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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Diploma in Sport Management 
SAQA QUAL ID QUALIFICATION TITLE
97111  Diploma in Sport Management 
ORIGINATOR
Nelson Mandela University 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Diploma (Min 360)  Field 02 - Culture and Arts  Sport 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 06  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2033-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
A qualifying learner at this level is competent to perform middle management responsibilities and other elected sport activities within the sport and physical recreation industry. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL):
Access may be granted, through the Recognition of Prior Learning (RPL), to learners who do not meet the minimum entry requirements.

Entry Requirements:
  • A qualification at Level 5 in Sport Management, Level 5.
  • National Senior Certificate, Level 4 granting access to Diploma studies Senior Certificate, Level 4 with Matriculation exemption.
  • Senior Certificate, Level 4 with Matriculation Exemption.
  • National Certificate Vocation, Level 4 with a relevant specialisation, granting access to Diploma studies. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    EXIT LEVEL OUTCOMES 
    1. Perform general sports related middle management responsibilities.
    2. Application of marketing principles in the sport and recreation environment.
    3. Application of public relations and media studies principles in the sport and recreation environment.
    4. Execution of responsibilities in other elected sport and physical recreation aspects. 

    ASSOCIATED ASSESSMENT CRITERIA 
    1.
  • Apply the management functions of planning, organizing, directing of staff and control.
  • Compile annual budgets and monitor income and expenditure within such budgets.
  • Appraise performance and take corrective action.
  • Decisions on the outsourcing of security responsibilities or performing such responsibilities in-house.
  • Develop security systems to safeguard staff, facilities and equipment.
  • Stay within security budgeting constraints.
  • Development of budgets for tournaments/events.
  • Designing a time frame for critical actions to be taken.
  • Assigning planning responsibilities to staff.
  • Setting standards of performance, measuring actual performance and taking of corrective action.
  • Understanding and staying within the parameters of the principles guiding the law of contract and sale.
  • Understanding and staying within the parameters of legislation governing labour practice.

    2.
  • Conduct environmental scanning and competitor analysis to identify opportunities and threats.
  • Conduct an internal audit to identify strengths and weaknesses.
  • Apply market-forecasting techniques to determine potential demand.
  • Understand marketing research procedures to conduct feasibility studies.
  • Obtain consensus on marketing objectives.
  • Conduct market segmentation to analyse the potential market.
  • Apply criteria to select segments as target markets.
  • Position the offering in the perception of the target market as having a differential advantage over competing products/services.
  • Develop product/service features to meet the requirements of target markets.
  • Develop a distribution network to allow access to target markets.
  • Formulate pricing and discount policy.

    3.
  • Establishing the perception of constituent of the organization and its products/services.
  • Apply the research process to obtain relevant information for corporate identification decision-making.
  • Develop a corporate image strategy.
  • Identify all constituents of the organisation.
  • Select appropriate media strategies to communicate with constituents.
  • Maintain press relations to ensure coverage of newsworthy incidents/events.
  • Preparation of press releases.

    4.
  • Understand and apply sociological theories to the sport environment.
  • Apply principles of psychology for a variety of sport situations.
  • Execute psychological techniques to enhance sport performance in a variety of sport situations.

    Integrated Assessment:
    Various forms of assessment are used, such as continuous learning, written examination of mastery of theoretical/academic components of learning, tests, assignments and inclusive of experiential learning assessment in practice. 
    		•

    ARTICULATION OPTIONS 
    Horizontal Articulation:
  • Diploma in Sport Development and Management, Level 6.
  • Diploma in Sports and Exercise Technology, Level 6.

    Vertical Articulation:
  • Advanced Diploma in Sport Management, Level 7.
  • Bachelor of Arts in Sport Recreation and Management, Level 7. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Nelson Mandela University 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.