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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Advanced Diploma in Tourism Management 
SAQA QUAL ID QUALIFICATION TITLE
99378  Advanced Diploma in Tourism Management 
ORIGINATOR
Tshwane University of Technology (TUT) 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Advanced Diploma  Field 11 - Services  Hospitality, Tourism, Travel, Gaming and Leisure 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2031-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The purpose of this qualification is to educate and train learners in the field of tourism management. The qualification aims to promote the critical and developmental human resource requirements of the sector by developing industry-specific skills, knowledge, values, attitudes and self-development of learners from a variety of backgrounds.

The Advanced Diploma in Tourism Management is designed to prepare learners for postgraduate study through the deepening of their knowledge and understanding of theories, skills, methodologies and practices in tourism management. It will enable learners to develop the ability to formulate, undertake and resolve more complex theoretical and practice-related problems and tasks through the selection and use of appropriate methods and techniques.

After completion of this qualification, learners will be able to independently carry out their required duties and make decisions within the tourism industry. This also entails preparing the learner to be sensitive to issues in relation to race, gender, age, sexual orientation and discrimination.

Rationale:
The tourism industry globally and in South Africa has shown continued growth. The growth of the South African tourism industry results in an ever increasing demand for labour. Thus, there is a need for the development of well-qualified staff to support the corporate tourism business and to advance entrepreneurship in the sector.

The demand for advanced education in tourism is increasing as a growing number of prospective learners realise the career prospects it may offer. Tourism is a dynamic global phenomenon that requires advanced skills and knowledge to enable individuals to capitalise on the career opportunities rendered by this industry. The Advanced Diploma in Tourism Management provides a platform to capacitate professionals in the tourism industry with skills and competences that will enable them to contribute to the further development of the industry. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL):
As per institutional policy, credits towards this qualification may be obtained by means of Recognition of Prior Learning (RPL). Candidates who do not meet the minimum entrance requirements but who can demonstrate satisfactory levels of competence in the field may apply for RPL and may be granted entry to the qualification on this basis.

Entry Requirements:
In order to gain access to this qualification, an applicant is required to have a:
  • Diploma in either Tourism Management, Ecotourism Management, Adventure Tourism Management, Casino Resort Management or Event Management at Level 6.
    Or
  • An equivalent qualification at Level 6. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    The qualification comprises both compulsory and elective modules worth 30 credits each, all at NQF Level 7, totalling 120 credits.

    Compulsory Modules, 90 Credits:
  • Strategic Tourism Management.
  • Contemporary Issues in Tourism.
  • Research Methodology.

    Elective Modules, 30 Credits (Choose one):
  • Adventure Leadership IV.
  • Event Planning IV.
  • Tourism Development IV. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Apply the principles, concepts and theories within sustainable event management.
    2. Analyse the different roles, relationships and challenges related to sustainable industry management principles.
    3. Demonstrate an understanding of the strategic landscape of the tourism industry.
    4. Demonstrate a clear and concise understanding of basic research methodology.
    5. Demonstrate a clear understanding and application of leadership principles within the context of adventure tourism.
    6. Understand and apply the sustainable tourism planning principles. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • The most established event management theories, concepts and principles as well as their current applications are evaluated and critiqued.
  • The processes and procedures related to sustainable event management are understood.
  • The different aspects of sustainable event management are recognised.
  • Resources used in event sustainability are allocated, directed and controlled to ensure that these resources are used in the most efficient and effective manner to benefit the event.
  • The impact of events on the natural, cultural and social environment is minimised.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Case studies of typical challenges are examined and solutions to industry specific challenges are identified and discussed.
  • Appropriate responses to impacts and trends of sustainability affecting the events industry and the various stakeholders are provided.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • The key concepts related to the strategic management of the tourism industry are understood and applied.
  • Different types of strategies used in strategic management are identified and evaluated.
  • Various case studies are examined to identify weaknesses in order to make improvements on the business strategy, including the vision and mission statements, audits and monitoring mechanisms.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • The basic principles regarding quantitative and qualitative data analysis are understood.
  • Tourism information is gathered through applying research design, utilising sampling techniques, identifying and selecting methods for research information and statistical analysis.
  • Advanced research methods are identified to solve problems and to communicate research results effectively to the tourism industry.

    Associated Assessment Criteria for Exit Level Outcome 5:
  • The concept of leadership is explained and understood.
  • The difference between the concepts of leadership and management is understood.
  • Leadership techniques are applied in line with international standards and best practice to both individuals and teams in the adventure tourism sector.
  • The impact of leadership techniques on co-employees, shareholders, stakeholders and clients are evaluated.

    Associated Assessment Criteria for Exit Level Outcome 6:
  • The principles that govern tourism planning in various geographical settings are analysed.
  • The strategic importance of tourism planning to achieve sustainable tourism development is analysed.
  • Specific case studies relating to tourism development are analysed and evaluated for weaknesses and strengths.
  • The tourism planning guidelines are compared and contrasted for different tourism niche markets such as ecotourism, mass tourism, and adventure tourism.

    Integrated Assessment:
    A combination of formative and summative methodologies is applied, integrating theory and practice. Integrated assessment implies a planned combination of formative and summative assessment strategies.

    Formative assessment strategies are continuous and aimed at giving learners feedback on their progress in the achievement of learning outcomes as well as to integrate theoretical and practical competence. Such strategies include informal assignments, discussions, case studies, informal tests and tutoring.

    Summative assessment strategies are aimed at judgement of the learning in relation to the exit level outcomes of the qualification. Such strategies include examinations, reports, projects or equivalent such as a portfolio of evidence which is representative of a selection of the outcomes. 
    		•

    INTERNATIONAL COMPARABILITY 
    The Advanced Diploma in Tourism Management has been compared to qualifications from the following countries:

    Australia:
    The Technical and Further Education (TAFE) International colleges around Western Australia offer an Advanced Diploma in Travel and Tourism. The qualification is aimed at providing learners with practical skills in the fields of Management, Marketing, Human Resources, Law, as well as knowledge in Risk, Finances and Budgets. The qualification also presents learners with the opportunity to specialise in a specific area such as Marketing, Management, and Product Development. Upon completion of the qualification, learners will be able to:
  • Develop and implement a business plan.
  • Develop and implement marketing strategies.
  • Develop tourism products.
  • Establish and maintain a work health and safety system.
  • Manage finances and risks.
  • Research and comply with regulatory requirements.

    Singapore:
    An Advanced Diploma in Hospitality and Tourism Management is offered by the East Asia Institute of Management in Singapore. Six months of the qualification involves an internship programme with a recognised tourism entity. The qualification provides learners with an appreciation of the mechanism of the hospitality and tourism industry; understanding of the management and organisation involved in the provision and consumption of the hospitality and tourism products and services. It is designed to prepare learners for supervisory and management level responsibilities in the Hospitality and Tourism sector. The qualification also seeks to develop graduates with abilities to adapt and manage an increasingly diverse hospitality and tourism industry, sound problem-solving skills, and good analytical and evaluative skills. The Advanced Diploma in Hospitality and Tourism Management includes a research module with the aim to sharpen the learner's scientific enquiry skills and to assist them in making evidence-based business decisions.

    Conclusion:
    Although the South African qualification title differs from those of the two countries cited above, the overarching purpose is to prepare learners in the management of the tourism industry. All the qualifications aim to develop the learners' research capabilities in order to make sound business decisions based on scientific research findings. The Advanced Diploma in Tourism Management thus compares well with the two international qualifications used in the study. 
    		•

    ARTICULATION OPTIONS 
    This qualification offers specific horizontal articulation opportunities only with the following qualifications offered by Tshwane University of Technology (TUT).

    Horizontal Articulation:
  • Bachelor of Technology in Adventure Tourism Management at Level 7, (ID 72368).
  • Bachelor of Technology in Hospitality Management at Level 7, (ID 72413).

    The qualification offers systemic articulation with the following qualifications offered by other institutions, provided the learner meets the minimum entry requirements:

    Horizontal Articulation:
  • Bachelor of Commerce in Hospitality Management, Level 7
  • Higher Diploma in Hospitality Management, Level 7

    Vertical Articulation:
  • Bachelor of Commerce Honours in Tourism Management, Level 8.
    Or
  • Postgraduate Diploma in Tourism Management, Level 8. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Tshwane University of Technology (TUT) 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.