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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Advanced Diploma in Marketing 
SAQA QUAL ID QUALIFICATION TITLE
97036  Advanced Diploma in Marketing 
ORIGINATOR
Walter Sisulu University 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Advanced Diploma  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2027-06-30   2029-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
This qualification will equip learners with the necessary skills and knowledge to work in the field of marketing. Qualifying learners will be able to demonstrate:
  • Broad scope of management knowledge and how it applies to the discipline of marketing.
  • Understanding of the knowledge literacy regarding economics, financial management, management principles in general, marketing research and marketing activities.
  • Understanding of the economic context and systems within which organisations operate and be able to link them to marketing opportunities. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    The institution conducts RPL in terms of the policy and guidelines of the institution to recognise other forms of formal, informal and non-formal learning and experience. In cases where learners do not comply with the formal admission requirements, the institution applies its RPL policy.

    Entry Requirements:
    The minimum entry requirement for this qualification is:
  • Diploma in Marketing, NQF Level 6. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification consists of the following compulsory and elective modules at NQF Level 7 totalling 120 Credits.

    Compulsory Modules at Level 7, 60 Credits:
  • Advanced Marketing Finance IV, 30 Credits.
  • Marketing IV, 30 Credits.

    Elective Modules at Level 6, 60 Credits (Choose two):
  • Economics II, 30 Credits.
  • Applied Promotions IV, 30 Credits.
  • Applied Marketing IV, 30 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Demonstrate an intermediate but broad scope of management knowledge and how it applies to the discipline of marketing.
    2. Demonstrate an intermediate understanding of the knowledge literacy regarding economics, financial management, management principles in general, business communication, marketing research and marketing activities.
    3. Select, apply and evaluate typical methods and procedures involved in marketing.
    4. Solve marketing problems in organisations.
    5. Demonstrate an understanding of the code of ethical behaviour in the field of marketing and base decisions and actions on appropriate marketing management values.
    6. Produce a strategic marketing plan and evaluate its success.
    7. Produce and communicate information in a business environment upholding the conventions regarding intellectual property, copyright and plagiarism.
    8. Demonstrate an intermediate understanding of the economic context and systems within which organisations operate and link them to marketing opportunities.
    9. Show an understanding of the scope of responsibilities required of a management position in the marketing field, it's the accountability to senior management in an organisation. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Define the management process of planning, organising, leading and controlling within a given context.
  • Explain and apply the processes of effective strategic planning and goal setting within the marketing field.
  • Describe the systems approach to managing change and discuss the diversity of change within an organisation and marketing department.
  • Analyse the types of managerial decisions and power/authority relationships that affect them.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Apply the principles of business communication techniques in a business situation.
  • Demonstrate an understanding of basic economic concepts.
  • Explain the optimising of the behaviour of consumers and producers.
  • Interpret financial reports and apply basic financial techniques to marketing operations.
  • Propose a design for a marketing research project.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Present the consumer's decision-making process.
  • Describe the marketing process.
  • Plan and conduct a marketing audit.
  • Discuss components of the marketing mix.
  • Design and implement a marketing planning system.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Identify the different types of markets and the consumers in these markets.
  • Evaluate different pricing strategies.
  • Discuss the marketing communication mix.
  • Determine the marketing communication mix for a product or service.
  • Identify suitable distribution channels.

    Associated Assessment Criteria for Exit Level Outcome 5:
  • Discuss the term 'ethics'.
  • Identify and discuss core values.
  • Describe ethical issues identified within the field of marketing.

    Associated Assessment Criteria for Exit Level Outcome 6:
  • Analyse customers, competitors and industry in terms of local and international markets.
  • Analyse a case study and draw up a marketing plan.

    Associated Assessment Criteria for Exit Level Outcome 7:
  • Interpretation of legal issues around the following:
    > Trademarks.
    > Copyright.
    > Competition Act.
    > Consumer Act.

    Associated Assessment Criteria for Exit Level Outcome 8:
  • Explain concepts such as resource constraints and scarcity, opportunity cost, absolute advantage, comparative advantage as well as terms of trade.
  • Distinguish between different market forms.
  • Identify economic trends that can influence the business.

    Associated Assessment Criteria for Exit Level Outcome 9:
  • Identify the different levels of management and discuss the decision-making taking place at different levels of management.
  • Identify the functions within an organisation.
  • Discuss the inter-relationship between the functions of an organisation marketing of a product or service.

    Integrated Assessment:
    A mix of formative and summative assessment is used to assess learners, which includes assignments, case studies, projects and examinations. 
    		•

    INTERNATIONAL COMPARABILITY 
    This qualification compares with the following international qualifications in terms of the range of competencies in the learning content offered. 

    ARTICULATION OPTIONS 
    This qualification allows possibilities for both vertical and horizontal articulation.

    Horizontal Articulation:
  • Bachelor of Business Administration in Marketing and Business Management, NQF Level 7.

    Vertical Articulation:
  • Bachelor of Commerce Honours in Business Management, NQF Level 7. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Walter Sisulu University 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.