SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Bachelor of Commerce in Management Marketing 
SAQA QUAL ID QUALIFICATION TITLE
88683  Bachelor of Commerce in Management Marketing 
ORIGINATOR
Boston City Campus (Pty) Ltd formerly Boston City Campus and Business College (Pty) Ltd 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National First Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2033-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
Management and marketing are essential elements of commerce. The purpose of the qualification is to ensure that learners are equipped with the knowledge, theory and methodology of the important disciplines in management and marketing. The knowledge and skills will enable learners to demonstrate initiative and responsibility in a professional or academic context. The qualification covers the major functional specialisations and provides a broad, integrated, strategic context for learners on issues in business, management, entrepreneurship, finance, marketing, branding, public relations, ethics, logistics, supply chain, projects, research, human behavioural theories, diversity and culture.

The breadth and depth of learning achieved by learners would facilitate access to the world of work and promote critical and analytical citizenship. This qualification forms part of the development of learners in a rapidly evolving and growing nation with higher order capabilities to grow the economy, to advance social transformation, and to remain regionally relevant and globally competitive.

Rationale:
The Bachelor of Commerce: Management Marketing is a response to the workplace need for competent managers across all economic sectors. The current and future need for competent middle and senior managers has been expressed by employers and employees. The skills, knowledge, attitudes and values required by managers are captured in this qualification. The qualification is, to a certain degree, a generalist rather than a specialist one for the field of marketing practice, as it offers important management and marketing topics, combined with appropriate occupational and professional depth, for its intended purpose. The qualification should equip learners for career opportunities in the fields of business, management and marketing, for example:
  • Store, Department, Business Unit or General Manager.
  • Marketing and/or Brand Manager.
  • Customer Relationship, Key Account or Public Relations Representative or Manager.
  • Marketing, Brand and/or Product Researcher and/or Analyst.
  • Service, Sales or Product Representative and/or Manager.
  • Business, Marketing, Brand or Public Relations Advisor.
  • Media and/or Advertising Consultant.

    In the increasingly competitive, sophisticated and changing world of work, the continued development of higher order applied knowledge is essential. The qualification has been designed to give learners the skills required for managing life-long learning to build successful careers and to remain productive and responsible citizens. The qualification provides learning in fields that are broadly enabling in relation to career pathways in a range of sectors while providing specialist knowledge in marketing and for further studies through vertical and/or horizontal articulation in, for example:
  • Specialised studies in new ventures or e-commerce.
  • Postgraduate studies in business administration.
  • Honours Degree studies in advanced strategic management or marketing. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in:
  • Communication at NQF Level 4.
  • Mathematical Literacy at NQF Level 4.

    Recognition of Prior Learning:
    Learners may provide evidence of prior learning for which they may receive credit towards the qualification by means of portfolios or other forms of appropriate evidence which may include, verified accounts of previous relevant work done and performance records and which evidence is in accordance with the requirements of the relevant Quality Council.

    Learners not meeting the minimum entry requirements may be granted admission through Recognition of Prior Learning.

    Access to the Qualification:
  • A National Senior Certificate (NSC) with English as one of the subjects passed and which grants admission to Bachelor Degree study.
    Or
  • A National Certificate (Vocational) (NC(V)) with English as one of the subjects passed and which grants admission to Bachelor Degree study, NQF Level 4. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    Learners are to complete all the compulsory modules and one of the two elective modules as listed below:

    Compulsory modules totalling 362 Credits:

    Modules at NQF Level 5 (90 Credits):
  • Business Management, 16 Credits.
  • Entrepreneurship, 16 Credits.
  • Marketing Management, 8 Credits.
  • Brand Management, 8 Credits.
  • Industrial Psychology, 8 Credits.
  • Economics, 16 Credits.
  • Company Law, 8 Credits.
  • Computer Literacy, 10 Credits.

    Modules at NQF Level 6 (154 Credits):
  • Business Management, 32 Credits.
  • Entrepreneurship, 10 Credits.
  • Financial Management, 40 Credits.
  • Marketing Management, 18 Credits.
  • Brand Management, 10 Credits.
  • Industrial Psychology, 10 Credits.
  • Project Management, 12 Credits.
  • Company Law, 8 Credits.
  • Computer Literacy, 14 Credits.

    Modules at NQF Level 7 (130 Credits):
  • Business Management, 36 Credits.
  • Entrepreneurship, 12 Credits.
  • Financial Management, 10 Credits.
  • Marketing Management, 24 Credits.
  • Project Management, 14 Credits.
  • Marketing Research, 8 Credits.
  • Experiential Learning, 14 Credits.

    Elective modules at NQF Level 7:
  • Industrial Psychology, 12 Credits.
    Or
  • Brand Management, 12 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Apply general business principles to real life situations and interpret economic realities of local and global communities.
    2. Manage financial, marketing and technology resources in organisations.
    3. Analyse financial and brand information.
    4. Demonstrate entrepreneurial and project management skills.
    5. Identify the socio-economic needs of society and display cultural sensitivity within organisations.

    Critical Cross-Field Outcomes:
    The Critical Cross-Field Outcomes are embedded in the qualification and will be assessed appropriately within the context of distance learning and the modules that constitute the qualification. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Demonstrate an understanding of the business management function and scope according to the fundamental general management practices.
  • Apply the core general management practices in a business context.
  • Comply with relevant ethical practice.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Apply basic financial accounting practices, financial management principles, e-commerce and securities principles in own work context.
  • Apply fundamentals of marketing communication strategy in own organisation.
  • Demonstrate an understanding of the digital marketing context, strategy and its management.
  • Demonstrate an understanding of the principles of marketing research and consumer behaviour.
  • Discuss the marketing mix in relation to a marketing context and campaign.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Discuss brand management, with a particular emphasis on the principles and methodologies associated with brand building strategies, brand management and brand equity, and the measurement of brand value.
  • Demonstrate a basic understanding of the scope of brand management and the core brand management practices.
  • Apply practices associated with building brands.
  • Compare brand management practices and apply one that is relevant to own work context.
  • Manage and interpret information and research data for branding and marketing purposes.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Apply the knowledge and skills that are associated with entrepreneurship in a commercial context.
  • Demonstrate an understanding of the project management scope by initiating, planning and explaining the overall conduct of a project through to the closure of the project.
  • Plan and manage a project and show proficiency in project control, evaluation and scoping operational plans.

    Associated Assessment Criteria for Exit Level Outcome 5:
  • Demonstrate a critical grasp of advertising, Integrated Brand Promotion, and consumer behaviour and explain their inter-relationship.
  • Discuss integrated communication practice and theory and the role of public relations (and public relations research and practice) with an emphasis on Corporate Social Responsibility.

    Integrated Assessment:
    Integrated Assessment is essential to ensure that the purpose of the qualification is achieved in relation to the occupational focus carried by the qualifier and in terms of its propositional and declarative knowledge, vocational relevance, reflexive competency and Critical Cross-Field Outcomes.

    Successful learners will have undertaken an extensive process in which assessments progressively build the learner's integrated competency to a point where the learner is able to express - through a range of mechanisms measured against valid, reliable and transparent criteria - that they can operate effectively in an entry level occupational position within the knowledge system specified by the qualification (management marketing).

    Formative assessment integrates the cycle of teaching and learning, and assessment. Study guides and texts contain self-assessment exercises. The scheme of work includes formal assessments in the form of tests and/or assignments based on the learning material and students are graded and provided written feedback. The process is continuous and focuses on smaller sections of the work and limited in the number of outcomes assessed.

    Summative assessments are in the form of supervised examinations, or equivalent assessment such as a research report which assesses a representative selection of the outcomes practised and assessed in the formative stage. Summative assessment also tests the student's ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a full course. 
    		•

    INTERNATIONAL COMPARABILITY 
    Canada:
    Thompson River University; Bachelor of Commerce (Marketing):
    This Degree is designed to provide students with the business and management skills necessary to become effective leaders, innovators, and entrepreneurs in a competitive economy.
    The qualification consists of the following:
  • Accounting.
  • General Management.
  • Human Resources Management.
  • Information Systems Management.
  • Leadership.
  • Public Sector Management.
  • Technology Management.

    This qualification compares favourably with Bachelor of Commerce in Management Marketing in terms of the purpose and the modules covered.

    Australia:
    Swinburne University of Technology: Bachelor of Commerce (Marketing):

    The Bachelor of Commerce (Marketing) is a vocationally oriented degree designed to equip students with the skills and knowledge to deal with the complexity of a career in marketing.
    Bachelor of Commerce (Marketing) graduates will be:
  • Knowledgeable in all aspects of marketing, so as to effectively manage customers.
  • Able to evaluate marketing alternatives and to confidently propose effective and creative business solutions.
  • Able to communicate and apply business solutions in a credible, articulate and confident manner to various stakeholders.
  • Cognisant of the social, legal, ethical and global complexities in marketing.

    Course Content:
    Commerce (Marketing) Professional Major:
  • Marketing.

    Co-Majors:
  • Accounting.
  • Commercial Law.
  • Entrepreneurship and Innovation.
  • Finance.
  • Human Resource Management.
  • International Business.
  • Management.
  • Marketing.
  • Italian Language.
  • Japanese Language.

    The majors and co-majors of this qualification compare favourably with Bachelor of Commerce in Management Marketing. Furthermore, the duration of the two is the same. 
    		•

    ARTICULATION OPTIONS 
    Horizontal Articulation:
    This Qualification articulates horizontally with:
  • Bachelor of Commerce: Marketing and Business Management, NQF Level 7.
  • Bachelor of Commerce: Marketing Management, NQF Level 7.
  • Bachelor of Commerce: Business Management, NQF Level 7.

    Vertical Articulation:
    The Qualification articulates vertically with:
  • Bachelor of Business Administration Honours: Marketing Management, NQF Level 8.
  • Bachelor of Business Administration Honours, NQF Level 8.
  • Bachelor of Philosophy Honours: Marketing Management, NQF Level 8. 
    		•

    MODERATION OPTIONS 
    All formal formative and summative assessments are internally moderated and all formal formative and summative assessments at the exit level are both internally and externally moderated according to the policy of the institution. The programme embraces a continuous outcomes based assessment model. External assessors and/or moderators are appointed to validate the students' examination and final assessments. The Examinations Committee is the final decision making body that is responsible for the promotion of students and the awarding of results.

    All assessors and moderators (internal and external) must be proficient in the declarative and propositional knowledge content of the qualification and the associated occupational field and sub-fields of practice. Assessors and moderators (whether internal or external) must have a clear understanding of applying critical benchmarks and assessment practices to higher education learning outcomes, as well as have a clear understanding of current good practice standards in the related occupational contexts, in order to make valid assessment or moderation judgments about learner proficiency and in order to provide validation of, and evaluate, the learning programme.

    Internal faculty will be used as assessors and/or moderators in a manner that fits into the quality management system and accords with the institution's teaching and learning, and assessment and moderation policies. This will also apply to the appointment of outside persons.

    The minimum requirement for appointment as an internal faculty member and/or external assessor and/or moderator at Boston for the qualification is an NQF Level 8 qualification and appropriate experience. 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2015. 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Boston City Campus (Pty) Ltd formerly Boston City Campus and Business College (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.