SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Lead a team of marketers and service providers

SAQA US ID	UNIT STANDARD TITLE
10042	Lead a team of marketers and service providers
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 5	Level TBA: Pre-2009 was L5	10
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2026-06-30		2029-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This unit standard is a core standard and forms part of the qualification, National Diploma and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.

This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:

Setting objectives for marketing team

Coaching marketing staff to be able to achieve objectives

Monitoring performance of marketing staff against targets

Providing feedback on performance

Taking corrective action as needed

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing management or Customer Management or equivalent at NQF Level 4.

UNIT STANDARD RANGE

Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Media will include all electronic, print, outdoor, digital media, e-media and direct media.

Coaching including training, development, mentorship, skills training, knowledge, enhancement and attitude development

Marketing objectives including research, sales, market share, profit, communications strategy, media exposure, processing and target audience.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Set objectives for marketing team

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Marketers and service providers set objectives within the organisational framework

ASSESSMENT CRITERION 2

2. Marketers and service providers set objectives, which are specific, measurable, and achievable.

ASSESSMENT CRITERION 3

3. All stakeholders are consulted within the process of setting objectives

SPECIFIC OUTCOME 2

Coach marketing staff to be able to achieve objectives

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Coaching plans are developed and selected in consultation with relevant individuals

ASSESSMENT CRITERION 2

2. Coaching initiatives are planned and in the required format and within scheduled timeframe

ASSESSMENT CRITERION 3

3. Coaching is matched to the individuals goals, needs and objectives

ASSESSMENT CRITERION 4

4. Coaching is linked to the workplace skills plan

ASSESSMENT CRITERION 5

5. Coaching is implemented in an environment conducive to learning and performance improvement

SPECIFIC OUTCOME 3

Monitor performance of marketing staff against targets

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Competence of individuals and teams is assessed against agreed standards and objectives and within agreed procedures and timeframes

ASSESSMENT CRITERION 2

2. Selected evaluation methods are relevant, fair and known to the individual or team being assessed

ASSESSMENT CRITERION 3

3. Monitoring of performance is done in a manner which is based on establish methods

ASSESSMENT CRITERION 4

4. Collected information is complete, accurate, current and agreed with the individual or team

ASSESSMENT CRITERION 5

5. Performance is recorded in the agreed format

ASSESSMENT CRITERION 6

6. Monitoring and assessment individuals and teams is provided on an on-going basis to agreed timeframes

SPECIFIC OUTCOME 4

Provide feedback on performance

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Feedback provided to individuals and teams is factual, concise and relevant to agreed standards

ASSESSMENT CRITERION 2

2. Opportunities for improvement are identified

ASSESSMENT CRITERION 3

3. Feedback is provided in a manner, time and place appropriate to all stakeholders

ASSESSMENT CRITERION 4

4. Opportunities are provided for individuals and teams to comment on the evaluation and procedures

ASSESSMENT CRITERION 5

5. Details of action to be taken as a result of the feedback are accurate and comply with requirements

ASSESSMENT CRITERION 6

6. Records of feedback are factual, current and are maintained in a secure environment and are available to authorised uses

SPECIFIC OUTCOME 5

Take corrective action as needed

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Standards and objectives are altered in accordance with the required timeframe and format

ASSESSMENT CRITERION 2

2. Remedial activities are implemented in accordance with plan

ASSESSMENT CRITERION 3

3. Corrective action is taken within the agreed format and timeframe

ASSESSMENT CRITERION 4

4. Individual involved in the implementation of corrective action are consulted with, and feedback sought on the effectiveness of the remedial activities

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE).

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

A basic understanding of principles, methods and techniques for leading individuals and teams.

A broad general understanding of performance evaluation methods and procedures.

A comprehensive understanding of organisational policies and procedures pertaining to the assessment/review of performance.

A broad general understanding of coaching methods and techniques.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems related to poor performance of individuals or teams.

UNIT STANDARD CCFO WORKING

Work effectively with others when providing coaching on performance.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information to ensure information is accurate and evaluated in line with organisational strategy.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively when reviewing and presenting individuals with a synopsis of their performance.

UNIT STANDARD CCFO SCIENCE

Understand the world as a set of related systems where correct performance assessment, coaching and feedback lead to the overall growth and success of the individual or team.

UNIT STANDARD CCFO DEMONSTRATING

Be culturally sensitive across a range of social contexts when analysing and coaching individuals and teams, so that these actions are appropriate and acceptable to people with varying cultural backgrounds.

UNIT STANDARD CCFO CONTRIBUTING

Contribute to the full personal development of each learner and the social economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of meeting performance standards.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	20908	National Diploma: Customer Management	Level 5	NQF Level 05	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Core	20904	National Diploma: Marketing Communications	Level 5	NQF Level 05	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Core	61593	National Diploma: Marketing Management	Level 5	NQF Level 05	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual
Core	20896	National Diploma: Marketing Research	Level 5	NQF Level 05	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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