SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION:

Doctor of Commerce in Marketing

SAQA QUAL ID	QUALIFICATION TITLE
96927	Doctor of Commerce in Marketing
ORIGINATOR
Vaal University of Technology
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
Doctoral Degree	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	360	Not Applicable	NQF Level 10	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Registered-data under construction		EXCO 0324/24	2024-07-01	2027-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2028-06-30		2031-06-30

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

PURPOSE AND RATIONALE OF THE QUALIFICATION

Purpose:
The aim of this qualification is to develop marketing researchers who are able to apply research methods and conduct independent research in order to provide solutions to contemporary marketing problems and generate new knowledge. Qualified learners should be able to demonstrate integrated knowledge on research methodologies and implement evidence based strategies to exploit market opportunities and solve marketing problems.

Rationale:
The qualified learner will be competent in conducting research to such an extent that a substantial contribution is made towards the development of the field of marketing. The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the stated competence of the qualification, as detailed in the specified outcomes, has been achieved, either through education and training in a single provider's learning programme, or through experience that complies with the stated specified outcomes. This qualification articulate vertically into the Doctor of Commerce in Marketing.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Recognition of Prior Learning (RPL):
The institution will review learner prior learning and outcome. If outcome is not achieved, a learner may appeal RPL outcome which would be presented to Senate.

Entry Requirements:
The minimum entry requirement for this qualification is:

Master of Management in Marketing, NQF Level 9.

(Or other qualifications in related fields).

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

Full Dissertation, 360 Credits.

EXIT LEVEL OUTCOMES

1. Apply applied detailed knowledge and understanding of the research process and contribute towards the development of the field of marketing by exploring or investigating a specific topic in marketing.

ASSOCIATED ASSESSMENT CRITERIA

Associated Assessment Criteria for Exit Level Outcome 1:

Complete a thesis in the marketing field in such a way that a contribution is made towards the development of marketing as a social science.

Integrated Assessment:
Continuous assessment of research work, self-assessment, summative assessment on the completion of the thesis.

INTERNATIONAL COMPARABILITY

The qualification was designed following a comprehensive benchmarking process with related national and international qualifications. It was also reviewed by a panel of experts comprising industry experts, national and international Professors in the marketing field. The continuous benchmarking process shall also involve presentations of completed thesis at local and international colloquiums and conferences.

ARTICULATION OPTIONS

This qualification allows possibilities for horizontal articulation.

Horizontal Articulation:

Doctor of Philosophy in Marketing, Level 10.

MODERATION OPTIONS

N/A

CRITERIA FOR THE REGISTRATION OF ASSESSORS

N/A

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	Vaal University of Technology