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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Master of Management in Marketing 
SAQA QUAL ID QUALIFICATION TITLE
96946  Master of Management in Marketing 
ORIGINATOR
Vaal University of Technology 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Master's Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  180  Not Applicable  NQF Level 09  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2031-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The aim of this qualification is to develop marketing researchers who are able to apply research methods and conduct independent research in order to provide solutions to contemporary marketing problems. Qualified learners should be able to demonstrate integrated knowledge on research methodologies and implement evidence based strategies to exploit market opportunities and solve marketing problems.

Rationale:
The qualified learner should be able to provide viable, evidence based solutions to contemporary marketing problems by conducting independent research. The qualified learner should also be able to conceptualise marketing research problems, justify rationale for marketing research projects, show detailed understanding of the research process and prepare marketing reports which comply with the generally accepted norms for research at the masters' level. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL):
A panel of experts review learner's portfolio for prior learning and outcome communicated to Registrar. If outcome is not achieved learner may appeal RPL to the Faculty Board and the appeal will be presented to the Senate. Therefore RPL policy of institution will apply.

Entry Requirements:
The minimum entry requirement for this qualification is:
  • Bachelor of Commerce Honours in Marketing Management, NQF Level 8.
    Or
  • Postgraduate Diploma, NQF Level 8 (in Marketing or a related field) 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
  • Full Dissertation, 180 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Demonstrate knowledge and understanding of the field/area of investigation.
    2. Apply research methods and techniques appropriately and correctly. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Highlight the relevant and recent trends in technologies, techniques, models and theories in the chosen field in the listed and cited literature of the literature survey and the exposition.
  • Analyse, explain and justify correctly the models, principles, theories, techniques and methodologies in the chosen field in oral presentations and the written record of research.
  • Justify fully and correctly the use of literature surveys /experimentation/correlation/casual analysis in oral presentations and the written record of research.
  • Identify, define and detail the research problem clearly in the research proposal and the stated hypothesis directs the investigation.
  • Show that logical interpretation of data reflects clear understanding of the relationship between facts in the study.
  • Evaluate contradictory information.
  • Utilise correctly and appropriately the information sources and include a range of media.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Apply the information technology skills effectively in information searches, data analyses, data presentation, and the production of the dissertation.
  • Apply the appropriate mathematical and statistical methods correctly to quantitative and qualitative data.
  • Validity of the inferences, interpretations and conclusions from measurements and statistical analyses is required.
  • Apply the language and numeracy skills effectively and correctly in communicating the research problem, its investigation, outcome and recommendations clearly.

    Integrated Assessment:
    Learners will be formatively and summative assessed by regular evaluation of progress by supervisor and final evaluation of thesis by an external examiner and/or panel of selected evaluators. Theoretical aspects will be complemented by practical input, experience and expertise from industry. 
    		•

    INTERNATIONAL COMPARABILITY 
    The qualification was benchmarked with national and international related qualifications. The qualification was also reviewed by a panel of experts comprising national and international Professors in the marketing field. The continuous benchmarking process shall also involve presentations of dissertations at local and international colloquiums, conferences both locally and internationally as well as publications in in accredited conference proceedings and journals by qualifying learners. 

    ARTICULATION OPTIONS 
    This qualification allows possibilities for both vertical and horizontal articulation.
    Horizontal Articulation:
  • Master of Management Sciences in Marketing Management, NQF Level 9.
  • Master of Commerce Marketing Management, NQF Level 9.
  • Master of Philosophy in Marketing Management, NQF Level 9.

    Vertical Articulation:
  • Doctor of Philosophy in Marketing Management, NQF Level 10. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Vaal University of Technology 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.