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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Diploma in Marketing 
SAQA QUAL ID QUALIFICATION TITLE
96863  Diploma in Marketing 
ORIGINATOR
Mangosuthu University of Technology 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Diploma (Min 360)  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 06  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2027-06-30   2029-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The Diploma will ensure that on achieving the qualification you will have attributes required in most business and organisational fields that take a lead in creating value and ensuring customer satisfaction through:
  • Leading the strategy of the business that talks to the mission and objectives.
  • Establishing the link between the company mission and the tactics it uses.
  • Crafting and executing the company's strategies that sets it apart from competitors.
  • Be involved in continuous improvement of the organisation through new initiatives.

    Any individual with this Diploma could be an asset in business whether it is a new or well established business as will be able to integrate various management aspects of the organisation.

    Rationale:
    The qualification needs specific learning pathways which provide benefits in that when you complete the study the competencies allow you to be able to understand basic levels across the business and marketing field which include the following:
  • The Nature of marketing as a business function and relationship with customers.
  • Understanding and analyse the consumers decision making components.
  • The market and how it helps marketers selecting the customers to serve.
  • The concept of the marketing mix and how each component fits in.
  • The environment that affects the market be it internal or external.
  • The market forces of supply and demand.
  • Understanding the legal requirements in the market place.
  • The analysis and interpretation of financial statements.
  • Communication in a variety of social, business and professional context.

    Holding a Diploma in Marketing exposes a learner to a variety of fields and subjects which assist to have required competencies in an organisation to formulate and lead strategies as the Diploma exposes individuals in fields of accounting, statistics, economics, commercial law, research, selling, strategies, leadership, advertising, integrated marketing communication and public relations. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    Applicants who have done Marketing N6 at a Technical and Vocational Education and Training (TVET) College as well as applicants who can prove with well-documented evidence that they have practically done what is covered in theory are appropriately credited with courses that are equivalent to what they have already achieved.

    Entry Requirements:
  • The minimum entry requirements to the qualification must be stated. The entry requirements should be aligned to the approved institutional/provider admissions policies and to national legislation. Reference to the policy and where it can be accessed should be made. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    There must be coherence between the constituent parts (modules, subjects, courses) of the qualification. Please provide details of the credit allocation for each module and indicate the compulsory and optional modules, subjects or courses at each level.

    Level 6:
  • Marketing I, 24 Credits.
  • Personal Selling, 24 Credits.
  • Economics, 24 Credits.
  • Communication, 24 Credits.
  • Accounting, 24 Credits.
  • Marketing II, 24 Credits.
  • Consumer Behaviour I, 24 Credits.
  • End User Computing, 24 Credits.
  • Mercantile Law, 24 Credits.
  • Qualitative Techniques, 24 Credits.
  • Marketing III, 30 Credits.
  • Sales Management, 30 Credits.
  • Advertising and Sales Promotions, 30 Credits.
  • Marketing Research, 30 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    Exit Level Outcome 1:
  • Fundamental and practical knowledge of understanding related to Marketing as a subject.
  • Coordination of concept and practical which will enable the fundamentals selling principles.
  • Fundamentals of demand and supply within the financial statement.
  • Contributes to the overall understanding of how the strategy level is engaged.
  • Fundamental and practical understanding of data collection and analysis and able to present in a technological way.
  • Combining the fundamental strategy to selling, promotion and advertising.
  • Combining Marketing Research with analysis of integrated marketing communication. 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Looking at the nature of Marketing as a business function.
  • The process through which an individual goes through the buying decision.
  • Ability to design data collection instruments.
  • Application of strategic marketing in all activities.
  • Understand project approach to conducting Marketing Research.
  • Having a complete picture of the curriculum with regard to operating as a marketer.

    Integrated Assessment:
    The formative assessment used in the Diploma gives a learner an opportunity to reflect the required competencies throughout the year and is structured as follows, 20% for the first test, 30% for the second test and 50% for the third test. All this culminate to the year mark for the learner. In some cases, instead of the tests, assignments are utilised for the assessment, which could either be individual or group assignments.

    Depending on the choice of the lecturer, others prefer mixing the tests and assignment and reformulate the structure which in the end will lead to the year mark which consequently contributes a minimum of 40% of the year mark. 
    		•

    INTERNATIONAL COMPARABILITY 
    A Diploma in Marketing is offered in countries that are more progressive in the field of marketing and are regarded in the main, as the developed countries, namely; United Kingdom, Denmark, Singapore, Australia, Canada and United State of America. 

    ARTICULATION OPTIONS 
    A Diploma in Marketing leads to an Advanced Diploma in Marketing which places a graduate at Bachelor's Degree level. The subsequent Postgraduate Diploma in Marketing places the graduate at Honour's Degree level where after the graduate can pursue a Master's Degree at any university within the borders of the Republic of South Africa. 

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Mangosuthu University of Technology 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.