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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Advanced Diploma in Sport Management 
SAQA QUAL ID QUALIFICATION TITLE
98986  Advanced Diploma in Sport Management 
ORIGINATOR
Tshwane University of Technology (TUT) 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Advanced Diploma  Field 02 - Culture and Arts  Sport 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2031-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The Advanced Diploma in Sport Management is developed to equip learners with knowledge and skills that will enable them to develop tools and techniques that are required in the management of sport, fitness and recreation enterprises, sports organisations and individuals involved in sport and fitness activities. This qualification will also prepare learners to promote good governance, professionalism and expertise within the sport, fitness and recreation environment.

The purpose of the Advanced Diploma in Sport Management is also to prepare learners for post graduate studies through the deepening of their knowledge and understanding of theories, methodologies and practices related to sport management.

This qualification enables learners to develop the ability to formulate, undertake and resolve more theoretical and practice related problems and tasks within the sport, fitness and recreation industry.

Upon qualifying the learner will be able to:
  • Develop tools, strategies and practices to establish and enhance the marketing of sport, fitness and recreation enterprises, organisations and personalities.
  • Develop and plan strategic fitness and recreation programmes.
  • Integrate and apply strategic, operational and leadership principles and practices with full cognisance of ethical and environmental considerations within a sport, fitness and recreation establishment.
  • Demonstrate knowledge of academic research methods and designs used within the field of sport management.

    Rationale:
    The 2012 South African Sport Confederation and Olympic Committee (SASCOC) report on South African sport academies revealed the following challenges faced by sport federations and organisations:
  • Lack of clearly defined and administered policies.
  • Poor monitoring and evaluation of programmes, events and activities.
  • Lack of capacitated sport administrators.

    This qualification will breach the current skills gap by positively impacting on the management of sports organisations, on the integration of sports within the community to promote healthy lifestyles and on the ability of individuals in the community (learners) to host international events.

    The Advanced Diploma in Sport Management will accommodate individuals and sport professionals who are interested in contributing to sport administration and management. Possible careers that learners of this qualification will access include: sport administrators, sport co-ordinators, sport officers, sport managers and sport marketers. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    As per the institutional policy, credits towards this qualification may be obtained by means of recognition of prior learning (RPL). Candidates who do not meet the minimum entrance requirements but who can demonstrate satisfactory levels of competence in the field may apply for Recognition of Prior Learning and may be granted entry to the qualification on this basis.

    Entry Requirements:
    Learners with the following achievements will be afforded entry into this qualification:
  • A Diploma in Sport Management, Level 6.
    Or
  • A relevant Bachelor's Degree at NQF Level 7. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    The qualification comprises compulsory modules at NQF Level 7 with Credits totalling 120.
  • Sport Management IV, 30 Credits.
  • Sport Marketing IV, 30 Credits.
  • Research Methodology, 30 Credits.
  • Sport, Fitness and Recreation Studies IV, 30 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Demonstrate the ability to develop tools, strategies and practices to establish and enhance the marketing of sport, fitness and recreation enterprises, organisations and personalities.
    2. Demonstrate the ability to develop and plan strategic fitness and recreation programmes.
    3. Integrate and apply strategic, operational and leadership principles and practices with full cognisance of ethical and environmental considerations within a sport, fitness and recreation establishment.
    4. Demonstrate knowledge of academic research methods and designs used within the field of sport management. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • An understanding of human management and fiscal and physical resources as they relate to sport is demonstrated.
  • Skillful operation of technology and assessment related tools that may be applied to various sport management settings are demonstrated.
  • Fundamental marketing concepts appropriate to the sport industry are applied.
  • The uniqueness of the sport product and the unique aspects of sport consumer and sport product markets are considered during the development of marketing processes.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Fitness and recreation programmes for groups and individuals are planned and developed.
  • The critical elements of a turf management programme are understood and explained.
  • A strategic management plan is designed and executed for a sport event.
  • Components of a sport specific risk management plan are identified.
  • The cultural traditions, social values, and psycho-social experiences related to sport are explained.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Critical performance dimensions which serve as a focus for business units and employees are identified and analysed.
  • Performance standards are developed to serve as a basis to measure actual performance.
  • Knowledge of the concepts of management and leadership are demonstrated and the various skills, roles, and functions of sport managers are described.
  • Concepts of morality and theories of ethics as they apply to sport are explained.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Knowledge of the steps in the research process is demonstrated.
  • Different research designs are identified and linked to suitable research studies.
  • Knowledge of writing a proposal is demonstrated.
  • The ability to communicate with various public and professional audiences through written texts, oral discussions, and multi-media presentations is demonstrated.

    Integrated Assessment:
    Formative assessment strategies are continuous and aimed at giving learners feedback on their progress in the achievement of learning outcomes as well as to integrate theoretical and practical competence. Such strategies include informal assignments, discussions, case studies, informal tests and tutoring.

    Some of the criteria may be assessed through observation of the learners during classes. Summative assessment strategies are aimed at judgement of the learning in relation to the Exit Level Outcomes of the qualification. Such strategies include examinations, reports, projects or equivalent such as a portfolio of evidence.

    The outcomes of the formal assignments and tests will contribute to a cumulative class mark as per pre-arrangement with the learners. In the formal assignments and tests, and in the respective examinations learners will have to demonstrate the ability to communicate and integrate knowledge of the key issues, highlighted in the respective modules, and identify and resolve typical problems in the subfields as indicated. This will require critical and creative thinking as well as the ability to apply the exit level outcomes in practical simulated situations. 
    		•

    INTERNATIONAL COMPARABILITY 
    The HKU School of Professional and Continuing Education (SPACE) offer an Advanced Diploma in Recreation and Sports Management. This qualification aims to develop the necessary skills, abilities and knowledge required to work as a high level sport and recreation administrator or junior manager within the industry. learners will be able to assess the individual/community requirements, to deliver the services in a safe, supportive and equitable manner and be able to manage recreation and sport projects. HKU SPACE collaborates with a wide range of academic institutions globally (in the United Kingdom, Australia, the United States of America, Mainland China and Hong Kong).

    The International Career Institute (ICI) offers the Advanced Diploma in Sports Management. The ICI is accredited and recognised by the International Association of Private Career Colleges (IAPCC). IAPCC accreditation ensures that the Institute has met IAPCC benchmarks in the areas of course content, course delivery, learner assessments, administration and the tutorial faculty. The ICI is also accredited and recognised by the International Accreditation and Recognition Counci (IARC)l. IARC is a system that provides recognition, approval and endorsement of institutions provided they meet and satisfy a set of academic, ethical and operational standards. The Advanced Diploma enables the learners to apply a significant range of principles and techniques across various contexts and functions. Learners are involved in significant judgments, planning, and leadership/guidance functions related to workplace products, services, operations or procedures.

    Conclusion:
    This qualification compares with the others as indicated. These qualifications aims to prepare learners to pursue a variety of career opportunities including team and league management, marketing and promotion, national and provincial sport organisations, recreation facilities programming and athletic departments. 

    ARTICULATION OPTIONS 
    This qualification offers specific horizontal articulation opportunities with qualifications offered by the Tshwane University of Technology:

    Horizontal Articulation:
  • Bachelor of Technology: Sport Management, Level 7 (ID 72458).

    The qualification also offers systemic articulation opportunities with qualifications offered at other institutions, provided the learner meets the minimum entry requirements. They are:

    Vertical Articulation:
  • Postgraduate Diploma in Sport Management, Level 8.

    Horizontal Articulation:
  • Bachelor's Degree in Sport Management, Level 7. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Tshwane University of Technology (TUT) 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.