Sample design is in line with decision taken.

SPECIFIC OUTCOME 5

Construct sampling plan and instructions thereof.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Instructions are practical and understandable.

ASSESSMENT CRITERION 2

2. The final Sampling Plan meets all requirements of the brief.

ASSESSMENT CRITERION 3

3. Sampling plan is constructed in the required time frame and format.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

A general and broad understanding of techniques and methods for conducting sampling process.

An all rounded and generic understanding of the industry, the product and the industry role players.

Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body and the services ETQA.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems pertaining to sampling method requirements in an organization.

UNIT STANDARD CCFO WORKING

Work effectively with others in order to ensure that sampling methods described are applied, monitored and complied with.

UNIT STANDARD CCFO ORGANISING

Organise oneself and one's activities so that alternative sampling methods are in place in the event of current sampling methods being.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organize and critically and constructively evaluate information so sampling methods are accurate and in line with organizational requirements.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively when designing sampling methods so that all stakeholders correctly interpret and apply sampling methods.

UNIT STANDARD CCFO CONTRIBUTING

Be culturally sensitive across a range of social contexts when designing and developing sampling methods, so that these are appropriate and acceptable to a range of consumers with varying incomes and buying needs and cultural backgrounds.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Elective	58978	National Certificate: Journalism	Level 5	Level TBA: Pre-2009 was L5	Passed the End Date - Status was "Reregistered"	2023-06-30	MICTS
Elective	20896	National Diploma: Marketing Research	Level 5	NQF Level 05	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	Frayintermedia Cc
2.	HILLCROSS BUSINESS SCHOOL (PTY
3.	Jeppe College of Commerce and
4.	MBOWA COLLEGE PTY LTD
5.	Musengavhadzimu Media
6.	Posh Multimedia
7.	Pretoria Technical College
8.	Together Lifestyle Resort Pty Ltd
9.	TSP COLLEGE
10.	Varsity Institute of Science & Technology (Pty)Ltd
11.	VUTHLARI MARKETING CONSULTING
12.	Whitestone College