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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Advanced Certificate in Photography 
SAQA QUAL ID QUALIFICATION TITLE
99640  Advanced Certificate in Photography 
ORIGINATOR
Potchefstroom Akademie (Edms) Bpk/Potchefstroom Academy (Pty) Ltd 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Advanced Certificate  Field 02 - Culture and Arts  Visual Arts 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  130  Not Applicable  NQF Level 06  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2031-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The qualification was designed to ensure that graduates will be equipped with:
  • Knowledge of the theory of photography, significant software usage relevant to industry standards, as well as the ability to create a Photographic business identity and use mastered.
  • Expertise to combine graphic and visual elements via software and technical abilities with a view to appropriately interpret and implement Photographic briefs.
  • Cognitive competencies to effectively function within the Photography industry - as individuals but also as members and leaders of teams.
  • The ability to effectively communicate creative and innovative ideas related to the world of Photography and the type of Photographic briefs that a Professional Photographer may be exposed to (both verbally and by way of appropriate media and technology).
  • A sound ethical and professional foundation to successfully enter and function in the field of photography.

    Rationale:
    This qualification has been developed to enhance the learners' expertise in photography applications and for the learners to be able to integrate and apply advanced software application of graphics and visuals so that the learners will have a competitive edge in the Photographic industry.

    This qualification will prepare learners for a career in the commercial photography industry as there is a need for professional Photographers within the rapidly developing Visual Communication, Advertising and Media industries.

    This qualification will deliver graduates who are professional Photographers and entrepreneurs, educated and appropriately trained in the field of Photography. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    RPL is used when no formal training or learning has taken place and in cases where Credit Accumulation and Transfer (CAT) cannot be performed. As stated, RPL may be carried out at any level of learning and provides an alternative access route into a qualification of learning for those who do not meet the formal entry requirements for admission.

    The candidate seeking access through RPL will provide a Portfolio of Evidence outlining experience and competencies gained. RPL is also used to determine the level of study in a qualification to which the RPL applicant will be admitted.

    As part of good RPL practice no more that 10% of a cohort of learners in the Qualification can be admitted through an RPL process.

    RPL assessment constitutes two parts, namely the Cognitive Assessment and Supporting Documentation that provides an insight into required competencies needed in terms of knowledge and expertise gained in practices in the field of work. Academic staff involved in the qualification will be responsible for the assessment of the RPL portfolio. The assessment will be fair and transparent and the general policy on appeals procedures applies to RPL candidates not satisfied with the assessment results or process.

    RPL may be used to grant exemption for modules in the qualification as well as for granting admission.
    Entry Requirements:
    The minimum requirement for this qualification is:
  • Higher Certificate in Photography, Level 5. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification consists of compulsory modules at NQF Level 6, totalling 130 Credits
  • Advanced Theory of Photography, 15 Credits.
  • Advanced Applied Photography, 60 Credits.
  • Advanced Visual Literacy, 15 Credits.
  • Advanced Digital Media, 15 Credits.
  • Advanced Graphic Design, 10 Credits.
  • Advanced Professional Photography, 15 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Apply key terms, concepts, facts, principles, rules and theories in the Photographic field of unfamiliar but relevant contexts.
    2. Select and evaluate the technical aspects, digital post production and practical applications to solve fundamental problems in the photographic environment with a view to enhance technical application and presentation of work performed.
    3. Demonstrate software proficiency to develop sophisticated and professional creative solutions through visual communications.
    4. Understand and apply business practices common to the Photography industry. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Understand and apply industry-relevant software, concepts, facts, principles, rules and procedures of the Photographic field.
  • Integrate the theories and techniques of photography to apply in visual communication design, advertising, multimedia, and imaging in graphic design (printed matter).
  • Select appropriate procedures, equipment and techniques to make and refine Photographic and digital works.
  • Investigate the world as a source of ideas, concepts and subject matter for Photographic and digital works.
  • Show an awareness of the practical use, and characteristics of the prescribed software.
  • Make informed choices to develop and extend concepts and different meanings in their Photographic and digital works.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Investigate the visual text, digital Photography and photography practice related problems by identifying, evaluating and solving communication problems in familiar and new contexts.
  • Identify and analyse design problems through the process of gathering evidence within a defined context and applying creative, functional design solutions based on evidence and procedures appropriate to the industry.
  • Distinguish and solve Photographic-related problems in unfamiliar contexts.
  • Apply the solutions during the conceptualisation of projects in the Photographic environment.
  • Apply solutions based on relevant evidence and procedures or other forms of explanation.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Apply creative and functional design solutions based on evidence and procedures appropriate to the industry.
  • Exhibit different forms of knowledge of the design principles and techniques essential for effective visual communication.
  • Access, process and manage different sources of information and successfully apply it by using Graphic Design related hardware and software at industry level.
  • Substantiate recommended settings and equipment in accordance with the specified and appropriate professional application and practices within the Photography industry.
  • Create works of photography that contains meanings/messages in a creative and innovative way as a visual communication design.
  • Identify and analyse design problems through the process of gathering evidence within a defined context and apply creative, functional design solutions based on evidence and procedures appropriate to the industry.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Develop professional objectives based upon careful consideration of the financial, legal, organisational, promotional, interpersonal and ethical practices particular to Photography.
  • Identify the government requirements for business licensing and registration and describe the procedures to that need to be followed to obtain a business licence.
  • Explain tax obligations and maintain appropriate records.
  • Develop realistic and comprehensive estimates and budgets.
  • Identify the value of the creative product as a business asset and rights of the artist regarding reproduction licensing and usage.
  • Identify the importance of ethical business practices relevant to the Photography industry.
  • Explain the principles and practices of maintaining professional relationships with clients, suppliers, support personnel, and competitors.

    Integrated Assessment:
    According the assessment policy of Potchefstroom Academy all assessments must be fair, valid and reliable. An Integrated Assessment approach is incorporated through continuous formative and summative assessment processes.

    Theory assessment:
    A variety of assessment strategies and/or approaches must be used such as, but not limited to:
  • Tests.
  • Assignments.
  • Workbooks.
  • Projects.
  • Demonstrations.

    Practical assessment:
    May take the form of:
  • Written.
  • Practical.
  • Oral assessment.
  • Case studies and work integrated learning. 
    		•

    INTERNATIONAL COMPARABILITY 
    The qualification has been compared against similar qualifications internationally. In particular, it compares favourably with similar qualifications offered in Ireland and Australia.

    In Ireland at Griffith College the Advanced Certificate in Photography is being offered. The aim of the qualification is to provide learners with the opportunity to acquire the knowledge, skill and competence to work independently in a professional photographic setting. The qualification focuses primarily on the technical and historical aspects of Photography. The aim is to ensure that learners are competent and confident in both the usage of camera controls and darkroom techniques. Learners also develop a sound understanding of light and exposure, studio lighting techniques and the technical, aesthetic and communicative aspects of the medium of photography, both analogue and digital.

    In New Zealand a Certificate in Advanced Photography is offered. The qualification is designed to progress and accelerate the learner's understanding of the photographic process with particular emphasis on studio photography, Modern Digital Photography, Alternative Processing and Darkroom Techniques as they relate to commercial or personal applications.

    Conclusion:
    This qualification compares favourably with the cited international cases since it has certain features and aspects of Visual Communication (including basic aspects of visual literacy) in the qualification to build a conceptual foundation for photography practice as a mode of visual communication. Furthermore, learners master various software packages related to digital image manipulation in line with current trends in this industry. 

    ARTICULATION OPTIONS 
    Specific articulation:
    There are no specific vertical and horizontal articulation qualification options offered by Potchefstroom Academy (PTY) Ltd.

    Systemic articulation:
    The qualification offers systemic articulation with the following qualifications offered by other institutions, provided the learner meets the minimum entry requirements:

    Horizontally Articulation:
  • Diploma in Photography, Level 6.
  • Diploma in Visual Communication, Level 6.
  • Bachelor of Arts in Visual Communication, Level 6.

    Vertically Articulation:
  • Bachelor of Technology: Photography, Level 7.
  • Bachelor of Arts: Visual Communication Design, Level 7. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.