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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Bachelor of Business Administration in Retail Management 
SAQA QUAL ID QUALIFICATION TITLE
96449  Bachelor of Business Administration in Retail Management 
ORIGINATOR
Regenesys Management (Pty) Ltd 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National First Degree  Field 03 - Business, Commerce and Management Studies  Generic Management 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2033-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The Bachelor Business Administration (BBA) in Retail Management contributes directly to enhancing the management and leadership potential of learners. The purpose of this qualification is to develop employable professionals with a sound understanding of how retail organisations function. The qualification develops managers by equipping them with the relevant skills, knowledge and self awareness to work effectively across the various functional areas in a retail organisation. Upon qualifying the learner will be able to:
  • Develop, implement and monitor a retail business strategy using the strategic planning process.
  • Apply strategic human resource management models to the retail environment.
  • Develop a marketing and sales strategy for a retail business.
  • Analyse and develop a retail store's performance and strategies for improvement of profitability and cash flow.
  • Develop a retail business plan.

    Rationale:
    The BBA in Retail Management has been developed for people who need to know how retail organisations function, through an in-depth investigation of key retail management functions and an interrogation of what it takes to manage such functions.

    The intended outcome of this qualification is to develop retail managers with the relevant management skills to perform their roles and responsibilities more effectively, and to create a career progression for such learners.

    The BBA in Retail Management will assist learners who are new to the retail environment as well as those who have been working for some time in retail businesses to be able to move into general management. It offers career opportunities for learners by broadening their understanding of local and international retail business administration and management practices, so they are able to generate and implement integrated plans, and make decisions based on a holistic understanding of organisational structure, systems, culture and strategy.

    In the context of the high demand for managerial skills and knowledge of the systemic interrelatedness of organisational functions, the BBA in Retail Management directly addresses the needs of the South African economic context. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    Applicants wishing to be admitted to the Bachelor of Business Administration in Retail Management qualification through RPL must submit a portfolio of evidence which comprises inter-alia, work related experience and training, testimonials mentioning functions performed, work records, videos of practice and performance records, etc. All such evidence would be considered and evaluated according to the institution's RPL Policy. As per National guidelines, 10% of the intake will comprise RPL applicants.

    Entry Requirements:
    The minimum entry requirements are on the basis of the following:
  • Senior Certificate with endorsement.
    Or
  • National Senior Certificate (NSC) allowing entry in to Bachelors' Degree studies. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    The qualification comprises compulsory modules at NQF Levels 5, 6 and 7, and elective modules at NQF Level 7, totalling 360 Credits.

    Compulsory Modules at NQF Level 5, 120 Credits:
  • Retail Strategic Management I, 20 Credits.
  • People Management I, 20 Credits.
  • Retail Marketing I, 20 Credits.
  • Financial Management I, 20 Credits.
  • Retail Management I, 20 Credits.
  • Economics, 20 Credits.

    Compulsory Modules at NQF Level 6, 120 Credits:
  • Retail Management II, 20 Credits.
  • Retail Strategic Management II, 20 Credits.
  • People Management II, 20 Credits.
  • Retail Marketing II, 20 Credits.
  • Financial Management II, 20 Credits.
  • Information and Communication Technology, 20 Credits.

    Compulsory Modules at NQF Level 7, 40 Credits:
  • Retail Management III, 40 Credits.

    Elective Modules at NQF Level 7, 80 Credits:
    Learners must choose 2 modules:
  • People Management 111, 40 Credits.
  • Financial Management 111, 40 Credits.
  • Retail Marketing 111, 40 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Develop, implement and monitor a retail business strategy using the strategic planning process.
    2. Apply strategic human resource management models to the retail environment.
    3. Develop a marketing and sales strategy for a retail business.
    4. Analyse and develop a retail store's performance and strategies for improvement of profitability and cash flow.
    5. Develop a Retail business plan.
    6. Develop, apply and monitor effective quality management and communication and conduct research in the retail business. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Different strategic management and planning terminology and concepts to the retail sector are critically evaluated and applied.
  • Organisational vision, mission and value statements are analysed.
  • Different models to develop a retail business strategy are assessed.
  • The impact of strategic management on the different levels of a retail organisation is critically reflected upon.
  • The implementation of the retail strategic planning process is monitored and evaluated.
  • The impact of retail sector trends on the development of a business strategy is analysed.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Human capital needs of a specific retail organisation are analysed.
  • Strategic human resource management models are applied.
  • The impact of legislation on human resource management in the retail environment is critically evaluated.
  • Talent management strategies within the retail sector are applied.
  • Diversity management strategy is developed for a specific retail organisation.
  • The effectiveness of a performance management system is analysed.
  • The impact of training and development interventions are evaluated.
  • The requirements of a learning organisation are critically assessed.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • The relevance and applicability of academic marketing terminology, concepts and principles is analysed to a retail context.
  • A marketing and sales strategy for the retail sector is developed.
  • Retail customer needs analysis is conducted.
  • Product expansion possibilities within a retail organisation are analysed.
  • Possible distribution alternatives and its effect on the price of Retail products are researched.
  • Retail product pricing principles in a pricing strategy are applied.
  • The effectiveness of a retail product promotion strategy is evaluated.
  • Contingency plans to address potential failure factors in the retail sector are researched and recommended.
  • Supply chain management cycle in a specific retail environment is analysed.
  • A retail product branding strategy is developed.

    Associated assessment criteria for Exit Level Outcome 4:
  • The significance and application of working capital management in the retail sector is assessed.
  • Strategies to manage current assets and liabilities are developed.
  • Mergers, divestitures and business failure within the retail context are explained.
  • International managerial finance and its applicability to the retail sector are understood.
  • Different forms of retail financing are distinguished.
  • Elements of foreign trade within the retail sector are described.
  • Cost-Volume-Profit analysis to the retail sector is applied.
  • The viability of a retail business using ratio analysis is determined.

    Associated assessment criteria for Exit Level Outcome 5:
  • Standard Operating Procedures (SOPs) in the retail sector are developed and managed.
  • Retail marketing communication models are developed and managed.
  • Operations management problems related to inventory management are solved.
  • Regulations pertaining to the retail store image are evaluated and managed.
  • Store performance statistics are analysed.
  • Strategies for the improvement of profitability and cash flow in a specific retail store are analysed.
  • An organisational brand strategy for a specific retail store is implemented.
  • Relationships with different stakeholders in the retail chain are managed.
  • Relationship between customer responses and business performance are evaluated.

    Associated assessment criteria for Exit Level Outcome 6:
  • The philosophy and principles of quality and customer relationship management are explained.
  • Organisational transformation related to quality improvement is analysed.
  • Attitudes required to serve retail customers effectively are evaluated.
  • A retail quality management strategy is developed.
  • Strategies to communicate effectively with clients and relevant stakeholders are demonstrated.
  • Relevant tools to monitor the retail service quality are applied.
  • Research to assess retail service quality is conducted.

    Integrated Assessment:
    The objective of integrated assessment in the Bachelor of Business Administration in Retail Management qualification is to assess whether the learners have acquired the necessary general management skills to effectively manage a retail business. Assessment in this case is done in two forms, namely; formative and summative. The assignment serves as formative assessment. The learning activities and questions included in the study guide form part of the informal formative assessment process to enhance learning.

    The one examination per module will serve as a summative assessment. The summative assessment is conducted internally by the provider, and used to assess the overall achievement of the exit level outcomes. 
    		•

    INTERNATIONAL COMPARABILITY 
    International comparison for the Bachelor in Business Administration in Retail Management NQF Level 7 was conducted against international qualifications from the institutions known to have world-renowned reputations for the provision of retail management qualifications such as: Global Business School Barcelona in United Kingdom, Strayer University in United States of America and Tasmania University in Australia.

    Bachelor of Business Administration (BBA) - Global Business School (GBS) - Barcelona (Europe):
    The purpose of the qualification from GBS is to develop a solid base of understanding of the numerous core business concepts from a broader perspective of international business and acquire the in-depth knowledge of global markets and industries as well as understand the business cultures of Europe, Asia, Latin America and other regions of the world.

    The GBS, being one the most innovative business schools offers a unique three year degree qualification of Bachelor of Business Administration (BBA) in Barcelona, Spain and a chance to obtain a degree from two leading business schools in Europe. All modules in the BBA qualification are taught in English and are guided through a curriculum that has been designed to meet global business challenges and to equip the learners with analytical and conceptual skills needed to succeed in the global business environment.

    Qualification structure:
    The important benefit of this qualification to learners and their future employers is the strong international focus of our BBA qualification.

    The qualification`s curriculum incorporates cutting-edge global business education in Europe with an infusion of communications, technological applications and language studies. Of particular importance are the core modules in global sustainability and business ethics. The GBS builds leadership capacity by providing learners with more exposure to global trends, especially those that rebound to the international business environment, such as the rise of emerging economies, demographics shifts, and environmental changes.

    The Bachelor of Business Administration (BBA) offers the following specialisation areas:
  • Global Communications.
  • Global Management.
  • Global Marketing.
  • Global Entrepreneurship.
    The selection of an appropriate area of specialisation gives learners an edge in a particular business area of interest, while not minimising the broad business education which they will need to become successful business people.

    Specialisation modules in the following areas:
  • Business Culture and Communication.
  • Global Management.
  • Global Marketing.
  • Global Industries.

    The module structure for BBA allows learner to choose any major from the three categories below, namely:
    Human Resources:
  • Organisational Behaviour.
  • Theories of Work and Organisation.
  • Human Resource Management Practices A.
  • Human Resource Management Practices B.
  • Industrial Relations.

    Management:
  • Organisational Behaviour.
  • Principles of Marketing.
  • Philosophy of Management.
  • Small Business Management.

    Marketing:
  • Services Marketing.
  • Advertising and Promotion.
  • Marketing Research.
  • Marketing Management.
  • Retailing and Sales.

    Compulsory Principles of Economics 1:
  • Accounting and Financial Decision Making.
  • Managerial Social Responsibility.
  • Strategic Management.

    Bachelors' Degree in Business Administration: Retail Management - Strayer University:
    The qualification in business administration from Strayer provides learners with both strategic theory and hands-on professional skills which allows learners to take major steps forward in achieving their goals. The university`s functional curriculum puts learners in real-world problem-solving situations. Most learners find that they are able to use the business skills and techniques they learn as part of their business administration degree in their current jobs, while the networking opportunities help prepare them for the next step in their careers.

    The qualification is customised to the learners' needs, to assist in training learners and providing support in making right strategic career choices. This qualification opens the doors to the future of learners. Management and leadership preparation; professional skills in areas like decision making, analysis, strategic resource management and communication - all forms part of the broad range of business majors for the qualification.

    Upon completion of the Bachelor of Business Administration in Retail Management as specialisation, the following outcomes will be attained by learners:
  • Learn the key areas of retail operations management, such as merchandising, finance, human resource management, customer service, logistics and retail marketing.
  • Develop a retailing strategy for e-commerce, store facilities and direct marketing operations.
  • Understand the critical aspects of consumer behaviour that shape retail strategy and use effective sales and retail marketing approaches to develop strong consumer service skills.
  • Use retail marketing and retail management principles to make effective operational decisions concerning merchandising, store atmospherics, and branding.

    Compulsory modules in the qualification are the following:
  • Management Concepts.
  • Business Ethics.
  • Business and Society.
  • Business Administration Capstone.
  • Principles of Economics.
  • Business Law.
  • Principles of Marketing.

    Learners are required to choose a specialisation from the following modules:
  • Acquisition and Contract Management.
  • Entrepreneurship.
  • Human Resources Management.
  • Management.
  • Marketing.
  • Project Management.
  • Retail Management.
  • International Business.
  • Management Information Systems.
  • Social Media Marketing.

    Compulsory modules within the Retail Management specialisation are as follows:
  • Consumer behaviour - wherein learner s will learn to develop an effective marketing strategy.
  • Retail management - examine strategic retail management using various forms of store based, online and non-store based retailing.
  • Marketing communication - explore essential elements of marketing communication.
  • Strategic market pricing - analyse the critical factors in making pricing decisions and discover a process for cost and pricing analysis.
  • Business logistics management - examine the components and configuration of supply chains in support of marketing and retailing operations.

    Some of the job opportunities related to the qualification:
  • Chief Executives.
  • General and Operations Managers.
  • Sales Managers.
  • Industrial Production Managers.
  • Transportation Managers.
  • Storage and Distribution Managers.
  • Construction Managers.
  • Regulatory Affairs Managers.
  • Supply Chain Managers.
  • Security Managers.
  • Management Analysts.

    Bachelor of Business Administration (BBA) - Tasmania University - Australia:
    The BBA is designed to further develop the knowledge and skills of a diverse range of learners taking a business pathway from Diploma and Advanced Diploma level studies from other vocational educational providers. Furthermore it is designed to produce learners with a sound knowledge of the fundamental principles and concepts in a range of key business disciplines such as human resource management, management and marketing. Learners will learn to apply leading theories to real-world business situation, and demonstrate high-level proficiency in critical thinking, research, and the principles of social responsibility. Throughout the qualification learners will build skills in team work and effective communication in a business context. The qualification is done over three years, but could also be done part-time over seven years.

    The structure of the qualification requires learners to choose majors from three fields, namely; human resources, management and marketing.

    Human Resources:
  • Organisational Behaviour.
  • Theories of Work and Organisation.
  • Human Resource Management Practices A.
  • Organisational Change and Development.
  • Human Resource Management Practices B.
  • Industrial Relations.

    Management:
  • Organisational Behaviour.
  • Principles of Marketing.
  • Organisational Change and Development.
  • Leadership in Organisations.
  • Philosophy of Management.
  • Small Business Management.

    Marketing:
  • Services Marketing.
  • Consumer Behaviour.
  • Advertising and Promotion.
  • Marketing Research.
  • Marketing Management.
  • Retailing and Sales.

    Compulsory Minor:
  • Principles of Economics 1.
  • Accounting and Financial Decision Making.
  • Managerial Social Responsibility.
  • Strategic Management.

    Conclusion:
    In conclusion it is clear from the comparison conducted that there are countries which offer BBA Retail Management qualification which entails retail management in the last year as a specialisation. The current BBA Retail Management is done as a complete qualification and that makes it unique from those of other countries. The comparison done also revealed that there are similarities with regard to the purpose of the qualifications since all the qualifications seek to develop managers with management knowledge and skills in applying concepts and theories in the retail environment. In addition, modular similarities such as human resources, strategic management, communication, economics, management, marketing and retail management in these qualifications were found. 
    		•

    ARTICULATION OPTIONS 
    The qualification enables learners to articulate both vertically and horizontally.

    Horizontal Articulation:
  • Higher Certificate in Business Management (HCBM: Retail), NQF Level 7.
  • Bachelor of Technology in Business Administration, NQF Level 7.
  • Bachelor of Business Administration in Logistics and Supply Chain Management, NQF Level 7.
  • Bachelor of Business Administration in Management, NQF Level 7.

    Vertical Articulation:
  • Postgraduate Diploma in Business Management, NQF Level 8.
  • Bachelor of Commerce Honours: Business Administration, NQF Level 8.
  • Postgraduate Diploma in Business Administration, NQF Level 8. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Regenesys Management (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.